Marcel Brands admits that Everton were forced to pay above market value for Richarlison but he is comfortable with what he feels will be a very good investment.
The Blues acquired the Brazilian from Watford for a fee of £35m, rising to £40m with appearance-related add-ons, last month making him the second most expensive signing in the club's history behind Gylfi Sigurdsson.
The ongoing wrangle between the two clubs over Everton's attempt to prise Marco Silva away from Vicarage Road last November was thought to have been a factor behind the inflated price and Brands conceded that was probably the case.
The Hertfordshire club appear to have ended their pursuit of financial compensation over what they deemed to be an illegal approach but lodged a formal complaint with the Premier League.
Ultimately, Watford's reported refusal to initially have any dealings with Everton did not stand in the way of the Blues landing Richarlison, a player both Brands and Silva were very keen to bring to Goodison Park.
“We thought it would be a very difficult one because of the history of the clubs,” said Brands, who gave in-person meetings with the print and television media this week. “We were both convinced about him [but] I think with the situation with Watford, we had to pay a little but more.
“I think maybe the market value was a little bit lower but, at the end, we are happy with him. We think he can be very special. He has a lot of speed, the capability to work; he is strong, he is tall. There are a lot of qualities for all the competitions in Europe. They are important qualities.”
Another player with the qualities Brands and Silva had identified was André Gomes, a target on whom they initially gave up when Barcelona said he was only available on a permanent deal that would have been beyond the Blues' budget.
When Everton returned to inquire again about the 25-year-old after he picked up a hamstring injury during pre-season, Barça were more amenable to letting him go, this time on loan.
“I asked about Gomes and they said no, he was only for sale.” Brands explained. “I knew the price and it was not possible for us so we left that. In the end, he got injured in pre-season and we started talking about him again.
“I asked Marco [Silva] to talk with him because he knows him very well and the player was enthusiastic about it. I went back to Barcelona and asked if there was a possibility of getting him on loan. At first they were not so happy with that but in the end they came back and said maybe it could be an option.”
Since agreeing to come on board as Everton's new Director of Football in May, Brands has undertaken a largely successful reduction in the size of the squad, both in terms of personnel and wages, with further departures possible before the European transfer and EFL loan deadlines at the end of this month. Muhamed Besic and Yannick Bolasie are expected to leave the club this month, most likely on loan.
“Financially we also reduced the wages,” he said. “Not fully to the target I had in mind but I think we can do that in the near future. We identified the positions that were our priorities and in the end we did some extras that were more loan deals.”
Reader Comments (76)
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1 Posted 16/08/2018 at 06:59:19
2 Posted 16/08/2018 at 07:02:23
The previous management certainly over overpaid - £45 million for 28/29 year old with no sell on value in the future. That is a poor deal.
3 Posted 16/08/2018 at 07:09:41
4 Posted 16/08/2018 at 07:10:49
5 Posted 16/08/2018 at 07:11:41
Ducks Tin Hat...Coat...Taxi...Kinnock
6 Posted 16/08/2018 at 07:14:29
“I asked Marco [Silva] to talk with him because he knows him very well and the player was enthusiastic about it. I went back to Barcelona and asked if there was a possibility of getting him on loan.”
7 Posted 16/08/2018 at 07:51:41
The other way to look at it is that the more the players cost the club, the less surplus value there is. As any good Marxist knows, the surplus value goes to the capitalist owner. Even better news is that the majority of the ongoing cost to the capitalist pig is the wages, which goes to the worker - in this case the player. So, football is actually moving closer to a socialist model where the labourer reaps the rewards of their labour.
Up the workers! Power to the people!
I knew we should have signed Wolfie Smith to play on the left.
8 Posted 16/08/2018 at 07:55:04
Or is the opposite true, because of his conveyed enthusiasm, through Digne or Mina maybe?
This tapping up malarkey is a greyer area than a planet inhabited by John Majors.
9 Posted 16/08/2018 at 07:58:53
I only wish that hed been here for longer and perhaps wed have avoided some of the catastrophic transfer moves of the last 3 years.
Im excited to think where this squad might be after another 2 or 3 Summers.
10 Posted 16/08/2018 at 08:05:45
Haha Jim (6) you pick that up too!!
Nothing but positive realism coming from Brands and Marco. The relationship seems to be working. They know their roles. People stared by saying Brands is talking a lot and Marco is the manager, then worried Brands had vanished and what is he doing? Everton fans! Love it!
11 Posted 16/08/2018 at 08:07:35
Surely this was AFTER the clubs had negotiated him coming on loan due to the sale price being too expensive. That's how I see it.
