This is the question that The Times poses this morning, five years and £585m into the Moshiri era.
The article by Paul Joyce suggests that it has taken longer and cost more to get the club where Moshiri would want to be - within sight of a Champions League place with the Europa League as a second-best solution.
The Times article is behind a paywall. The link is to a summary article.
» Read the full article at The Political Economy of Football V2
Reader Comments (64)
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1 Posted 02/03/2021 at 00:58:00
2 Posted 02/03/2021 at 18:06:59
3 Posted 02/03/2021 at 18:32:08
Might as well wonder why we didn't use the Stones money to sign Pogba or Zlatan. Surely they'd have come, eh?
4 Posted 02/03/2021 at 18:47:16
5 Posted 03/03/2021 at 01:02:53
Carlo more than 'glanced' at the job Mike and we were in a worse position when he took over than when Moshiri arrived.
When Man City (a no bigger club than us) got the sheiks, they managed to get Mancini in very quickly. Abramovich arrives at Chelsea, Mourinho arrives soon after.
If Moshiri had the right advisors and negotiators in place to sell his vision for this club, I'm sure we could have got a higher calibre manager a lot sooner.
6 Posted 03/03/2021 at 03:12:33
The preceding 20 dreadful years before that are a mere clue, if you need one.
7 Posted 03/03/2021 at 08:08:14
5 years since he came to club and people are still asking the same can plucky Everton finally make it into the big time questions that they were when Moyes was manager.
And we can't keep blaming Kenwright. The last 5 years are firmly on Moshiri's doorstep and if this time ends the same as the others he'll really need to think big to fix it.
8 Posted 03/03/2021 at 09:12:54
Without success and a bunch of directors not willing or able to put huge sums into the club it was sold to Peter Johnson. He never had the money to kick start us again. He did some questionable deals with the clubs assets then made a quick buck and fled.
Enter Bill Kenwright. 20 years of bluffing the fans with American directors/investors. There were plenty of suitors to buy the club. They weren't prepared to keep Blue Bill in the boardroom.
Along comes Moshiri. A very rich man but nowhere near the wealth of the sheikh at City or the likes of Joe Lewis at Spurs even. He inherited Martinez in the dugout. Sacked him and got what appeared to be a decent manager with EPL experience. Koeman stole a living and was replaced with the much lauded next great manager. The pundits had given him high praise for the style of play he employed. I know I omitted Allardyce but he was a panic appointment to keep us up.
So...two Moshiri appointments to bring the good times back failed. Time to appoint the real deal. Go and get the best man available. Enter Carlo Ancelotti. A serial winner with years of experience. 12 months on and we have a real possibility of getting into the CL. With a squad of misfits and blunders by previous wise men. All the time in the background Moshiri has plotted to spend the largest amount of money and the most difficult decision in the clubs history by pushing for a new stadium.
Personally I find it hard not to think a certain pal of Moshiri is more involved.
By 2024/5 we will be in a state of the art multi purpose arena. I think we will be European regulars. Whether that is the CL or Europa I'm not sure.
Those that expected a "quick fix" have to look at when we started back on the journey to being a "big club" again. City, United, Chelsea, Liverpool & Spurs all had years on us. With serious investment. Only Arsenal had tightened their belts a little in the transfer market. Their decline is starting to show.
The bottom line is Moshiri has a monumental task to get us back on top. I think he is doing just fine.
9 Posted 03/03/2021 at 09:16:54
But we lost time and he lost a barrow load of cash... clean breaks were called for but didn't (haven't) happen.
10 Posted 03/03/2021 at 09:24:19
11 Posted 03/03/2021 at 09:55:18
12 Posted 03/03/2021 at 10:19:27
Moshiri wanted a director of football
Moshiri wanted Koeman
Moshiri wanted Silva
Kenwright s fault for wasting Moshiris money???
13 Posted 03/03/2021 at 10:41:44
Even if Alisher Usmanov with his fortune, is in the background, it takes guts and an iron will to pump all that money in without any sign of a return up until recently.
As our missing friend Phil Walling used to say - Randy Lerner gave up under similar circumstances.
14 Posted 03/03/2021 at 10:45:45
I read the other day that Ancelottis win rate is the best of any manager since Howard mk1. I think like all top coaches Carlo came into a club and took time to asses what he had got before rushing into the transfer market. The purchases he has made have improved the squad in Allan, Godfrey, Doucoure, James and Olsen so a plus on purchases.
