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Fulfilling expectations

By Roman Sidey :  23/06/2011 :  Comments (52) :
With most of the debate on Toffeeweb over the past week being about David Moyes?s performance, and what people would expect if he had a transfer budget to compete with the big boys, it was perfect timing that the following article should make the rounds.

The article on discusses the issue of managers not being accountable, as they are secure in the idea that if they stay in a job whilst not doing well, they still get paid, and if the club they manage decide to sack them, then a lump some of millions is probably coming their way.

The question being asked: why aren?t managers given clear-cut expectations as conditions in their contracts? Additionally, if clubs do expect a certain level of achievement from their gaffer, as appears the case with Chelsea, why aren?t these clubs covering themselves from hefty payouts to people they don?t see as fit to run their team?

In relation to Everton, some valid questions could be: what is the board?s verbal, if not written, expectation of Moyes? Did Kenwright and Co give him a clear cut target of where the club would be in five years (the end of Moyes?s current contract)? Do they revise said expectations annually, or even biannually? And, finally, has he achieved or come close to achieving any of them?

In response to the final question, one would think Yes, as there has not been any mention of him being sacked in the three years since Moyes signed his unbelievable contract, despite some very lengthy spots of bad form.

Based on Everton?s performance over the last few seasons, most (or just a lot of) Everton supporters would probably agree that the board has an expectation that Moyes:

1) maintains Everton?s top flight status
2) keeps the wage bill at a manageable level
3) publically respects what the club does for him and gives him to work with.

The question this author asks the members of this group is: if you were the Everton board, what expectations would you put in Moyes? (or anyone who manages Everton) contract? Bearing in mind, not fulfilling these targets does not necessarily mean the manager would be sacked, but other options such as no contract renewal, missing out on cash bonuses, etc. could be put in place.

For the record, some ideas (not all of which would end up in a final draft of a contract) are:

1) Win at least 17 games in a season
2) Lose 10 or less games in a season
3) Take maximum points off promoted sides
4) After 10 games, be in a stronger position than at the half way point of the previous season
5) Win a trophy within 3 seasons of contract
6) Win all games in which Everton hold a lead 7) Win away at Arsenal, Chelsea, Liverpool or Man Utd
8) Reduce both long- and short-term injury list
9) 33% clean sheets
10) Score 60+ goals in a season

Now, before people blow up saying this list is totally unmanageable, remember, that is a brief outline of some ideas a contract could have written into it. Most, if not all of them are individually within reason when considering our financial situation. To expect all 10 of the above mentioned goals would be totally unreasonable, yet, if you were to narrow down three or four of them for Everton, it really could be achievable.

Reader Comments

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Eric Myles
1   Posted 24/06/2011 at 06:29:55

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It's only been 2 years since "Moyes signed his unbelievable contract"
Marcus Choo
2   Posted 24/06/2011 at 07:29:11

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Great article with lots of points for debate!

I think Everton are a particular club in that Moyes probably did meet the board's expectations (whether spelled out in detail or not) in the beginning of his tenure, and the board duly rewarded him with another contract (Q: how many times has he renewed/signed a contract with Everton? I'm not sure...). Eric (#1) mentioned he just signed a new contract two years ago, so I'm guessing he's signed on the dotted line at least 3 times (?)

I'm inclined to think that he's met the board's expectations each of those times ? first time (to escape relegation), second time (to stabilize the club, which he probably exceeded by getting into Europe), third time (the current contract? Still under evaluation?)

The other point about setting expectations for managers is that there are quite a number of variables outside the manager's hands that may impact these expectations. From the URL copied, there was a comment mentioning ?grey areas? and cited player injuries as an example. I can think of another ? bigger clubs signing up the team's best players. And no, I don't think this can be counteracted by just replacing the player with a new signing (in our case, it's even harder since we're so skint!). I would say that external circumstances such as competing clubs receving financial backing from new investors/owners also impacts these expectations significantly. Consider Man City as an example ? with their newfound investment, they've moved ahead of us in terms of competitiveness... not because our current manager didn't do his job, it's just one of those things outside his control.
Tony Cheek
3   Posted 24/06/2011 at 07:31:51

