Brands joins Everton board

Tuesday, 8 January, 2019 107comments  |  Jump to last
Marcel Brands has been appointed to Everton's Board of Directors and handed broader powers covering all aspects of the playing side at the club.

The Dutchman arrived from PSV Eindhoven to take over as the Blues' Director of Football last summer and oversaw what was widely acknowledged to be an impressive few months of recruitment that saw six key acquisitions arrive along with new manager Marco Silva.

In addition, a raft of fringe players were either sold or farmed out on loan as part of a strategy to pare down a bloated squad.

Everton's Chief Executive Officer, Professor Denise Barrett-Baxendale, said in an announcement at the club's Annual General Meeting at the Philharmonic Hall in Liverpool:

"We were thrilled to appoint Marcel this summer and he is now responsible and accountable for delivering the long-term, holistic, football strategy and principles from Academy through to first team.

"Marcel has begun his work delivering the club's long-term permanent football strategy, working closely with Academy director, Joel Waldron, and head of football strategy, Richard Battle.

"It fills me with great pride to announce Marcel's appointment to the Everton board. This appointment further cements the importance and permanence of the position of Director of Football within our structure."

Everton's newest Board member spoke later on stage with emcee Darren Griffiths where he described how the club has exceeded his expectations so far.

"I hope to do the best things for our football club," Brands said. "To be honest, the club is more than I expected. I was working in a great club in Holland and was happy there but I had a very good feeling about Everton from the start and that became even better when I started here. So many people have blue blood here.”

Bramley-Moore Dock

Brands's promotion was one of a number of issues touched on during the meeting and, naturally, the proposed new stadium at Bramley-Moore Dock was discussed by the executives present.

“Everton is transitioning through one of the most important periods in the club's history,” Professor Barrett-Baxendale continued.

“I am aware of our long and complicated history in delivering a new stadium. We have several funding opportunities available [for the project].”

The club's recently-appointed deputy chairman, Keith Harris, went on to talk further about what he described as a “real cracking opportunity” for Everton, saying that the goal was to build “a stadium everyone can be proud of” and “recreate the history and rich traditions” of Goodison Park.

“We are having very advanced discussions now with financial institutions which are encouraging. The money will be available. The money will be available for us to do this. Most of our raw materials will be imported.

“We cannot promise an end date because we haven't broken ground. We are hoping to put a spade in the ground next year and it would be wonderful to do it in two years, but we certainly should do it in three and it will be a wonderful stadium.”

Meanwhile, Director of Finance, Sasha Ryzantsev, said that majority shareholder, Farhad Moshiri, has committed to contribute “some equity” towards the projected £500m cost of Bramley-Moore Dock.

Moshiri himself spoke of the stadium proposal and expressed his full backing for Marco Silva, the man he hired as the long-term replacement for Ronald Koeman following the stop-gap appointment of Sam Allardyce the November before last.

"The delivery of a new stadium, quite frankly, has nothing to do with my vision,” he said. “It is a necessity. We have been given a great site which is extremely expensive.

"It has cost £100m more for ground preparation but we have to get on with it. It's a little like Mastermind — we've started so we have to finish — and I have people I trust to execute it.

“I have spent £250m to turn a museum into a competitive outfit. Throwing money at it is not the answer. You have to get it right.

"We always want to be top of the table," he continued. "We want to be consistent, we want to do well, and we need to play a style of football which fills a 52,000 stadium.

"You need to be bold, We took a big bet on Marco and we stick with him. He has our total support.

“Just buying players in January may not help us. It's not just rhetoric, we are very serious about what we want to do.

“I look at the table and 11th is just not good enough. I think we need to utilise the fans' impatience to drive the club.”


Reader Comments (107)

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Mike Gaynes
1 Posted 08/01/2019 at 20:27:03
Clearly, this is intended to bolster the club's Brands identity.

Jay Wood

2 Posted 08/01/2019 at 20:34:01
Be interesting to read different takes on this.

Personally, I'm not convinced on the need or the efficacy of appointing a very recently contracted employee exclusively concerned with the playing side of things to the corporate boardroom.

Minik Hansen
4 Posted 08/01/2019 at 20:36:08
Changes, long may it continue. Surely must be a progress, though in a really early stage. Slightly OT, I'd be happy with no transfer dealings in this month and wait, as the squad is basically new, it would bring some kind of confidence in them, when showed they are relied on. Use the existing ressources well.
Terry Riley
5 Posted 08/01/2019 at 20:45:09
Clever move if this is to ward off interest from the likes of Manchester United who are actively seeking a Director of Football with credentials.
Stan Schofield
6 Posted 08/01/2019 at 20:45:47
Appears to be a good move having someone on the board who knows about football, as opposed to having a PhD in soft furnishings or whatever.

Presumably he'll have the major input into the hiring and firing of managers.

Martin Nicholls
7 Posted 08/01/2019 at 20:45:48
Keith Harris – "most of our raw materials will be imported".

Steel from an Usmanov company?

Ian Lloyd
8 Posted 08/01/2019 at 20:53:30
So, by the sounds of it, no striker incoming in January... 🙄
Len Hawkins
9 Posted 08/01/2019 at 20:57:01
I've no doubt that the Hardcore to fill in Bramley-Moore Dock will come from a consortium of actors and actresses from Los Angeles led by Stormy Daniels.
Des Farren
10 Posted 08/01/2019 at 20:58:25
I really don't know what the ramifications of this will be.

Certainly, the balance of power between Brands and Silva will be changed dramatically – to say nothing of his influence at board level.

John Malone
11 Posted 08/01/2019 at 21:01:18
We need a proven goalscorer in now – no matter what age, just get one in until the man for the future can be signed.

We have got relegation fodder centre-forwards... even Newcastle have Rondon and Brighton have Murray; who do we have?

We've got a left winger up top or a young lad who can't shoot!

Not good enough

Justin Doone
12 Posted 08/01/2019 at 21:02:34
Always good to have football people involved in the running of the club. I hope that doesn't mean he'll be less involved in player recruitment.

On the flip side, football and business may not see eye to eye and I wonder if he'll soon have a falling out with other board members?

Brian Murray
13 Posted 08/01/2019 at 21:29:50
Jeez! If Moshiri's comments are not a veiled threat, I don't know what is! Time to deliver some belief and results, Marco!!!

