'27 Campaign' issues open letter to Farhad Moshiri

But much more importantly, imo, I just hope the different supporters groups can come together and unite, because everyone wants the same thing for our football club right now.

Although gawd knows why on earth the longer letter had to be 'embargoed' until exactly 9:00 am this morning. What utter pomposity and self-aggrandisement that signals.

And as it is, it's a long-delayed response to Moshiri's previous letter to the fans, where he apologizes for the mistakes. This is not a response to the latest missive where Moshiri claims the club is not for sale.

And as for your old hobby-horse about unity, just look at the incredible disunity on the thread about Moshiri's latest letter. The responses of this small cadre of fans could not possibly span a greater breadth of diversity if we each tried to me be more distant from each other's viewpoints, interpretations, and yes, conspiracy theories about what is or isn't going on.

The huge irony being that this follows an attempt by the club to be more open and transparent with the fans... and yet just look at the reaction.

Are any sizeable footy clubs run successfully via fan involvement?

The stadium & finding new income streams should be his department. Find the money, give it to the football people, Frank & Kev, to use as they see fit. Keep your nose out.

This is his last shot really; if he fucks the relationship with this DoF and manager, I think the last of the fans who still give him a chance will turn on him and, when all are united against an owner, it's time up.

I don't think he's quite there yet due to the new stadium. That's the only thing we Evertonians are clinging to with his regime.

Let's be honest: we all thought we had hit the jackpot with this guy. Willing to pump money into our club, willing to develop a new stadium. Who's to say another owner will be any better?

It's not who the owner of a successful business is, it's the people running the business who make it a success.

Why can't he just head-hunt some top-notch CEO, pay them a pittance compared to the money he's pissed away, and let them do what they're good at?

Denise Barrett-Baxendale has shown she's not the answer. More than anyone, I think she is the one who needs replacing. Ring a delta... get her to fuck!!

If he was a mill owner and the people in charge were wasting his money, he would be in there knocking heads together, showing people the door, and getting the right people in to manage. That is what he does not seem to have done. He needs to show the same ruthlessness that made him a billionaire in running this club.

And if he was a mill owner, he would not be telling them what yarn to put on the machine but making sure the person responsible for running the factory was responsible for finding the supervisors who knew how to find the staff to run the mill right.

His achingly bad decisions on leaving Kenwright in charge and then furthermore his disastrous alleged personal involvement in manager and player recruitment, are offset by his commitment and his money, to bring better days, a better stadium and success to the club and its supporters.

Like the curate's egg, it's equally good and bad... but, if he is to continue, he has to learn from his mistakes and change those he trusted because they are not his friends. He needs to ensure change is made in the total recomposition of the board and its chairman.

If nothing else, he has to understand that the relationship and performance of the board has critically undermined the top flight survival of this club and – if it were not for the massive show of team support by supporters – we could have very easily slid to oblivion.

Moshiri is now not merely having to deal with the perception of failure that has existed for so long, but the actual consequences of misplaced trust, poor leadership and fragmented management of the club. As owner, he has the need to protect the club and indeed his own vast investment, from the incompetence that almost ruined us.

The rot has to be stopped not just at a team level but at the senior management level too. He may respect board members but the truth is, until the board is led by those with more professional expertise and accountability, the hoped-for improvements in performance, trust and competence will elude him.

In doing so, it brings rightly into question his own involvement in the club. It's reaching watersheds...

Change the board – you know it makes sense.

I said he needs to get rid of Denise Barrett-Baxendale. He/We need a top class CEO. He's spent millions on shit players. £20-odd million on Tosun, for example. Wouldn't you rather he spent that kind of money on a proper CEO with a proven track record?

He's either got to front the money and let the people who he hires do their jobs, or do it himself and fall on his sword if he fucks it.

Because now he's hiring people, interfering, then sacking them, all the while the CEO who should be overseeing it all seems to be getting off scot-free

All the other appointments will be meaningless if direction from the top of the business is not good enough.

We never heard a thing out of the man's mouth whilst fighting relegation, we never heard a thing from the man, until his spokesman said the deal was off with Kenyon's group, and now he's suddenly told us that Everton are not for sale, then this now means the club is trying to be open and transparent?

