Kitbag deal continues to sell Everton short

We are run like a Mickey Mouse club – and I don't mean Disney.

Nah. That he was the guy made to stand in front of the media and talk about the deal? OK. What else is he on the payroll for? HeÂ’s an employee, though, nothing more.

EFCÂ’s retailing business is where you find Green.

This article is totally misleading and it doesn't compare like for like as the top six deals completely distort the rest of the Premier League. Aston Villa's deal is on par with us which is about right. To put this report in to perspective, we need to take off our blinkers and find out just how many shirts etc we sell as a club, therein should decide if this is a good deal or not.

I have said this many times before on TW: EFC fans generally don't wear a lot of colours; I go the game and a group of at least 10 of us meet every game for a pint and only one adult person has a top on – the rest of us wouldn't be seen dead in one. It's just not what we do and the era we all grew up in is the reason why.

Interestingly, I buy my son one or two kits per year plus he has EFC everywhere in his bedroom but I guess like my friends these things change once they get to 18. Another strange point is I have loads of EFC shorts for when I go way on holiday that I like wearing but I hate tops, very weird but my mates do the same!

Regardless of what we think about EFC and its commercial acumen, actual sales figures will determine how much we should receive. Then, all you have to consider is good will and brand expansion plans and this will add a premium. If the markets actually think we can increase sales in some areas like myself and my mates, we are a lost cause.

LetÂ’s face it, we need somebody who wants to come into Everton and make some money, because to do that they are going to have first produce success on the pitch and then use that to turn the club into an international brand name.

Instead of investing, they took on debt and payday loans to finance the ride. Right now, they are probably just seeing what the next couple of years of bounty will provide in terms of club value increase through increasing market value of an established PL club...

We donÂ’t need piecemeal investment and loans between mates, we need somebody to make a firm commitment to take hold of Everton Football Club and take them forward. And if that person gets rich from making us successful with a sustainable plan, then good luck to them.

Unfortunately, if it is isnÂ’t already too late to undo the damage this deal has done, in 4 yearsÂ’ time it certainly will be too late. If all the fans can see this, why canÂ’t the club?