Maybe start by getting them properly fit would be nice. If the gaffer doesn't like museums, as he puts it, he should start by phasing out the biggest dinosaur: Bye-bye, Bill....

Neil Bowman
14 Posted 08/01/2019 at 21:31:41
Now you're on the board, go all out to get Hirving Lozano in from your old club, PSV. He's who we need up front as he knows where the net is and he'll give a massive boost to all of us – including the players.
Jerome Shields
15 Posted 08/01/2019 at 21:33:37
They are happy with the job that Brands has done so far; most of us are. It could be also to ensure he stays with Everton.

I like that Moshiri called Everton of the past a Museum, because that is what it actually was.

Silva needs to get his coaching right or else he won't last. They will be looking him to produce with what he has and you can be sure Brands and Moshiri will be singing of the same hymn sheet,

Brent Stephens
16 Posted 08/01/2019 at 21:40:53
Martin #7 I was about to post the same.
Paul Columb
17 Posted 08/01/2019 at 21:46:13
Common sense. We're a football club, and now one with a DOF who will outlast more than one manager/coach. To not have the DOF attend board meetings of an institution who's founding and ongoing purpose is to compete on the pitch would be ludicrous.

All the right noises seemed to come out of this AGM. I think we'd all like to see improvements in the squad this January but few can argue that there's high risk in pissing more money down the drain in the winter window.

I for one am looking at the long game. Again, I know. But, this time around, I have more faith in the foundations.

Jim Bennings
18 Posted 08/01/2019 at 21:48:47
There's been plenty of positive change off the pitch at Everton over the last three years, the old guard is on its way out. However, the next two years simply must see improvements on the pitch in terms of results, other playing achievements.

It's one thing talking a good game but we can't keep writing seasons off as works in progress like we are probably going to with this 18-19 campaign.

The 19-20 and 20-21 seasons MUST show real signs of progress on the pitch — and not just in a style of play but crucially results.

Kieran Kinsella
19 Posted 08/01/2019 at 21:53:32
Kenwright has been positioned as a middle man between the business side and the football side. This eliminates him as Brands will be at the table with the money men.

Bayern Munich always have "football" people on the board as do Utd (Charlton was a director when they hired Fergie). So it makes sense to have Brands there dealing with Ryazantsev the money man, Denise and Co.

Peter Warren
20 Posted 08/01/2019 at 22:16:13
I just wish Moshiri had bought us 20 years ago...
Sam Hoare
21 Posted 08/01/2019 at 22:17:03
Silva’s staying. Many on here will not be happy (especially whenever we lose our next match) but I think it’s a good thing. This team is crying out for some consistency and clarity of leadership.

The team and squad still has some big holes but the new regime aren’t in it for quick fixes so anyone hoping for Vardy and the ilk will be disappointed. Sensible transfer strategy buying rising stars with their best years ahead of them and good resale business.

Jay Wood

22 Posted 08/01/2019 at 22:18:16
Dang! Forgot this evening was the AGM (from which this is lifted) and that the Echo (at least) had a live running feed of events.


Look away now, those of you allergic to the 'T' word – transition.

Very confident noises made about the stadium getting built.

The prime goal Moshiri has set to achieve in the new stadium is... to win the Premier League title. Shoot for the moon, I say. Isn't that the fighting talk we want to hear from the club?

But, the CEO says, because the gap between us and the top six is so vast, we still have to 'spend more efficiently than them'. (Pity about the first two years on Moshiri's watch then!)

Currently, for every pound in, he sees just 41p of it.

Brands has formulated a five-year plan for the academy to see more homegrown players progress to the first team.

Keith Harris spoke on the stadium and the unknowns – Brexit, exchange rates, sourcing raw materials for the build from overseas.

On funding, the city council is still part of the deal seemingly. On design, both Silva and Brands have also been consulted. They are looking to get the proverbial 'spade in the ground' next year.

He also spoke of expanding the capacity by 10,000 should legislation in the future allow for standing again. (I wonder if that number is the club's idea of reaching the upper 60,000 capacity 'future expansion' they talked of recently..?)

Both Brands and Silva spoke, Brands very impressed by the 'true blue blood' that runs through the club. A little more worrying from Silva was in answer to January transfers:

“We don't have big plans. I am more focused on the summer than the January window but we don't know what will happen with our own players.” (Is that flagging up the possibility of further outgoings, which possibly need covering..?)

When Moshiri spoke, he was quite direct. “We look at the table and we know it's not good enough. We have had some terrific performances and the challenge in the second half of the season is to have more of those performances.”

You've been warned, Marco!

Derek Taylor
23 Posted 08/01/2019 at 22:19:44
Clearly, Moshiri, having made such a balls-up of the football side so far, is throwing in the towel so as to concentrate on the ground move.

Thus, the responsibility of sacking Silva and finding a replacement will now be all Brands's doing. I don't see him letting things drift on for long unless the manager can get more out of his new boss'es signings than he has managed so far!

Brian Williams
24 Posted 08/01/2019 at 22:20:43
That's right, Derek, look on the bright side!
Jim Bennings
25 Posted 08/01/2019 at 22:42:20
Moshiri makes a point of stating that where we are in the table is currently not good enough and he's right.

I said a few weeks ago that, after all the money he's ploughed into this club in the last three years, he can't be happy with the way the playing side of things are.

We keep hearing we shouldn't be beating the top six at this moment in time but let's have a look at these upcoming fixtures:


If we can't put at least 4 wins together out of that lot, then I think we need to start looking closer at this “work in progress” and maybe take the word “progress” out of the equation for the moment in time.

John Raftery
26 Posted 08/01/2019 at 22:42:51
The meeting was low key. There were two main messages: the stadium will happen; the playing side will take time.

The appointment of Brands to the Board will enable the Board to receive direct assurance that future transfer dealings make sense from a financial as well as a football point of view.

Brands is focussed on the summer, not January. There will be no quick fixes.

Robert Williams
27 Posted 08/01/2019 at 22:57:18
LH @9: 'Hardcore to fill in Bramley-Moore Dock will come from a consortium of actors and actresses.'

