Everton drop out of Money League top 20

Thursday 19 January 2017  28 Comments  [Jump to last]
Everton have fallen back out of the top 20 of Deloitte's ranking of global football clubs by revenue.

The Blues have been supplanted in the annual list after two seasons in the top 20 by 2015-16 Premier League champions Leicester City and West Ham, thanks to reduced income in last season due to the lack of European football and fewer live matches domestically.

The list is topped by Manchester United whose commercial revenue has more than compensated for their own failure to qualify for the Champions League with Barcelona, Real Madrid, Bayern Munich and Manchester City rounding out the top five.

Everton's absence from the list is likely to be a temporary — new sponsorship deals are expected to increase the club's revenue this season close to £170m.  

Reader Comments (28)

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Peter Howard
1 Posted 19/01/2017 at 06:31:19

How does money saved on interest payments increase our revenue?

Surely, it just reduces our expenditure.

Duncan McDine
2 Posted 19/01/2017 at 06:38:01
I thought the same thing, Peter! The article might be a bit of an eye opener to those who think we're suddenly one of the mega-rich. Even with this and next year's predictions, the gap between us and the top lot will probably increase.
Lyndon Lloyd
3 Posted 19/01/2017 at 06:52:43
Peter, you're right, of course. In my haste, I was conflating revenue with profit. I have amended the story accordingly.
David Ellis
5 Posted 19/01/2017 at 07:28:05
There is an article in The Independent about Juventus. They explain there are an elite of 8 clubs with over €300M of revenue. 4 clubs on the coat tails of the elite having between €200m and €300m of revenue – which includes Juventus and Liverpool.

Then there are 8 clubs with around €150m of revenue which would include the Milan clubs and Everton, West Ham etc. Juventus are trying to get into the elite.

That is interesting and will all change next year when all 14 Premier League clubs outside the big 6 will be pushing that €200m limit. I guess our aim is to get to where Liverpool and Juventus now are – i.e. on the coat tails of the elite.

But it still makes us one of the richest in the world – and able to attract the "second best" type of talent in the world – maybe we can put together enough "good enough" players to have a season like Leicester and get on the Champions League gravy train

Dermot Byrne
6 Posted 19/01/2017 at 07:33:18
Why not scrap the football and just have this table? We could have 90 board meetings live every Saturday to fill a gap.

We could have replays of shrewd investment decisions and yellow and red cards if shareholders were facing potential loss. We could have taped renditions of "If ya know yer history" if we are not doing well. The Red Shite could have "You'll Never Spend Alone" and West Ham "I'm Forever Blowing Millions".

In place of current MoTD format, Lineka and mates could have a compare fee session. And finally there would be the players table. This would measure sponsorship deals secured and have a lifestyle programme where Joe Public could follow their jetset lives.

Mike Green
7 Posted 19/01/2017 at 08:30:28
Dermot (#6) – superb post but I'm sad to say I think we probably do most of that already. :)
Dermot Byrne
8 Posted 19/01/2017 at 08:47:13
True Mike. Just sounding off. Whilst I am on this, have you noticed how the police look so young these days!
Michael Coffey
9 Posted 19/01/2017 at 08:50:49
Brilliant, Dermot. Brian Clough once suggested that chairmen should be made to box each other over a contest of a few rounds in the stadium and the fans could turn up and watch that instead of a football match.
Gary Willock
10 Posted 19/01/2017 at 09:23:56
For me, this table shows the POTENTIAL we have as a club. When looking at Man City, Chelsea, Liverpool and Arsenal, surely it's not inconceivable that with the right business plan we could add 𧴜m+ to the commercial bottom line with just a little success and the right marketing and commercials?

Showcase docklands stadium. A youthful exciting team, and Usmanov's yacht parked outside would be a good start to us getting in amounts those top 8 in the next 2-3 years. From there, who knows!


Thomas Lennon
11 Posted 19/01/2017 at 09:29:53
All is not revealed by total revenue. Man Utd, for example, pay a lot of their profits to their owners and to service debt, others have shareholders to pay. Everton do none of those things.

A better league table includes spending power – wages, spending on players etc.

Marc Kilroy
12 Posted 19/01/2017 at 09:32:48
Dermot (#6) – you basically said it all for me, this table is absolutely meaningless.
David Ellis
13 Posted 19/01/2017 at 09:58:29
Thomas – you are correct... although Everton do have shareholders (I am one of them), I can confirm that they don't pay the shareholders anything.
Derek Thomas
14 Posted 19/01/2017 at 10:10:28
I wouldn't worry about it, we've been in and out or 4 or 5 years now. It all depends on a run in the Europa or other cups that give you more TV money or a big transfer can see you back up.

The big worry is the others, behind us catching up. I maybe bigging us up too much, although we can't do much about WHU and the London effect, I don't think the others (with all due respect) like Stoke, WBA etc can go much further... well as far as we can.

