Brands: We over-paid to land star Richarlison

Thursday, 16 August, 2018 76comments  |  Jump to last

Marcel Brands admits that Everton were forced to pay above market value for Richarlison but he is comfortable with what he feels will be a very good investment.

The Blues acquired the Brazilian from Watford for a fee of £35m, rising to £40m with appearance-related add-ons, last month making him the second most expensive signing in the club's history behind Gylfi Sigurdsson.

The ongoing wrangle between the two clubs over Everton's attempt to prise Marco Silva away from Vicarage Road last November was thought to have been a factor behind the inflated price and Brands conceded that was probably the case.

The Hertfordshire club appear to have ended their pursuit of financial compensation over what they deemed to be an illegal approach but lodged a formal complaint with the Premier League.

Ultimately, Watford's reported refusal to initially have any dealings with Everton did not stand in the way of the Blues landing Richarlison, a player both Brands and Silva were very keen to bring to Goodison Park.

“We thought it would be a very difficult one because of the history of the clubs,” said Brands, who gave in-person meetings with the print and television media this week. “We were both convinced about him [but] I think with the situation with Watford, we had to pay a little but more.

“I think maybe the market value was a little bit lower but, at the end, we are happy with him. We think he can be very special. He has a lot of speed, the capability to work; he is strong, he is tall. There are a lot of qualities for all the competitions in Europe. They are important qualities.”

Another player with the qualities Brands and Silva had identified was André Gomes, a target on whom they initially gave up when Barcelona said he was only available on a permanent deal that would have been beyond the Blues' budget.

When Everton returned to inquire again about the 25-year-old after he picked up a hamstring injury during pre-season, Barça were more amenable to letting him go, this time on loan.

“I asked about Gomes and they said no, he was only for sale.” Brands explained. “I knew the price and it was not possible for us so we left that. In the end, he got injured in pre-season and we started talking about him again.

“I asked Marco [Silva] to talk with him because he knows him very well and the player was enthusiastic about it. I went back to Barcelona and asked if there was a possibility of getting him on loan. At first they were not so happy with that but in the end they came back and said maybe it could be an option.”

Since agreeing to come on board as Everton's new Director of Football in May, Brands has undertaken a largely successful reduction in the size of the squad, both in terms of personnel and wages, with further departures possible before the European transfer and EFL loan deadlines at the end of this month. Muhamed Besic and Yannick Bolasie are expected to leave the club this month, most likely on loan.

“Financially we also reduced the wages,” he said. “Not fully to the target I had in mind but I think we can do that in the near future. We identified the positions that were our priorities and in the end we did some extras that were more loan deals.”


Reader Comments (76)

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Gordon White
1 Posted 16/08/2018 at 06:59:19
It's a bit early to say if we've overpaid or not. Given his performance's last season, it may be. But, if he continues like he's started, it may prove to be an absolute bargain. And there's no buy-back clause.
Kunal Desai
2 Posted 16/08/2018 at 07:02:23
If he gets us 20+ goals this season then he will have been a good buy. He is young and should he perform well over the next couple of seasons and decide to move elsewhere the club will receive much more than the fee paid. It's a calculated gambled.

The previous management certainly over overpaid - £45 million for 28/29 year old with no sell on value in the future. That is a poor deal.

Steve Hopkins
3 Posted 16/08/2018 at 07:09:41
I like this guy (Brands), not only does he get deals done and decent deals at that but he also talks sense
Mark Andersson
4 Posted 16/08/2018 at 07:10:49
We will know a bit better by Christmas if we are moving in the right direction. All the talk seems positive most fans seem more optimistic, then again after ;ast seasons shambles could it have got any worse??? Yep SA could still be here..
Kev Jones
5 Posted 16/08/2018 at 07:11:41
Thats the free market for you Kunai, if you want something its only worth what the market says its worth. It goes to prove that for Everton there is only one solution- overthrow capitalism now!

Ducks Tin Hat...Coat...Taxi...Kinnock

Jim Jennings
6 Posted 16/08/2018 at 07:14:29

“I asked Marco [Silva] to talk with him because he knows him very well and the player was enthusiastic about it. I went back to Barcelona and asked if there was a possibility of getting him on loan.”

