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Echo editor pledges content review following complaints from Everton fans

16/06/2015  Comments (18)  jump
The Liverpool Echo says it will scrutinise its coverage of both Everton FC and Liverpool FC, after being inundated with criticism by Blues' fans.

Everton supporters have complained of an extraordinary bias towards Liverpool and accused the paper of focusing on how much internet traffic it could pull in from Reds' supporters in the Far East.

» Read the full article at Hold The Front Page

Reader Comments (18)

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William Cartwright
1 Posted 16/06/2015 at 17:13:08
I am an overseas resident Evertonian and find the coverage of Liverpool biased in the extreme. This together with the BBCÂ’s bias towards Liverpool FC combines to keep Everton firmly out of the international soccer news spotlight. Congratulations to all who wrote in; I hope it will have the desired result. I still canÂ’t figure out where the root interest of the bias lies?

Probably very easy for the Echo to focus on the big spenders but the BBC, with about 25 to 30% of its total Premier League coverage focussed on Liverpool which always strikes me as strange? Where is their interest to be promoting Liverpool FC at the expense of the other 17 Premier League clubs. . . . .

Ray Said
2 Posted 16/06/2015 at 18:10:25
William, I agree with your comments about the BBC. You could understand a commercial network focusing coverage on the clubs that will bring most market share to the network but the BBC is supposed to be a public service network and we pay for it through the licence fee so different criteria should apply to their coverage.
Patrick Murphy
3 Posted 16/06/2015 at 18:26:34
Ray I saw a programme the other week Â’Points of ViewÂ’ or something similar and people were complaining about the BBC spending licence payers money on sending a Journalist to South Africa just to prove that a wrinkle free suit was able to withstand such a long journey. The spokesperson who replied on behalf of the BBC said that it wasnÂ’t licence payers money because the producers of the item were a commercial enterprise.

I suppose something similar has happened with the sports coverage as the BBC outsources much of its content and therefore private companies will have to obey their paymasters who could be major sponsors of Football Clubs and of course it all helps with the UKÂ’s balance of payments if overseas supporters buy merchandise or it helps to attract tourists to the UK.

Also if you look at the link I posted on "A Mission of Disengagement...." You can see in which direction modern media is going.

Rob Halligan
4 Posted 16/06/2015 at 18:59:36
Need to start on John Lennon airport next. God they even have big cardboard cut outs of three shite players as you go up the escalators after checking in.

One of the first shops you come to is full of their shit merchandise at the front, with our stuff tucked away in the corner.

Ray Said
5 Posted 16/06/2015 at 19:14:11
Patrick, you make some interesting points, thanks.
Nick Entwistle
6 Posted 16/06/2015 at 19:14:22
Ray, the BBC is very much a commercial entity.

They have advertising on the website in foreign countries which explains why they would concentrate on Liverpool.

Â’Profits are then returned to the BBC in order to keep the licence fee as low as possible.Â’ My ex-flatmate worked for BBC World Wide and says only 10% of profits are returned to the BBC as we know it. The rest is very much spent in all the fabulous ways in which the private sector just love!

Paul Kossoff
7 Posted 17/06/2015 at 03:02:24
I remember in 86 Everton were going for a 2nd title and playing Oxford away, it seemed in those days Radio City and Radio Merseyside always favoured LFC for commentary.

I can't remember who said it but the twat on the radio said, "Good news coming from Oxford, Oxford are leading one-nil." Media bias, you bet.

Andy Codling
8 Posted 17/06/2015 at 07:36:53
Rob , Shops in the airport are probably unable to stock any Everton merchandise due to the ludicrous deal someone at the club agreed to with Kitbag.
Mark Boulle
9 Posted 17/06/2015 at 14:48:36
It doesnÂ’t help that the BBCÂ’s chief football correspondent is Phil McNulty, who IÂ’m sure is a Red Shite fan. All it ever seems to take is a run of 3 or 4 consecutive defeats for them and up pops a lengthy McNulty article examining in depth LiverpoolÂ’s problems.

Where was his article about Everton last winter when we were in the midst of a horrific run of form and shocking fall from grace from the previous season?!

Andrew Ellams
10 Posted 17/06/2015 at 15:28:26
I always thought McNulty was a Blue which made his bias towards them and Man Utd all the worse.
Harry Wallace
11 Posted 18/06/2015 at 08:38:39
Andrew, yeah I think McNulty is a blue nose.
Charles Barrow
12 Posted 18/06/2015 at 10:46:36
As far as I know, he is a blue. But I suppose its his job to discuss the teams who the BBC think have the most support. But I agree about BBC bias. I couldnÂ’t believe the amount of air time Gerrard got when he left Liverpool. Of course its newsworthy but it was complete overkill.