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I could´nt see any manager putting pen to paper with such demanding expectations, especially Moyes. Just wondering if any of the Premier league clubs put this in their managers contracts?
To be honest, all I would demand of Moyes for the coming season is:
1. Be positive.
2. Play players in their best positions.
3. Win something FFS.
Tony Cheek
4   Posted 24/06/2011 at 07:31:51

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I could´nt see any manager putting pen to paper with such demanding expectations, especially Moyes. Just wondering if any of the Premier league clubs put this in their managers contracts?
To be honest, all I would demand of Moyes for the coming season is:
1. Be positive.
2. Play players in their best positions.
3. Win something FFS.
Richard Parker
5   Posted 24/06/2011 at 07:50:13

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No manager would sign something like that, but it wouldn't necessarily be a bad thing.

I guess it would be more a case of a reduced wage, with add-on bonuses for each achievement, rather than if you don't hit these you're off.

On the other hand, could the contract put similar demands on the board? £10M per year for transfers, increase wage limit by 5% per year, fuck off if you can't help move the club in the right direction, etc?
Charlie Percival
6   Posted 24/06/2011 at 08:07:03

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1) I Will have no money to spend on players during my contract
Martin Mason
7   Posted 24/06/2011 at 10:05:14

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Very unrealistic I'd say as they are a bit like New Labour targets. You could d very well and still miss many of them and your ability to meet them also depend on the performance of the people issuing the contract. there can only be one target and that is that the team do as well as or better than could reasonably be expected within the constraints of the resources available. I'd say that whilst it's possible that Moyes could do better that he satifies or exceeds this one and only requirement. I don't have targets included in my contract but I'll still be judged on preformance that whilst unwritten is clear in the mind of my bosses.
Eric Myles
8   Posted 24/06/2011 at 10:15:09

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Sorry Roman, you were right with 3 years, he signed for another 5 years 1 year prior to the expiry of his previous contract.
Trevor Lynes
9   Posted 24/06/2011 at 10:19:20

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1/ Survival in the Premier League

2/ Toe the Party Line

3/ Keep Expenses Down
Andy Crooks
10   Posted 24/06/2011 at 10:42:22

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Good interesting article, Roman. I'd agree with Trevor. Obviously sneaking in to the Champions League on a shoestring would be an added bonus for BK. The main priority for David Moyes is to keep Kenwright safe. He's done a fine job so far.
Tommy Coleman
11   Posted 24/06/2011 at 11:00:44

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1: Make early subs.

2: Attack with belief.

3: Blow £120m then complain you've got no money.

4: Sign retirement pension fund players from Man U.

5: Tell Kenwright he's a great actor.
Trevor Mackie
12   Posted 24/06/2011 at 10:59:26

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It's a good point about expectations, I personally think it's just about survival in the top division and nothing else.

In addition there's a whole swathe of fans who agree and don't understand when old gits like me say it's a scandal.

Personally I think the club is just ebbing into obscurity.
Tommy Coleman
13   Posted 24/06/2011 at 11:12:20

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5: Spend £9m on players like Bill when £1.7m players like Alexis Sanchez were available.
Dave Wilson
14   Posted 24/06/2011 at 11:17:13

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The word 'accountability' started to disappear from the Everton vocabulary in 1977. Roman, it no longer exists.

From the chairman right down to the guy responsible for chilling the beer. From piss takers like AVDM to the guy who`s responsible for stopping us being knee deep in piss every time we go to the bog.

Goodison has become a haven for the wastrels.

I like your sentiment, but haven't you got it a little arse about face? If I was being interviewed for the Everton manager's job today, I`d be the one making demands, Questions like:

When decent players are costing between £10-30 million, will I be expected to survive on £3m a year net spend like the last fella?

What is the curent situation on stadium development?

Will the members of the board be sinking any of their own money in like other boards?

If you want me to finish above the seven teams we were behind last season, will you be paying me more wages as their managers get?

Will I have to sell my best players?

If/ When I recieved a negative response to these questions, I then ask the chairman where the fuck he gets off setting goals for his manager when he can't achieve any himself.

Accountability starts at the top Roman. Sir John Moores recognised that.
Roman Sidey
15   Posted 24/06/2011 at 11:50:29

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Putting expectations on the board would be a good way to handle Everton's problems at the moment, as, even a staunch Moyes opposer, they have made his job very hard. However, and this is a genuine question I don't know the answer to, who do they answer to?