Michael Lynch
7 Posted 16/08/2018 at 07:51:41

The other way to look at it is that the more the players cost the club, the less surplus value there is. As any good Marxist knows, the surplus value goes to the capitalist owner. Even better news is that the majority of the ongoing cost to the capitalist pig is the wages, which goes to the worker - in this case the player. So, football is actually moving closer to a socialist model where the labourer reaps the rewards of their labour.

Up the workers! Power to the people!

I knew we should have signed Wolfie Smith to play on the left.

Tony Everan
8 Posted 16/08/2018 at 07:55:04
Jim 6

Or is the opposite true, because of his conveyed enthusiasm, through Digne or Mina maybe?

This tapping up malarkey is a greyer area than a planet inhabited by John Majors.

Sam Hoare
9 Posted 16/08/2018 at 07:58:53
I really like Brands. Think he’s done some great business this Summer. I’m glad to hear him say that we overpaid for Richarlison but they still thought he’d be worth it. A decision made from calculation as opposed to desperation. This Summer we bought young, talented players with pace in positions we needed. All players with a desire to prove themselves and likely a decent sell on value if things have not worked out in a few years time.

I only wish that he’d been here for longer and perhaps we’d have avoided some of the catastrophic transfer moves of the last 3 years.

I’m excited to think where this squad might be after another 2 or 3 Summers.

David Chait
10 Posted 16/08/2018 at 08:05:45
Geez Kunal you drive a hard bargain.. 20 goals for our left wing and THEN he will be worth it? 20 goals and you can double his value!

Haha Jim (6) you pick that up too!!

Nothing but positive realism coming from Brands and Marco. The relationship seems to be working. They know their roles. People stared by saying Brands is talking a lot and Marco is the manager, then worried Brands had vanished and what is he doing? Everton fans! Love it!

Ray Roche
11 Posted 16/08/2018 at 08:07:35
Jim (#6),

Surely this was AFTER the clubs had negotiated him coming on loan due to the sale price being too expensive. That's how I see it.

Jason Broome
12 Posted 16/08/2018 at 08:21:12
Liking his honesty, loving his work. With Brands at the helm I can now look forward to each and every transfer market.
Joe Clitherow
13 Posted 16/08/2018 at 08:37:21
Where is this magic and 100% correct value table for footballer transfer prices Kunal? "Oh it's Transfermarkt" - no it isn't, that's just some journo spouting journo opinion (aka shite) and guess what, it is always ALWAYS 100% wrong because no player ever EVER goes for the price quoted on there.

A player is worth - as Kev Jones rightly states - whatever the selling and buying clubs agree is the fee to transfer him, but ONLY at that precise moment. The "value" then goes up or down. We supposedly paid way more than Lukaku's "value" at 23M or so that no-one else would pay. Guess what happened to his price when he was sold?

As for Richarlison, the price was the right one for us to get him, or he would still be at Watford. Without putting the mockers on him after one competitive game, then right at this moment, for a 21 year old game changer, £40M (or whatever it is) is looking like a bit of a steal.

I'm certainly looking forward to watching this kid play, and I haven't been as excited at watching Everton for years given the shite I have been served up. For me that's priceless.

Shaun Laycock
14 Posted 16/08/2018 at 08:42:55
Financially we also reduced the wages,” he said. “Not fully to the target I had in mind but I think we can do that in the near future. We identified the positions that were our priorities and in the end we did some extras that were more loan deals.”
Show he was/is working to a cohesive and well thought out plan and starting to deliver. When were the words 'cohesive' and 'well thought out' last used in relation to Everton's transfer activity
Dave Evans
15 Posted 16/08/2018 at 08:47:56
Brands gives insights into his decision making and obstacles that had to be overcome. He also is honest in his assessment of the Richarlison fee and gives reasons why he thinks it is a risk worth taking.

Fans wanted more communication between club and fans. The signs are that Brands is providing it. This does not mean his decisions shouldn't be criticised but apparently every detail is going to be like a new sharpening steel for the knife for the Jim 6's of this world.