12 Posted 16/08/2018 at 08:21:12
13 Posted 16/08/2018 at 08:37:21
A player is worth - as Kev Jones rightly states - whatever the selling and buying clubs agree is the fee to transfer him, but ONLY at that precise moment. The "value" then goes up or down. We supposedly paid way more than Lukaku's "value" at 23M or so that no-one else would pay. Guess what happened to his price when he was sold?
As for Richarlison, the price was the right one for us to get him, or he would still be at Watford. Without putting the mockers on him after one competitive game, then right at this moment, for a 21 year old game changer, £40M (or whatever it is) is looking like a bit of a steal.
I'm certainly looking forward to watching this kid play, and I haven't been as excited at watching Everton for years given the shite I have been served up. For me that's priceless.
14 Posted 16/08/2018 at 08:42:55
Show he was/is working to a cohesive and well thought out plan and starting to deliver. When were the words 'cohesive' and 'well thought out' last used in relation to Everton's transfer activity
15 Posted 16/08/2018 at 08:47:56
Fans wanted more communication between club and fans. The signs are that Brands is providing it. This does not mean his decisions shouldn't be criticised but apparently every detail is going to be like a new sharpening steel for the knife for the Jim 6's of this world.
16 Posted 16/08/2018 at 08:50:30
A young man with all his attributes is only going to improve, and into todays crazy prices he may be worth double in a few years. In the words of Stevie Wonders great song so "whats the fuss" !
17 Posted 16/08/2018 at 09:06:36
Upwards and onwards.
18 Posted 16/08/2018 at 09:22:41
So this certainly was not the case. Both wanted Charlie and pushed hard until we got him.
Silva really wanted Gomes and gave up until the injury meant we could get him on loan. Digne was clearly identified although well never know if he was first choice or tierney was.
And as specified on the Yerry Mina article, Brands and Silva were after him from well before the World Cup.
Hopefully next window we can sit back and relax and wait for the signings to arrive, safe in the knowledge that these guys know what they are doing and theres other factors that delay these big transfers.
19 Posted 16/08/2018 at 09:26:44
20 Posted 16/08/2018 at 09:31:06
21 Posted 16/08/2018 at 09:38:52
22 Posted 16/08/2018 at 09:39:21
And as Ray #11 says.
23 Posted 16/08/2018 at 09:42:08
buy back clause for Mina. If he turns out a big success Barca can
effectively buy him back for 30 million, which would be less than half his market price in those circumstances.
24 Posted 16/08/2018 at 09:42:33
25 Posted 16/08/2018 at 09:47:56
Does this mean footballers have succeeded in making a silk purse out of a pigs ear?
26 Posted 16/08/2018 at 09:50:01
Still can't believe that Siguardsson is our most expensive player, if Brands had been around we would have got him for considerably less or on loan.
Brands and Silva come across as being on the same wavelength as far as players are concerned and know what they are about.
Brands obviously has a progressive long term plan, with a lot of Silva input. Brands comes across as quietly assured and is confident in his own ability and the plan.
This is the first time Everton have had a footballing plan and also a overall Club development plan, for over 20 years that is workable with the expertise to carry it out. No mention of Project, but instead a clear plan on paper.
I initially though a 5 year plan starting with a complete reassessment of the Club at all levels, Though it has started that way I now think the plan is a 3 year plan and Everton moved up a gear about mid summer.
The needed Capital introduction will be easily sourced, though I suspect it is already in the bag, on the current evidence of Management capability and progress. The team performance will improve with the odd setback, which will be reduced Hopfully sooner, rather than later. .
27 Posted 16/08/2018 at 09:59:49
However, the Pozzis are no Angels themselves.
28 Posted 16/08/2018 at 10:02:01
29 Posted 16/08/2018 at 10:03:54
Where does the agent fit into the Marxist model of footy finances?
30 Posted 16/08/2018 at 10:16:28
31 Posted 16/08/2018 at 10:29:20
Koeman had a three year plan so in essence this meant he was in a hurry and signed older players he hoped would provide the quality to achieve the plan's aim of Champions League football. Even a five year plan would see us taking a short term view.
It's better to simply set targets season-by-season with an ultimate goal to win the League. For me the goal this season should be to finish as high up the table as possible, whilst laying a foundation for future seasons by signing player with their best years ahead of them, and saying that we should finish a minimum of 8th.
Let's just concentrate on improving Everton season-by-season, and moving up the table. Let's not put time limits on things, and instead focus on progression and a long term vision. I am confident that Everton is in good shape to do this now.
