Moshiri promises investment on and off the pitch

Monday 7 November 2016  61 Comments  [Jump to last]
Farhad Moshiri has given his first real interview since purchasing a 49.9% stake in Everton FC in which he hinted that the club has now settled on its preferred location for a new stadium.

Everton's major shareholder spoke with Jim White on talkSPORT today and discussed a range of issues, including how he fell in love with the club, his resolute backing of Ronald Koeman and the new ground.

"I think with the stadium the fans must know we have done the hard bit," the Iranian-born businessman said with regard to financing a new development away from their current home in Walton. "The club was restricted [in its ability to] expand Goodison by banking covenants so we've repaid the debts, we have the finances.

"I went to Liverpool a few weeks ago with Bill [Kenwright]. We visited all the sites with the Mayor. The club has taken soundings from fans and in our mind we know where to go. We are committed.

"So my point to the fans is that I can just reassure them that they will have a stadium that rewards their loyalty and their passion support for our club. This is my key aim."

"We don't have the flexibility that Chelsea and Manchester City had in the days before Financial Fair Play. We can only invest what we spent last year, plus £7million, plus increasing commercial income.

"So the way to compete is to build a big stadium, to increase merchandising and commercial income and we have no restrictions to spend."

On the playing side, Moshiri admits that the pain of watching Saturday's 5-0 defeat at Chelsea was "unbearable" but that he feels it's worth looking at the bigger picture where his work and that of Koeman is still in its early stages.

"At the beginning of the season, our plan was to get into Europe and I think we're on target," he said. "The manager will strengthen the team in areas that's necessary so it's not all doom and gloom.

"The manager is totally committed and he's ruthless. You know if a player is not up to it, he used another player and eventually he buys [another] one. There are no sentimental issues there. I mean, there is for me... but Koeman is Koeman and he does what he wants.

"I think the job of the owner and the Chairman is simply to hire and fire the manager. The rest is down to him. Our job is to back him but he keeps his own counsel and he has the personality, the aura and the ability so we trust him."  

Reader Comments (61)

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Shaun Taylor
1 Posted 07/11/2016 at 16:10:32
Convenient that Jim White starts a new show recently and Farhad Moshiri has an interview with him...
Liam Wilson
2 Posted 07/11/2016 at 16:13:05
The proof of the pudding is in the eating of it.
Peter Laing
3 Posted 07/11/2016 at 16:15:44
Finally, some good news – by God, we all need it after the weekend. Hopefully Farhad will continue to communicate – weird one though, isn't it, his relationship with Jim White, who appears to be the conduit for communicating on Everton-related matters!
Peter Laing
4 Posted 07/11/2016 at 16:26:26
Seems that Farhad has little if any faith in the Club's PR department and the Liverpool Echo? – which was previously used as a vehicle to propagate the spin but never actually had the balls to indulge in any real investigative journalism.
Brian Williams
5 Posted 07/11/2016 at 16:31:11
I was glad to hear that all the debts have been paid off.

Seems we WERE actually in for Koulibaly, Sissoko, and Gabiadini...? Actually, I'm glad we got none of them, to be honest, but would like to see us try for at least three players in the January window; not easy I know.

Brent Stephens
6 Posted 07/11/2016 at 16:31:21
Very interesting. Using Sky as as a channel. Paying off the debt, financially flexible. Confirmation of attempts to buy players who decided not to move or go elsewhere.

And his explicit statement about signing Williams – "We wanted leadership at the back".

Kevin Tully
7 Posted 07/11/2016 at 16:35:56
I am quite happy for the club to take their time and put in place the right people and strategy to take us forward – that includes the manager & playing staff. You cannot undo 25 years of barely surviving and convoluted financial arrangements in a short time frame.

Let's hope we see some lucrative commercial deals in place and concrete plans for a new stadium. It's ridiculous to think we can have a new stadium and a title-challenging team just because we have a new owner within 12 months of him taking the reins. I am sure the last transfer window has taught Moshiri some harsh lessons.

However, this is Everton. We've been lied to, shat on, and basically ran into the ground so one man could keep control of the club. I only hope Moshiri delivers on all these promises. I wouldn't like to think of the backlash if our fansbase are let down once more.

