Everton Football Club is delighted to announce that Steven Pienaar has become the Club's first official Everton International Ambassador.
South African Pienaar, who amassed more than 200 appearances for the Toffees, will be taking up an ambassadorial role that will see him focus on supporting commercial activities for the club and its Official Club Partners, as well as helping to continue to build the profile of Everton Football Club across the globe.
The skilful winger represented his country on more than 60 occasions - captaining them a handful of times - and was a key player in South Africa's World Cup squads in 2002 and 2010. Widely regarded as one of Africa's greatest players in the modern era, Pienaar's global appeal and recognition will help to further elevate the profile of Everton Football Club on the international stage.
Speaking about his new role as Everton International Ambassador, 36-year-old Pienaar said: “I have felt enormous affection for the club since the day I first signed and I am both honoured and delighted to become an official International Ambassador.
“Everton Football Club is very special to me and I look forward to further developing our unique bond in my new role and helping to spread the word of its fantastic work. This is a very proud day for me and I am delighted to be returning to a club that made me feel so welcome as a player.”
Alan McTavish, Head of Commercial at Everton Football Club, said: “Steven was one of the club's most exciting players across the last decade. He had a great relationship with the Everton fans but also entertained fans of the Premier League for many years. He is one of the most recognised African players with continental and international appeal and we are excited to start work in collaboration with both Steven and our commercial partners for the benefit of all concerned.
“This agreement sees us welcome one of the club's great players back into our Everton Family and we are all looking forward to working together to support the ongoing growth strategy of the club.”
Reader Comments (51)
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1 Posted 03/04/2018 at 20:25:45
2 Posted 03/04/2018 at 20:26:50
Despite that, I hope he's a great success.
3 Posted 03/04/2018 at 20:29:02
The global brand thing is a necessary part of the modern game so it's a good move imo.
4 Posted 03/04/2018 at 20:54:32
That said, I'm increasingly more uncomfortable with the ever growing old boys army.
I wonder more and more by the day regarding the 'Everton Family', and how much it's massively held us back professionally.
Never in our proud history have we needed a spring clean more than now.
I'm going to clean the car. Already blitzed the house today. Subconsciously wishing the same for our 'family' top to bottom.
5 Posted 03/04/2018 at 21:07:00
7 Posted 04/04/2018 at 02:00:31
9 Posted 04/04/2018 at 09:31:14
Pienaar showed his true colours when he forced his Spurs move. He should've been left at Sunderland. We are too nice
10 Posted 04/04/2018 at 09:53:21
11 Posted 04/04/2018 at 10:19:35
12 Posted 04/04/2018 at 11:05:06
A good player on his day, but stunk the place out when he returned cap in hand from Spurs, the very club he engineered a move to by running down his contract first time around.
When is the club going to start acting with our best commercial interests at heart, and not offering jobs to every ex-player either down on his luck or looking for a 'soft' job?
13 Posted 04/04/2018 at 11:34:20
14 Posted 04/04/2018 at 11:36:59
15 Posted 04/04/2018 at 12:06:26
Mr Allardyce loves his gravy also.
16 Posted 04/04/2018 at 12:18:53
17 Posted 04/04/2018 at 12:31:02
We need more ex-Everton players in the media the way Liverpool have infiltrated the football media is insidious.
18 Posted 04/04/2018 at 12:51:21
You do realise that he was playing professional football until about 6 weeks ago.
The mind boggles.
19 Posted 04/04/2018 at 13:03:08
20 Posted 04/04/2018 at 13:36:46
If Im an African businessman Im more likely to invite Stephen Pienaar to my dinner party than Robert Elstone or one of his cronies.
Some people will moan about anything.
21 Posted 04/04/2018 at 13:39:40
22 Posted 04/04/2018 at 13:53:31
Everton at the moment are so obviously not moving forward. We have become a home for hangers-on from the past, in the present squad and in the Management.
The fans are being taken for granted. Epitomised by Allardyce's attitude to the fans. Without the fans, Everton doesn't exist. Things need to change... or else, Everton will have less fans.
23 Posted 04/04/2018 at 13:58:09
If ever a player deserved some role at Everton, it has to be one of the true legends of our football club.
Apologies for deflecting away from Piernar, but if the likes of snods, Sharp, Ferguson along with others can get a role, even Frannie Jeffers, but yet again Southall overlooked.
24 Posted 04/04/2018 at 14:14:48
We need the likes of Cahill and former American Secretary of Defence Tim Howard signed up. Much bigger markets for Everton to get established in.
25 Posted 04/04/2018 at 14:17:09
26 Posted 04/04/2018 at 15:03:12
Big Nev has committed his life to political and social activism on such issues as homelessness, mental health, racism and LGBT rights. He's become a prominent Twitter critic of the Tories and the management of the NHS. And he works with educationally disadvantaged children.