So no chance of Chairman Bill trying to fill it will his own brand of Bullshit then – that source seems to have dried up with the appearance of Moshiri who is not likely to take any Bullshit from anyone!

Ray Roche
28 Posted 08/01/2019 at 23:00:21
Whatever you think of Brands, he's a world away from the Geography teacher turned PE teacher, Walsh.
Chris Jenkins
29 Posted 08/01/2019 at 23:04:09
I'm not impressed by statements from Barrett-Baxendale, Brands and Silva – they all talk a good game but there is a total lack of evidence that they are achieving anything of note.

As a business the club, is drowning in a sea of unnecessary, expensive, non productive overheads, who have walked in on two legs and who appear to be particularly adept at shrouding their own incompetence with fine words.

Above all, we need a competent manager with a proven track record who can choose his own players and work unencumbered by the shadow of a Director of Football whose own record leaves much to be desired.

Mal van Schaick
30 Posted 08/01/2019 at 23:04:29
Can't complain really as we have come a long way from Johnson and Park Hampers, and we have plans for improving the stadium and playing side of matters.

The playing side under Silva has been hit and miss so far, but it looks like we have a plan and Moshri is sticking with it; it's not perfect yet and a long way from it. Only time will tell, on the playing side, and at least we have stopped signing the next best players who don't play.

With regard to the squad, Silva should not stick with playing players who are under-performing for the sake of tactics. If there are some under-performing, haul them off and give others squad players a chance to prove their worth.

Michael Lynch
31 Posted 08/01/2019 at 23:09:34
It's all about the stadium for the next five years, I guess. I mean, Spurs haven't spent a penny recently, it's all been ploughed into their new place, and the same thing happened at Arsenal. Brands's big 5-year plan is for the Academy... tells you everything really.

I'm not knocking it, just trying to be realistic. We won't be expecting to start chipping away at the top six for another half a decade. Silva will probably be kept as long as he keeps the fans happy with some decent football and manages to avoid getting dragged into a relegation battle. A few cup runs would be the icing on the cake, and maybe a derby win (one day!).

Brent Stephens
32 Posted 08/01/2019 at 23:14:57
“Who appear to be particularly adept at shrouding their own incompetence with fine words”.

Bob, Brands and Silva. Here all of 5 minutes and judged to be adept already. Evidence for the incompetence?

Jim Hardin
33 Posted 08/01/2019 at 23:26:10
I'm not sure why a DOF needs to be on the Board. He surely can attend meetings and give reports and submit demands without having to be on the Board. I don't necessarily need him to be cozying up to and be co-opted by the other members to the point where he allows his independence to be compromised.

I want a DOC or DOF to be concerned solely with the football operations and development, not the stadium, ticket prices, merchandise deals, staff raises, etc. I want him to stand up and argue for everything he thinks he needs and wrangle with the Board in order to get them.

I don't want Brands worrying about where the money will come from. I want him to worry about getting in players, improving the teams, and getting (or keeping) a coach whom he trusts.

Trevor Peers
34 Posted 08/01/2019 at 23:27:52
Moshiri saying he took a big chance with Silva spoke volumes.

Putting Brands on the board in charge of football matters will only pile the pressure on Silva to get results or else. The second half of the season will be very interesting.

John Pierce
35 Posted 08/01/2019 at 00:01:50
Brands on the board. Should have been from the start. Silva was not Brands's appointment, a point much debated at the time.

This a very clear sign Brands will hire and fire with input from Moshiri. A much more preferential situation rather than how the last two managers were hired and fired.

Brands gives a much more professional approach and was my signing of the summer. He's well known around Europe and does things without fanfare.

Silva has had his knuckles rapped in public. So for those who think he's doing okay, our majority shareholder thinks differently.

He's expecting far better in the 2nd half of the season and I hope the scrutiny remains. No open-ended project jargon, a tight rein to foster progress and if that isn't forthcoming then move on.

Encouraging noises about the stadium and playing side, but I'd actually like to see some action.

Richard Jones
36 Posted 08/01/2019 at 00:16:11

You asked for this, mate: Would that be the Johnson who won us our last trophy? I still feel miles away from there, mate, I'm afraid.

Tony Twist
37 Posted 09/01/2019 at 00:35:50
Lots of hot air and a lot of spouting the obvious... It will take time for the team to be successful... Yeah, if you say it enough, people will believe it.

Yes, good point, maybe Brands is now on the board to keep his interest away from others sniffing round him.

I will be extremely surprised if we improve in the second half of the season unless we get a reliable centre-forward which doesn't sound likely. Not replacing Lukaku was gross incompetence.

Bill Watson
38 Posted 09/01/2019 at 00:50:15
Terry # 5

My thoughts, exactly, when Denise announced it. I think it's a good move although it's never been in doubt he's senior to Marco, or any future manager.

On the immediate football side Kenwright and Moshiri gave a clear message to Marco not to mess about in the FA Cup and Moshiri said he expected the League position to improve in the second half of the season. No pressure there, then!

A questioner from the floor questioned Marco on zonal marking and got an assurance it wasn't set in stone!

Brian Wilkinson
39 Posted 09/01/2019 at 00:52:32
Spot on: 11th is not good enough. That is where we will stay unless you get a centre-forward in, even on loan until the Summer. Has to be someone out there to see us through until the Summer or beyond.

Surely most will agree, a bloody centre-forward is what we need right now.

Joe O'Brien
40 Posted 09/01/2019 at 01:10:27
I think we all want the same thing, Brian... the January transfer window is not a great time to go shopping though. You end up with the likes of Niasse and Tosun.

The known good strikers aren't available because their teams obviously don't want to sell. Only hope is for Brands to unearth a unknown gem... and even that will be a punt that could go either way.

Derek Thomas
41 Posted 09/01/2019 at 01:16:19
Moshiri goes 'All In'.
Mark Wilson
42 Posted 09/01/2019 at 01:22:06
There's a fair bit to respect about the content of the AGM but frankly, as far as the playing side is concerned it's, a bit of a shambles and there's zero evidence as far as I'm concerned of any genuine progress.

We don't win many games. We rarely put in a 90 minute performance. We seem disorganised at times and lacking a leader on the pitch. We ship goals like that's the aim of the game and the manager clearly isn't interested in listening to anyone when it comes to zonal marking. We, the supporters, are being told 11th isn't good enough, whilst hearing how far away we are from sixth or above.