Personally, I think he will deliver on his promise for a new stadium. My major concern lies in the fact that there doesn't seem to be a ruthlessness concerning the make up of the board. Let's see what happens when Moshiri has full control.

James Hughes
9 Posted 07/11/2016 at 16:44:53
I have just listened to the clip on SSN and I heard Moshiri say we need a new stadium – NOT he was going to fund it. It remains a key aim.

Sorry... but you can call me 'cynical'.

Michael Kenrick
10 Posted 07/11/2016 at 16:45:02
Great to finally hear the man himself, and to finally have the honesty and transparency at the highest level of Everton Football Club. Yes, he loves Bill... I don't think that can be slated as the man simply would not be here if not for Bill Kenwright. That's something we just have to accept.

He confirmed the madness that was the TDD... still crazy to my mind, but obviously that srtange Jim White business we argued every which way on here was absolutely genuine and 100% legit. Although Sissoko now changing his mind "just before midnight" doesn't really jive with the "McCarthy is family" nonsense.

But at least we can blame the supporters club for that one – giving him a framed photo of James McCarthy to hang on his wall... The mind boggles. But clearly it has a massive sentimental meaning to him... or was it the first thing that came into his head that crazy night back in September, as they faced frustration everywhere they turned?

I just can't believe he said nothing about the imminent clear-out, the massive warchest, and how everything is going to be made good in the January window...

Brent Stephens
11 Posted 07/11/2016 at 16:45:33
James, you're cynical. Call me a taxi...
Brent Stephens
12 Posted 07/11/2016 at 16:48:21
Michael, "that strange Jim White business we argued every which way on here was absolutely genuine".

Yes, I was one who very much doubted he'd talked with White, and said so. Seems I was wrong.

Michael Kenrick
13 Posted 07/11/2016 at 16:54:24
Another thing he mentioned is paying off (all?) the debts.

I guess we'll see what that really means when the Annual Report and Accounts are revealed... which should be coming out some time soon, I imagine. At least, how much was paid down through May 31st.

How does that jive with FFP? Is that an allowed injection of money from outside? I guess it is in the sense that a debt can be 'bought' by another party... perhaps that's what he meant? That he has reached deals with the entities that held Everton's debts (Vibrac, etc) and simply assumed them himself.

In which case, nothing will actually show on the Everton books... except perhaps lower (or zero?) interest payments. Lots to ponder there...

Brian Furey
15 Posted 07/11/2016 at 16:58:15
I feel very positive about Moshiri and that he will come good with his money for the stadium and players.

I think he fancies the challenge of making us a big club again and competing with the other 3 North West Clubs. Sadly, however, I think the timing of his injection of money to the club has come a little late as his millions would have bought a lot more last year than what we are seeing this year.

Not too long ago, 㿞M bought you one hell of a player but what some clubs were looking for players know just because they know about the Sky money is ridiculous and I'd say that has shocked Moshiri.

I wonder do Spurs think they were wrong to pay so much for Sissoko now.

James Hughes
16 Posted 07/11/2016 at 17:02:00
Brent, I have just listened to all the interview, on the link above rather than Sky, and the bugger has got my hopes up.

He seems to know his fitba' and our club. I like how he called the Northwest the Hollywood of football.

Anyway, as said before on good old TW, it's the hope that kills you. Maybe, just please this time, come on, hopefully, Santa can you help.

Alan McGuffog
18 Posted 07/11/2016 at 17:08:19
Unless I misheard, did he allude to the club having a preferred site for the "new stadium"? If so, full speed ahead to Crocky, I fear. Bill will have convinced him it is the Sunset Boulevard of the NorthWest Hollywood.
Patrick Murphy
19 Posted 07/11/2016 at 17:08:23
At least Mr Moshiri has identified publicly what the club needs to move forward. Whether he can achieve anything in the short-term is open to debate but I hope he does.

He mentioned that the covenant that was holding the club back in relation to building / altering Goodison had now been lifted. I found that interesting because it could mean that Everton will actually stay at Goodison – albeit after a short hiatus at a newly constructed Commonwealth Games stadium?

Brian Harrison
20 Posted 07/11/2016 at 17:14:27
I didn't hear Moshiri on TalkSport but, from Lyndon's piece, then he really did feel the same pain as us supporters.