32 Posted 16/08/2018 at 10:29:22
Hugh I think what Anthony means (although the maths is a bit out) is that if we've given Barca £28.5m and they can buy him back for £54m then they've effectively bought him back for £54m minus the £28.5m we paid initially.
Be interesting to see how the buy back is structured because I believe it's different form Deulofeu's, where Barca had an option, which Everton had no choice in if the player agreed, to buy him back after a certain season for x amount and then the following season for y amount. Even if Everton had wanted to keep him we couldn't have if the option had been triggered (which it was in the end).
This buyback seems a simpler one that is basically, should Everton want to sell Mina in the future then Barca have "first refusal" at the set price (should the player agree to go there of course).
33 Posted 16/08/2018 at 10:31:43
34 Posted 16/08/2018 at 10:32:16
35 Posted 16/08/2018 at 10:35:10
Instead Watford said after we signed Richarlison that they would continue their complaint and made mention of the fact that they could now get no compensation and effectively stating that it was a point of principle.
This will die a slow and quiet death. We clearly paid Watford over the odds for Charlie. This could be why they say that they are not entitled to compensation. The Premier League would at worst fine us. The fact that you get fined a £100,000 or so for fans fighting makes me believe that you are unlikely to get fined millions for this. We certainly won't get a points deduction.
36 Posted 16/08/2018 at 10:45:10
I knew I'd heard that line somewhere before. Brands is just lifting it all direct off Oumar's Twitter feed.
He seems a good bloke with his head screwed on - Brands I mean, not Niasse. His head is clearly held on with sellotape like a broken Action Man.
37 Posted 16/08/2018 at 11:10:11
38 Posted 16/08/2018 at 11:14:14
39 Posted 16/08/2018 at 11:15:25
I still say Marcel Brands is our most important signing in the last 10 yrs. he clearly knows what hes doing and we now have a strategy and direction we have never had before.
Walsh was massively out of his depth and this proves that.
40 Posted 16/08/2018 at 11:22:21
I could see how Marco might fit this strategy. He could enhance the brand through a distinctive style of play and by technically developing the latest most technically sophisticated plant, sorry player. This could maximise our chances of success and further increase surplus vale for the owner?
41 Posted 16/08/2018 at 11:29:15
42 Posted 16/08/2018 at 11:39:30
Long gone are the £60k Seamus Colemans partly due to the money awash at the top table and no one really wanting to take a risk with even fairly unknown players for a relatively small amount.
Even free signings come with huge signing on fees and over the odds wages
43 Posted 16/08/2018 at 11:41:24
44 Posted 16/08/2018 at 12:58:55
There may well be a long term gain to the boss classes in all this – especially if we sell Richarlison for a profit in a couple of years. Also, the Animal Farm analogy is a good one – "The creatures outside looked from director to player, and from player to director, and from director to player again; but already it was impossible to say which was which.”
Not sure where the agent fits into all this, probably as the petty bourgeoisie,
My head is hurting a bit now, I'm going to ask my butler to pour me a sherry.
45 Posted 16/08/2018 at 13:05:26
I wanted Everton to sign Maddison from Norwich, he went to Leicester City, I think he will be one of the best deals of this summers transfer window : but you can't win them all.
46 Posted 16/08/2018 at 13:36:42
Therefore, it's not a situation where a player has been deliberately unsettled and any subsequent communication between Everton and the player would be considered routine as well. It's not as though Barcelona have been engineered into a poor negotiating position and they haven't had to sell him to a lower bidder.
47 Posted 16/08/2018 at 14:32:57
Having said that, it says a lot for the lad, in all the games he has played he has been MotM, and in addition seems to be embracing the Everton ethic too.
Giving his shirt to a young girl, and visiting an injured fan in Hospital, plus going to Bramley-Moore Dock with Bernard speaks volumes for his character.
The other thing I wanted to clarify Steve, or anyone else for that matter: I am unclear how this 'buy-back clause' in Mina's case works.
Can it be implemented at any time, or only at the end of the existing contract?
Optimistically if he turns out to be a superstar, and takes Everton to his heart, what happens if he wants to stay with us, with respect to the aforementioned 'buy-back'?
48 Posted 16/08/2018 at 14:36:52
Whether it's £60m or €60m it's a hell of a fee for a centreback. I wouldn't be too outraged if he did leave and we could always take someone else off them as a part exchange.
Mina would have to agree terms with Barcelona and he can refuse to transfer. It's Barcelona though — who refuses to go there?