Yet we have to listen to the owner bemoaning our poor performance transfer wise, little of which he seems to accept the blame for? His was the judgement that brought in Koeman and Walsh. He agreed to sell Lukaku when apparently he knew all along we'd never replace him. In which case, why ship him out with two years left on his contract? Who knows the difference those 12 months may have made to Koeman?

There's no evidence that Ross Barkley is a major loss, despite his slight improvement at a much better Chelsea squad. Stones ? Well ok, tho for a long time he wasn't at the races at city but yes, he's a big miss on current form of course he is.

Mr Moshiri's financial arguments about transfers don't make sense to me. We sold Lukaku for £75m yet he claims we needed £120m to replace him. Well, now perhaps but at the time? I'm not so sure. We simply didn't buy any quality at all, actually no striker for the first window at all post Lukaku sale. The owner, Koeman his man and Walsh, all contrived to waste huge amounts of money and I'd add that I don't see £250m “net” on fees as you cannot ignore the £200m raised in sales from the time Mr Moshiri arrived.

It's now being said that we got it right in the summer. Did we ? Where's even some minimal evidence of that ? We were desperate for a No 9 then, and are even more desperate now. Who agreed to £27m for Tosun? Didn't we have Mr Moshiri implying he pretty much scouted the guy himself whilst speaking at the AGM last year ?

Okay, all of the above is in part a product of frustration. But seriously, I'm not impressed with writing off another season. I honestly think we can sink a lot lower than 11th in the next few months. It can go either way but the worrying thing for me is all the evidence, and I mean all, is pointing towards a huge problem in the second half of the season unless we re enforce a failing squad.

It's not a short-term fix. It's a long term view as no player of quality is coming to a club going backwards on the pitch. The squad should be good enough to turn it round, but each week is another false dawn and all I, and thousands of others are waiting for is a few signs of this mythical “going in the right direction” but at present its as if saying 11th isn't good enough will change it all. Words won't do it, action will make the difference and the vision to see that yes five year plans are super if the foundations are there in the first place. Right now, they are not, and the focus has to be on the pitch.

Brands seems like an impressive guy. Denise seems like the person we suspected she was when appointed, ie, pragmatic but passionate and accomplished. Great stuff. But losing game after game will undermine progress elsewhere so quickly it can destroy a club no matter how good the intentions, how bright the vision.

The season's a washout unless we can stop this dismal and let's be honest, really negative and hopeless run of results. An FA Cup run, unlikely as it seems as we struggled to beat a league two side, well that could be part of it.

Brands must see it, mustn't he? He must surely see that we are desperate for momentum and some upturn. He must see that we need to finish the season on a clear, impressive run that will lay the foundation for his transfer strategy to have a chance in the summer. He must, mustn't he?

Simon Dalzell
43 Posted 09/01/2019 at 02:10:19
Jay 22..

In defence of the 'T'-allergists (like myself). It's just that this word has been used on several occasions to somehow explain away the abject garbage we've been suffering lately. The comments such as 'Patience is a virtue', 'He hasn't a magic wand' etc etc, crop up frequently and are somewhat patronising.

Transition means changing from one state to another. We've gone from shite, to... err... shite. Spending a fair bit along the way. Not signing a forward in this window would be a big mistake.

Fran Mitchell
44 Posted 09/01/2019 at 02:46:29
Chris Jenkins: you say "Not impressed by the statements of", and then follow with "they talk a good game, but".

So, which is it?

Ernie Baywood
45 Posted 09/01/2019 at 03:13:06
Makes a lot of sense to me.

People talk about Everton needing to be run like a business. Well, football is our main product. Any strategy needs to include some element of footballing performance.

And Brands on the board means he can be held to account for that performance, and hold others to account in the footballing department.

Ernie Baywood
46 Posted 09/01/2019 at 03:18:48
Mark @42: "Yet we have to listen to the owner bemoaning our poor performance transfer wise, little of which he seems to accept the blame for."

He doesn't need to accept the blame for anything. He's the one with his money invested.

He brought in a DoF and a manager... which I'm sure he had advice on. The thing is, no-one is accountable for that advice being any good until you pay someone to provide it. Walsh and Koeman were awful... who's head rolled?

I think this is a full acknowledgement that he wants expertise and accountability for transfer performance and team performance.

That's what we want, isn't it?

Michael Kenrick
47 Posted 09/01/2019 at 03:42:17
“I look at the table and 11th is just not good enough. I think we need to utilise the fans' impatience to drive the club.”

That's a great line, Mr Moshiri.

Roman Sidey
48 Posted 09/01/2019 at 04:01:03
Jim Hardin, I believe his role on the board will be to raise and discuss footballing issues, not the other aspects of the running of the club, although having him there to hear it first hand is a good thing. I was actually surprised that he wasn't already, as every club I've ever been involved with (albeit I play rugby, not football) as the directors either on the board or the executive, attending every meeting.

Michael Lynch, if that is the scenario, which it most likely is, I'd take a few years of 7th-9th if the club is definitely paying off the stadium as well as developing youth to either bring into the senior side or sell off. The real test is, after that 4- to 7- (I know you said 5-)year period, if we are still just treading water or making real progress up the table.

Darren Hind
49 Posted 09/01/2019 at 04:03:48
At least he's not telling us to "watch this space"...
Steve Brown
50 Posted 09/01/2019 at 04:53:16
The biggest news here is that we will have the finance for the stadium and Moshiri is putting equity into it.

Putting Brands on the board makes perfect sense as he is responsible a large part of the assets and liabilities the club reports in its accounts, ie, the value of the players and their compensation packages.

On the playing side, of course Moshiri isn't satisfied with our current position – no-one is. He has total support for Silva because he recognises so far he has brought 3 permanent signings into a first team squad where Brands and the manager will need to move 10-15 players out (under-performers, loanees etc).

Moshiri could have said that he spent two years getting it badly wrong on the playing side and threw £100 million net plus down the drain. That would have impressed me given he and only he thought that bringing Allardyce in was a good idea after Fat Sam's autobiography.

Andy Walker
51 Posted 09/01/2019 at 06:21:06
Nice promotion for Brands but I'm not sure he's earnt it yet.