Michael, I assume you saying he didn't mention the warchest or that everything would be sorted in the January window was said with tongue firmly wedged in your cheek?

I would think that, from the moment he got Koeman and Walsh on board, he outlined his vision going forward to both men. We at last have a man with the finances to back the manager and the DoF and, as he said, we need a new stadium which he seems to be getting on with.

I thought it was interesting to see that Usmanov accompanied him to the game, I wonder is he trying to get Usmanov to feel the love for the blues. Seems like the chances of him getting control of Arsenal are getting more and more remote. Maybe he might fancy buying the remainder of the shares that Moshiri doesn't own...

Paul Newton
21 Posted 07/11/2016 at 17:30:05
I am all for Moshiri but I don't understand his comment about the 'fearless display against very big teams' under Moyes. I would have said the opposite was true – away from home, we were hopeless against what was the 'big four'.

Although I grant there were some good performances at home, though even these were hardly regular. I also notice that building a great team isn't among his three priorities... hopefully that is a given.

Brian Furey
22 Posted 07/11/2016 at 17:34:51
Did I hear that right that we can't go spending huge amounts of money now due to the Financial Fair Play ruling?

I think he said that we can only spend what we spent last year plus ٥M, plus our increase in commercial income.

In the summer we spend 㿚M and took in 㿛.5M I believe.

Anyone got any idea how much more we can spend in January?

Patrick Murphy
23 Posted 07/11/2016 at 17:40:17
Brian (#20), That's true about the FFP rulings. I don't know whether the club will spend money in January without selling first, but if it was prepared to pay for Sissoko in August, it should mean it could spend money in January so long as everything was in one financial year, I would guess.
Paul Holmes
24 Posted 07/11/2016 at 17:44:48
Great link for talkSPORT. I listened to what our owner had to say. Very encouraged that he leaves everything to Koeman and that our manager is ruthless. Looks like there will be a clear-out in the next two transfer windows.

It looks like we have money to spend, so let's start spending it in January on a playmaker plus another foil for Gueye to give the team more energy. Barkley and Barry run as though they have diving boots on!
James Brand
25 Posted 07/11/2016 at 18:04:51
I'm no city banker but can someone enlighten me please? Is the "FFP card" being played here really code for "yeah that 𧴜m I promised when I bought my shares might not happen now – but it's not my fault! It's FFP!!"

Maybe I'm naive or ignorant (wife would say both!) but that is a HUGE alarm bell for me!!!

Alan Bodell
26 Posted 07/11/2016 at 18:10:37
This is sounding good to me and the fact we have pretty much done nothing this season hopefully opens up the transfer budget with a no-nonsnse manager.
Patrick Murphy
27 Posted 07/11/2016 at 18:28:53
James (#25) Here is a link that might help.

Fair Play Rules

Eddie Dunn
28 Posted 07/11/2016 at 19:03:10
I heard the interview and he went on to talk about the transfer budget, and that it would be the same as last year. He mentioned revenue, and how a new stadium would increase it. He compared the big money kit deals brokered by the big boys and admitted that we were unable to compete.

I suppose a new ground could be a stepping stone to a higher profile, and it would bring in more revenue, and help to make us a more attractive proposition for incoming players and future sponsorships, but we will still be short of the big bucks that Chelsea, Man Utd and Man City can spend.

Still, he seemed straightforward enough, and after the years of stagnation, we can hope for some progress with him.

Mick Davies
29 Posted 07/11/2016 at 19:20:00
Patrick @ 19, he's probably referring to a covenant that forbids any construction on the Goodison site apart from Sports related buildings. This seems like he has the green light to sell the site, to part fund our new stadium. (Wherever that may be; surprised he never told his favourite Scotsman where that will be.)
Ciarán McGlone
31 Posted 07/11/2016 at 19:40:06
Did he mention those stupid tweets he sent to White?
Ray Said
32 Posted 07/11/2016 at 19:40:12
My lad recorded the interview for me and I was made up with the general tone of his comments.

Interesting he mentioned the culture at Everton being that the manager is the most important person and the role of the main shareholder/chairman is to hire and fire the manager and in between those actions, to let him get on with it.

I, for one, was filled with optimism after listening.

As a side issue, it was also interesting that White said it was nice to meet Moshiri for the first time at the Chelsea match and Moshiri was in the company of Usmanov.