49 Posted 16/08/2018 at 14:52:46
50 Posted 16/08/2018 at 14:55:38
So provided he wanted to he could return to Barcelona for an already agreed fee, which if he becomes the lynchpin for our team could leave a hole that would put us back to again looking for a centre back.
By inserting a buy-back for an agreed fee means, even if he is absolutely brilliant and Real and Chelsea and Man Utd would pay £100 million, we don't have a say unless he refuses to return to Barcelona.
51 Posted 16/08/2018 at 14:59:41
52 Posted 16/08/2018 at 15:02:14
53 Posted 16/08/2018 at 15:18:01
To be very clear, when it was announced I thought we had completely lost our minds and over-spent on too young an unproven player. But my attitude with Silva and Co. was patience and give them time to implement their system and players.
If the first game is anything to go by, we've not overpaid.
In a day and age when keepers are going for £70 million plus, I truly don't understand, with this last window, why the media bleats on about us over-paying for a young, promising player? It's a double standard to my eyes.
54 Posted 16/08/2018 at 15:26:00
55 Posted 16/08/2018 at 15:46:16
I think I am right to say they can only have him back when the transfer window is open. I don't know if Everton have a minimum or maximum term when the option to buy him back can happen. The only way this could be blocked is if the player refused to go back to Barcelona, but I really couldn't see that scenario.
56 Posted 16/08/2018 at 16:12:41
57 Posted 16/08/2018 at 16:15:50
They have first dibs should Everton WISH TO SELL.
58 Posted 16/08/2018 at 16:21:46
Ray if Mina is happy to stay at Everton and even extend his contract then Barcelona can't force us to sell him back to them. They have first refusal if and when he is to be sold.
The notion that they can trigger the £54m buy back at any time (during a transfer window of course) is ridiculous. Imagine if they chose to do it during a January transfer window, this coming one or the next etc.....
Mina's 24 in September and I believe he's on a 5-year contract. Now I know you can't see into the future but if he/Everton were to honour the full contract he'd be 29 and £54m is a fair old sum for a 29-year-old centre-back even taking into account inflation.
59 Posted 16/08/2018 at 16:29:34
That's funny :-) Just love your wit.. You made me laugh out loud. Some of you are entertainers of the very best kind.
In answer to your question - where do Agents fit in?
They are sent from the devil. They fit best in Hell's fire! The word 'Parasite' always springs to mind when I hear the word 'Agent.'
In Mr Brands, we have at the very least, a man who seems to know just how to work them. Early doors I know, but seems to be worth whatever we agreed to pay him :-)
60 Posted 16/08/2018 at 16:31:29
61 Posted 16/08/2018 at 16:34:40
62 Posted 16/08/2018 at 16:35:34
63 Posted 16/08/2018 at 16:48:46
64 Posted 16/08/2018 at 17:32:55
I agree that a three- and five-year plan puts pressure on. I think that, in the case of Koeman, it did expose the fact that, though he talked about the Everton Project, he in fact hadn't a plan or a clue. Big Sam also came out with this 'project' crap. All part of trying to manipulate a contract extension.
I myself work to a loose five-year plan, adapting and re-evaluating as I go. I think the value is that you are at least on the right course and take decisions to keep on course. What you suggest as progression year on year is right.
Everton up to now just have this idea of getting into the top four and they seem to think they have a divine right to be there. This led to the acceptance of a level of performance they were all happy with. The fans were just fed the same old sop, People's Club. The money was coming in from the Premier League whether the fans turned up or not. Any Department a fan was in contact with was poorly managed. I myself tried to become a member of the fan Club and was sent out stuff for a fan who was under 12. I bought the Evertonian in a shop, where the owner, an Everton Supporter told me after three months he would keep buying it for as long as I kept buying it, because it cost him nothing.
At least some forward thinking is going on and a recognition of the necessity to assess and build is evident. This did not exist before and was only given lip-service.
To get into the top four, a progressive plan is the only way you are going there. It's a long-term project, but an accountant like Moshiri likes targets, and he has got a bit of an education regarding football over this past 2 years. But Brands will change him round to a plan more like what you suggest, which will be longer term.
65 Posted 16/08/2018 at 17:55:43
66 Posted 16/08/2018 at 18:54:36
At least the £54M will be some recompense !
67 Posted 16/08/2018 at 19:02:08
The Wolves games brought back our identity of the past, working hard, chasing the ball down.