Martin Berry
16 Posted 16/08/2018 at 08:50:30
Despite it being said that we "overpaid" for Richarlison, he may actually be seen as a bargain at the end of the season.
A young man with all his attributes is only going to improve, and into todays crazy prices he may be worth double in a few years. In the words of Stevie Wonders great song so "whats the fuss" !
Gerard Carey
17 Posted 16/08/2018 at 09:06:36
"He is strong, he is tall". Love it, a new type of player being bought by Everton, long may it continue. Makes a change from the likes of the Aiden McGeady's and others we had to put up with.
Upwards and onwards.
Steve Ferns
18 Posted 16/08/2018 at 09:22:41
So we thought Everton had done a mad scramble. I assumed Gomes was thrown in at the last minute after Barca failed to unload him on Man Utd.

So this certainly was not the case. Both wanted Charlie and pushed hard until we got him.

Silva really wanted Gomes and gave up until the injury meant we could get him on loan. Digne was clearly identified although we’ll never know if he was first choice or tierney was.

And as specified on the Yerry Mina article, Brands and Silva were after him from well before the World Cup.

Hopefully next window we can sit back and relax and wait for the signings to arrive, safe in the knowledge that these guys know what they are doing and there’s other factors that delay these big transfers.

Dave Abrahams
19 Posted 16/08/2018 at 09:26:44
Mr. Brands should appeal to most Evertonians as Dave (15) says, with his honesty and openness, much better than we have ever had in the past from the club, we have had to guess and assume what has happened to most transfers and we know what happens when people guess and assume. Carry on the way you have started Mr. Brand.
Pete Edwards
20 Posted 16/08/2018 at 09:31:06
Ray, that's exactly how I read it as well
Jimmy Hogan
21 Posted 16/08/2018 at 09:38:52
Reducing the wages must have been a tough job to do, but ultimately it's nice to hear him say that he tried to balance the books.
Brent Stephens
22 Posted 16/08/2018 at 09:39:21
Dave #19 yes a breath of fresh air. I know some want to hold back on any positive comments on Brands and Silva but I see no problem with acknowledging any positives when we hear of them.

And as Ray #11 says.

Anthony Dove
23 Posted 16/08/2018 at 09:42:08
Brands appears to have started well. Hopefully at Christmas we will still be of the same opinion. The one doubt I have financially is the
buy back clause for Mina. If he turns out a big success Barca can
effectively buy him back for 30 million, which would be less than half his market price in those circumstances.
Brent Stephens
24 Posted 16/08/2018 at 09:42:33
And the interesting part of this is that what we paid might actually include what it took to get Watford off our backs re tapping up. A way out of that dispute with both clubs saving face?
Kev Jones
25 Posted 16/08/2018 at 09:47:56
Michael #7

Does this mean footballers have succeeded in making a silk purse out of a pigs ear?



Jerome Shields
26 Posted 16/08/2018 at 09:50:01
So Brands managed to get Watford sorted and get us a player, who now appears to be worth the money and a really good buy, The Gomez and Mina situation he has explained and it appears that he is a talented negotiator.

Still can't believe that Siguardsson is our most expensive player, if Brands had been around we would have got him for considerably less or on loan.

Brands and Silva come across as being on the same wavelength as far as players are concerned and know what they are about.

Brands obviously has a progressive long term plan, with a lot of Silva input. Brands comes across as quietly assured and is confident in his own ability and the plan.

This is the first time Everton have had a footballing plan and also a overall Club development plan, for over 20 years that is workable with the expertise to carry it out. No mention of Project, but instead a clear plan on paper.

I initially though a 5 year plan starting with a complete reassessment of the Club at all levels, Though it has started that way I now think the plan is a 3 year plan and Everton moved up a gear about mid summer.

The needed Capital introduction will be easily sourced, though I suspect it is already in the bag, on the current evidence of Management capability and progress. The team performance will improve with the odd setback, which will be reduced Hopfully sooner, rather than later. .

Jimmy Hogan
27 Posted 16/08/2018 at 09:59:49
Watford is not yet sorted. The Club has launched a formal complaint about "Tapping Up" Marco Silva,to the Premier League Sorry, I don't know how to do links on here, but here is the source They are after even more money!

However, the Pozzis are no Angels themselves.


