Blues launch kit consultation

Thursday 2 February 2017  39 Comments  [Jump to last]

Evertonians are being given a unique opportunity to help influence the design of the Club's kits for the 2018/19 season.

Everton and Umbro have put together an innovative approach to future kit development that involves fans being at the heart of the design process from the outset. This week, the Everton fanbase has been invited to take part in a survey on what is most important to them in an Everton kit. It is the first stage of an extensive kit development process and the Club will continue to involve fans throughout.

The survey gives Blues the opportunity to share thoughts on their favourite kits from the past 15 years - as well as their opinions on elements such as colours for away and third kits, trim, collar style and any logos or symbols for the 2018/19 season.  

Scott McLeod, Head of Engagement at Everton said: “The choice of playing kits ahead of a new season is always a key decision. The design process for all three kits gets underway at least 18 months ahead of the kit's release and we felt it was important that fans have the chance to be involved from the outset.

This survey is the first part of a long-term collaboration aimed at ensuring fans remain at the heart of the process. The results will give the design team at Umbro the opportunity to use the preferences of supporters as part of their kit development - and to get a clear idea on which kits and designs from the past still resonate with Blues.

“Engaging the fans in the process will help to produce kits that fuse the past, present and future of the Club together. Our fans are incredibly passionate and knowledgeable, and so giving them the opportunity to inject that passion and knowledge into the kit design process from the very outset is something we are incredibly pleased to be able to do.

"Earlier this season we gave Evertonians the chance to design and vote for the unique motif that will adorn the neckline of the forthcoming 2017/18 kits. That proved hugely popular with fans and so giving them the chance to get involved in the 2018/19 kit process at the very first stage is something we are delighted to be able to do.”

Supporters with a customer number will be emailed a questionnaire consisting of 26 questions that will take no longer than 10 minutes to complete.  


Reader Comments (39)

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Nicholas Ryan
1 Posted 02/02/2017 at 19:24:09
The Green 3rd kit of 2 years ago, was the best kit ever made by anybody. End of!
Anthony Dwyer
2 Posted 02/02/2017 at 23:59:34
I'd say a florescent kit is a winner, maybe an orange one for Ronny.

Brian Williams
3 Posted 03/02/2017 at 00:32:31
Nick (#1).

Loved that one as well. Totally unique!

Colin Gee
4 Posted 03/02/2017 at 01:23:06
How about no third kit next season?

Given that we haven't played in our black and salmon away kit this season! And looking at our away fixtures we have left, there's no colour clash in any of them...

Andy Kay
5 Posted 03/02/2017 at 01:31:48
I honestly think its time that we, the fans, need to get in the clubs ear about getting fleeced each year with new kits. We all know they are over priced, they are cheap to make and they'll be on sale by the end of the season. We know new ones come out each season. Why are they so expensive at the start of the season, but £15 -20 9 months later?

With the amount of TV money in the game, the marketing of kits is one way of really giving the fans something back for the loyalty and money spent over the years. Imagine the positive feed back the club would get not ripping off its own fans. Don't we deserve something after years of putting up with mismanagement and a lack of success on the pitch?

Why do we need 3 kits away? Has the navy away strip been used at all this season? Even at City where the away strip would be perfect , we wore the yellow 3rd kit. My 9-year-old is gutted his favourite kit isn't being used in favour of the yellow one. If you're going to have 3 kits then at least use all of them through the season. However, just having an away strip that doesn't clash is really all we need.

When the fixtures come out, you know who's coming up from the championship and what colours they wear. You know we need an away strip against the likes of Chelsea and anyone else in blue (using the green strip away at Southampton was a bit strange? Blue and White anyone?) If fans are going to have input on design ,we need to have input on price and practicality too.
Niall McIlhone
6 Posted 03/02/2017 at 04:57:32
If I was voting for the best kits of the past 15 years, none of them would be Umbro's crappy, unimaginative designs.

We got a little lift with the brief flirtation with Nike, but sadly we have reverted to type with the present strip which is befitting of a Championship club.
Mike Green
7 Posted 03/02/2017 at 06:31:02
White socks.

I hope there's a question on price there too though. My 9-year-old lad got a full strip this season –

Top 㿕
Shorts 㿀
Socks 㾶

That's 㿳. Free delivery is 㿷 so you add on the EPL badges (٤) and in this instance he had his name on the back which added on about a tenner from memory but that's up to the buyer.

So, with or without the badges you're looking at over 㿷 for a BOY'S strip. The upside is he wears it to death and, in the manufacturer's defence, they do last... but here's the kicker – little boys grow so you have to get the size up if you're going to get more than a year out of it, so it fits right just as it's being replaced.