The other thing he has improved is our defence and this despite only signing 1 back 4 player, the improvements have been through his coaching.
Many including me would not have objected if he had sold Keane or Mina, as both looked decidedly shaky before Ancelotti's arrival, but the difference he has made to Michael Keane is unbelievable and also the improvement in Mina is not far behind. Ancelotti also pays tribute to Brands in saying that Godfrey and Doucoure were not on his list of targets but agreed with Brands assessment and authorised both buys. So again a manager who is quite happy to acknowledge the role Brands played, cant think of too many managers who would do that.
15 Posted 03/03/2021 at 10:50:29
Whether or not Moshiri was badly advised. All the signings and managers had potential. Hindsight is a wonderful thing. I remember 'Kendal out' & sack the board in the early 80's.
While some clubs have had a revolution like Chelsea & City. Ours is more of a steady evolution. It's easy to bemoan the fact that we haven't really kicked on from the end of the Moyes era. The reality is we are competing with half a dozen other clubs with new found wealth. Chelsea stole a march on the rest when Abramovich came. City upped the anti with Mansour. United, Liverpool & Arsenal all had a very strong financial base. Spurs were underwritten by Lewis. Wolves, Leicester & Villa have all received hefty financial backing.
The main problem we have isn't cash it's FFP.
City have blown that out of the water.
16 Posted 03/03/2021 at 11:09:33
Just hope he does better than his "businessmen" peer group who happily started down the same road before having their trousers pulled down - Mike Ashley, The Venkys, Hicks and Gilette, Randy Lerner etc. The list of well heeled coming a cropper in footy is monumental.
Think he's put together a good management team around him now and just hope he gets the rub of the green (not Philip Green of course)
17 Posted 03/03/2021 at 11:40:20
18 Posted 03/03/2021 at 11:49:07
Was Allardyce a mistake or a necessary evil as a short-term fix?
19 Posted 03/03/2021 at 12:05:50
With regards Moshiris appointment of Allardyce that was Moshiris insurance policy to ensure his investment remained in the premier league.
20 Posted 03/03/2021 at 12:20:04
21 Posted 03/03/2021 at 12:23:13
I will admit that he we finished higher up the league than we probably would have done under Koeman, but I don't think Koeman would have taken us down and Unsworth was starting to get something out of the the team (4-0 vs West Ham).
The biggest mistake with Allardyce was sanctioning £50million in transfer funds to bring in Walcott and Tosun.
22 Posted 03/03/2021 at 12:25:41
23 Posted 03/03/2021 at 13:48:46
24 Posted 03/03/2021 at 14:07:16
25 Posted 03/03/2021 at 14:26:52
I think you mean it was Paul Gregg not Paul Gadd who offered to bail out Kenwright over the Kings Dock. Just a couple of things Gregg in bailing out as you call it wanted to be able to put on pop concerts and other such events, but he wanted that money to go to his company and not the club. Also when Gregg didnt get his wish he wanted out which was fair enough, but he also knew that the club couldnt afford to pay him the money he put into the club alongside his wife.
So he contacted his old friend Freddy Shepperd who was chairman of Newcastle and told Freddy if they offered £20 million for Rooney, then because of the financial mess Everton were in they couldnt turn it down. Which would mean they would then have the money to pay off him and his wife. As you know Rooney went to Man Utd, but as Alex Ferguson said that he was quite happy for Rooney to stay at Everton for another season before making a bid, but his hand was forced when Newcastle offered £20 million for Rooney.
Also despite any misgivings I have about Kenwright to say Johnson was a better chairman must be a wind up. He sold Ferguson to Newcastle without telling Walter Smith, you really think that constitutes being a good chairman. Also the stories of 1 or 2 players we lost because when trying to sign players he met them at Park Hampers not Goodison, the players found that a turn off to begin with.
26 Posted 03/03/2021 at 14:33:55
We do have the basis of a squad that given a boost in certain areas particularly midfield would do themselves credit.
However you have to walk before you can run and the future does look very promising under the new regime.
There are many winnable games left although we may have to share the spoils against Spurs, Chelski, West Ham, City and Arsenal.
City however will have the league wrapped up by the end of may and may also be distracted when we meet them in the cup.
Lot's of possibilities but Everton can only take care of business in the next game which is tomorrow and put pressure on the teams above them.