Daniel A Johnson
16   Posted 24/06/2011 at 12:18:46

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Moyes's contract states as follows:

1. Do Not Crticise Bill
2. Do Not Criticise Bill
3. Do Not Criticise Bill
4. Do Not Crticise Bill

Need I continue?
Richard Dodd
17   Posted 24/06/2011 at 14:42:13

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1. Don`t spend a penny on transfers.
2. Guarantee a Top Four place EVERY season.
3. ALWAYS reach at least the semi-finals of the European Championship
4. Win a minimum of one cup each season.
5. Ensure that the team plays scintillating football home and away.
6........and most importantly, smile at all times AND completely satisfy all the demands of Gavram and his fellow Toffeewebers.
Oh,and I nearly forgo ? lobby incessantly to Get Kenwright Out!
Only then, Moyes, will you be the man we`re looking for!
Jon Cox
18   Posted 24/06/2011 at 18:32:37

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1/ Have tea once a week with the Queen. Then grab the lads and take Prince Phillip for a game of 5-a-side.

Do it Davey Boy,

Or Else!
Stephen Kenny
19   Posted 24/06/2011 at 19:52:27

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Stop shitting yourself at Anfield

Start referring to yourself in press interviews as The Ginger Ninja

Jib them Europa League chinos and get a matching suit

Drop vague hints that Bill is into S&M in your programme notes

Start calling Dave Prentice "Trigger" in public

Wear assless chaps and make up if we finish lower than 7th on the lap of honour.
Col Noon
20   Posted 24/06/2011 at 21:01:36

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Doddy - 17 "........and most importantly, smile at all times AND completely satisfy all the demands of Gavram and his fellow Toffeewebers.
Oh,and I nearly forgo ? lobby incessantly to Get Kenwright Out!
Only then, Moyes, will you be the man we`re looking for! "

Doddy's "Gavram" reference gets more and more comical... I think I am warming to him (did I just type that?)

I need to sit down.
Ray Said
21   Posted 24/06/2011 at 21:21:27

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Stephen (19) 'assless chaps' ? priceless line mate but I can't get that horrible, horrible image image out of my mind now.
Stephen Kenny
22   Posted 24/06/2011 at 21:44:58

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They couldn't look any worse than them fuckin chinos, Ray!
Jamie Barlow
23   Posted 24/06/2011 at 20:32:01

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Totally agree with Dave Wilson. It would be a piss take for Kenwright to set Moyes any targets.
David Hallwood
24   Posted 25/06/2011 at 00:09:48

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Expectations: stay in the top flight, preferably in the top half, but FFS don't get into the top 4 because we will have to buy some half decent players and have you seen the price of them these days?
Anthony Jones
25   Posted 25/06/2011 at 00:35:08

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My target for Moyes would be:

Try to stay sane in the face of frightening fan delusion.

This article is a joke. You want key performance indicators to assess the football manager of a club with major cash-flow problems?!!

Criticise specific faults with Moyes all you want, but how can you give the manager of any sports team targets such as the ones you propose? Teams can be getting leathered and still win 1-0 in the last 30 seconds.

Let's give nurses a target for how many patients die per calendar year, and let's make sure the police arrest a threshold number of "criminals" while we're at it.

Maybe it's easier to blame someone though if you set out KPIs? The papers tell us to blame everyone for anything, so I suppose we've got to!
Roman Sidey
26   Posted 25/06/2011 at 01:37:31

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Anthony, I appreciate what you're saying, but comparing football to health care is downright sad.

As I said in the article, I'm no fan of Moyes anymore. However, this article was not meant as a blame game; it was mearly a hypothetical as to get an idea of what expectations people would give our manager despite the current state of the club's finances.
Sean McKenna
27   Posted 25/06/2011 at 03:52:56

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1. Play good football. That's it, Davey ? I'd be happy with that.
Brian Waring
28   Posted 25/06/2011 at 09:26:38

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Anthony (#25) ? If Moyes was on a pittance of a wage, then there shouldn't be any expectations... but the man is one of the highest paid managers in the Prem, earning a fortune, with these type of wages, then surely it's not unreasonable what the OP states?
Dave Wilson
29   Posted 25/06/2011 at 10:10:10

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Every one of the managers of the top six (richest) clubs earnes more than Moyes.
Brian Waring
30   Posted 25/06/2011 at 10:44:52

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Dave, the point I was trying to make, is why shouldn't there be expectations put on Moyes, he is paid a wad of cash to do his job.