Les Martin
33 Posted 07/11/2016 at 19:48:16
So lucky to have this man.

He will make us a top team given time and the stadium we dream of will happen, as he said in the interview. Just have a little patience

Tony Draper
34 Posted 07/11/2016 at 20:04:09
The timing of this very candid interview is vitally important following Saturday's debacle.

I choose to believe him at face value; I've been mislead before and it will happen again, but Farhad is not responsible for the bullshit of others. He has said pretty much what I want to hear so far and the TalkSport interview was bloody encouraging. (That said, I still find the whole "McCarthy Transfer Malarkey" a load of bollocks.)

Decades of decay just cannot be overturned in five minutes flat.

However, if he says that we'll decamp to Crocky, then I'll be fuckin' furious.

Soren Moyer
35 Posted 07/11/2016 at 20:07:06
"The manager is totally committed and he's ruthless."

Me guessing it means a BIG clearout and no-one will be spared.

Ian Bennett
36 Posted 07/11/2016 at 20:11:38
Michael 15 – I don't think you'll need to wait for the accounts. A quick trawl of companies house shows that the charges over a number of the assets have been lifted in early October 2016.

The accounts should cover this in more detail in the post balance sheet review note, of what has happened between 31st May and the date the accounts were signed.

What I don't fully understand are the loans now with him without the charge, or has he just settled them without a rights issue – lucky shareholders...

Interesting times for sure, may be even the word ambition and trophy might be more familiar words to us blues.

Ernie Baywood
37 Posted 07/11/2016 at 20:15:25
Well if it's true, we're debt free, on the move, and prepared to spend what we can. Not much to not like in that interview.
Harry Wallace
38 Posted 07/11/2016 at 20:15:49
Terrific interview. Best bit was how confident he was about the stadium. Almost certainly in the docks. Agreed with 100% of what he said too. Brilliant stuff.
Stephen Brown
39 Posted 07/11/2016 at 20:16:02
That interview has cheered me up after the debacle of Saturday!
Ian Riley
40 Posted 07/11/2016 at 20:16:43
Time will tell us everything. Let's wait and see. Success on the pitch first and everything will be sorted. New stadium and poor team leads to empty stadium.

Give Koeman a chance to build a team. Give him money to spend.

Giacomo Trifoglio
41 Posted 07/11/2016 at 20:27:15
#4... Seems that Farhad has little if any faith in the Club's PR department and the Liverpool Echo?

Lady I work with pipes up "my nephew's being head hunted by Everton, he works in PR".

Mike Berry
42 Posted 07/11/2016 at 20:54:56
We've all had the 'Brave New World' stories over the years. Hope this is genuine.
Ian Hollingworth
43 Posted 07/11/2016 at 21:05:16
So here we go again...

We all so want it to be true.

This is Everton, can it be? Will it be?

God I hope so but, like so many of us, I fear it is all bullshit.

Ian Hollingworth
44 Posted 07/11/2016 at 21:31:50
Go on then, show us.

Action, not words is what we really need.

Jamie Barlow
45 Posted 07/11/2016 at 22:06:40
Michael@10, it was a "My First Match" picture that ToffeeArt makes. It just happens to have James McCarthy on the Everton v Chelsea programme which was his first game.
Peter Gorman
46 Posted 07/11/2016 at 22:15:12
Here's looking to some of Koeman's ruthless decisions...
Nigel Munford
47 Posted 08/11/2016 at 07:18:03
Loads of negativity again, the guy can't win really. If there's silence, the club's full of bull; if they talk openly, they're full of bull. I wouldn't want to own a football club for a king's ransom.
Paul Tran
48 Posted 08/11/2016 at 07:50:54
This is just a bit of realism. Some of us warned in the summer that the 'big' players would prefer a Champions League club to us. I think in terms of players, we're relying on Koeman and Walsh to uncover a few gems, while shipping out players when their contracts expire.

I get the impression Moshiri looked at what Arsenal did with their stadium, using it to grow the business and expand their purchasing power. The advantage he has with us is that our immediate expectations are slightly lower than those at Arsenal.

In the meantime, Koeman needs to do better to make us more attractive to these 'big' players.

