14/06/2024 35comments  |  Jump to last

Everton have agreed a multi-year partnership with Castore that will see the Wirral-founded sportswear brand produce the Club's new playing strips, training and travel wear for the Men's and Women's teams from the 2024-25 season.

Castore will also become the first Founding Partner of the Blues’ new Everton Stadium which will give them access to enhanced commercial opportunities and media rights at Bramley-Moore Dock when it opens in summer 2025.  

The deal sees the Blues added to an established and growing portfolio of top sporting names partnered with Castore that includes England and Wales Cricket, McLaren F1 and Oracle Red Bull Racing, tennis legend Andy Murray and Olympic athlete Adam Peaty.
Castore’s Everton range will see adult supporters have the option of purchasing a ‘Pro’ playing kit or ‘Replica’ kit, in line with their offerings to other top clubs. The ‘Pro Kit’, which will be available in men’s and women’s sizes, will introduce laser-cut detailing to enhance breathability and comfort on the pitch, alongside high-tech features that support performance on the field.  
The move to a new Technical Partner sees Everton’s four-year association with Danish brand hummel come to an end. Like hummel, Castore will work alongside Everton’s Official Retail Partner, Fanatics - a global leader in licensed sports merchandise - to deliver official products to Everton fans, wherever they are in the world.  

Richard Kenyon, Chief Commercial and Communications Officer at Everton, said: “We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first Founding Partner of Everton Stadium. 

“The agreement – another record deal for the Club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move.  

“From our very first conversations, we could see how excited Castore were about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer.  
“It was also really pleasing that Castore could see the commercial opportunities in becoming a Founding Partner at our new stadium and it seems fitting that such an ambitious and successful brand from our region is the first of several stadium partners we will be announcing in the coming months.”


Reader Comments (35)

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Billy Bradshaw
1 Posted 14/06/2024 at 21:08:31
At last, time to get rid of the big white collar.
Colin Glassar
2 Posted 14/06/2024 at 21:16:48
Any relationship to Kanye West’s missus?
Alex Parr
3 Posted 14/06/2024 at 22:59:14
Available to buy already on the Chinese websites.

I thought it was odd when I saw the Castore kit last week.

Darryl Ritchie
4 Posted 15/06/2024 at 05:22:23
Like… any word about what the new kit will look like?
Derek Knox
5 Posted 15/06/2024 at 06:30:30

"Like… any word about what the new kit will look like?"

I've heard it resembles Roma's. Not the Red one though. :-)

Paul Hewitt
6 Posted 15/06/2024 at 06:31:03

I've heard it's blue.

Darryl Ritchie
7 Posted 15/06/2024 at 06:36:52
Well, that’s comforting.

Blue’s my favourite colour.

Danny O’Neill
8 Posted 15/06/2024 at 07:11:26
Interesting, Darryl.

Despite suffering from Evertonitis, an incurable disease, my favourite colour is green.

Danny O’Neill
9 Posted 15/06/2024 at 07:28:48
Here you go, Derek.

Everton 2024-25 Home Kit

Colin Glassar
10 Posted 15/06/2024 at 07:45:37
I hope none of our lads have men tits.

According to some Aston Villa players, when you sweat, the shirts become clingy and transparent. The company couldn't solve this so the contract with Villa was terminated.

Eric Myles
11 Posted 15/06/2024 at 14:41:56
Mine too Danny #8, but it depends what shade of green.

As for blue it's always Royle Blue.

Eric Myles
12 Posted 15/06/2024 at 14:47:24
Colin #10,

So expect an increase in spectator attendance at the ladies games?

Kieran Kinsella
13 Posted 15/06/2024 at 14:58:32
Are the shirts clingy cause they use castor oil?
Jamie Crowley
14 Posted 15/06/2024 at 14:58:49
Eric -

I'm buying one that is a size too small for my wife.

Dale Self
15 Posted 15/06/2024 at 15:06:33
Tits with wings, like, what’s not to like?
Jamie Crowley
16 Posted 15/06/2024 at 15:07:42
Dale -

I can't remember being so excited for a kit release.

Colette Black
17 Posted 15/06/2024 at 15:13:13
Jamie - wait till your wife buys you a pair of shorts that are too small, and let us know if you're still excited.
Dale Self
18 Posted 15/06/2024 at 15:22:53
Jamie, after yesterday I can't remember being so excited about getting off the floor.