Hugh Jenkins
28 Posted 16/08/2018 at 10:02:01
Anthony (23) I have read that the buy back value is a little over €60 M - which is almost double what we have paid for him. It assumes too that the player is willing to leave - i.e. personal terms have to be agreed. If, at any future time that Barca come calling, Mina is happy and settled at EFC, his personal "demands" may rule out any sale.
Mike Keating
29 Posted 16/08/2018 at 10:03:54
Michael #7
Where does the agent fit into the Marxist model of footy finances?
Jimmy Hogan
30 Posted 16/08/2018 at 10:16:28
Sorry, those who can be bothered, please delete the inadvertent "t" at the beginning of the second link. It is worth cut and pasting the story, as it shows how corrupt that Club is
Steve Ferns
31 Posted 16/08/2018 at 10:29:20
The problem with 3 or 5 year plans is the pressure that cranks up as you near the end of the specified time.

Koeman had a three year plan so in essence this meant he was in a hurry and signed older players he hoped would provide the quality to achieve the plan's aim of Champions League football. Even a five year plan would see us taking a short term view.

It's better to simply set targets season-by-season with an ultimate goal to win the League. For me the goal this season should be to finish as high up the table as possible, whilst laying a foundation for future seasons by signing player with their best years ahead of them, and saying that we should finish a minimum of 8th.

Let's just concentrate on improving Everton season-by-season, and moving up the table. Let's not put time limits on things, and instead focus on progression and a long term vision. I am confident that Everton is in good shape to do this now.

Brian Williams
32 Posted 16/08/2018 at 10:29:22
Hugh I think what Anthony means (although the maths is a bit out) is that if we've given Barca £28.5m and they can buy him back for £54m then they've effectively bought him back for £54m minus the £28.5m we paid initially.
Be interesting to see how the buy back is structured because I believe it's different form Deulofeu's, where Barca had an option, which Everton had no choice in if the player agreed, to buy him back after a certain season for x amount and then the following season for y amount. Even if Everton had wanted to keep him we couldn't have if the option had been triggered (which it was in the end).
This buyback seems a simpler one that is basically, should Everton want to sell Mina in the future then Barca have "first refusal" at the set price (should the player agree to go there of course).
Derek Turner
33 Posted 16/08/2018 at 10:31:43
Mike. Under the Marxist model we could round all the agents up and put them in a gulag.
Frank Wade
34 Posted 16/08/2018 at 10:32:16
Jimmy 50, thanks for the links. To create as a link. Paste in the link as you do. Select the link again and click on URL at bottom of text window and you're done.
Steve Ferns
35 Posted 16/08/2018 at 10:35:10
Jimmy #27, that's old news. It was updated last night, but the article is written before Silva took over and so does not contain any actual update.

Instead Watford said after we signed Richarlison that they would continue their complaint and made mention of the fact that they could now get no compensation and effectively stating that it was a point of principle.

This will die a slow and quiet death. We clearly paid Watford over the odds for Charlie. This could be why they say that they are not entitled to compensation. The Premier League would at worst fine us. The fact that you get fined a £100,000 or so for fans fighting makes me believe that you are unlikely to get fined millions for this. We certainly won't get a points deduction.

James Marshall
36 Posted 16/08/2018 at 10:45:10
"Niasse is strong, Niasse is tall"

I knew I'd heard that line somewhere before. Brands is just lifting it all direct off Oumar's Twitter feed.

He seems a good bloke with his head screwed on - Brands I mean, not Niasse. His head is clearly held on with sellotape like a broken Action Man.

Jimmy Hogan
37 Posted 16/08/2018 at 11:10:11
Steve Ferns # 35, thanks for the update. I must have missed it when it was big news. I agree that the matter will die a slow death. Watford have lost all trust with The Premier League.
Jimmy Hogan
38 Posted 16/08/2018 at 11:14:14
Frank Wade, Thank you.
Daniel A Johnson
39 Posted 16/08/2018 at 11:15:25
Nice to see Brands and Silva communicating well. Unlike Walsh and Koeman.

I still say Marcel Brands is our most important signing in the last 10 yrs. he clearly knows what hes doing and we now have a strategy and direction we have never had before.

Walsh was massively out of his depth and this proves that.