I'm not too bothered about prices for adult kits but kid's kits, when there's nothing to them and they get a real buzz out of having one, you should be able to pick up for under 㿞 in my opinion. The lower the price, the more they sell, the more kids are seen out and about in them and the more it bonds the kid with the club. At 㿷 there are scores of kids out there who simply will never be able to afford one.

Paul English
8 Posted 03/02/2017 at 06:35:08
Whatever the design, turn too an all-blue kit... It looked so good at Stoke.
John Keating
9 Posted 03/02/2017 at 07:06:39
Blue shirt, white shorts and socks for home games.
White shirt, blue shorts, white socks away.
Mike is right about kid's strips. We need to make them far cheaper. No excuses.
Eric Myles
10 Posted 03/02/2017 at 08:10:18
"Given that we haven't played in our black and salmon away kit this season!"

"Has the navy away strip been used at all this season? Even at City where the away strip would be perfect, we wore the yellow 3rd kit"

Do we have 3 away kits or are some people colour blind?

Eric Myles
11 Posted 03/02/2017 at 08:13:01
John (#9), not a fan of the Amber shirts?

I did like the white shirt with the green Chang logo though

John Keating
12 Posted 03/02/2017 at 09:23:27

Yes, I liked the amber of the '60s. I wish I could remember what we wore 1960-61 when I started going.

However, I just think the white looks a lot "cleaner" and looks better on the folk who wear it than any of the various colours we've been decked out in over the years.

Thomas Surgenor
13 Posted 03/02/2017 at 11:28:45
I bought this season's Navy and Salmon kit. I really like it. I can't believe we don't ever use it. Stoke would have been a great opportunity to use it rather than going to the blue shorts/socks on the home kit.
Eugene Ruane
14 Posted 03/02/2017 at 11:49:56
This Link

Anything else is shite.

(I'm 57)

Gary Russell
15 Posted 03/02/2017 at 12:20:39
Navy and salmon kit has a bit of style, I reckon. One thing I would like to see the back of: yellow, even trims and stripes, being binned. I think I read it is a recent-ish addition.
Phil Sammon
16 Posted 03/02/2017 at 12:21:01
Mike 7

Top Tip for you, Mike. Cigarettes will stunt a child's growth. Simply purchase and force-feed the little nipper twenty fags a day and that annual 㿼 financial worry will become a distant memory.

Dave Abrahams
17 Posted 03/02/2017 at 12:27:54
I loved the kits of 1963, 1966, 1970, 1984, 1985, 1987 and 1996. I'm still waiting for the next kit I liked, not that it makes much difference – I never buy them; my voice is my kit.
Ray Roche
18 Posted 03/02/2017 at 12:33:11
Eugene, at last a link I can open, understand or actually love. Best kit by a country mile. White shorts, preferably with a thin blue stripe, and, for me, the blue socks with the white tops.
Dave Abrahams
19 Posted 03/02/2017 at 12:39:27
Ray. (18),

I took it that Eugene loved that kit because of the man who was in it!!!

Eugene Ruane
20 Posted 03/02/2017 at 13:17:13
Dave (#19) – a bit of both, best Everton kit, worn by my all-time Everton hero.
Phil Sammon
21 Posted 03/02/2017 at 13:20:55
Would anyone seriously advocate wearing that kit today?
Eugene Ruane
22 Posted 03/02/2017 at 14:01:34
Phil Sammon (pink) # 21- 'Would anyone seriously advocate wearing that kit today?'

You're right Phil, I take it back, on reflection is was an insane suggestion - INSANE!

I'm just checking my tea to see if it has been spiked (there's no LSD in the house but maybe a cocktail of Junior Disprin, Haliborange and rose hip syrup)

A Royal blue shirt with a round white collar!?


Even writing it down it looks crazy.

Nuts, truly fucking NUTS!

Ray Roche
23 Posted 03/02/2017 at 14:43:15
Phil Sammon (#21),

"'Would anyone seriously advocate wearing that kit today?'"

Only those with good taste, a sense of history and a desire to think of the greatest Everton team ever each time Z Cars sounds and they run out at Goodison.

Of course, you could have a design penned by a three year old using a wax crayon on a Kellogg's box, maybe the same scrote who came up with the hideous club badge we had a couple of seasons ago...although I suppose you rather liked that, eh? Or how about the appalling effort from 2001, you know, the Blackburn rip off, or the ghastly pale blue "one 2 one" monstrosity that Bilic occasionally wore? Do you have a better kit in mind? ;-)

Dave Lynch
24 Posted 03/02/2017 at 15:32:16
I can't do links (cos I'm as retro as that kit Bally's wearing).