Good line about the wife, I had to make it a pair.

Jamie Crowley
19 Posted 15/06/2024 at 15:37:54

Fair play. But yes, I'd still be excited.

Now go have a great day!

Scott Hamilton
20 Posted 15/06/2024 at 15:48:45
I've got some of their F1 gear and the quality is excellent.

More importantly, hopefully this is a deal that helps us in a big way financially.

Jack Convery
21 Posted 17/06/2024 at 05:37:37
Maybe our new owner should wear one so we can see what's really going on.

I hope never to see Rooney wearing one. Might put me off my dinner.

Danny O’Neill
22 Posted 17/06/2024 at 05:52:10
Rooney has certainly put on some timber!

Collette, you made me think of the debate between Kevin Ratcliffe and Peter Reid.

Reid asking him if he was going to show up in the Semi Final against Southampton. Ratcliffe complaint that his shorts were too short and saying Reid had the baggy ones.

They ended up swapping shorts!!!

Bob Butchard
23 Posted 20/06/2024 at 06:21:02
some great one-liners on this topic
Duncan McDine
24 Posted 20/06/2024 at 06:58:09
Expect to be shelling out the best part of £90 for the replica, and well north of a ton for the real shirt.

I like the fact that they're a British company, but I bet they're still made in the far East by tortured kids.

Bill Griffiths
25 Posted 20/06/2024 at 08:37:44
Other than the colour lt looks awful as far as I am concerned.
Brian Williams
26 Posted 20/06/2024 at 09:09:58
The problem/s with the Aston Villa kit has/have been sorted.

The kits are manufactured in Portugal not in the far east by tortured kids. (that post "might" just be libelous).

The guys are originally from the Wirral.

The deal's worth £20m per season to the club so it's not small change!

Danny O’Neill
27 Posted 20/06/2024 at 10:10:01
I don't think it looks that offensive.

We've had worse.

The white bib "Lineker" one. Then the one-to-one strip that was a lighter shade of blue and had that a strip across the middle. I call that the Materazzi strip!

I keep saying it, bring back the diagonal EFC crest.

Si Cooper
28 Posted 21/06/2024 at 23:51:23
Not my area of expertise but Castore seem to be fashionable / well regarded despite the well publicised technical problems.
Companies shouldn’t be written off for making mistakes if truly innovating as long as they learn and rectify.
New kit looks fine to me but it’s not the sort of thing that really bothers me anyway (except for pre-school level crests).
Don Alexander
29 Posted 22/06/2024 at 01:25:49
Dale (#15) I've had more than my fill of our forward line comprising "tits with wings" thanks, for decades.

I look forward, without much short-term hope admittedly, to the day our team dispenses with utterly pointless "tits with wings" foreplay (if that's what it's called) on account of it discovering a taste for delivering regular good rogerings to whoever lines up against us (Kenwright and Moshiri included - obviously!)

Don Alexander
30 Posted 22/06/2024 at 01:28:28
And by the way, "castore" in Latin means "beaver"!

Weird or portentous or what?

Kieran Kinsella
31 Posted 22/06/2024 at 02:29:28

Makes me think of Naked Gun when Leslie Nielsen looks up the ladder Priscilla Presley is standing on. “Nice Beaver” as she removes a stuffed animal from the attic.

Paul Smith
32 Posted 22/06/2024 at 05:13:33
Villa had some issues with their material last year not being breathable enough leading to overheating but the designs are much better than the awful offerings of the last few seasons with the ridiculous and impractical collars.
Brian Williams
33 Posted 22/06/2024 at 07:17:08
The Castore name doesn't stem from Latin by the way it stems from Greek mythology.

A modern day slant is two brothers taking on the huge sportswear names.

Duncan McDine
34 Posted 22/06/2024 at 07:33:56
Brian (26). Perhaps sewn/assembled in Portugal, but you never have to follow the supply chain too far in any industry before you reach China. The textiles industry is well known as one of the worst offenders for human slavery, but in fairness to Castore, they seem pretty good (regarding things they have some level of control over):-

"As part of our initiative to identify and mitigate risk, we have engaged extensively with our Chinese suppliers and reiterated our strict prohibition on all forms of forced labour, including prison labour."

A solid statement, but clearly something they do not control, until those materials reach their own factories in Portugal etc.

Brian Williams
35 Posted 22/06/2024 at 08:37:55
Thanks for that Duncan.

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