Marc Hints
49 Posted 08/11/2016 at 07:58:41
Nigel Munford – I totally agree with what you say, you cannot please some people at all.

I think he has been honest and open about where he wants the club to go etc... It is early days and Rome wasn't built in a day!

People are moaning about the transfer window being awful – get a grip, what top players would want to sign for Everton at the moment? A mediocre team for god knows how many years now, it is going to be very tough for Koemen to persuade these players to join. Would you rather sign players for the sake of it just to keep the moaners happy?

I for one think this is a new era for Everton and exciting times ahead, but we have to be patient as it is going to take time and a couple of transfer windows (and persuading of top players) to get the team Everton deserve and also get rid of the so-called dead wood. It is a big job so lets just enjoy the ride.

Liam Reilly
50 Posted 08/11/2016 at 11:17:17
Build the brand and the players will want to come and join the project:

The club has taken something from the fans and in our minds we know where to go and we are committed. I can reassure them they will have a stadium which rewards their loyalty and passionate support for our club. This is my key aim.”


I can't understand the negativity behind this guy. He didn't become a billionaire by making rash decisions. He says himself that he took a year's due diligence over Everton's books and not once did we hear any soundbites from within the club that he was interested.

Bill Kenwright has done a lot wrong but bringing this guy in isn't one of them.

Peter Roberts
51 Posted 08/11/2016 at 11:53:19
So are we in agreement that he isn't a fraud as yet?

For me, he hasn't got us into bed with a spiv like Phillip Green so that's a start. He hasn't blown a waterfront stadium and tried to move us to Kirby just yet.

He wiped off 㿼m in debt that the previous lot amounted – even whilst selling to buy.

I'm quite optimistic about this fella.

Raymond Fox
52 Posted 08/11/2016 at 13:37:03
A shiny new stadium holding 60,000 is all very nice, but we wont fill it if the team is second rate. Successful businesses want to invest in successful clubs.

Yes, I agree we are in better shape with Moshiri on board but are we ever going to out-money your Manchester clubs, Chelsea and Arsenal without counting Spurs and you know who???

I'm not trying to be a wet blanket – only a realist. As I said earlier, the future is more optimistic because of Moshiri but I fear the glass ceiling will still be there.

Trevor Peers
53 Posted 08/11/2016 at 13:56:36
Moshiri is the most positive thing to have happened to Everton since the John Moores era; however, even that doesn't guarantee success these days though.

He is putting down the building blocks for success. If he comes good with his promises, and there's no reason to suggest he won't, we'll be in a better position than we have been for decades. None of us can't ask anymore than that.

John Pierce
54 Posted 08/11/2016 at 14:05:21
So everything the man says I can buy into. He has a clean slate and no obvious record of doing the opposite of what he says.

But we still have to bridge the gap on the field by overachieving with non-Champions League players. We cannot buy our way there as FFP has limited that approach.

Europe is essential to allow us to be in an additional competition which drives income and attracts better players.

That's why readily I question Koeman and his record after 10 games. We cannot allow things to stagnate for even 4/5 games or we are getting nowhere near 5th, 6th or 7th.

The fact he ignored the League Cup was to my mind atrocious. The shortest route to Europe and it gives you almost a third of the season to think about next as you are qualified by February.

Massive improvements with existing players needs to be seen quickly, regardless of any new arrivals.

If he doesn't qualify for Europe, move him on please; after all, Moshiri said that was the plan.

Paul Johnson
55 Posted 08/11/2016 at 14:06:00
"We needed a strong balance sheet so I paid off the debts. We are now very flexible financially."

It's no surprise that the significant debts run up by Bill & Co had to be paid off. TV money was all that kept us afloat recently.

"We need a big stadium, no question about it."

Better, definitely. Bigger, maybe. With 3 failed attempted ground moves, it's time we had a leader that can deliver. Move over, Bill.

"...we are free to do what we want and we have the finances to do it."

Grown-ups at the top table. Yay!

Joe O'Brien
56 Posted 08/11/2016 at 14:18:43
It will probably take ground being broken on the building of our new stadium until people start to believe that Moshiri is the real deal. It's hard to believe that he is the real deal with all the broken promises that we've endured the last 20 years. I firmly believe that he's the man to make us compete at the top of the league again.

