As Everton await the outcome of their application for planning permission for their proposed new stadium, the club are giving supporters the chance to guide the match-day offerings and seating options at Bramley-Moore Dock.
Evertonians will be receiving an email in the coming days that will guide to a survey, the results which inform the club as they formulate ideas and concepts around the experience of attending games at the new ground.
Questions around match-day habits and routines, the areas of the new stadium fans may prefer to sit in, their views on safe standing and the different levels of hospitality that could be provided, both inside and in the Fan Plaza, will provide Everton officials with vital information over what supporters want from Bramley-Moore Dock.
Per the introductory message from Stadium Development Director, Colin Chong, supporters can learn more about test concepts like ‘Seasonal Premium Seat Memberships' which would provide some of the best viewing positions in the stadium, as well as access to sports bars and gastro or traditional-style pubs, even ‘Loge Seating', relaxed hospitality in cinema-style seating with personal TV monitors and food in a private area of the stadium close to the pitch which would be a first in the Premier League.
Included in the survey will be options concerning hypothetical pricing for different stands and hospitality areas within the new stadium. It is important to note that the prices shown will purely be for research purposes. No final decisions on any ticket or hospitality pricing have been made but they will be guided by choices made in the survey.
Emails with links to the survey will be sent out in several batches to adult supporters over the coming days. Engagement with junior Evertonian supporters and what they might want to see at Bramley-Moore Dock will be conducted in the coming weeks.
Questions can be directed to the Everton Fan Centre.
Reader Comments (18)
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1 Posted 11/11/2020 at 09:41:38
2 Posted 11/11/2020 at 10:07:53
I think most season ticket supporters sit in the same seat for years, and are surrounded by faces they know. Then when clubs move grounds that all changes and you are sat with new groups. I think quite often the reason the atmosphere in new grounds is not as good as older grounds is the fact that the new faces that surround us has an impact on how we behave inside the ground. I would suggest that clubs move season ticket holders en block, but still have the availability to change seats or just make the different packages available to all irrespective where you sit as long as you can access the hospitality section before and after games.
3 Posted 11/11/2020 at 10:44:25
4 Posted 11/11/2020 at 11:53:09
Anyone know if BMD will have the same orientation as Goodison ? For example will the main stand be on the West side of the ground as now ?
5 Posted 11/11/2020 at 12:28:24
6 Posted 11/11/2020 at 12:51:31
7 Posted 11/11/2020 at 16:55:32
8 Posted 11/11/2020 at 18:00:42
9 Posted 11/11/2020 at 18:27:08
I have input the huge level of expectation associated with Bramley-Moore Dock into a computer model and out popped relegation in the final season at Goodison Park.
Yes, it was climate model-based so it's likely to be utter shite but be warned.
10 Posted 11/11/2020 at 18:36:16
Did your modelling show any of the players coming out after the disaster and promising that we really, really are are a good team in disguise and that we are going to try so much harder next season?
11 Posted 11/11/2020 at 18:54:15
Much of it is around how much you would be prepared pay to sit in specific locations, and the answers I opted for were very much a stab in the dark. How could they be anything else? And the “theoretical” prices looked to be about 35% more expensive than current prices, I'm sure they haven't been plucked out of the ether.
There is also a fair bit about the catering and hospitality offer. Everton are going to be desperate to raise revenues from these sources, but also to utilise them to manage the timing of the access to, and egress from, the site. The prospect of 50,000 people moving between 3 gateways in the dock wall is a nightmare, it will need to be staggered.
I really like the design of the stadium, but with the way plans are moving towards a European League, our Club may find themselves in grand clothes but locked out of the main event.
12 Posted 11/11/2020 at 19:56:19
I agree it was a strange exercise. How can you categorically say whether you would prefer to sit in one area of the ground over another if you don't really know how much it will cost for a season ticket in a particular part of the stadium, or whether there are areas which will be off-limits due to the need for corporate boxes or designated executive seating?
One of the great things about Goodison over the years has been relatively little differences in costs to sit in one place over another.
Bramley-Moore Dock looks as if it is going to have quite large price differences between sitting in the lower tiers at each end of the ground as opposed to being close to the half-way line.
Then we come to the pre-match / post-match habits, if the refreshments are as competitive as they are at most places surrounding Goodison or in the city centre, then fine many including myself would be in the ground earlier and perhaps stay longer after the game – if not, there's no chance of that happening.
I suppose this survey was required, in order for the club to gauge the amount of money that fans are willing to part with and how much extra they are likely to spend if improved facilities are available in comparison to Goodison.
At the moment most of my pals and I, only part with the money it costs to watch the match, all the other spending is given to local hostelries and food outlets.
Another issue is that, 3 years down the line, not many folks can be confident that they will have as much disposable income available to spend as they might have had in the recent past.
13 Posted 11/11/2020 at 20:06:47
They had different categories starting with Bronze going up to Diamond and then going to individual spots with four places then ten places with furniture also individual furniture with flat-screen TVs, cushioned seats, cushioned heated seats etc etc, most were out of my price reach, they started with Bronze but never included my level — Rust!
Looks like I'll be on the outside waiting for three-quarter time and bunking in, most probably on my Zimmer frame!!
14 Posted 12/11/2020 at 01:02:49
If you are outside, Dave, can you leave your 'Jesus Saves' placard at home? The times I had to do a quick swerve outside the Gwladys Street in the seventies to dodge it was unreal.
15 Posted 12/11/2020 at 11:12:48
The standard season tickets were quoted more or less aligned with today, although I did notice they are floating the possibility of differential pricing depending on closeness to the halfway line. My view is that as long as they can provide decent ale, promptly served, I don't care.
Jesus did indeed Save back then, but Latchford always got the rebound.
16 Posted 12/11/2020 at 11:59:31
17 Posted 12/11/2020 at 12:49:45
To Brian (#2), when Man City moved to the Ethiad they allocated their season ticket holders an equivalent seat to what they had at Maine Road, then gave them a period of time to change if they wanted
18 Posted 12/11/2020 at 13:39:09
They said exactly that as they sped off in their Bentleys to sign for other clubs.
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