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Chairman of Everton Football Club, 1994 – 1998

The reign of Peter Johnson is finally over, much to the great relief of Evertonians who feel the club has been brought to the brink of ruin, shame and the humiliation of relegation by this ex-Liverpool fan.  This compilation attempts to take a balanced look at Peter Johnson and the influence he has had over Everton Football Club, in what we shall term euphemistically as the Johnson Regime.


Peter Robert Johnson, born 1940, estimated worth �150 M at his height in the mid-1990s, was born in Liverpool and earned �3 a week working for his father, a pork butcher in Toxteth.  He quietly built up Park Foods from a Christmas club and hampers business and at his Wirral headquarters – the the most infamous attempt to tickle our palates being  flavoured chips, DJ Spuddles Original Gourmet Fries.

It was the strong local connection which took him into football in a serious way.  He was a Liverpool fan and shareholder – 'Once a red, always a red' was a frequent and valid gripe of staunch Evertonians – who in 1987 was asked to rescue Tranmere Rovers, the proud old club Wirral club in danger of extinction virtually on his doorstep in Birkenhead.  

He appointed former Everton player Johnny King for a second spell as manager and together they led Tranmere up from the foot of the old Fourth Division to the gates of the Premier League.  They knocked a few times but failed to gain entry.

King later became director of football at the club Johnson left behind to cross the Mersey for a bigger challenge in the summer of 1994.  But he had a salutary warning for Johnson, and anyone else tempted to cross the divide from big business to our national sport.

"Peter Johnson is a very strong man but football can bend the strongest at times," said King. "He's a friend of mine, a clever man, a good man, and he can be a good chairman for Everton.  But this game is ruthless.  If you don't get things right you have to take a bit of stick.

"I wouldn't have gone back to Tranmere to be manager for a second time if I hadn't been sure about him.  People told me he meant business.  It was different class than first time around.

"You need somebody behind you.  I've always said you're as good as your chairman, although in fairness there was no reason that he should not have stood by me because we had success.

"He employed me to do the work.  I lined up the players I wanted, set up the deals and when everything was ready asked him for a decision.  He would say yes or no.  It was a very, very good relationship, good chemistry, one of those things."

King, born in London but raised on Merseyside, started his playing career with Everton.  "Once a blue, always a blue," he said.  "It surprises me that it's not gone better for Peter. I thought the relationship between Joe Royle and Peter would work.  At the start it seemed as if it was going to be OK, particularly after they won the FA Cup, but you have to build.

"I know Peter was always feeling that he'd like to be captain of a bigger ship.  Everton looked ideal for him.  It's just that they've not quite sparked."



After some glory days in the 1980s, the once-great Everton Football Club had degenerated to a sorry state under the stewardship of Dr Michael Marsh.  Howard Kendall had returned in 1991 for a second spell at management but left in November 1993 when the Board blocked the transfer of Dion Dublin.  The brash takeover by Park Foods hamper-business millionaire, Peter Johnson, was finally completed in March 1994 after dragging on for months, a critical time in the early years of the new Premier League.  The uncertainty and lack of funds for new players was compounded by Everton's anchor position at the bottom of the table.  But the arrival of Johnson was seen as a new beginning, although to be fair there were voices of concern raised by members of the competing consortium – Peter Johnson was not born a Blue:
  • Peter Johnson was a season-ticket holder at Anfield for many years
  • Peter Johnson rescued Tranmere Rovers from the 4th Division and near-extinction

The takeover came at an opportune time for Johnson.  Everton shares were not highly valued, and Peter Johnson was able to leverage his sizeable wealth to gain a significant controlling interest with the outlay of around �10M.  Even so, with relegation an odds-on bet as they entered that now legendary last game of the 1993-94 season against Wimbledon, and Johnson was able to preside over a dramatic escape act as Everton incredibly avoided the drop.




Having narrowly escaped relegation, Everton welcomed the offer of a £10M cash injection from Peter Johnson, chairman of Park Foods, the publicly quoted Christmas hamper company. The form of the cash injection was largely dictated by the needs of the club. Johnson obviously wanted a substantial shareholding but the main priority was to get money into the club to enable it to purchase new players and fund ground improvements. The route chosen to achieve this aim was a rights issue underwritten by Johnson’s family trust.