Kev Jones
40 Posted 16/08/2018 at 11:22:21
Michael #7 apologies but you got me thinking. Using your model of realising surplus value, has Marcel paid over the odds for Richarlison as past of his long term strategy to realise more surplus value for the owner? A short term loss to improve brand through modernising the team and its performance? Which he follows up by snapping up and developing young talent on cheaper wages, buying low to sell high at a later date?

I could see how Marco might fit this strategy. He could enhance the brand through a distinctive style of play and by technically developing the latest most technically sophisticated plant, sorry player. This could maximise our chances of success and further increase surplus vale for the owner?

Nicholas Ryan
41 Posted 16/08/2018 at 11:29:15
Michael [7] '...the labourer reaps the rewards of their labour...'. So, I assume Schneiderlin is paid sixpence per week!!
Pete Edwards
42 Posted 16/08/2018 at 11:39:30
How many bargains or players are signed that people go "wow" that's cheap …… these days anyway?
Long gone are the £60k Seamus Colemans partly due to the money awash at the top table and no one really wanting to take a risk with even fairly unknown players for a relatively small amount.
Even free signings come with huge signing on fees and over the odds wages
Les Green
43 Posted 16/08/2018 at 11:41:24
And the good work from Brands continues, as the Liverpool Echo are talking about a link with Martina on a season long loan to Stoke in this window
Michael Lynch
44 Posted 16/08/2018 at 12:58:55
Snowball, sorry, I mean Kev @40

There may well be a long term gain to the boss classes in all this – especially if we sell Richarlison for a profit in a couple of years. Also, the Animal Farm analogy is a good one – "The creatures outside looked from director to player, and from player to director, and from director to player again; but already it was impossible to say which was which.”

Not sure where the agent fits into all this, probably as the petty bourgeoisie,

My head is hurting a bit now, I'm going to ask my butler to pour me a sherry.

Dave Abrahams
45 Posted 16/08/2018 at 13:05:26
Pete (42), Pete I get your drift, especially about free signings being a lot more expensive than they appear, but sometimes the cheaper deals turn out to be the best.

I wanted Everton to sign Maddison from Norwich, he went to Leicester City, I think he will be one of the best deals of this summers transfer window : but you can't win them all.

Si Cooper
46 Posted 16/08/2018 at 13:36:42
I read the situation with Gomes as Barcelona we're actively trying to sell him and probably he was informed of our interest when we made enquiries through the proper channels.

Therefore, it's not a situation where a player has been deliberately unsettled and any subsequent communication between Everton and the player would be considered routine as well. It's not as though Barcelona have been engineered into a poor negotiating position and they haven't had to sell him to a lower bidder.

Derek Knox
47 Posted 16/08/2018 at 14:32:57
Steve @ 35, Richarlison may be over-priced by the Market value, and we all know pretty well, that price included Watford not only making a great profit, but secretly throwing their 'compensation' into the deal. He may prove, in the ridiculously rising fees for Premier League players, to be a bargain.

Having said that, it says a lot for the lad, in all the games he has played he has been MotM, and in addition seems to be embracing the Everton ethic too.

Giving his shirt to a young girl, and visiting an injured fan in Hospital, plus going to Bramley-Moore Dock with Bernard speaks volumes for his character.

The other thing I wanted to clarify Steve, or anyone else for that matter: I am unclear how this 'buy-back clause' in Mina's case works.

Can it be implemented at any time, or only at the end of the existing contract?

Optimistically if he turns out to be a superstar, and takes Everton to his heart, what happens if he wants to stay with us, with respect to the aforementioned 'buy-back'?

Steve Ferns
48 Posted 16/08/2018 at 14:36:52
I understand Mina has a £60m or a €60m buy-back clause. This can only be activated by Barcelona. They can activate it at any time.

Whether it's £60m or €60m it's a hell of a fee for a centreback. I wouldn't be too outraged if he did leave and we could always take someone else off them as a part exchange.

Mina would have to agree terms with Barcelona and he can refuse to transfer. It's Barcelona though — who refuses to go there?