The people who are negative towards him need to think about where we would be right now without him... We'd be still broke with Kenwright still in charge and with his self-proclaimed 'great manager' still at the helm. We'd more than likely be in the bottom 7 of the league and broke.
Since Moshiri took over, we're in a far far better place.

Jimmy Hogg
57 Posted 08/11/2016 at 20:54:01
Truly believe this guy is the real deal. Only hope the whingers, moaners and negative people don't scare him off before we see his promises become reality.

Fans must be patient and back him all the way. This will probably be our last chance of getting back in the big time.
Roger Helm
58 Posted 08/11/2016 at 22:06:41
Moshiri didn't get where he is without his head being screwed on right. When you compare him with some of the dodgy club owners around it seems we have fallen on our feet. He isn't going to invest his money just to get his name in the local papers.

If the club can sell out a dilapidated wreck like Goodison Park almost every home game, what will the attendances be in a new state of the art football palace on the waterside just outside the city centre?

Mark Hughes
59 Posted 08/11/2016 at 23:11:46
Everton new stadium on Stanley Park, with Goodison becoming the overflow car park. So the missus tells me.
Mark Andersson
60 Posted 09/11/2016 at 01:26:06
Great timing after the Chelsea game... I won't get excited because talk is cheap...

The next 12 to 18 months will prove if we have a genuine winner at the helm or just another bullshit Bill...

Alan McGuffog
61 Posted 09/11/2016 at 10:30:40
Roger, I agree. I have no doubt that we would average at least 50,000 in a new stadium in Docklands. The other scenario though .. Gillmoss / Crocky? Couldn't see us getting more than 35k.
Tom Hughes
62 Posted 09/11/2016 at 10:43:55
The removal of all covenants/loans restricting the expansion of Goodison Park should at least relegate Croxteth to a very distant 3rd place in the stadium options. Perhaps we'll also now see a genuine and more concerted effort to fully explore the possibilities at our ancestral and talismanic home.
Brian Furey
63 Posted 09/11/2016 at 11:01:01
I know Moshiri is no Sheikh Mansour but if we look at how the Man City takeover changed their club, they took over the club in 2008 and spent outrageous sums of money in 2009 yet only finished in 10th place.

Mancini came in then and they finished the season 5th in 2010. They won the FA Cup in 2011, their first trophy since 1975 and they just pipped Arsenal for 3rd place.

Back then, Man Utd, Chelsea and Arsenal were the 3 big clubs they were competing with but now you can add Man City themselves and maybe Spurs to that list.

Therefore, I think we need to realise that this is going to be a slow process, especially as we can't go crazy spending huge money on players which this year have gone up hugely in price. I think this season we will do well to finish above Spurs and Man Utd as Koeman has learnt that many of the players he inherited are not up to the task in hand. Moshiri has trusted Koeman with his millions and sees him as the man to turn this club around and, like he said, he will give him the freedom to do that without interference.

So we the fans need to be patient and let this very successful business man lead the club into a new era; from what he has said and done so far it looks like we are going in the right direction. We are currently the 7th highest earner in revenue in the Premier League, quite some distance behind Spurs. I expect Mr Moshiri will be addressing this issue as he leaves the football business to Ronald Koeman.

Albert Perkins
64 Posted 09/11/2016 at 21:40:34
I thought he answered the McCarthy thing by saying he is more sentimental and wanted him to stay but Ron is more ruthless. He is bigging up his sentiment for the club, which we all want.

It also seemed to me he knows which site the supporters want and wants to build there.

The weekend result should encourage a buying spree for Xmas. Not just stocking-fillers please.

Stewart Lowe
65 Posted 10/11/2016 at 19:20:13
Utterly ruthless stuff.

Gabiadini, Koulibaly, and Sissoko were all so so overrated anyway so nothing lost on those players. But I do still worry about the ability to attract the world's best players ahead of the bigger teams in the Premier League.

There aren't too many great players playing outside the Premier League, but lots of over-inflated ones, which is why it will be so difficult to improve on what we have.

We are crying out for players like Alexis Sanchez, Kevin De Bruyne, Sergio Aguero, Diego Costa etc but there are enough of them to go round. That's when we start settling for Gabiadini, Sissoko and they just aren't good enough. Buying poor players such as these would be like standing still.

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