Also, looking at the top earners Dave,
Redknapp and Dalglish are reported to be on £3m contracts, whilst Moyes is on a £3.2m contract.

At one time Moyes was the 3rd highest paid Manager in the prem, behind Wenger (1) and Ferguson (2).
Matthew Lovekin
31   Posted 25/06/2011 at 11:09:04

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Roman, I'm sure Moyes was made aware of expectations when he signed his contract, whether written down or not. After all, why do some contracts (specifically Moyes') take so long to sign? It's not a simple case of wage and length.

However, I don't think these conditions are as specific as your ten points mentioned:

"3) Take maximum points off promoted sides"

What if we take 6 points off QPR, 6 points off Norwich but only 4 points off Swansea with them scoring an equaliser in the 102nd minute after we had 3 clear penalties turned down and 2 clear goals disallowed! Would Moyes get the sack then?

I dread to think what Kenwright's conditions are to Moyes after giving him nothing to work with. Probably simply just to stay in the PL.
Brian Waring
32   Posted 25/06/2011 at 11:27:43

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Agree with that point Matthew " Take maximum pts of promoted sides "
That would be an unrealistic clause for any manager.
Roman Sidey
33   Posted 25/06/2011 at 11:39:56

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Matthew and Brian, perfect question. I purposefully said in the article, that failure to meet these expextations wouldn't neccessarily mean that the manager is sacked, but can weigh on whether or not the board renews the contract.

In the scenario that Matthew suggested, you would hope that the board would have enough common sense to understand that sometimes shit happens. Sometimes.

That point was mainly put in there due to frustration over us throwing points away to lower sides and sides new to the Premiership.
Mark Stone
34   Posted 25/06/2011 at 11:50:28

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Haha this article is the most ridiculous I have read on here! And I have read some belters! I'd normally make my criticism more constructive, but it's really not worth it here.
David Thomas
35   Posted 25/06/2011 at 12:06:30

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"8) Reduce both long- and short-term injury list"

How would Moyes go about reaching this target?

I presume it's Moyes fault that are players get injured?
Most of our injuries have taken place during a match, how is Moyes supposed to stop that?

I presume its Wenger and Fergusons fault for Van Persie and Hargreaves being injured all the time.
Roman Sidey
36   Posted 25/06/2011 at 12:51:31

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David, this can be something managers work with their support staff towards. While it's true a lot of injuries happen in matches, certain training methods can contribute to higher injuries. I'm not blaming Moyes at all, but he if you were to charge anyone with the job of keeping the players fit, he is in the best position to achieve this.
Anthony Jones
37   Posted 25/06/2011 at 12:53:47

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Roman #26,

"but comparing football to health care is downright sad."

It seems you put as much time into considering other people's posts as you do writing your own articles.

Keep trying, mate.
Mark Stone
38   Posted 25/06/2011 at 12:56:05

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10) Score 60 goals plus a season

Davey = the new Dixie Dean!
Roman Sidey
39   Posted 25/06/2011 at 13:08:06

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Anthony, I'm just bored as there's no Everton news in the off season these days.
Dave Wilson
40   Posted 25/06/2011 at 14:53:14

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The teams get £750k per place (£9.5M)... As far as Kenwright is concerned, Moyes not only pays for himself, he actually makes him money. Add that to the fact that he has only spent £1.5 million in 18 months and You`ll begin to understand why Kenwright thinks the sun shines out of Moyes`s arse.

Have another look at Dalgliesh's and Redknap's wages... although I will admit you`re right about Davey boy's wages, incredible given how little pressure he is under.
Brian Waring
41   Posted 25/06/2011 at 15:55:12

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Tell you the truth Dave, it was a lazy search on the web that came up with Redknapp's and Dalglish's wages, but there was a couple of sites that had them both earning less than Moyes.

Can see where your coming from concerning Moyes paying for himself with top half finishes, transfers etc.

Sean Patton
42   Posted 25/06/2011 at 21:32:05

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I really don't believe it is unrealistic to expect two things from Everton and Moyes

Finish in the Top 10 every season

Win a cup once a decade

Until the money goes out of football or into Everton that is the best the club can hope for.