Unfortunately as long as Liverpool have so many Â’fansÂ’ in the south who have never been to the city but who make lots of noise, the BBC will continue to give them too much airtime.

Brian Hill
14 Posted 18/06/2015 at 12:46:58
Speaking of BBC bias, here is a quote from the BBC report on the Labour leadership debate:

"Andy Burnham is a working class lad who lives in Manchester and goes to watch football in Liverpool and is, therefore, not a member of the Westminster elite."

Now, who would any neutral reader assume Burnham supports?


Jim Lloyd
15 Posted 18/06/2015 at 12:20:12
I often wonder whether I am hypersensitive over perceived massive bias towards Liverpool both in the National papers, and in the Echo as well. I sympathise with William (#1) because itÂ’s so blatant in the Echo on the internet. I look at NewsNow Everton at an article to do with Everton and to the side, nearly all links to LFC.

A large proportion of the "experts" the BBC have, on any of there football shows, thereÂ’s almost always an ex-LFC player. Newspapers are worse.

I wonÂ’t buy a Daily Mirror, as the Sports pages are like an issue of the Kop magazine and King Bloody Kenny has is article, Brian Reade writes regularly about them... Dave Maddocks must be married to one of them!

When we bought Lukaku for a massive fee for us, the headlines were nothing to scream about us almost doubling our record transfer – just a snidey remark about Lukaku supposedly leaving Chelsea under a cloud. When LFC got James Milner, the "wow" Mirror went into ecstasy. We get Cleverley... nowt!

I turned to the Independent and that has Ian Herbert, the IndependentÂ’s leading footy man, drooling all over them.

The Mail... Jamie Carragher; Sky... Jamie Carragher – and on it goes. Even if the Mail isn’t writing about LFC then a fat git like Samuels writes a massive big headlined article about how we cheated our way to 5th by using the loan system! So I won’t buy that rag either.

I think there is more than just the success that LFC enjoyed, I think a lot of the National; Press treat LFC as some kind of shrine. and they mustnÂ’t do or say anything other than in adoration.

IÂ’ve got a particular sense of injustice about the so called Liverpool Echo (whereÂ’s it printed... Salford or somewhere out in the sticks). I know we have a Liverpool office but that was a sad day when it moved the printing up there.

I only have to look at the EchoÂ’s front page and itÂ’s another just like the Kop magazine. Bloody big red banner (with a tiny blue stripe) on it.

I can remember when we drew at Anfield a couple of years back how the correspondent recapped the match from the LFC perspective. Utterly denigrating to our club and our fans; and how the Echo allowed that bitter load of bile to be printed says it all. So I wonÂ’t buy that either. I get the Beano, same as the Echo but the gags are intended.

Trouble is, one poster on here was saying how LFC have more fans nationally "and locally" – I don’t think that’s right at all. We have as many fans, or more, locally but a lot now won’t bother buying the Echo because of the bias. Even when it is reporting about Everton. I don’t see them asking the questions or commenting on the issues that I want to see.

Kings Dock, Destination Kirkby, Kenwright's sad search 24/7 for "investment", the shenanigans over "Fortress Sports Fund"... and this board's antics about our commercial and football strategy.

Maybe the reporters canÂ’t ask the questions, but they could certainly report how a growing proportion of the fans are getting more and more angry over the inertia in our club.

Michael Kenrick
16 Posted 21/06/2015 at 15:51:16
So is this an example of the "content review" Evertonians have been promised:

Everton FC fans hurting at a decline in fortunes

Sounds great, yeah? ... But, despite the headline, itÂ’s one of those horrible Â’balancedÂ’ pieces that manages to mention the Red twats more than it does Everton, ending with this biting indictment:

"In truth both our big two should probably have done a bit better than they have over the past two decades..."

ThatÂ’s it. Pathetic.

Ray Said
17 Posted 21/06/2015 at 16:06:16
I have also carried out a Â’content reviewÂ’ and have decided never to buy the rag again-lets hope other Everton fans carry out similar reviews.
Patrick Murphy
18 Posted 21/06/2015 at 16:21:21
I wonder why that article didnÂ’t read "Merseyside fans hurting at a decline in fortunes" as it mentions all three Merseyside clubs. But no the Echo decides to make it a negative associated with the Blues to enhance their balanced and fair agenda, no mention of the reasons why this has occurred and certainly no mention of why the spending power of the two PL clubs who were pretty closely matched during the 80s has reached such a wide margin.
Bill Griffiths
19 Posted 23/06/2015 at 19:48:36
Earlier in the week they had a large article bemoaning the extremely difficult fixtures The Red Shite have been given for their opening fixtures for next season. All their platitudes and reviews are totally pointless and nothing will change.

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