27 Posted 03/03/2021 at 14:47:48
28 Posted 03/03/2021 at 14:51:20
29 Posted 03/03/2021 at 14:52:41
30 Posted 03/03/2021 at 14:53:23
John 24 - after £50million, we still had a squad with no striker, as well as a rapidly diminishing winger on astronomical wages with zero chance of re-sale. Definitely expensive mistake
31 Posted 03/03/2021 at 15:00:13
32 Posted 03/03/2021 at 15:24:56
Just a correction Paul Gregg did not want out he wanted Kenwright to resign as chairman. Kenwright refused and invented Fortress Sports fund with the infamous claim "The check will be in the bank in the morning" and thus maintaining his control. Paul Gregg who had previously been a good friend until he saw the fraudster close up then decided to sell his shares.
Kenwright does divide opinion but over 25 years we cant neglect to recognize the deceit, lies and put down of anyone who challenged him all to the detriment of EFC.
For the record Kenwright inherited a positive balance sheet which within 2 years he turned into a negative balance sheet which suggested he pulled 20m out of the club to pay Johnson off. He claimed he inherited a financial disaster and had to remortgage his house both of which have been proven to be total lies.
He then proceeded to fund his chairmanship by selling off all of Everton's assets including Rooney and putting a mortgage on Goodison Park,
Peter Johnson wasn't a great chairman but his legacy of enabling the Park end and funding transfers puts Kenwright (who has never put a penny of hos own money into the club) into context.
33 Posted 03/03/2021 at 15:28:07
34 Posted 03/03/2021 at 15:56:46
35 Posted 03/03/2021 at 16:10:02
Kenwright received 22.75 million when he sold 13% of his 26% holding in 2016. He sold the other 13% in 2018 for an undisclosed amount. Not bad considering that, during the purchase of the club and his subsequent tenure, he did not invest one penny of his own money.
From a clinical business perspective, loading debt onto the club, mortgaging or selling the company's property, producing poor results yet making such a vast profit on sale would be seen as a stunning success story. For him that is. Of course, if those who disgagree have some commercials that they want to share to disprove this analysis then let's hear it.
Although I do agree it is time to move on from this avaricious charlatan and focus on the future.
36 Posted 03/03/2021 at 16:11:25
Johnson always swore that Walter already knew all about Duncan Fergusons sale. Are you saying that he used the proceeds to get Park out of trouble, or am I misunderstanding you?
He had floated his company and the share price was plummeting, but he had already received the resulting funds, and his board seemed to let him down in his absence. Many of those shares were owned by his pension plan, which was a big part of the issue, from my understanding. He later bought the shares back, of course, and fired some directors.
37 Posted 03/03/2021 at 16:15:56
Teams had to change the way they played us, with Walcott they couldn't just constantly attack us as we had a chance to catch them on the break. We needed a goal threat and I don't recall at the time missing out on any potentially better strikers than Tosun. Probably the pick of similar teams in the window being Islam Slimani's loan move to Newcastle, but that only resulted in him only making 4 appearances and no goals.
38 Posted 03/03/2021 at 16:17:29
However, when he was selling assets such as finch farm and Rooney, he was doing so to keep the quality of players at the club as he couldnt fund this himself. Imagine what position wed be in if we were forced to sell players to survive, or if we couldnt have invested in the likes of the Yak or Fellaini or Lukaku.
By selling assets him and Moyes kept us in the upper echelons of the premier league and thus made us a more attractive proposition for potential investment - ie Moshiri.
So what would we have preferred? Relegation struggles and potentially not Moshiri taking over - but owning Finch Farm
Or the position were in now?
I know which I prefer.
39 Posted 03/03/2021 at 16:20:19
40 Posted 03/03/2021 at 17:09:48
Lost me right there but back to Moshiri, it was not an easy time to navigate a club to a competitive level in the premier league. Against albatrossian deadweight decision making he has put together a group that is creating momentum in appropriate measure.
41 Posted 03/03/2021 at 17:13:50
42 Posted 03/03/2021 at 17:19:51
43 Posted 03/03/2021 at 17:25:15
However it has to be remembered Chelsea were winning silverwaire for a good few years before Ambromovic arrived. City already gained a shiny new stadium before the arrival serious backers with huge pockets.
Everton however had Moyes for 11 years, and with old Goodison aswell not attractive to top managers.
44 Posted 03/03/2021 at 17:31:09
Im not sure what happened to the cash after that, it may have been reimbursing loans to whatever degree.