68 Posted 16/08/2018 at 19:04:15
What Brands seems to recognize, however, is that it's about building a platform for success. So even if we lose players, we'll be in a better position to recruit suitable replacements. That's smart, and really the only way you can navigate the current footballing landscape, short of being Real Madrid or Barcelona.
69 Posted 16/08/2018 at 19:04:46
You project what you want as your outcome in 5 years time, compared to your starting point - where you are now.
You look at someone who is where you want to be (any of the top six, if you like). Using them as your model, you map out a route to reach your desired outcome, which will not be reached in a single bound, but incrementally by taking action and doing the things the top six have done.
Along the way, you can map out various milestones to be achieved by the end of 'x' months or 'y' years and make weekly-monthly-bi-annual and yearly reviews to confirm you are making progress towards your desired outcome.
That is the final key component - awareness. Continue doing what is helping you reach your outcome, and change what isn't working.
And of course, the time span constantly changes. You don't go from 'A' in year one and arrive at 'Z' at the end of year five and think 'er... what now?' A new and continually evolving plan for a 1-3-5 year should, (emphasis on should), always be in place.
Increasingly, I see signs at Everton that there is finally a proper plan in place and that daily, weekly, monthly steps are being taken to help us achieve the desired outcome.
I very much hope that includes a new stadium to be proud of and a team genuinely, consistently, challenging for silverware.
72 Posted 16/08/2018 at 20:53:38
73 Posted 16/08/2018 at 22:57:17
74 Posted 17/08/2018 at 01:40:29
78 Posted 17/08/2018 at 08:41:09
I can see why Everton might have accepted this because we may not have had a chance of getting the player otherwise but, for me, it takes the shine off it a little bit because at the back of my mind is the fact that if Mina became an outstanding player for us there's every chance Barca would just whisk him away and leave us in the shit.
Our only hope would be that Mina becomes part of the fabric of the club and enjoys it so much he wouldn't want to leave should they come calling.
I know that's a bit naive, as it's Barca, but it's my own way of dealing with a bit of a dampener on the transfer.
Maybe I'm looking too far ahead. I hope Harry's right and that Brands IS a genius and has a cunning plan, one so cunning you could......
79 Posted 19/08/2018 at 21:30:16
Any slight overpayment we may have made for Richarlison was easily offset by the freebie for Bernard & quality loans.
80 Posted 21/08/2018 at 10:57:34
“I feel I am better prepared because I already know how the Premier League style is,” said Richarlison.
“That is why I would like to score a lot of goals, to help Everton finish as high up the league as possible and, as result of these things, I think I could have my chance with the Brazil national team.
“I am very happy with [my strike rate], because I have been working really hard since I arrived at the Club. I am delighted with my momentum but I must thank my teammates for helping with such great passes.
“The team is the priority but if everybody plays well my goals will come naturally.”
For the second week in a row he left the field to the audible approval of Evertonians when replaced with four minutes remaining. He had made two key passes and embarked on two dribbles. Going the other way, Richarlison completed four clearances, two tackles and the same number of interceptions.
He celebrated his goal gleefully – as he did both strikes against Wolves – and confessed he is already helping fellow new signing Yerry Mina polish his own scoring routine in advance of the Colombia international centre-backs Everton debut.
“He is very funny, he has already established his dance and is looking forward to doing it again as soon as he scores his first goal,” added Richarlison.
“He has also asked me to teach Samba to him, given he does not know how to dance in the Brazilian way.
“To be honest, I was anxious on Friday [waiting for news of the Brazil squad selected by Tite].
“I was watching the TV with my fingers crossed but unfortunately it was not this time that I was given a chance. However, I will keep working to be ready when the opportunity comes.”
A couple of days back he said:
"I want to be the top scorer of the league, take Everton back to the Champions League and then I'll be in the Brazilian national team."
Here we have an ambitious young kid, and we've had them before, he's dreaming big, but he's dreaming of achieving it all here. We never heard this off Barkley or Rooney, or any of our other fabled young stars. I like him a lot.
81 Posted 23/08/2018 at 10:33:35
I think that is normal enough given the mess Koeman made of the club. He couldnt have wrecked it more,when you look at what he done with loads of money, he solved the keeper issue but nothing else.
I think the new guys have started well; good work particularly in getting rid of the rubbish we had. We have also started to play Sigurdsson in his correct position and that has made a difference.
We still have to see Mina, Gomes and Bernard and we will see if they do the business. So lets judge after 12 games or so when the dust settles. I saw lots of hype about Koeman etc two years ago, so let's sit back enjoy and hold off on judging for the moment.
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