It's up to us to leave that pack behind and set off like Mo Farah after (25+ year) back straight stumble.

Once we catch the front pack we can reel them in one or two at a time. Sounds easy in theory and god knows what the time scale will be... but at least (hopefully) with Moshiri, we've picked ourselves up and started the chase.

Dermot Byrne
15 Posted 19/01/2017 at 10:28:43
Anyway, me and Gary (#10) were discussing that goal by Davies and the flick in-field that he made.

"Great to see new local talent, eh?" I asked.

"Surely it's not inconceivable that with the right business plan we could add 𧴜m+ to the commercial bottom line." he replied.


Just a joke mate I think I am turning into a football Corbinista and want salary caps and 75% tax on anyone with Premier League connection. It's an age thing.

John Pickles
16 Posted 19/01/2017 at 10:39:25
Good, we have had a poor year on the pitch and it has cost the club money.

I hope it sends a signal to the club's bean counters that poor quality where it matters, means a poor financial return.

David Price
17 Posted 19/01/2017 at 10:50:23
Haha, great imagination Dermot. Excellent.
Mike Corcoran
19 Posted 19/01/2017 at 13:56:01
Dermot, I don't mind playing in that league, would we get knocked out the cups on away debts every year?
Gary Willock
20 Posted 19/01/2017 at 14:49:39
Lol, good point Dermot! Can't say I would disagree with your wishes either it's all gone mad. I do want us to compete on every level though, no matter what the rules are! ;)

What a flick though eh! And that pass to super Kev too...

Peter Morris
21 Posted 19/01/2017 at 15:20:17
What we all need to be aware of here is that any additional revenue that comes into the club, aside from TV money, and sponsorship, must by definition come from the supporters.

The likes of Man Utd, Man City, Liverpool and the rest have been successful in recruiting football tourists to their fan rosters and it is they who shoulder the increased burden of supplying the extra revenues. The price these clubs have paid is that their stadiums on match days have more in common with the Liverpool One Shopping Centre than tribal football arenas. Football crowds tend not to make much noise when they are holding a plastic shopping bag.

At Everton, the club are doing all the right things with prices, with freezes and new discounted season tickets for young fans, laudable, and realistic given the core fan base demographic, but ALL of these measure erode gross income, not increase it.

It will take very, very careful and clever strategic planning to ensure that, subject to the new stadium being secured, incomes can be driven up to fund the project, whilst at the same time not leaving behind the values, traditions and core supporter population that have made Everton such a special club, but one of a dying breed.

Mike Gaynes
22 Posted 19/01/2017 at 16:02:03
Dermot, the clubs could save a fortune under your scenario, because there's no need for the players!
Dermot Byrne
23 Posted 19/01/2017 at 16:33:26
Mike (#19) Ah, the cups.

The new Davos Cup will be for the elite and played in a snowy resort in Switzerland, coincidentally around now. It is only for the very richest Boards and will be played on a no-possible-knockout basis. That means each year they will all win regardless.

The new FA (Fuck All) Cup will be open to them and the rest of the Boards in England. Of course the shock Lottery win by Lincoln City will become a historical moment in time but they are now a feeder club for Moshiri Wednesday.

The EPL Cup (Ever Present Leeches) will be won by the Board who could not afford Davos entry but at least Liverpool will have something.

Dermot Byrne
24 Posted 19/01/2017 at 16:34:47
Will Mabon
25 Posted 19/01/2017 at 19:45:58
Dermot, I liked post 6 - proper and fitting sarco-cynicism.

Finances are a huge part of sport now and performance is vital. Even though it's interesting to some, at football clubs, it would be nice for it to purr away modestly in the background. The competition is on the field. It's becoming a businessman's dick-swinging contest.

As to the Trump - Davos thing: all part of the globalist game, I have to say. The puppet show is choreographed up to that level nowadays. Nothing of import will change that isn't already in the plans.

Dermot Byrne
26 Posted 19/01/2017 at 20:23:23
Bang on, Will. And I watched that Davies goal for at least the 10th time today!
Phil Walling
27 Posted 20/01/2017 at 12:39:35
Gary @10; You are right. We used to be a football club – now, it seems, we only have the potential to be one.

The world has gone truly mad!

Denis Richardson
28 Posted 20/01/2017 at 13:36:37
Will we not slip down further when the pound is on par with the ZWD?

(Great post btw Dermot #6)

Alexander Murphy
29 Posted 21/01/2017 at 02:03:41
The Davos Cup?

Thought you said the Davros Cup... thought we'd probably get drawn away on planet Skaro against the Daleks, but our cheeky neighbours would get a home tie against Hilbre Island.

Terry Underwood
30 Posted 28/01/2017 at 13:14:18
So fuckin what?

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