Beardwood values Everton at £127m

So before anyone else ridicules this article, it states we EARN less from commercial income but SPEND more, hence we buy players from mid range not top end.

Points made here many times explained in black and white

IÂ’m not a football shirt wearer (except when I actually play football) but I would like to wear Everton-related merchandise but find the choice that I have extremely limited (unless anyone knows differently, please please tell me). Even when I go into shops selling football-related gear, Everton stuff is few and far between. Is a decent fucking polo shirt or hoodie too much to ask?

The report above shows all just how difficult it is to leverage debt against our club so, in some ways, we have it good; in others, we are lacking. EFC retail wins wouldnÂ’t bridge this gap; it's an easy sound bite that runs well with disgruntled fans, we need serious investment and thatÂ’s our problem. Blame who you like but it doesnÂ’t change the situation. Qatar is where our new owners will be from.

We will never be a corporate club while we are unable to offer corporate facilities. Even West Brom have more boxes than we do. Sooner or late,r we will need a new stadium because the present one will eventually fail to meet the standards required by the Premier League and Uefa.

I totally agree with you having been in the business and dealing with these alleged experts in the field for over 20 years.

The biggest problem under these circumstances is trying to convince people who accept the information as gospel is not to be gullible and research for alternative data.

"Goodison Park is probably worth around £6million to Everton."

"A new stadium would probably cost around £200million."

All I see there are the words Â’probably, around, doubt.Â’ Words every expert uses when he has a good grasp of the facts! NOT!

The mind boggles. If I submitted this kind of accounting/speculation in my business, I would be laughed out the door.

I thought GP is valued at £10 million in our accounts? But then again the market value is subject to many variables like demand, use, demolition costs, etc.

But... I now read figures like £80m-£95m bring lobbed into the debate... what’s the real figure and by that I mean the actual amount we owe the offshore mob who loaned us the money in one of an endless stream of allegedly legal but slightly shady deals? I don’t want to hear phrases like "when player value write-downs are accounted for" or something I can’t even spell like "amortisation"!! Or whatever... I’m just keen to know exactly what the real debt is and I’m sticking with my forecast that it’s actually a lot closer to £40m now than £100m.

All of this only matters if we ever get a buyer as he or she is faced with finding that debt figure, plus allowing certain board members to treble or more their original investment... if it can be called such...and think about a new stadium or a cleverly rebuilt Goodison. Which gets me to this thought: it surely remains the case that a potential buyer is looking at shelling out at least a total of circa, about, around, possibly, maybe £420m if it’s a new stadium or £300m if it’s a redeveloped Goodison???

Of course neither calculation includes lobbing in a min of circa, about, around, possibly, maybe, potentially £100m over a couple of years to get player investment to a decent starting point and buying us out of awful commercial deals so we can, er, compete with the Bournemouth’s of the Premier League.

Somehow I see all this as just another reason why we remain unsold and unloved by every billionaire whose ever seen a football match. Sigh.

Has anybody out there found out why we have so much debt? Is it, like many say, a debt we incurred just to keep the club operational? And, if so, what is the true level of debt? – £46m or the higher figure of £95m.

Bill Kenwright and the corporate team are wrestling with an immensely difficult scenario and some of the abuse attached to some (justified) opinions is completely out of order.