Everton have agreed a multi-year partnership with Castore that will see the Wirral-founded sportswear brand produce the Club's new playing strips, training and travel wear for the Men's and Women's teams from the 2024-25 season.
Castore will also become the first Founding Partner of the Blues’ new Everton Stadium which will give them access to enhanced commercial opportunities and media rights at Bramley-Moore Dock when it opens in summer 2025.
The deal sees the Blues added to an established and growing portfolio of top sporting names partnered with Castore that includes England and Wales Cricket, McLaren F1 and Oracle Red Bull Racing, tennis legend Andy Murray and Olympic athlete Adam Peaty.
Castore’s Everton range will see adult supporters have the option of purchasing a ‘Pro’ playing kit or ‘Replica’ kit, in line with their offerings to other top clubs. The ‘Pro Kit’, which will be available in men’s and women’s sizes, will introduce laser-cut detailing to enhance breathability and comfort on the pitch, alongside high-tech features that support performance on the field.
The move to a new Technical Partner sees Everton’s four-year association with Danish brand hummel come to an end. Like hummel, Castore will work alongside Everton’s Official Retail Partner, Fanatics - a global leader in licensed sports merchandise - to deliver official products to Everton fans, wherever they are in the world.
Richard Kenyon, Chief Commercial and Communications Officer at Everton, said: “We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first Founding Partner of Everton Stadium.
“The agreement – another record deal for the Club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move.
“From our very first conversations, we could see how excited Castore were about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer.
“It was also really pleasing that Castore could see the commercial opportunities in becoming a Founding Partner at our new stadium and it seems fitting that such an ambitious and successful brand from our region is the first of several stadium partners we will be announcing in the coming months.”
Reader Comments (35)
Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer ()
2 Posted 14/06/2024 at 21:16:48
3 Posted 14/06/2024 at 22:59:14
I thought it was odd when I saw the Castore kit last week.
4 Posted 15/06/2024 at 05:22:23
5 Posted 15/06/2024 at 06:30:30
"Like… any word about what the new kit will look like?"
I've heard it resembles Roma's. Not the Red one though. :-)
6 Posted 15/06/2024 at 06:31:03
I've heard it's blue.
7 Posted 15/06/2024 at 06:36:52
Blue's my favourite colour.
8 Posted 15/06/2024 at 07:11:26
Despite suffering from Evertonitis, an incurable disease, my favourite colour is green.
9 Posted 15/06/2024 at 07:28:48
10 Posted 15/06/2024 at 07:45:37
According to some Aston Villa players, when you sweat, the shirts become clingy and transparent. The company couldn't solve this so the contract with Villa was terminated.
11 Posted 15/06/2024 at 14:41:56
As for blue it's always Royle Blue.
12 Posted 15/06/2024 at 14:47:24
So expect an increase in spectator attendance at the ladies games?
13 Posted 15/06/2024 at 14:58:32
14 Posted 15/06/2024 at 14:58:49
I'm buying one that is a size too small for my wife.
15 Posted 15/06/2024 at 15:06:33
16 Posted 15/06/2024 at 15:07:42
I can't remember being so excited for a kit release.
17 Posted 15/06/2024 at 15:13:13
18 Posted 15/06/2024 at 15:22:53
Good line about the wife, I had to make it a pair.
19 Posted 15/06/2024 at 15:37:54
Fair play. But yes, I'd still be excited.
Now go have a great day!
20 Posted 15/06/2024 at 15:48:45
More importantly, hopefully this is a deal that helps us in a big way financially.
21 Posted 17/06/2024 at 05:37:37
I hope never to see Rooney wearing one. Might put me off my dinner.
22 Posted 17/06/2024 at 05:52:10
Collette, you made me think of the debate between Kevin Ratcliffe and Peter Reid.
Reid asking him if he was going to show up in the Semi Final against Southampton. Ratcliffe complaint that his shorts were too short and saying Reid had the baggy ones.
They ended up swapping shorts!!!
23 Posted 20/06/2024 at 06:21:02
24 Posted 20/06/2024 at 06:58:09
I like the fact that they're a British company, but I bet they're still made in the far East by tortured kids.
25 Posted 20/06/2024 at 08:37:44
26 Posted 20/06/2024 at 09:09:58
The kits are manufactured in Portugal not in the far east by tortured kids. (that post "might" just be libelous).
The guys are originally from the Wirral.
The deal's worth £20m per season to the club so it's not small change!
27 Posted 20/06/2024 at 10:10:01
We've had worse.
The white bib "Lineker" one. Then the one-to-one strip that was a lighter shade of blue and had that a strip across the middle. I call that the Materazzi strip!
I keep saying it, bring back the diagonal EFC crest.
28 Posted 21/06/2024 at 23:51:23
Companies shouldn't be written off for making mistakes if truly innovating as long as they learn and rectify.
New kit looks fine to me but it's not the sort of thing that really bothers me anyway (except for pre-school level crests).
29 Posted 22/06/2024 at 01:25:49
I look forward, without much short-term hope admittedly, to the day our team dispenses with utterly pointless "tits with wings" foreplay (if that's what it's called) on account of it discovering a taste for delivering regular good rogerings to whoever lines up against us (Kenwright and Moshiri included - obviously!)
30 Posted 22/06/2024 at 01:28:28
Weird or portentous or what?
31 Posted 22/06/2024 at 02:29:28
Makes me think of Naked Gun when Leslie Nielsen looks up the ladder Priscilla Presley is standing on. “Nice Beaver†as she removes a stuffed animal from the attic.
32 Posted 22/06/2024 at 05:13:33
33 Posted 22/06/2024 at 07:17:08
A modern day slant is two brothers taking on the huge sportswear names.
34 Posted 22/06/2024 at 07:33:56
"As part of our initiative to identify and mitigate risk, we have engaged extensively with our Chinese suppliers and reiterated our strict prohibition on all forms of forced labour, including prison labour."
A solid statement, but clearly something they do not control, until those materials reach their own factories in Portugal etc.
35 Posted 22/06/2024 at 08:37:55
Add Your Comments
In order to post a comment, you need to be logged in as a registered user of the site.
Or Sign up as a ToffeeWeb Member — it's free, takes just a few minutes and will allow you to post your comments on articles and Talking Points submissions across the site.
How to get rid of these ads and support TW
1 Posted 14/06/2024 at 21:08:31