Peter Morris
49 Posted 16/08/2018 at 14:52:46
Brands looks absolutely shagged out in the video. I hope that is down to long days, hard work, travelling and a manic transfer window, rather than pissing it up in the Hope St Hotel. Well impressed with the way he carries himself,and if the substance lives up to first impressions, he could just well be the best signing of the lot! On a completely different level to Steve Walsh, who always looked like a PE teacher to me. I’d never be able to have any confidence in him looking after my millions if I were Moshiri.
Brian Harrison
50 Posted 16/08/2018 at 14:55:38
Barcelona are very smart outfit, they also had an automatic buy-back clause for Deulofeu. So Mina is not yet quite good enough to get in their side so they have sold him to us, but in a years time who knows he might be a roaring success and their current centre-back pairing are a year older.

So provided he wanted to he could return to Barcelona for an already agreed fee, which if he becomes the lynchpin for our team could leave a hole that would put us back to again looking for a centre back.

By inserting a buy-back for an agreed fee means, even if he is absolutely brilliant and Real and Chelsea and Man Utd would pay £100 million, we don't have a say unless he refuses to return to Barcelona.

Ray Roche
51 Posted 16/08/2018 at 14:59:41
Brian, and if we say he's not for sale?
Steve Ferns
52 Posted 16/08/2018 at 15:02:14
We can't stop Barcelona activating the clause, Ray. They just need to offer the requesite amount.
Jamie Crowley
53 Posted 16/08/2018 at 15:18:01
I really don't understand this fascination with the amount we paid for Richarlison.

To be very clear, when it was announced I thought we had completely lost our minds and over-spent on too young an unproven player. But my attitude with Silva and Co. was patience and give them time to implement their system and players.

If the first game is anything to go by, we've not overpaid.

In a day and age when keepers are going for £70 million plus, I truly don't understand, with this last window, why the media bleats on about us over-paying for a young, promising player? It's a double standard to my eyes.

Ray Roche
54 Posted 16/08/2018 at 15:26:00
Thanks Steve, I wasn't sure what the outcome would be. So, Barcelona can have him back whenever they like? It's just like a loan then in one way. He's only OUR player if Barca don't want him back.
Brian Harrison
55 Posted 16/08/2018 at 15:46:16

I think I am right to say they can only have him back when the transfer window is open. I don't know if Everton have a minimum or maximum term when the option to buy him back can happen. The only way this could be blocked is if the player refused to go back to Barcelona, but I really couldn't see that scenario.

Brian Harrison
56 Posted 16/08/2018 at 16:12:41
I see last night SSN showed the most fouled player in the Premier League last season was Richarlison. No wonder Silva is asking Refs to be more protective of him than they have been so far.
Brian Williams
57 Posted 16/08/2018 at 16:15:50
Barcelona have "first refusal" at £54m should Everton be selling. They DON'T have a buy-back clause that can be activated at any time at their behest.

They have first dibs should Everton WISH TO SELL.

Brian Williams
58 Posted 16/08/2018 at 16:21:46
Ray #51.

Ray if Mina is happy to stay at Everton and even extend his contract then Barcelona can't force us to sell him back to them. They have first refusal if and when he is to be sold.

The notion that they can trigger the £54m buy back at any time (during a transfer window of course) is ridiculous. Imagine if they chose to do it during a January transfer window, this coming one or the next etc.....

Mina's 24 in September and I believe he's on a 5-year contract. Now I know you can't see into the future but if he/Everton were to honour the full contract he'd be 29 and £54m is a fair old sum for a 29-year-old centre-back even taking into account inflation.

Karen Mason
59 Posted 16/08/2018 at 16:29:34
Michael at #44,

That's funny :-) Just love your wit.. You made me laugh out loud. Some of you are entertainers of the very best kind.

In answer to your question - where do Agents fit in?
They are sent from the devil. They fit best in Hell's fire! The word 'Parasite' always springs to mind when I hear the word 'Agent.'

