Paddy Boyland provides his assessment of Everton's stalled progression under Farhad Moshiri.
It was meant to be the start of a bold new era for Everton. Buoyed by the expectation of substantial investment from billionaire backer Farhad Moshiri, the club's marketing team sought to tap into the feeling of optimism sweeping the club by boldly unveiling the now notorious 'Nothing will be the same' advertising campaign for 2016-17 season.
The Goodison club's remarkable regression makes for a fitting cautionary tale for nouveau riche sides seeking to find a way of closing the gap between themselves and the top six: Money, in isolation, is not enough in itself to bridge the divide.
Stylistically, Everton have flittered between three distinctive, incompatible styles under Ronald Koeman, David Unsworth and Sam Allardyce. A pale imitation of Dutch Total Football followed by Unsworth's focus on youth and Allardyce's defence-first approach.
What's become strikingly apparent this season is that Everton still don't know what they are – nor want to become in the future. Not thriving in any particular area of play, they've also failed to lay building blocks for the the future on the pitch this campaign.
Learning lessons from the latest false start functions as the first major step in Everton's rehabilitation. Only then will the 'Nothing will ever be the same' strapline really stand a chance of ringing true.
» Read the full article at The Sportsman
Reader Comments (8)
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1 Posted 30/01/2018 at 17:47:20
(1) What money is spent must be spent wisely.
(2) A lot more money than has been spent needs to be spent.
Both requirements will be met only if (a) someone comes in who has a lot more money than Moshiri, and (b) that person makes changes to the culture of the club from the boardroom downwards.
2 Posted 30/01/2018 at 18:54:40
We need to find the right manager with that elusive blend of flair and pragmatism. Guardiola, Pochettino and even Klopp seem to be able to decide how they want their teams to play and then recruit accordingly, which seems to be the gist of the article.
Obviously having more money means it's easier to recruit the players you need, but it is even more apparent that many managers can't even decide how the team should be set up to be effective.
One thing that interests me is the way the media has changed the narrative on Everton's season. As I remember it, pretty much all the way until September, our summer transfer dealings were heralded as putting us on a good footing.
I think the general attitude was that Sandro could come good and a flood of clever, technical attacking midfielders may just gel to produce a large amount of goals shared between 3 to 5 players. Replacing Lukaku certainly wasn't the only bit of business that Koeman wanted doing before the transfer window closed and, even with the late addition of Vlasic, I know I wasn't alone in wondering what aces the manager must have up his sleeves to account for the lack of numbers and pace in defence.
It didn't take long for the media to change their tune and identify some of the gaps in our squad. Since then, the replacement of Lukaku has become the prime focus, although that was always going to be the most difficult thing to do as proven goal scorers are rare and consequently top price.
I think that is why only attackers have been bought in this transfer window. The hierarchy think they can get away with only addressing the gaps in our squad that the media focus on. Funes Mori and McCarthy needed replacing as soon as they got injured (pace and power required for both positions), and genuine cover for both full-back positions is lacking.
3 Posted 30/01/2018 at 19:08:46
4 Posted 30/01/2018 at 21:00:27
What I'm saying is, we need the big money and effective management to use it well. Both together lead to consistent success.
5 Posted 31/01/2018 at 12:23:54
What the team lacks is that messiah player.
The team is toothless without a highly effective striker so the focus fell onto the new signings. They clearly failed to make a difference and the team didn't/doesn't have time to carry players at this point in the season.
I'm hoping we'll limp to the end of the season, finishing no lower than 9th and rebuild from there.
6 Posted 31/01/2018 at 22:07:53
Everton buy players who become available, who most times don't really fit into the current formation of the team, hence there is no team pattern or playing direction and those players then find it hard to find form.
Until the decision by management to stop counting the money they are receiving from the club and actually put the club first and decide on a style of play or if you like the Everton way of playing, and then ONLY recruit players who will fit into that system.
7 Posted 02/02/2018 at 22:59:21
The naivety of not backing Unsworth temporarily at every least, made his job harder and us a circus.
Alladyce again showed hair-triggered reactionary recruitment, and although delighted we won against Leicester, had we lost that then we would be looking very silly. His style of football is a throwback... and well, I'm not massively looking forward to seeing us at the Emirates tomorrow.
I expect there'll be a full clear out when/if Unsworth heads off. I'm worried we'll be left rich but pretty charmless, and if Moshiri acts as chaotically as he has this season we might be left in a right mess.
8 Posted 03/02/2018 at 16:08:50
Unless it's Everton of course, where the club motto now seems to be "Nisi Chao Satis Est".
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