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Everton CEO promotes public consultation on Bramley-Moore Dock

Everton CEO, Denise Barrett-Baxendale, has been talking at length about the public consultation process for the club's new stadium at Bramley-Moore Dock that kicks off this month.

Per the club's announcement last month, a three-week effort to canvass Blues supporters, city residents, businesses and local stakeholders on their views on what is projected to be a significant catalyst for investment and regeneration of the north docks ahead of Peel Group's Liverpool Waters development plans for the rest of the waterfront area is about to get underway.

Everton propose building an "iconic home" on the banks of the Mersey and while US-based architectural firm Meis Studios continue developing visuals for what the new ground will look like, the club's stadium development team are gathering local input to inform the planning application that is expected to be submitted late next year.

Barrett-Baxendale describes this month's consultation process, “the second most significant milestone” in the project to date following the land deal that Everton struck with Peel for the Bramley-Moore Dock site 18 months ago.

“Now it really is important that we begin with our formal consultation to provide the football club with the opportunity to listen," she said in the Liverpool Echo of a process that also involves the club's plans for the Goodison Park site they will be leaving behind. "That's key for Everton FC.

“We have a great desire to relocate to Bramley-Moore Dock. It's a site that we're very ambitious about and we think is a flagship site, an opportunity for our club to develop.

“Obviously our professionals and practitioners internally are working very hard to determine how the stadium could look, could feel, and how we would occupy that site. But it's really important to us that this is a city-region development project. It's a large-scale regeneration project, not just a football club [capital expenditure] project.

“This is our opportunity to go out and formally consult with the residents across the city region, hear their views, listen to what they have to say, and then that forms part of our formal consultation in preparation for a planning application.

“At the moment, we have conceptual ideas ([for the stadium]. We need to test and challenge those.

“And once we get towards planning, that's our opportunity then to share more detail with the fans and residents of the city region. It's not just about Evertonians, though obviously it will benefit Evertonians as we will have a wonderful iconic place to play football moving forward.

“But, due to the location of the stadium and also the opportunity it brings in terms of the regeneration benefits, jobs, employment, the construction phase that will go on, it's important that we speak to the wider community and understand how they feel about such a large-scale regeneration project happening in their city.

“This will happen. We understand that the fans have had stadium projects that haven't come to fruition in the past. The board is immensely committed to the development of Bramley-Moore Dock and we're working very closely with the council and all of the partners in respect of this delivery. So we're very committed to the scheme.”

 

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