Prior to the rights issue Everton had 2,500 shares in issue. These are rarely traded but, changing hands for around £2,600. The one-for-one rights issue was priced at £4,000 per share. The price discouraged shareholders from taking up their rights. The general aim of the transaction (that new shares should go to Johnson as underwriter of the rights issue) was also facilitated by making them non-renounceable. Johnson could in principle have bought shares from the Moores family (who owned 43.52% of the club prior to the rights issue). But the money would obviously not have gone to the club



If the Johnson Regime is to be ultimately castigated for the serious damage done to the good name and fine traditions of Everton Football Club, it is only fair to list some of the beneficial things that have been achieved during Peter Johnson's reign:

The major task of the Chairman in the eyes of many fans is to underwrite a healthy transfer kitty that will keep a rich flow of talented players coming to Goodison Park.  Johnson certainly played his part, with Daniel Amokachi, Duncan Ferguson, Andrei Kanchelskis, Gary Speed, Nick Barmby, and Slaven Bilic as the big-ticket transfers in a total outlay of more than �40 Million.  Then came the return of Kendall and Johnson reportedly slammed shut the door to the vault... or so we thought.  Johnson and others later claimed that it was Kendall's limited ambitions in the transfer market that were really to blame.

After Kendall's almost disastrous third and final flirtation with management came Walter Smith, and the contrast could not have been sharper.  In came Olivier Dacourt. Marco Materazzi, John Collins, Steve Simonsen, and Ibrahima Bakayoko in a renewed £20M spree to revitalise the ailing giant.  This conspicuous flushness temporarily eased the pressure on Peter Johnson, until an apparently unrelated event disturbed the status quo – the resignation of Frank Corfe, Chairman of Tranmere Rovers.



Despite the obvious improvements implemented in the name of commerce and merchandising, loyal Evertonians found the Johnson Regime brought with it a many a problematic downside to contend with:
  • The demise of Z-Cars (swiftly reinstated by Joe Royle)
  • Displacement of long-term season-ticket holders for luxury suites and boxes
  • Dixie, the hideous foam monster (soon seen off by the irate ridicule of the fans)
  • The eviction of Everton Supporters Club from the Park End to make way for the Legends Bar
  • Questionable motives for the new Worldwide Fan Club
  • Everton Lemonade and Everton Chocolate
  • The abysmal and dangerous fiasco of sale arrangements for 1995 Cup Final tickets
  • The mysterious ending of NEC's long-term shirt sponsorship
  • The dreadful choice of unknown company "Danka" for shirt sponsors
  • The infamous RED Season Ticket covers
  • Club-only travel arrangements to Europe at rip-off rates
  • The strange if welcome early departure of Danka sponsorship after only two seasons
  • The 1997 shirt sponsor fiasco, with one 2 one finally agreeing a paltry £2M deal
  • The reviled 1997 home shirt design (light blue, with unwearable collar)
  • The upside-down replica shirt logo fiasco (Solution: change the real shirts to match!)
  • The great shirt logo scam (one 2 one logos stuck over Danka logos on old shirts sold as new
  • Johnson's financial interests in Tranmere Rovers – allegedly illegal under FA Rules

One or two such demonstrations of insensitivity could be tolerated, but the persistent ability of the Johnson Regime to make embarrassing, degrading or insulting decisions in the interest of merchandising wrankled more and more with an increasingly sceptical base of traditional Everton fans.  Nil Satis Nisi Optimum was the club motto, but there was precious little evidence of that.

The resignation of Frank Corfe as Chairman of Tranmere Rovers in September 1998 seemed to have little to do with Everton.  But through Corfe's attempt to sell his 86% share in the club, it was revealed that Peter Johnson had picked up a �6M interest in Tranmere as part of a rescue bid to ensure the club's survival.  Although significant financial interest in more than  one club is apparently illegal under FA rules, Johnson has agreed with the FA that he can have until the end of 1998 to sort it out.