He's got rid of players who we all know weren't good enough or past their best, so no brilliance there. He's brought in players but the jury is still out on all of them, no brilliance shown there either then.

We didn't buy a striker even though we are crying out for one: ditto. We persist with youth players in the first team who simply aren't of the highest quality required to compete in the Premier League: ditto.

Nice job if you can get it though Marcel.

Martin Berry
52 Posted 09/01/2019 at 08:52:04
Great news with regards to Marcel Brands, he is going to be so important to the clubs development.

As for the manager's position. I see us having a very interesting summer on the transfer front; however, if the results are poor, Silva will be gone.

As for the stadium, no-one seems to be saying it won't happen anymore on this forum, its just a matter of when.

Great time to be an Evertonian: despite the recent form, we are going places!

Tony Hogan
53 Posted 09/01/2019 at 08:56:02
Mark (42) one of the best, most balanced comments I have ever read on ToffeeWeb, well done.
Jim Bennings
54 Posted 09/01/2019 at 08:58:36
Ideally we could do with a canny January transfer window like the one Moyes had in 2012 bringing Pienaar, Jelavic, Gibson and Donovan, what a window that was! Perhaps until the summer we should actually look at a short term fix just to pull us through?

Another Moyes gem was the signing of Brian McBride in 2003, experiences short term fix but it worked a charm.

Aaron Lennon was another on loan that transformed things for a fading squad in 2014-15. Why do we no longer seem capable of pulling off these little coups nowadays?

I'm all for signing players that will be great over a 5-year period but sometimes you need to spot what's wrong right in front of you and right now.

Sam Hoare
55 Posted 09/01/2019 at 09:08:18
Jim Bennings @25


If we can't put at least 4 wins together out of that lot..."

I think this is part of the problem currently: Expectations. Seems evident to me at the moment that bar the top 3 teams anyone can beat anyone (Huddersfield beat Wolves away, Wolves beat Spurs away etc). Yet you expect us to win almost every match, including against teams above or on the same points as us in the league. Why? We're not that good. We haven't been for a very long time.

It's good to have dreams and we all want to move upwards but day to day having unrealistic expectations just creates impatience and resentment. Which we have enough of.

Personally I think if we can beat Millwall in the cup and get 2 wins and 2 draws from the 4 league games (8 points from 12) that would be pretty ace. Yet that wouldn't be enough for you (and possibly others too). Setting yourself up to be disappointed and I'm not sure who that serves.

Jim Bennings
56 Posted 09/01/2019 at 09:26:11

Because Moshiri wants us to think big. I think outside the top six we are the club that is striving and spending the most to finish the best of the rest.

Wolves are newly promoted and Moshiri has budgeted to be finishing above teams like that, likewise Bournemouth; maybe Leicester and West Ham are serious contenders to us but unless we start registering wins against teams around us, how can we ever really take this new dawn at Everton seriously?

We have basically written off this season as one in transition if you listen to most fans. Next season and the one after, we simply must improve our league position and not make excuses.

Jim Bennings
57 Posted 09/01/2019 at 09:33:58
We have won 2 of the last 10 in the league.

If we can't start registering wins in these types of matches to greatly improve that ratio, then – once the top 5 clubs start rocking up at Goodison – you can bet anything that Moshiri won't be sitting comfortably with what's happening.

Start winning these games against the mid-table sides and give ourselves something to build on – that's imperative.

Tony Everan
58 Posted 09/01/2019 at 09:38:48
They want Brands in for the long-term. They don't want his head being turned by the likes of Man Utd. It is a pre-emptive move to show him he is appreciated and the club has confidence in him.

Brands himself sounds like he has found a spiritual home to flex his talents, and a project that he is motivated to meet the challenge. Everton now is his chosen path and his destiny; as a result he will give his all to succeed.

I think it is a great appointment and not premature at all. If anything, it is well timed.

Anthony Dove
59 Posted 09/01/2019 at 10:04:57
How can it possibly have cost £100 million to date for 'ground preperation'?
Iain Johnston
60 Posted 09/01/2019 at 10:08:46
Jim #54, I think the point you raise about Pienaar & Jelavic just highlights how over the past 6 years the game has changed due to the huge media payments.

As you know, Jelavic was a Rangers goal machine and at £5m his fee was a pittance. If we went after a striker with the same performance level now, we'd need to hand over £30 - 40m possibly more.

As for Pienaar, today Spurs would need to pay us in the region of what we want for Gueye.

If the RS can get £19m for a no-mark who can't even get into their U23s and as good as failed a medical to go on loan to Palace surely we can be asking them for a lot more for Niasse, I mean Benteke cost them an initial £27m and his goal return for that lot over the park was no different.

Brian Williams
61 Posted 09/01/2019 at 10:33:30
Anthony @59.

I think you'll find Farhad worded the statement about the £100m badly (don't meant that nastily). I believe what he meant was that the ground preparation cost is going be an additional £100m from what was first envisaged.

Just a wee case of semantics I'm sure.

Anthony Dove
62 Posted 09/01/2019 at 10:46:39
Brian @61.

Whatever the semantics, I always feel that the cost of new football stadiums is way in excess of the norm for large building schemes.

As for the appointment of Brands, we certainly needed someone on the Board with some knowledge of football.

Jim Bennings
63 Posted 09/01/2019 at 10:57:02

It's sad how football has gone now really isn't it? I think I much preferred the days when we put a really good team together on a shoestring.

The January transfer window for us was once more productive than the summer window, certainly for instant injections of life into ailing squads. Arteta, McBride, Manny Fernandes, Pienaar, Donovan, Jelavic, Lennon – just some names that really breathed life into the teams when needed.

Stan Schofield
64 Posted 09/01/2019 at 11:15:59
Jim@63: Seriously?! Everton's greatest sides were founded on being wealthy, on the wealth of John Moores. We used to be the 'cheque book' team, the 'Mersey Millionaires', in the 'good old days' when we were the equivalent of today's Man City. Even the success of the '80s side was based on our ability to obtain and retain top players.
Brian Harrison
65 Posted 09/01/2019 at 11:32:34
Well it was certainly interesting reading what was said at the AGM. A lot of soundbites about the aspirations of the club.

