It is likely that Everton will look to tie up a wrap around sponsorship deal at the next renewal stage. This would include, stadium naming rights, shirt sponsorship and partner status. It is my understanding that Arsenal's Emirates deal was for a period of 10 years. The agreement Bolton had with Reebok was initially for 10years. I think it will be likely that Everton's next deal will be over a period of 10 years with stage payments. Everton will then be able to secure funding against these payments.
Assuming a modest 25% increase to the latest deal when it is renegotiated in three years time, Everton would receive £3.325M per year for the next shirt deal. If this is on a 10-year contract then Everton would see secure funding of £33.25M. Add this figure to the stadium naminig rights (est £30-50M for 10 years) and the total funding jumps to £66.25M - £86.25M)
If we take the prudent figure then Everton in three years time (or less) will secure around £66.25M of investment into the club
If you now add the sale of Goodison Park (expected to raise £12M) then the investment figure rises to £78.25M and this is before you take into account new corporate box sales / sponsorship of stands etc.
General expectations are that a full mid-range fit-out of the stadium (not including the vacant space in the north stand) will cost £40-£50M. By my simple reckoning these figures add up to portray the new stadium as both affordable and from a business angle an attractive investment.
I think the Robert Earl factor is starting to have a positive effect!
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1 Posted 17/01/2008 at 15:02:50
2 Posted 17/01/2008 at 15:04:31
3 Posted 17/01/2008 at 15:17:34
It doesn’t matter what the story, they just have to put the boot in to Bill & Keith a bit.
Davey has done a good job on the playing side, but couldn’t have acheived it without a major degree of financial stabililty on the business side.
Remember Peter Johnson - gving wally £20m to spend then selling players behind is back 2 months later to pay it back!
4 Posted 17/01/2008 at 15:37:55
Would Tesco not have some option with it? Or recieve part of the revenue from the deal?
5 Posted 17/01/2008 at 15:34:19
6 Posted 17/01/2008 at 15:49:39
7 Posted 17/01/2008 at 15:55:03
8 Posted 17/01/2008 at 16:04:40
That will send shockwaves in FTSE market’s.
Well done Keith keep up the bad work.
9 Posted 17/01/2008 at 16:06:11
10 Posted 17/01/2008 at 16:26:27
Put it another way....we have signed a deal that is less than FULHAM get per year and less than a third per annum less than Spurs get.
If we get all the money up front to put towards the stadium construction then for the next 10 years we have to do without any sponshorship revenue at all. In this time Tottenham will have bought in around £100m in shirt deals alone based on current figures. So in other words they will have made more money from running around with a name on their shirt then the best case scenario figures for the stadium deal.
11 Posted 17/01/2008 at 16:18:26
I really have no issues with Bill Kenwright, I just do not trust Wyness. You said Davey Moyes could not achieved what he has without a degree of financial stability, and I Completely agree with you-however to credit this to Wyness is a fucking joke.
The financial stability was achieved when Kenwright appointed a manager with his head screwed on, coupled with the untimely departure of Rooney.
Wyness has simply rode the crest of a wave, and for me every time I hear him speak I feel that he is a man of little integrity who does not understand what Everton is all about. At least Kenwright cares to an extent, but that fat clown Wyness will be exposed for what he really is I am sure.
12 Posted 17/01/2008 at 16:33:17
Liverpool have played CL each year and their sponsorship relates to that and Newcastle are sponsored by a bank that is on the verge of being state run by the government so that explains that deal!
13 Posted 17/01/2008 at 17:35:11
14 Posted 17/01/2008 at 17:48:29
15 Posted 17/01/2008 at 18:51:36
EFC would have been better off taking a gamble and waiting until the end of the year to see if CL or UEFA is in for next season; unless os course extra payments are included for CL or UEFA appearances. To me this smacks of fear of failure this year, another distinct lack of ambition by EFC and Wyness, I would rather trust my cat than KW to make financial decisions; at least that way the house would be full of tuna and I’d have something to eat!
16 Posted 17/01/2008 at 19:07:34
Yes it is - but with the progres we have made it is hardly going to be on par with what we had last time.
There is just something not quite right with the whole Echo / Wyness relationship, half the time it sounds as if he writes his own fucking articles!
17 Posted 17/01/2008 at 20:28:47
thats just one of many reasons Kirkby wont happen
18 Posted 17/01/2008 at 20:37:27
Do you think the Echo would have a go at either Everton or Liverpool
They need to be onside so has to get player access etc
Its called the REAL world
19 Posted 17/01/2008 at 22:12:00
20 Posted 17/01/2008 at 22:51:32
What hits me the hardest is potential £12 m for Goodison, £8m from Chang .... and, as good as he is, £11 m for Yakubu. Crazy fucking world.
21 Posted 17/01/2008 at 22:43:26
As for Robert (eight minutes to Kirkby) Earl, he?s only been here a couple of months and he?s telling us he knows best what's good for us. The only effect he?s having on me is a vomiting bug.
22 Posted 17/01/2008 at 23:18:19
Tickets down to a fiver. In Germany they regularly play to 50,000 crowds paying much less than we do here.
Could be a winner.
23 Posted 18/01/2008 at 01:42:05
They are 2 different companies although the brewer of Chang in Thailand originally brewed Carlsberg under license I believe.
Now they are bitter rivals with Carlsberg brewing in neighbouring countries and Chang exporting to neighbouring counties but in Thailand Carlsberg no longer exists and you can’t buy it here.
24 Posted 18/01/2008 at 03:32:37
They’d agreed a co-marketing deal, where Chang would promote Carlsberg in Asia, and Carlsberg would reciprocate in Europe.
Carlsberg stiffed Chang, and did fuck all.
So, the Thais, being Thais, smiled politely, and set about their revenge.
Who do Carlsberg sponsor? We’ll sponsor their rivals.
They are a good company. It’s interesting to note that they are referred to as Partners, not Sponsors. They have done loads to raise our profile in Asia - at their expense. Carlsberg do fuck all to promote their RS relationship.
But try telling that to the RS-supporting gobshites in Asia? Don’t bother - some things don’t change, although at least the Chang here is served cool.
25 Posted 18/01/2008 at 09:30:20
With regard to Tottenham, they caught Mansion on the rebound from Utd, which is why they got the deal they did.
26 Posted 18/01/2008 at 12:29:15
Kirkby & Tesco is one the best deals any premiership club has lined up - there is very little debt involved (would you wish we were in same position as the Sh... - I don?t think so!).
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