One puzzling aspect of the Johnson Regime is the apparent belief that it knows more about the transfer of new players than anyone else, and has set about proving this point in some extremely inept ways.  It started off reasonably enough, with Johnson the leading figure in bringing Duncan Ferguson to Goodison, although perhaps against the wishes of then manger, Mike Walker.  
  • The long drawn-out Kanchelskis transfer ordeal (mostly United's fault)
  • The departure (at a financial loss) of fan favourite and Olympic gold medalist, Daniel Amokachi
  • A derisory bid of �12M for Alan Shearer after the fact...
  • The Neil Martyn fiasco (interviewed by Clifford Finch at Park Foods; shown the route to Leeds)
  • The alleged transfer disagreement that led to Joe Royle's abrupt and foolhardy departure
  • Misguided overtures to Paul Ince, Les Ferdinand and Ciriaco Sforza
  • The Ravanelli Roller-coaster (although he was finally rejected by the club)
  • The Tony Thomas deal (Johnson haggles endlessly with his old club, Tranmere)
  • The Thomas Myhre penny-pinching (goalkeeper deal almost fails over a paltry £200,000)
  • The inability of Walter Smith to buy Steve Watson from Newcastle United

To this list should be added the "acquisition" of a promised World-class manager in July 1997 – the last Englishman to win a European trophy: Howard Kendall.  A desperate 3rd choice after a long drawn-out snub from Bobby Robson, and a short, sharp snub from Andy Gray.  In Gray's case especially, you have to wonder if it was the realization of having to drink from poisoned chalice offered by Johnson that shattered his personal dream of managing Everton.

The belief amongst the fans was always that Peter Johnson's primary purpose had been to provide a continuous stream of cash to fund expensive and high-profile transfer deals.  In reality, his function was more likely to underwrite the bank-loans needed to finance such deals, using as collateral his share-holding in Park Foods, Night Freight and / or Everton FC.  This made Everton's financial muscle in the transfer market vulnerable to volatile stock valuations and the financial performance of these companies.  If the value of the loan collateral dropped, the banks would no doubt have put the dampers on further loans for big transfers, perhaps explaining the haggling over relatively small sums such as a few hundred thousand pounds in the case of the on-again / off-again Thomas Myhre transfer deal. 



Looking back, Peter Johnson's broken promises to the fans and the club seem endemic.  In reality, it was the Spring of 1997, and the following months that stuck most firmly in the throats of increasingly desperate Evertonians:
  • A return to amber for the away strip! Er... I think that colour is called "yellow"
  • A Top European-class manager promised to replace Joe Royle
  • �20 million promised to spend on new players
  • A "household name" promised to replace Danka as the shirt sponsor
  • "The fans will be surprised and pleased about the new signings in the summer"
  • Bilic is promised top-name players as his future team-mates

The painful succession of broken promises deeply hurt loyal Evertonians who had trusted Johnson and given him the benefit of the doubt.  After a summer of discontent in 1997, Everton Football Club had become something of a laughing stock, and the fault was clearly seen to lie at the feet of Chairman, Peter Johnson.

By the summer of 1998, perhaps Johnson had learned his lesson; the crowing promises were replaced by silence from the club, as actions behind the scenes augured for a new beginning.  Howard Kendall was replaced by Walter Smith, although many Evertonians believe this transition was shamefully conducted as a club legend was publicly humiliated.



Perhaps the greatest "promise" produced by the Johnson Regime was the glittering image of a New Goodison Park.  At the last game of the 1996-97 season, 37,000 voting leaflets were distributed to the fans, asking them to vote on the issue under the ultimate transference of authority in the infamous Its Your Move brochure.  

The vote proved to be a landslide for those in favour of a move: 18,374 with only 3,600 voting against... Odd, that round number?  Well, take a look at this if you are the least bit paranoid about round numbers and possible vote-rigging:

   Everton FC Ballot Results 21/05/97 Closing Date 21/05/97
   Batched Count

                                 Move      Stay      Total
   12 05 97  Monday
   13 05 97  Tuesday             5150       650       5800
   14 05 97  Wednesday           3800       650       4450
   15 05 97  Thursday            2750       550       3300
   16 05 97  Friday              1700       400       2100
   17 05 97  Saturday              -         -           0
   18 05 97  Sunday                -         -           0
   19 05 97  Monday              2150       550       2700
   20 05 97  Tuesday              850       150       1000
   21 05 97  Wednesday           1974       650       2624

                                18374      3600      21974
                                83.62%    16.38%      100%

This information (from Everton FC) shows how the votes were counted each day.  It is not clear whether this portrays the actual number of votes received each day, but the proliferation of round numbers seems a little odd.  If the votes were counted in batches of 50, as the title and numbers suggest, isn't it odd that EXACTLY 650 "No" votes were left on the last day, giving a total of EXACTLY 3,600?  The existence of such obvious and worrying questions serves only to reinforce concerns voiced by the Goodison For Ever-ton campaign about the validity of the vote, and cast an unflattering light on Peter Johnson's refusal to countenance independent scrutiny of the vote-counting process.