Denise Barrett Baxendale the CEO started by highlighting the massive difference between what we generate per year which is about £171 million and what the Sky 6 generate which on average is £419 million. Which whatever way you look at is massive, she went on to say a lot of the difference is generated from European football. She also highlighted that, in the last 15 years teams outside the top 6 qualifying for the Champions league is 3% us and Leicester being the exceptions.

Keith Harris then said he expected a spade in the ground at Bramley Moore starting next year, and Moshiri confirmed that the money would be provided, whatever the cost. This was positive and allayed any fears that this would become another red herring like the previous ground moves.

Everybody who spoke all welcomed the appointment of Marcel Brands to the board.

But for me the most interesting comments came from Farhad Moshiri, he said that "Looking at what he had spent 11th in the table was not good" which is understandable enough. But he then said "We need to utilize the fans impatience to drive the club on". So what does that mean how do fans show their impatience, some already boo the team off at halftime. He obviously doesn't read T/W otherwise he would know some fans wanted Marco sacked 8 weeks into the job.

He also said they took a massive gamble on Marco, well hate to remind him but he hired the man as he did with the 2 other managers he has already dispensed with.

He then went on to say that the problem was they didn't replace Stones, Lukaku or Barkley and to do so it would have cost us huge amounts of money not to mention the £200,000 a week we would have to pay the replacements in wages.

His template for the future is to buy younger players who are not on such high salaries. Now I have been watching football for over 60 years and I have only twice seen a group of young home grown players win anything. That was the Busby babes, and Sir Alex Fergusons class of 92. So if Moshiri thinks thats they way to get back to winning trophies good luck with that one.

What is more likely to happen, I suggest, is that if these talented youngsters prove to be top players then the top clubs will come and take them away. Sad but true, I am afraid; not many players turn down the chance to play for one of the established top clubs. We know from Rooney and Stones and latterly Barkley.

Clive Rogers
67 Posted 09/01/2019 at 11:49:27
Stan, #64, there has always been an assumption that the Moores's and Littlewoods money was pumped into EFC. In fact, John Moores never gave the club a penny, but was always prepared to provide interest-free loans when cash was short, which were always paid back to him. He was an astute businessman who ran the club as a business which had to run at a profit.
Alan McGuffog
68 Posted 09/01/2019 at 11:59:23

>I agree with your overall point but surely a little harsh to omit the 1968-70 side? Hurst, Husband, Wright, Royle, Harvey, Whittle and of course Labone all came through the ranks or the youth side.

Brian Harrison
69 Posted 09/01/2019 at 12:10:12
Alan @68,

Yes that team had a lot of home grown players, you are quite right. But seems it gets harder and harder for local lads to break into the first team. But I still think, if this is the route Moshiri wants to go down, then I think, whoever the manager is, it will be a tough ask.

Mal van Schaick
70 Posted 09/01/2019 at 12:35:35
What do I know. I’ve only supported Everton for 54 years.
Andy Meighan
71 Posted 09/01/2019 at 13:18:59
Brian @65,

We didn't qualify for the Champions League though, did we? We got through to the qualifiers and were beaten. Yet there's some who seem to think we mysteriously made it through to the last 8 or went further...

I doubt if any fan of other clubs can even remember us finishing 4th. I wish Evertonians would stop mentioning this like it was some sort of achievement. Leicester winning the Premier League was an achievement... finishing 4th that season wasn't.

Derek Knox
72 Posted 09/01/2019 at 14:13:54
Having read all the comments, there are a wide variety of responses, understandably so. I tend to go along with John Pierce @35, they have obviously 'elevated Mr Brands to Board level at this early juncture for several reasons.

Moshiri, who has been a saviour to our Club, has made a lot of ill-advised appointments both of managers and players alike, I say ill-advised not from a retrospective point, but rather, if it was from his own initiative, he has goofed big style and wasted a shed-load of money, or if it was from fellow members of the Board it proves the same.

Having Brands on board, pardon the pun, makes s lot of sense as he is not only respected throughout Europe and World Football, he has a knowledge of the game and the way forward that none of the others have.

I am curious too, as to whether Marco Silva's 'performance' thus far has influenced the decision too. In some ways, I sympathise with Marco as he inherited a mis-matched squad, which was a compilation of Martinez, Koeman and Allardyce signings, but he has not exactly covered himself in glory either, with his persistence to basically play with a group of players who were inconsistent, and expecting to get a different result.

I don't know how many posts I have read regarding Walcott and his poor performances on the right, equally with not having a recognised and efficient striker; why he has never tried Walcott up front?

We are a project at the moment and have some good players, but I feel that Silva does not utilise them or motivate them to their full potential. It will be interesting to see what happens, not only in the Transfer Window, but decisions made at Board level, in the next few weeks.

Rennie Smith
73 Posted 09/01/2019 at 15:14:16
I think it's a good move for Brands, he's clearly respected and from the limited soundbites, talks a good plan. Given time, I think he will have a significant impact at the club, for the better. They have tied him up in an attempt to ward off approaches from other clubs.

As for no signings in January, probably true but you always take these comments with a pinch of salt as they don't want to show their hand. Wait until the 1st February before kicking-off about the lack of signings.

Everyone is clamouring for a "proven striker" as a must, which I agree we need, but where is this player? Outside of Vardy, can anyone name someone outside of the big players (Rooney, Van Persie, Aguero, Kane etc.) who has scored more than 20 goals in any of the last 10 seasons and came from nowhere? Once again, some people need a reality check.

Jay Harris
74 Posted 09/01/2019 at 15:48:22
I am pleased that Brands has been given more clout but disappointed that Kenwright still has too much of a say in how the club is run and player policy.

It seems to me that Moshiri has been persuaded to take a steady path to the top by developing youth while maintaining our status quo. The trouble with that is twofold.

We will not attract the top players, youth or otherwise, while we are a midtable Premier League outfit; and secondly, there is a high fallout of promising youth players who do not reach their suggested potential.

I am happy at the confirmation of the ground move but still feel that Goodison being developed was a much more cost-effective plan.

It seems the board are good at dreaming but the execution leaves a lot to be desired. No change on the philosophy of the last 20 years then.

Jim Bennings
75 Posted 09/01/2019 at 15:58:48
Stan 64

Maybe so but I’m mainly speaking about the recent modern era.