The only irony I can see is that a former accountant has run into massive difficulties because of the way he's allowed the club to be run financially, and it's now back to square one, because we have now got another owner who's looking for investment, once again.

Wish I had your wordsmithery!

As I mentioned in the other thread, his past business career has been entirely under the public radar, and he personally likes his privacy, so he never had any reason to consider otherwise. Now he is learning what he has to do.

But on the football side, managers and players, the problem is Moshiri himself, not Kenwright.

Between Moyes and Roberto under Kenwright, they ran the show on the football side. Both complimented old Bill on his complete support.

Over his 6 years as owner, Moshiri's first two DoFs "resigned". Including Roberto, Moshiri (not Bill) had 7 managers. He's fired 5, had to let one leave contractually in Ancelloti, with Lampard his 7th and current.

Where he HAS spent around 500 million in the player market over that time, his record is "spotty" at best. Which also describes his managerial appointments (If not worse). Also cut loose two Kenright faves, Ferguson and Unsworth. Think he asked Kenright's permission? Me neither.

He's building us a stadium.

So, over these 6 years, Everton's been Moshiri's ball to play with and he has. And is. Not Kenwright.

Kenwright is a successful, working theater impresario (still), who gets to sit in the Chairman's box at Goodison during the games.

Hear the front door to Goodison has hit Kenwright in the ass for the last time? Fine by me. But he doesn't and hasn't run anything since Moshiri took control. It's Mosh himself interfering and gumming up the works.

That's what needs to change. Though I doubt the recent "Internal Review" indicated that.

Learning what he has to do? I hope you're correct, Mike, but I'm very cynical, and it's who he might be learning from that concerns me.

Life is definitely about looking forward though, and the one thing we all want is a great Everton team. So if Moshiri is genuinely committed, I obviously wish him all the luck in the world.

That's nothing against her – it's a force of nature that demands the best on the planet to maximise. It would be embarrassing to her if she's still here and remotely involved in any of this. She probably never even asked for the CEO role, to be honest.

Obviously none. Now do one with your daft questions. Fan representation is a meaningless sop for busy bodies and self-important blusterers.

This is simple stuff, you utter melt.

But I don't believe the board, the manager and coaches or the players are anywhere near best in class.

Moshiri is trying and has put his hands in his pocket but I can't fathom why he hasn't hit the reset button on the rest if the failing board.

We are far too reactive, always putting out fires and never tackling the initial problems, the new stadium at Bramley-Moore Dock being the exception.

Link

Maybe, just maybe, our fans' inertia is a big part of the problem.

I can already see a backlash on other forums about the need to support the team and the "bad timing" (fuck off!).

Shouting on here makes you feel better. Protesting could make a real difference.

I do think the 27 Campaign could come out of the shadows a bit more. I know they publish on Twitter, but not everyone is a regular Twitter user. I know they published some stuff on princerupertstower.com, but without being critical, I think they could be more visible. One thing I would suggest is through articles posted on here.

And change the name to the 35 year campaign. I want trophies as much as anyone (that League Cup please), but it's 35 years since we last won the League. That should be the bar for the 9 times English League Champions.

https://twitter.com/27yearsCampaign/status/1548697610038517760?s=20&t=YAahqdOF-29l3E8vX5VtJw

Absolutely nothing to do with me, just passing the message on.

I'm not sure how Moshiri will respond to pressure, but I'm certain he won't want to see his name in the news, and it might even give others more clout when trying to purchase Everton?

I personally think Bill Kenwright finally made his biggest rick, when saying we have had some good times, and this younger generation of very passionate Evertonians, have absolutely, got no time for a man, who must also be nearing the end of his tenure?

So near, but so far, is my spiteful wish, for a man who thought success was all about delivering a new stadium for plucky little Everton, until new owners came in, with a big new brush, and finally swept him out of “our club”

The 27 Campaign is this Saturday at 12 midday, that is the one run by the 27 Year Campaign.

The one you read about being put back until Friday 9 September is up to now still going ahead.

We decided to wait until the transfer window closed before having ours.

There is deffo one outside Goodison Park this Saturday and they are asking for any Evertonians around the area to attend if they can.