From a commercial perspective, the desire to move Everton away from its century-old roots in the environs of Stanley Park centers on the promise of financial benefits that go way beyond football.  According to the club, the full ground, conference and leisure possibilities include:

  • Opening training facilities to the public
  • Ground sharing with other sports (eg Rugby League)
  • Conference facilities
  • 200-room Hotel
  • Multiplex cinema
  • Bowling
  • Leisure

All of these are money-making enterprises. At the heart of the issue is money, plain and simple.  The revenue generated around Goodison Park on match-days in the late 1990s may have peaked at �5M a year.  Moving to a new location, away from the pubs and shops that surround Goodison and along County Road would redirect that money, and perhaps much, much more from car-parking and leisure activities � a massive and sustainable windfall for the financial backers of the new enterprise.

Although many fans would obviously love to see Everton playing in a brand new state-of-the-art stadium, the whole issue was clouded in serious questions for which the Johnson Regime had no substantial answers:

  • Just exactly WHERE will this new stadium be built?
  • Just exactly WHO will own the new stadium?
  • Are you sure EXACTLY 3,600 fans voted against this move?
  • Precisely HOW will Everton come up with �100M for this masterpiece?
  • And WHY should we accept that Goodison Park cannot be redeveloped? 

Without satisfactory answers to these questions, there remained a deeply held conviction that Peter Johnson attempted to railroad through his money-making liesuredome scheme under the tinsel wrapping-paper of a new stadium for Everton FC.  

As time went on, the fans become less and less enchanted by Peter Johnson's vision for the club, and more and more concerned abut the damage he was causing through a his lack of understanding and commitment to the REAL Everton Football Club.  Signs were ominous that Peter Johnson's claimed love for the sport was never going to be enough to earn their respect.



In November 1997, Johnson was first reported to be ready to sell his 68% stake in Everton FC.  The club's media executive, Alan Myers, issued a denial, claiming 'the chairman and his directors are making strenuous efforts to obtain the source of this misinformation'.

Seven days later the man himself said he was 'totally committed' and claimed he had rebuffed international financier Joe Lewis.  The Lewis connections at ENIC then issued a denial.  And Johnson repeated: 'I'm not selling.'

But the skeptics were not silenced.   Rumours spread that Johnson would sell up before an expected stormy Annual General Meeting on 8 December 1997. Lord Grantchester, grandson of the late Sir John Moores and a director, was linked with a buy-out.   \

However, he politely declined to shed any light:  "Any comments to be made should be made by the chairman on behalf of the board and the club and it would be improper for me to offer any comment on Press speculation," – but there is a strong feeling that he would join a consortium if the opportunity presented itself.

A fan for as long as he can remember, Grantchester was alarmed at the collapse of the club which became one of the major powers in the land under the patronage of his grandfather.  "Obviously, I am concerned at the situation � it's precarious at the foot of the Premier League.  But I have confidence in the manager and his abilities," he said in an interview with the national press before the December 8th AGM

Howard Kendall, appointed for the third time in June 1997 after the farce of a long, unsuccessful search for the 'top quality, world class manager' promised by Johnson, had the support of most of the fans.  They didn't blame him for a dreadful season that so nearly ended in relegation because it has now become clear that he has little money to spend.

They blamed Johnson, who also promised before Royle's departure in March that the supporters would be 'pleasantly surprised' by the quality of the signings to come in the summer.

"I think the first thing the chairman and his advisers should do is to make strenuous efforts to find out where the misinformation regarding the buying of world-class players started," wrote one dissatisfied customer.  Cynicism has replaced credulity.  Despair runs deep.

Kevin Ratcliffe, captain under Kendall during the most successful period in the club's history – two championships, the FA and European Cup-winners Cups – in the mid-80s, summed up: "It is a great concern to every Evertonian.  The club have gone back years.  I've always said, even when playing, that anyone can win the FA Cup and you shouldn't get fooled by it.  In the League you have to sustain it week-in, week-out.  Millions have been spent at Everton since Peter Johnson took over. It's not been spent by Howard Kendall.

"It's easier to judge a manager when he's spent money. I f you sign players for millions you are judged on the results you get with those players.  It's no good saying Everton are too good to go down.  Look at Middlesbrough, they spent millions and were relegated.  It's going to be very hard for Howard.  The future is now." 