We have rarely succeeded when our managers have been given big financial backing.

Even when Walter Smith got the job in 1998 he was initially given money to spend on players (regardless of where the money came from) there was considerable funds for back in the day, and we failed dismally to put a good team on the pitch.

Joe Royle was the only one who signed wisely given some good backing, the signings of Kanchelskis, Barmby, Speed and Short were pretty good pieces of business.

In the modern era, Martinez initially did well with the captures of Lukaku, McCarthy and Barry but it went downhill fast after that.

Moyes always worked best with limited funds available and managed to consistently turn water into wine.

Koeman, Allardyce and Silva have had mixed fortunes so far with maybe one or two real success stories but in the main the jury being out on most.

We are spending a lot more money these days than we ever have but it’s difficult to establish whether throwing loads of cash on players is really working.

The summer needs to see an introduction of “better players than we currently have” if we are serious to move up a new level.

As for getting a striker, it’s not so important to get 20 goals every season (obviously a bonus) but it’s vital that we sign forward for what he offers to the team.

We need someone who physically gets involved more than what we have at present and someone who can offer a different dimension to the attack that we clearly don’t have at this minute.

Kieran Kinsella
76 Posted 09/01/2019 at 16:46:58
Conflicting reports on exactly what Moshiri said. I have read several media reports and it is 50/50 regarding the bulk of the financing. Some are saying he said Liverpool city council will provide $350million, others are reporting he said "private equity markets." I assume the discrepancy is due to papers regurgitating info and making assumptions to fill in the blanks when they didn't actually have a reporter at the AGM. But does anyone know what he actually said?
Peter Mills
77 Posted 09/01/2019 at 16:57:10
Brian#65, those comments by Mr Moshiri were the ones that struck me, too.

The impatience of the fans is to be used to drive the whole “project” forward. But younger players who have lower salaries will be used (paraphrasing his words). This will require patience from the fans (my words).

I hope everyone is clear!

Jamie Crowley
78 Posted 09/01/2019 at 17:22:43
I think Marcel Brands is the best, most competent "signing" Everton have made in my time following the Club.

This man would surely be poached to another Club eventually. How do you stop that?

I would assume (uh-oh. . . ) that a board appointment entails a percentage of the privately held Everton stock.

How do you stop an asset from leaving your organization?

Give them equity.

Well played by Everton. Shrewd.

Anthony A Hughes
79 Posted 09/01/2019 at 18:37:06
Does seem to have its merits bringing Brands onto the Board but, after only 6 months and 1 transfer window, how do we know he's going to be an asset?

A lot are saying Silva can't be judged after 6 months so why is Brands being judged a success after the same period?

I'm playing Devil's Advocate a bit but you know what I mean... Let's see where the team is in 12 months before we hail Brands as an unbridled success.

Kieran Kinsella
80 Posted 09/01/2019 at 18:55:34
Brian 65 & Peter 77

"impatience" "drive." I think you can read those remarks two different ways. It could be as Brian suggests that fans are impatient and mad, e.g. booing the team to show their displeasure and lighting a fire under the arses of the team. It could also mean, (more cynically) since the fans are so impatient they won't mind prices being jacked up to increase revenue and get the new stadium/better team here sooner. I am inclined towards the latter being the true meaning unfortunately.

Jim Bennings
81 Posted 09/01/2019 at 19:15:16
The breaking news I’ve just heard is that Crystal Palace are deep in talks about taking Tosun on loan until the end of the season.

If this is true what benefit is that to us?

I could understand flogging him for a good few because he’s clearly got no future here but loaning him out?

Tom Bowers
82 Posted 09/01/2019 at 19:18:15
Whilst I and the other thousands of us want to see progress made on all fronts, it would appear somehow things just stay the same.

They have had people like Brands before with new managers and talk of a new stadium but we are still way behind the eight-ball compared to the top-six etc. Talk is cheap and we are sick to death of it.

Applauding the new signings last Summer by Silva and Co does nothing except underline the standard that Everton Football Club has seemingly become used to.

Brands has already indicated that it is unlikely money will be spent on new players this month and so we have to be resigned to the fact that the season will end much like previous ones under Moyes, Martinez and Koeman: a mid-table team with a mid-table attitude.

Catterick and Kendall must be turning in their graves.

Colin Glassar
83 Posted 09/01/2019 at 19:19:36
I feel far more confident with what is happening off the pitch rather than on it.

Jim, I can only presume that Brands has a forward lined up but wants the proceeds from Tosun and Niasse to help pay for some of it. We should be able to get around £20M for those two donkeys.

Bill Watson
84 Posted 09/01/2019 at 19:24:35
Tom #82,

"They have had people like Brands before..."

No, they haven't. Brands is completely different to anyone we've had before. The guy is ruthless and completely focused on what needs to be done.

Any comparison to Walsh is like comparing night to day.

Brian Williams
85 Posted 09/01/2019 at 19:28:00
Jim #81.

Where's that "breaking", Jim?

Sam Hoare
86 Posted 09/01/2019 at 19:33:05
Jim @81, I've not seen it reported much so wouldn't put too much stock in it myself.

But if it were true I guess the logic would be that (currently) Palace are not direct rivals and if he gets games there and scores some goals then we either get back a player who has proved he can perform in this league or we can sell him more easily.

Also if his wages get off the books more chances of loaning someone else in.

Don Alexander
87 Posted 09/01/2019 at 19:39:45
Brian (#65), for all the talent from within the club that Whisky-nose inherited he was also able use the talents of the massively expensive Van Nistelroy, Stam, Schmeichel, Cantona, Keane and Ferdinand. Admittedly Beckham, Giggs, Scholes, Butt and Neville fitted in right well amongst them though.

By my reckoning we're a mere three or four youngsters short then, as well as a similar number of stellar signings.

And some of us ask why we need a football brain in the boardroom? Give me strength.

Thomas Lennon
88 Posted 09/01/2019 at 19:47:39
Man City have spent £1billion NET just on player transfers since takeover in 2008 to get where they are now. It took them £400 million to win their first title, not including their earlier spending. Those were days when prices were 1/10 of what they are now. And we are concerned that we have spent £100 million net so far!

This is going to take £100 million a year for years to close the gap with top 4.