In Mr Brands, we have at the very least, a man who seems to know just how to work them. Early doors I know, but seems to be worth whatever we agreed to pay him :-)

Brian Williams
60 Posted 16/08/2018 at 16:31:29
Ray, there are conflicting reports on the buyback but my understanding is that it's a "first refusal" deal.
Brian Williams
61 Posted 16/08/2018 at 16:34:40
But I've been known to be hopelessly and completely wrong before...
Andrew Ellams
62 Posted 16/08/2018 at 16:35:34
If he flops we overpaid, if he becomes a star we didn't. Football transfer fees are always about hindsight.
Brian Williams
63 Posted 16/08/2018 at 16:48:46
I'm going to check this pesky buy back clause when Marcel and I are at the house of Farhad this evening for curry and chips and a couple of bottles of Sol.
Jerome Shields
64 Posted 16/08/2018 at 17:32:55
Steve (#31),

I agree that a three- and five-year plan puts pressure on. I think that, in the case of Koeman, it did expose the fact that, though he talked about the Everton Project, he in fact hadn't a plan or a clue. Big Sam also came out with this 'project' crap. All part of trying to manipulate a contract extension.

I myself work to a loose five-year plan, adapting and re-evaluating as I go. I think the value is that you are at least on the right course and take decisions to keep on course. What you suggest as progression year on year is right.

Everton up to now just have this idea of getting into the top four and they seem to think they have a divine right to be there. This led to the acceptance of a level of performance they were all happy with. The fans were just fed the same old sop, People's Club. The money was coming in from the Premier League whether the fans turned up or not. Any Department a fan was in contact with was poorly managed. I myself tried to become a member of the fan Club and was sent out stuff for a fan who was under 12. I bought the Evertonian in a shop, where the owner, an Everton Supporter told me after three months he would keep buying it for as long as I kept buying it, because it cost him nothing.

At least some forward thinking is going on and a recognition of the necessity to assess and build is evident. This did not exist before and was only given lip-service.

To get into the top four, a progressive plan is the only way you are going there. It's a long-term project, but an accountant like Moshiri likes targets, and he has got a bit of an education regarding football over this past 2 years. But Brands will change him round to a plan more like what you suggest, which will be longer term.

Ray Roche
65 Posted 16/08/2018 at 17:55:43
Brian, Thanks for your clarification, your posts on 57 and 58 were pretty much how I imagined it but parts of this thread got me a bit confused, not difficult at the best of times!
Derek Taylor
66 Posted 16/08/2018 at 18:54:36
Brian, you may be right on all counts but if Mina becomes a star and agitates to go back to Barca, go he will. And it won't need to be at the end of his contract.

At least the £54M will be some recompense !

John Roberts
67 Posted 16/08/2018 at 19:02:08
I love the openness of Brands, keeping the fans updated, giving what appears a real insight into what is going on behind the scenes. At least you have an idea of what they are thinking about players! I certainly find it interesting.

The Wolves games brought back our identity of the past, working hard, chasing the ball down.

Bill Gienapp
68 Posted 16/08/2018 at 19:04:15
As good as our deadline day business was, it does have a potentially ephemeral quality about it - Gomes and Zouma both in on loan, Mina having a buy-back option and Bernard (supposedly) coming with a reasonable release clause.

What Brands seems to recognize, however, is that it's about building a platform for success. So even if we lose players, we'll be in a better position to recruit suitable replacements. That's smart, and really the only way you can navigate the current footballing landscape, short of being Real Madrid or Barcelona.

Jay Wood

69 Posted 16/08/2018 at 19:04:46
Absolutely nothing wrong with 1-3-5 year plans. They can be useful as a guideline for individuals, never mind a sports club the magnitude of Everton.

You project what you want as your outcome in 5 years time, compared to your starting point - where you are now.

You look at someone who is where you want to be (any of the top six, if you like). Using them as your model, you map out a route to reach your desired outcome, which will not be reached in a single bound, but incrementally by taking action and doing the things the top six have done.

Along the way, you can map out various milestones to be achieved by the end of 'x' months or 'y' years and make weekly-monthly-bi-annual and yearly reviews to confirm you are making progress towards your desired outcome.

That is the final key component - awareness. Continue doing what is helping you reach your outcome, and change what isn't working.

And of course, the time span constantly changes. You don't go from 'A' in year one and arrive at 'Z' at the end of year five and think 'er... what now?' A new and continually evolving plan for a 1-3-5 year should, (emphasis on should), always be in place.

Increasingly, I see signs at Everton that there is finally a proper plan in place and that daily, weekly, monthly steps are being taken to help us achieve the desired outcome.

