Sam Allardyce bemoaned poor finishing for his team's latest away defeat after Troy Deeney scored the only goal in a drab encounter with Watford today.
The Blues were looking for what would have been only their second win away from Goodison Park this season but after a lively opening, they lapsed back into their familiar pattern of poor build-up play and few chances.
In truth, Allardyce's men created almost no chances for either Oumar Niasse or substitutes Cenk Tosun and Dominic Calvert-Lewin to convert and it was defender Michael Keane who passed up what was, arguably, the best opportunity when he headed Idrissa Gueye's cross wide.
“Squander your opportunities and you can pay the price in the Premier League, it's as simple as that,” Allardyce said.
"I think the opportunities we squandered with our lack of finishing in the opposition's final third ends up meaning we lose a game. At the very least we should have come away with a 0-0.
"The difference today was that purely and simply we didn't have a finisher on the pitch good enough to put the ball in the back of the net and Watford did with Troy Deeney's great finish.
"It was a goal we could have avoided. It was more our mix-up than Watford's creative play which is even more disappointing for me."
"At the end of the day when you don't get a clean sheet it's because the boys on the front line don't put the ball in the back of the net and it puts a lot of pressure on you as a team.
"Eleven attack and eleven defend, that's what you've got to do as a team but today it was a terrible goal to give away at that stage.
"We thought we were going to nick the equaliser right at the end but we couldn't even put that in the back of the net."