Marcus Taylor
89 Posted 09/01/2019 at 20:17:38
Jim #81

It's from a twitter account that makes up transfer rumours.

"Crystal Palace are deep into negotiations with Everton over the possibility of loaning out of favour #EFC striker Cenk Tosun. Roy Hodgson is said to be a huge admirer and is desperate for a natural goal scorer. #CPFC"

Here's their latest tweet:

"DIMITRI PAYET - £26 million move to China has been outbidded by a shock £32 million bid from EVERTON. More news to follow SOON. #EFC #EvertonFC #Toffees"

...Enough said.

Dave Evans
91 Posted 09/01/2019 at 20:31:15
Thomas @ 88
Money has nothing to do with the successful teams you mention.

Haven't you listened to some people on here? It is all about having high standards like the good arl days. That's what attracts the best coaches and players.

Dave Evans
92 Posted 09/01/2019 at 20:33:47
Shit this effin Tesco Hudl.
Jim Bennings
93 Posted 09/01/2019 at 21:10:29
You never know Marcus lol
Denis Richardson
94 Posted 09/01/2019 at 21:18:09
Man, that guy has incredibly white teeth!

Anyone know what toothpaste he uses? - gotta get me some.

(Pic on main page)

Tom Bowers
95 Posted 09/01/2019 at 22:29:51
We await with baited breath to see what Brands does.

By he way, anyone see those three spectacular goals on Sky today from three Everton players. Beckford against Chelski, Barkley against the Barcodes and Walcott for Arsenal.

Hard to see what happened to the confidence of Barkley and Walcott since those days.

Mal van Schaick
96 Posted 09/01/2019 at 22:46:38
No comment from Richard then!
Phil (Kelsall) Roberts
97 Posted 09/01/2019 at 23:25:44
Brian Harrison #65

Want a third team of youngsters to win something.

Try Howard Kendall's Everton in 1985 who were one knackered game and a boozy celebration away from doing the double and picking up a European Trophy.

Average age that season 24 years 4 months.

Andy Gray 29½ Peter Reid 29
Big Nev 26¾
Sheeds 25½
Psycho Pat, Inchy, Sharpy and Ratters all 24½
Degsy, Brace and Gary Stevens 22
Tricky 21

These are the ages at the end of the season.

And the whole team cost less than Bryan Robson at Man Utd. So youngsters and picked up for small amounts of money even for those days.

Eddie Dunn
98 Posted 09/01/2019 at 23:32:18
Michael Lynch @31 makes a good point. Arsenal trod water for years keeping transfer spending relatively low and controlling wages to fund their stadium. Spurs are doing the same now. They are managing it whilst still operating at the top end of the table, but the expense has prevented both clubs from taking the next step and splashing the really big bucks.

We, it seems, must tread water in midtable for the next five years to fund our new home.

Henry Lloyd
99 Posted 09/01/2019 at 23:55:05

That certainly puts paid to my sincere hopes of Silva being sacked then...

Bill Watson
100 Posted 09/01/2019 at 23:58:54
Kieran #76,

Moshiri said most would come from the private market, some from naming rights, and he would fund any shortfall.

Sasha said more or less the same thing but added that the council option is still on the table.

I was in the third row.

Mike Gaynes
102 Posted 10/01/2019 at 00:54:11
Marcus #89, does that mean we're not getting Payet?
Darren Hind
103 Posted 10/01/2019 at 04:04:11
I'm as shocked as you, Mike.
Brian Murray
104 Posted 10/01/2019 at 15:13:24
Without going over old ground and skating around the issue (okay, I will), please, Mr Moshiri, lose that idiotic incompetent buffoon who "loves Everton" if you want to progress in any way, shape or form.

'Cancer' is too strong a word but let's just say his business acumen or transfer dealings plus merchandise are well in the last century. Everything about him spells "nearly".

Tony Everan
105 Posted 10/01/2019 at 15:33:33
Phil #97,

Big Nev has never been ¾ of anything!

Bill Watson
106 Posted 10/01/2019 at 16:25:44
Brian #104,

Kenwright has his faults but when his consortium took over Everton, they didn't exactly have to fight anyone off.

He also brought Moshiri to the table.

Okay, so he's quids in for his trouble but that's purely down to the way TV money has added value to Premier League clubs.

Jay Harris
107 Posted 10/01/2019 at 16:55:44
Bill, the reason they didn't have to fight anyone off was because Peter Johnson wanted a quick cash exit from the club and it was done in a relatively short time.

You could argue that it took 20 years and a lot of supporter pressure to bring Moshiri to the table and in the meantime Sheik Mansour was told to do one and ended up at Man City.

In the meantime we had to make do with Earle and Green (enough said).

Most supporters problem with Bill is his deceit, incompetence and the mediocrity he has brought to the club.

Kieran Kinsella
108 Posted 10/01/2019 at 17:20:29
Bill Watson @100,

Thanks for clarifying. I figured at least one ToffeeWeber would be there to give us an accurate report. Cheers!

Bill Watson
109 Posted 10/01/2019 at 21:25:17
Jay #107,

I'm no cheerleader for Kenwright... and yes, his aspiration was to keep us in the Premier League with maybe the odd cup run.

I understand Sheik Monsour's team did due diligence on Everton but the deciding factor was the prospect of a modern, free, stadium at Man City. There is no evidence that Kenwright told them to 'do one'. Why would he?

Will Mabon
110 Posted 10/01/2019 at 21:33:01
Just read this thread right through. Excellent.

Has anyone else noticed lately, the quality of postings, debate and discussion on ToffeeWeb. Great stuff. Improving faster than the club!

Jay Harris
111 Posted 10/01/2019 at 23:12:50

The feedback I had at the time when I knew someone with great clout at Everton, who unfortunately is no longer with us, was that Kenwright put very onerous demands on the conditions of sale which was enough to encourage the Arab consortium to look elsewhere. They had initially set their sights on Everton as their number one target.

I would think with their wealth, a stadium, albeit important, was not the prime motivator.

I know you feel we go overboard with criticism of Bill and he does have some qualities but personally I can't stand liars and he has been very deceitful from the outset with an ego the size of the Mersey.

I am sure he won't be concerned with either of our opinions on him.

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