No way in hell he's going to take time away from his passionately held causes to work with the club. He's moved on a long way from footy.
He's moved on.
27 Posted 04/04/2018 at 15:58:27
Li Tie is a good shout. He's well respected in China.
28 Posted 04/04/2018 at 16:37:51
We should have recruited someone with previous experience of performing a high profile ambassadorial role. Someone like that United Nation's 'Special Ambassador of the International Year': Hello Kitty.
An animated cat faced kid, whose best guess at what 'Goodison' is would be "a respectful way of greeting Bill Oddie", would be an absolutely brilliant brand ambassador for the blues.
It's not rocket science: (1) Hello Kitty, (2) Whack Allardyce in a giant nappy and say his name is 'Big Sumo' and 'BOOM'... the club would probably become as popular in Japan as pixellated cock and balls"
29 Posted 04/04/2018 at 17:57:23
He is well liked and thought of as a great player in his home country, which, in the role he has been given, is more important that the petty gripes some fans seem to have. If he is well liked and respected as a good footballer and is preaching the bible according to EFC over there, why is that not a good thing?
In my humble opinion, I think that ex-players are the best people to represent our club nationwide and worldwide. (Not all, of course.) How much interest would somebody who is not even known as a footballer create promoting our brand? Unless, of course, it was perhaps Charlize Theron, or somebody equally as gorgeous!!! But, as she is busy doing the J'adore Advert, little Peanut will have to suffice.
30 Posted 04/04/2018 at 18:43:19
31 Posted 04/04/2018 at 18:49:04
If you ever get the chance to go to a game, take it.
32 Posted 04/04/2018 at 19:33:45
34 Posted 04/04/2018 at 19:36:04
This small type of thinking is no different than Kenwright. Rooney coming back just about sums it all up. Jeffers, Ferguson et al, it's pathetic. I do like Steven Pienaar, but is he really the right person for this task/role?
35 Posted 04/04/2018 at 19:44:48
I am intrigued.
36 Posted 04/04/2018 at 19:58:19
37 Posted 04/04/2018 at 20:35:28
We seem to be employing a rogues gallery of ex-players. I'd add Big Dunc to that list but I'll let him off cos he is Everton at heart and my last Everton hero. Tim Cahill would be a much better choice for an ambassador's role once he retires.
38 Posted 04/04/2018 at 20:37:01
We really are a strange club. Not a moan, just stating facts.
39 Posted 04/04/2018 at 20:38:12
Too many vested interests meant those who agreed with me or some of the others daren't support us. Left feeling very frustrated and I've heard things are still going downhill. Sad. EFC from the outside look to me to be going the same way – far too many yes-men & women.
40 Posted 04/04/2018 at 20:41:15
42 Posted 04/04/2018 at 20:48:24
We have to make a fresh start next season, with new faces in charge and on the pitch, or where finished.
Come on you Blues (and you light Blues)!
43 Posted 04/04/2018 at 20:51:29
44 Posted 05/04/2018 at 06:57:05
45 Posted 05/04/2018 at 07:31:35
If EFC players do not get stuck into them on Saturday and I mean in the Andy Gray, Peter Reid, Richard Gough, Thomas Gravesen kind of stuck in I'll be very cross indeed! I expect us to lose because we always do but 100% effort must be put in by everyone including you, Morgan!!!
46 Posted 05/04/2018 at 11:32:14
What next injury lawyers ambassador?
47 Posted 05/04/2018 at 12:03:27
The majority of posts would suggest that Steven Pienaar does not meet the latter criterion, but how many of you think that the people who make such decisions actually know or care about that?
Based upon my own experiences as Chief Steward of watching player interaction (or lack of) with fans over autograph requests and so on, I would agree with some names mentioned above; Lie Tie (China), Thomas Gravesen (Scandinavia and Germany), Tim Cahill (Australia). Steven Pienaar was not in their league and nor was Tim Howard in my own limited view, and if I had to pick an ambassador for the important North America region then Landon Donovan, albeit in a short time, came across as articulate, friendly and always found time especially for younger fans
48 Posted 05/04/2018 at 13:31:57
Tin pot Everton as always. I guess it's better than nothing but we really do support a mediocre middle-of-the-road (division) club.
Unless we sign big names and win football matches, we'll always be a half-baked joke, much as it pains me to say it.
49 Posted 05/04/2018 at 13:35:34
50 Posted 05/04/2018 at 18:57:43
51 Posted 05/04/2018 at 19:56:22
52 Posted 05/04/2018 at 20:26:31
53 Posted 06/04/2018 at 15:09:44
54 Posted 06/04/2018 at 16:12:47
But I agree with others who say he couldn't wait to drop us when Spurs came calling. It did leave a bitter taste.
55 Posted 07/04/2018 at 20:04:29
He came back though. So did Rooney (unfortunately, he hasn't the good sense to hang his boots up). Can we cross him off the ambassador list in the future too?
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