Trevor Lynes
43   Posted 25/06/2011 at 22:07:00

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Im another 'old git' who is appalled at the way our once great club has slid into being an also ran.
Its happened ever since the premier league was formed and according to the manchester media the history of football in England started with the premier league.
Thats why stats stink !! If stats went back to the 'real' beginning of association football then the city of Liverpool ruled !!!!!!!!!!!!
Liverpool won 18 titles and we won 9.
The Mancs were way behind and still are as far as city honours go !!
How many titles have City won and Chelsea too for that matter.
Thats at least two of the so called top clubs beaten into a cocked hat by EFC......I just wish that wages were capped, transfer fees controlled and the loan system abolished !!
Gavin Ramejkis
44   Posted 25/06/2011 at 22:07:37

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Doddy part smiling and part worried about your little homage as I'm worried you have a little shrine next to your one of Saint Bill, with me full of pins now.

As to the article, I think targets at Everton would be survival ? everything else is a bonus ? and DM has bailed BK out for as long as he has been here other than his one near-miss finish, near the foot of the table.
Colin Southern
45   Posted 26/06/2011 at 00:54:13

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Regarding the amount of Moyes wages it looks like he is paid the going rate just like all the other managers who are at or near the top of the league every year. I can't really see what the problem is, would you ask your employer to pay you less than your colleagues?

Arsene Wenger, Arsenal ? £6 million
Alex McLeish, Birmingham ? £2 million
Carlo Ancelotti, Chelsea ? £6 million
David Moyes, Everton ? £3 million
Roberto Mancini, Manchester City ? £3 million
Alex Ferguson, Manchester United ? £3 million
Alan Pardew, Newcastle ? £500k
Avram Grant, West Ham ? £1.3 million
Fabio Capello, Engand ? £6 million

See the link:
Brendan McLaughlin
46   Posted 26/06/2011 at 20:17:48

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Interesting Colin. I'm just struck by the thought for £3 million who has the most difficult task ? Mancini, Ferguson or Moyes?
Colin Southern
47   Posted 26/06/2011 at 21:08:56

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Mancini and Ferguson have got Champions League players, massive budgets for new players, better stadiums, better income streams etc.

Obviously it's Moyes then!
Andy Crooks
48   Posted 26/06/2011 at 21:15:50

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Brendan, Mancini, no doubt. If they choose to be Ferguson and Moyes will be in their jobs for as long as they please, Mancini won't. I can't think of another Premier League manager under less pressure than Moyes.
Brendan McLaughlin
49   Posted 26/06/2011 at 21:21:49

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Seriously Andy? You are a talented ambitous arrogant football manager and you are offered any of these three jobs? I'd (Everton tinted-specs set aside) step up to the Citee job anytime.
Brian Lawlor
50   Posted 26/06/2011 at 22:16:59

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Brian Waring - for several years Moyes was one of the lowest earners in the Premier League so your point is?
Colin Southern
51   Posted 26/06/2011 at 23:31:06

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Roman, here's mine:

1) Keep with the current business model of buy low, sell high, until investment arrives or eventually we don't need to sell anymore due to the team becoming successful.

2) Create a stable atmosphere at the club thats friendly and family orientated.

3) Keep the squad at a decent size and buy or wait for available funds only when we need to replace existing players with better players.

4) Use younger players in the 1st team during cup or league games

5) Use No. 4 as an incentive for up and coming players with potential to attract them to the club.

6) Use existing playing staff and replace them with more technical players to gradually improve the football. (Nobody can dispute this ? I was at THAT Jan 2001 Tranmere game!)

7) Be aware that this will take time due to NO finances and there will be no quick fixes, so patience is required.

8) If you want to buy new players, your budget depends entirely on how much you can raise from existing playing staff.

Roman Sidey
52   Posted 27/06/2011 at 03:53:35

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I'd rather have Moyes, Mancini or Ferguson's job over Pep at Barca or Mourinho at Madrid.

Moyes is on a good wicket, Ferguson was on a tough one and so built an extremely comfortable one for himself over the course of six or seven years, and Mancini is on a very unique one in that a terrible team/club all of a sudden think that anything less than a Premier League title is a failure.

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