The AGM turned out to be a moment of resolute triumph for Peter Johnson, rather than the humiliation hoped for by many of his enemies.  Firstly, he put a time-limit on the meeting, and held the proceedings to his agenda.  Then, the traditional show of hands for voting in the only returning Board Member, Sir Desmond Pitcher, went against him, so he seized the moment to lock up the meeting for a good 40 mins in a paper ballot which would always be decided by his vast shareholding.

In the end, the meeting was a big disappointment for the forces who would align themselves against the wealth and power of Peter Johnson.  But they did have one important lesson reinforced.  Peter Johnson owned a major controlling interest in Everton FC: he would not relinquish it lightly, and he had no intention of leaving until he was good and ready.   



Peter Johnson invested a large amount of money into Everton Football Club.  He also saw that investment produce a massive increase on paper as the perceived value of the club climbed substantially during the mid-nineties boom years for the Premier League.  At its peak in the spring of 1998, his interest in the club was estimated to be worth about �80M to �100M.  
  • Would he cash in and walk away, especially as his other business ventures were suffering a severe recession?
  • Would he want to continue this lucrative venture through to the next peak (assuming there is one)?
  • Or would he finally be driven out of the Club by a massive fan revolt, or a  boardroom coup?

As in everything with football, anything was possible, and nothing was certain.  The nail-biting end to the 1997-98 season saw Everton hang on to their vital Premiership lifeline by the merest thread of goal difference, but the calls for "Johnson Out" were widespread.  However, the appointment of Walter Smith as the new manager, and a swath of exciting new signings definitely shifted the spotlight away from Peter Johnson for a brief respite...


The date 30 November 1998 will be marked as a true red-letter day for thousands of true-blue Everton fans: Peter Johnson announced his resignation as Chairman of Everton FC, after a week of turmoil in the club.  This followed directly form Johnson's mismanagement of the transfer of Duncan Ferguson, which was widely portrayed as having taken place behind the back of team manager Walter Smith.

Of course, things are not always so simple in football.  Peter Johnson believed that Walter Smith always knew all about it and basically stitched him up.  The reason for this is that Walter and Duncan had the same agent, and that Walter, who knew a thing or two about press manipulation, spun the story to his advantage.  It does seem implausible, if this was the case, that the agent hadn't told him about the deal  The episode left Johnson genuinely aggrieved and badly bruised as an individual by his whole experience at Everton.  He left the club a chastened man.



Although he had resigned as Chairmen, Peter Johnson hung on for what seemed like another lifetime as deliberations ensued over who would buy up his shares... and for how much. 

Meanwhile, in August 1999, the Premier League, the Football Association and the Football League joined forces to safeguard the integrity of their competitions in the wake of Peter Johnson's ownership of both Everton and Tranmere.  The Premier League and the League gave permission for the situation to exist on the undertaking that Johnson's interests in one or both clubs was disposed of.  The three authorities considered the circumstances surrounding the two clubs and whether their involvement in the League and FA Cups would be appropriate.

The authorities declared themselves satisfied that the corporate structure in place at Everton and the governance of Tranmere under chief executive (Johnson's girlfriend) Lorraine Rogers, provided a high degree of protection.  But the authorities ensured the integrity of the arrangements by imposing three further measures:

  • Players transferred between Everton and Tranmere needed the prior approval of both the Premier League and Football League.
  • All player transactions at Tranmere required the prior approval of the Football League.
  • The Football League appointed an independent consultant to work with the Tranmere Rovers board.  This person would act to protect the integrity of the competitions, ensuring the management processes that provide this protection remained intact.

When, and only when,  these conditions were met, both clubs were allowed to enter the 1999-2000 Worthington League Cup competition.



The deliberations dragged on for what seemed an eternity through the months of 1999 as it finally became clear that the only real contender for the purchase of Peter Johnson's shares would be Bill Kenwright.  Surprisingly, it seemed that no-one else was interested.  Well... surprising until you looked at how badly the club had been run for at least the last 10 years....  and how much in debt the club were to the Co-op Bank! 

It was pretty much the end of teh century when Bill Kenwright finally pulled off his dream of becoming prime owner of his beloved Everton Football CLub.  But he could not do it without his friends, primarily Paul Gregg, and the shell company, True Blue Holdings, established to hold the 30,000shares they had purchaesed from Peter Johnson for the price of �857 each.

So ended the Johnson Regime at Everton Football Club

Michael Kenrick

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