He was personally upset about how much the Evertonians hated him, and felt hed tried to do his best but circumstances were against him. Very chastened, but his business is still doing ok.
45 Posted 03/03/2021 at 17:33:51
46 Posted 03/03/2021 at 17:38:21
It's no good bring back players who are out on loan etc. They are tried and tested but no longer fit into the scheme of things under Carlo.
We need another sure-fire striker as well as another midfielder of quality given what we have seen and maybe that Gbamin will never be fit.
We have DCL and Ritchie and apart from the odd goal from James and Gylfi very little else. We will struggle if any of the front two are missing again.
47 Posted 03/03/2021 at 17:39:14
You were right though Kenwright did plenty wrong and gets a walkover by masses of Everton fans like those wrongs didnt happen or matter, they certainly did.
48 Posted 03/03/2021 at 17:45:50
That is a fact.
49 Posted 03/03/2021 at 17:55:46
50 Posted 03/03/2021 at 23:39:23
Virtually everything stated about Kenwright above is gossip and ignorance. It needs us to ignore reality.
51 Posted 04/03/2021 at 03:15:14
52 Posted 04/03/2021 at 08:08:58
My information comes direct from several conversations with Peter Johnson, and also with his then CEO. Obviously you can take my word for this or not, I'm frankly not bothered either way.
53 Posted 04/03/2021 at 08:19:30
54 Posted 04/03/2021 at 09:35:57
55 Posted 04/03/2021 at 09:52:58
I never met him when he was a younger man on the way up, when he was, by all accounts, pretty hard work. At this time he was suffering from his removal from Everton, his car carrying supporters clinging to the back of it if you recall. He was also suffering from the downturn in his business at the same time, which led to him having to take up the reins again, at a time when he thought he might be able to take a back seat, a bit. I was an external consultant, so maybe he felt he could be a bit more open with me.
He was surprisingly open and approachable.”They hated me” was one of his comments, and he was clearly hurting and a bit surprised. It was difficult to dislike him to be honest.
His then CEO, Jim, who was an ex colleague and friend of mine, separately told me how badly he had been affected by his Everton experience. Mind you Jim was a red!
56 Posted 04/03/2021 at 11:09:05
I couldnt get a ticket for a Derby game at Anfield, wrote to Peter Johnson, explained my position to him, he wrote back saying if I posted him a cheque for the money, I would get a ticket in return, I posted the cheque, he posted the ticket, no problem.
57 Posted 04/03/2021 at 11:20:07
I hadnt realised he did that. He started off well, and having initially supported his managers, it all went pretty badly afterwards. Ill bet he wasnt so keen to walk around later on!
He had a bad relationship with Dave Prentice from the Echo, which he alludes to in his recent book. I know Johnson had come to dislike him intensely.
Nice of him to get you a ticket, and typical of him to get the money first. But you have to take as you find Dave, and we got on ok. Ive met a lot worse than him in my career.
58 Posted 04/03/2021 at 11:41:59
Regarding Dave Prentice, who I have a lot of time for, in his book about being the reporter for Evertons games over many years, he does write about Peter Johnsons dislike of him, putting it down to a personal issue, nothing to do with Everton or football, he also writes about Kenwright, but offers only praise and not a word of criticism despite knowing what went on in some of Kenwrights dealings, mind you that couldve been Dave looking after his job.
59 Posted 04/03/2021 at 11:53:47
Kenwright comes from a different world and seems to think we all want to see a dyed in the wool blue getting all teary eyed at Wembley.
60 Posted 04/03/2021 at 12:09:27
I get all that stuff from my parents. Another couple are live and let live, and fair shares for all.
According to Peter, too, his issue with Dave P was personal. Ive never met Dave, but I really enjoyed his book. Proper Evertonian by the sound of it and married to Dixies granddaughter. How cool is that?
61 Posted 04/03/2021 at 12:11:34
62 Posted 04/03/2021 at 12:13:30
Chris shares with us direct personal (factual and actual) exchanges with Peter Johnson with who he had a professional working relationship and it is dismissed as 'opinion' and 'unsubstantiated gossip'..?
'Virtually everything stated about Kenwright above is gossip and ignorance. It needs us to ignore reality.'
See post 28 as evidence of this.
63 Posted 04/03/2021 at 12:32:09
You do make me laugh.
64 Posted 07/03/2021 at 06:41:33
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