Can someone put a link up with my all-time hero Johnny Morrisey wearing it please.

great link Eugene, proper kit that. Trouble was, when it got wet the sleeves ended up by your knee caps.

Ray Roche
25 Posted 03/02/2017 at 15:34:56
Dave, and it weighed a ton.
Terry White
26 Posted 03/02/2017 at 15:37:12
John (#12) the away kit in the early '60s was white with black or white shorts. We moved into the amber shirts and blue shorts later in the '60s.
Patrick Murphy
27 Posted 03/02/2017 at 15:42:00
I don't know if this is going to work!

Image and video hosting by TinyPic

Patrick Murphy
28 Posted 03/02/2017 at 15:48:01
Below is a link to all the kits that Everton have worn throughout their history.

Blues Kits

Plato Stavrinos
29 Posted 03/02/2017 at 16:10:27
One of my favourite away kits is the Black Nike kit with the yellow writing. Awesome top to wear with Jeans.

Niall (#6) I think the home Nike kits were very average.

Phil Sammon
30 Posted 03/02/2017 at 20:22:58
Our current kit is plain blue with a round white collar.

It has the logos and badges all over it which are a necessity these days, but it's as close as you're going to get to the kit you old farts are pining for.

My previous comment was sincere: I wanted to know if, given the option, some of you would like Everton to play in that exact ill-fitting kit of yesteryear? Clearly it was enough to send Eugene into a sarcasm tail-spin. Then again, what doesn't?

And no, Ray, I didn't like the Crayola badge.

Eugene Ruane
31 Posted 03/02/2017 at 21:08:10
Phil # 30 - 'My previous comment was sincere, I wanted to know if, given the option, some of you would like Everton to play in that exact ill-fitting kit of yesteryear? Clearly it was enough to send Eugene into a sarcasm tail-spin. Then again, what doesn't?'

He said..erm..going into a 'sarcasm tail-spin.'

(like being called fatty by Cyril Smith)

You asked your 'sincere' (and definitely not in the least sarcastic) question - 'Would anyone seriously advocate wearing that kit today?' and you got your sincere answers.

So stop being such a crying arse.

Dave Abrahams
32 Posted 03/02/2017 at 21:41:31
Patrick (#28),

Great bit of a history lesson with the season by season pictures of shirts worn by Everton team.

The one shown for season 1959-60, I don't think it was worn all that often, it always stands out for me with an image of Bobby Collins and Brian Labone wearing it for some reason.

The three bands shown on the photo, seem a lot more brighter than I remember them to be. They didn't stand out so much in my recall of them, and we never won anything wearing them either. Thanks for the link, Patrick.

Paul Birmingham
33 Posted 03/02/2017 at 22:02:41
Personally I'd go for a new supplier but who could make the traditional or mid-80s style kits? The reason I say is that the current Umbro kits are poorly made, and don't last 5 mins. My lad goes through them like paper and they are not worth the money. (The staff in the club shop even agree.)

Maybe if plans kick on, we may change and the kits may become available more easily overseas and across the UK.

Matthew Clarke
34 Posted 03/02/2017 at 22:05:05
It's the 93-95 home kit and the salmon pink and blue away strip for me.
Tony Abrahams
35 Posted 03/02/2017 at 22:21:33
I never knew you was into your Everton kits, Dave?
Ed Fitzgerald
36 Posted 04/02/2017 at 04:09:32
If you go far enough back in history we have worn some pretty weird and wonderful kits. Maybe we should adopt an updated version of the Black Watch strip we wore in the late 1800s.

Or even more interestingly don a version of the first kit we won the league in 1891-92. If we did, that would cause some controversy. I am sure all sad Everton fanatics know what colours we wore in that fateful year as a home kit but, for those who don't I will let you do the research, because you are in for a surprise!

Mark Murphy
37 Posted 04/02/2017 at 07:41:02
I don't remember us ever wearing that Norwich kit in the early '70s??

My favourite home apart from the Alan Ball kit was the Keijan Rooney shirt. Favourite away the amber and blue Also as worn by Bally and Co.

I don't understand the need for third kit – who would we play in a mixed blue and yellow kit??

Dave Abrahams
38 Posted 04/02/2017 at 09:08:46
Tony (35), it's all part of Everton's history.

I remember your mother buying you the Argentina kit. I asked her why? "I think he looks lovely in it," she replied. "Oh right" I replied.

Your mother and football.... I took her to Nottm Forest versus Everton game, we hadn't lost for 26 games... we lost 1-0. Never again. A Jinx.

Ray Roche
39 Posted 04/02/2017 at 09:51:08
Ed (#36),

If you think about it, it wouldn't be controversial at that time:- The RS weren't spawned then... or were still playing in school blazers which doubled as goalposts.

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