I very much hope that includes a new stadium to be proud of and a team genuinely, consistently, challenging for silverware.

Joe McMahon
72 Posted 16/08/2018 at 20:53:38
Proves what a disaster in our history Walsh and Koeman were. Can't blame Sam really, he got us up the table. But so pleased at last we are looking professional, and M+M have a strategy.
Benjamin Dyke
73 Posted 16/08/2018 at 22:57:17
The thing about the buy back is it shows Barca still believe in him as a player
Harry Hockley
74 Posted 17/08/2018 at 01:40:29
I think we have a genius in the name of Mr Brands, something is happening at Everton something great.
Brian Williams
78 Posted 17/08/2018 at 08:41:09
I think I may have been wrong about the buyback (apologies). I think Barca MAY be able to trigger it as and when they want (during transfer windows of course).

I can see why Everton might have accepted this because we may not have had a chance of getting the player otherwise but, for me, it takes the shine off it a little bit because at the back of my mind is the fact that if Mina became an outstanding player for us there's every chance Barca would just whisk him away and leave us in the shit.

Our only hope would be that Mina becomes part of the fabric of the club and enjoys it so much he wouldn't want to leave should they come calling.

I know that's a bit naive, as it's Barca, but it's my own way of dealing with a bit of a dampener on the transfer.

Maybe I'm looking too far ahead. I hope Harry's right and that Brands IS a genius and has a cunning plan, one so cunning you could......

Drew Shortis
79 Posted 19/08/2018 at 21:30:16
I think Brands comments are looking old already. If anything I think we got a bargain at only £35/40/50m (or whatever figure the media were trotting out)!

Any slight overpayment we may have made for Richarlison was easily offset by the freebie for Bernard & quality loans.

Steve Ferns
80 Posted 21/08/2018 at 10:57:34
Richarlison is a great kid. Yesterday he said:

“I feel I am better prepared because I already know how the Premier League style is,” said Richarlison.

“That is why I would like to score a lot of goals, to help Everton finish as high up the league as possible and, as result of these things, I think I could have my chance with the Brazil national team.

“I am very happy with [my strike rate], because I have been working really hard since I arrived at the Club. I am delighted with my momentum but I must thank my teammates for helping with such great passes.

“The team is the priority but if everybody plays well my goals will come naturally.”

For the second week in a row he left the field to the audible approval of Evertonians when replaced with four minutes remaining. He had made two key passes and embarked on two dribbles. Going the other way, Richarlison completed four clearances, two tackles and the same number of interceptions.

He celebrated his goal gleefully – as he did both strikes against Wolves – and confessed he is already helping fellow new signing Yerry Mina polish his own scoring routine in advance of the Colombia international centre-back’s Everton debut.

“He is very funny, he has already established his dance and is looking forward to doing it again as soon as he scores his first goal,” added Richarlison.

“He has also asked me to teach Samba to him, given he does not know how to dance in the Brazilian way.

“To be honest, I was anxious on Friday [waiting for news of the Brazil squad selected by Tite].

“I was watching the TV with my fingers crossed but unfortunately it was not this time that I was given a chance. However, I will keep working to be ready when the opportunity comes.”

A couple of days back he said:

"I want to be the top scorer of the league, take Everton back to the Champions League and then I'll be in the Brazilian national team."

Here we have an ambitious young kid, and we've had them before, he's dreaming big, but he's dreaming of achieving it all here. We never heard this off Barkley or Rooney, or any of our other fabled young stars. I like him a lot.

Pat Waine
81 Posted 23/08/2018 at 10:33:35
I don't want to pour cold water on anything but I do think that Evertonians are getting a bit carried away with the new regime.

I think that is normal enough given the mess Koeman made of the club. He couldnt have wrecked it more,when you look at what he done with loads of money, he solved the keeper issue but nothing else.

I think the new guys have started well; good work particularly in getting rid of the rubbish we had. We have also started to play Sigurdsson in his correct position and that has made a difference.

We still have to see Mina, Gomes and Bernard and we will see if they do the business. So lets judge after 12 games or so when the dust settles. I saw lots of hype about Koeman etc two years ago, so let's sit back enjoy and hold off on judging for the moment.

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