Liverpool's world-famous Liver Birds have been lit up in Everton blue for Christmas, triggering a spectacular firework display above the River Mersey.
The iconic statues were flooded with light to launch the Football Club's Blue Crimbo campaign on Thursday evening and are set to remain a fixture of the city's skyline throughout the next month.
Everton Chairman Bill Kenwright and X Factor finalist Anthony Russell pulled the lever that covered the top of the Royal Liver Building — Everton's new operating headquarters — in the Club's colours, with hundreds of fireworks immediately shooting skywards to mark the occasion.
First-team stars Yerry Mina and Michael Keane, Director of Football Marcel Brands and former WBC cruiserweight boxing champion Tony Bellew were also on stage, along with Ambassadors Ian Snodin and Graham Stuart, joining 350 invited supporters and guests in attending the high-profile waterfront event.
“We've got a wonderful community programme and we've established Blue Crimbo over the last seven years but tonight was something for everyone, a feeling of Liverpool, the best place in the world,” said Mr Kenwright.
“It's the start of Christmas and, of course, we all want Anthony to do well for us this weekend.
“He's a real Blue, a typical Scouser. He's up against two extraordinary vocal talents but it's called the X Factor and he's got it.”
Everton Chief Executive, Denise Barrett-Baxendale said: “It's been fantastic: Despite the wind and rain, Evertonians have collected outside to come and see the start of our Blue Crimbo campaign.”
Blue Crimbo, now in its seventh year, takes place every December and sees Everton reward loyal and deserving fans with memorable experiences and surprises.
Reader Comments (43)
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1 Posted 29/11/2018 at 21:08:49
2 Posted 29/11/2018 at 21:53:45
The Liver Brds and the Liver Building in Royal Blue! Thats made my fuckin' day – as Rob said, the RS will go apeshit – tough.
Life is lookin up – good luck on Saturday Antony & Blues on Sunday
COYB - NSNO
SWEET DREAMS RS ha ha ha ha
ps: Well done, PSG
NIGHT, NIGHT, BLUES!
3 Posted 30/11/2018 at 04:49:40
4 Posted 30/11/2018 at 06:56:20
I hope we're not poking the tiger too early.
5 Posted 30/11/2018 at 08:28:13
6 Posted 30/11/2018 at 08:38:24
They are fuming this morning and I love it.
7 Posted 30/11/2018 at 08:45:27
8 Posted 30/11/2018 at 09:45:21
Let's hope for a fearless and feisty performance this weekend. COYB.
10 Posted 30/11/2018 at 11:27:40
We are really starting to act like the giant awakening. Great just before the pesky derby game as well.
What's not to like?
11 Posted 30/11/2018 at 11:29:03
14 Posted 30/11/2018 at 13:39:26
15 Posted 30/11/2018 at 13:59:35
16 Posted 30/11/2018 at 14:06:25
I'm sure that lot are spitting (blue) feathers over this one.
Now rub it in with a win on Sunday.
It's loooonnnngggg overdue, Everton.
17 Posted 30/11/2018 at 14:26:58
18 Posted 30/11/2018 at 14:30:58
19 Posted 30/11/2018 at 14:35:13
20 Posted 30/11/2018 at 14:47:28
Team doing well after a limited time for owner and manager.
We learn how to do promos like this.
We are moving forward with a new ground with the biggest investor in Merseyside as a partner.
In future, the entire waterfront may be Blue.
And we have the best football charity in the country.
God, this feels what we have all dreamed of.
Look forward to Gomes's winner on Sunday!
21 Posted 30/11/2018 at 15:06:03
Apart from being a better looking badge, it would connect and identify EFC with the City of Liverpool. Also, it would send the Kopites in to meltdown.
I hate the way Everton FC has no real connection with the City. This idea would remedy that.
22 Posted 30/11/2018 at 15:24:03
Who would have thought Silva and Brands would have won over any negativity and pessimism so quickly. For the first time in years, I'm realistically expecting us to compete on equal terms with another top-six club.
Gomes to pick their defensive lock? Mike Gaynes to bring us good fortune? A lot on your shoulders, Mike – you better deliver. We'll wave you off on your return leg to The States – what's American for "bye bye"?!
23 Posted 30/11/2018 at 15:29:07
24 Posted 30/11/2018 at 15:50:12
25 Posted 30/11/2018 at 15:57:34
Let's hope he brings that continuous good luck with him.
Best build-up to a derby in years.
No injuries, suspensions etc – only good PR and optimism.
COYB – make them suffer!
26 Posted 30/11/2018 at 17:55:52
Dermot, did you read that quantum physics book for idiots?
27 Posted 30/11/2018 at 18:37:47
29 Posted 30/11/2018 at 18:48:45
30 Posted 30/11/2018 at 20:18:56
The Liver Birds are Blue,
Piss off to Norway, coz...
The Liver Birds are Blue.
31 Posted 30/11/2018 at 20:36:25
32 Posted 30/11/2018 at 22:27:42
I'll put my mortgage on us not coming away from that Khazi on Sunday with a win — and, at the end of the day, that's what really matters: the football... Nothing else! Give me 3 points on Sunday and then paint the whole town Royal Blue. Until then, keep the build-up low-key. Could you just imagine that smug crew if they beat us on Sunday???
33 Posted 30/11/2018 at 22:52:17
34 Posted 30/11/2018 at 23:11:36
Just lovin' it!!
35 Posted 01/12/2018 at 08:54:10
36 Posted 01/12/2018 at 09:03:47
37 Posted 01/12/2018 at 09:09:01
Oh yes things are looking up. Unless you are a red that is were the direction is most certainly down.
38 Posted 01/12/2018 at 12:09:22
They've played us off the park for 20 years, FFS. We've shit our kecks on sight of a red shirt for years, setting unwanted records on the way.
Really glad we've beat them at the charidee and blue lights in town though, that'll show the fuckers who's the best footy team in the city — even though they've played in more European finals since the turn of the century than we've won derby games.
Dear, dear me. What are some of you smoking?
39 Posted 01/12/2018 at 12:13:23
40 Posted 01/12/2018 at 13:25:04
41 Posted 01/12/2018 at 13:51:05
There's a song about knowing your history... I can't quite remember it at the moment.
43 Posted 01/12/2018 at 15:00:15
The point about the Liver Building and the blue lights (and Bramley-Moore Dock) is it really pisses the RS off, particularly as they're planning to move their admin functions to Kirkby.
It brings it home to them that they're now little more than an American franchise with few local connections.
Win, lose or draw – the blue lights will still be there and will continue to wind them up, no end.
44 Posted 01/12/2018 at 15:27:11
45 Posted 01/12/2018 at 15:37:35
Agree with every word!!!!!!
47 Posted 01/12/2018 at 16:58:54
You're missing the point. These days, successful clubs are as much about marketing the brand as football on the field.
I saw this living around London in the early 90s with Chelsea. No-one gave a crap about Chelsea; then, all of a sudden, they started banging on about a new stadium, Mathew Harding started flying to games in his 'copter and there was this buzz around the club while the actual team was still crap.
This helped them lure Hoddle and Gullit (fading greats), they were still crap but you'd start seeing kids with Chelsea shirts everywhere. It was (initially) bravado but fake it till you make it.
Eventually, they won the FA Cup in '97, then they really started to spend on the team in the next few years, but the notion of Chelsea as a "big club" had been growing for about a decade before they truly earned that title on the field.
Every gimmick, every shirt we sell, every bit of publicity raises our profile, attracts more fans, and makes us seem more viable to better players.
48 Posted 01/12/2018 at 17:46:44
49 Posted 02/12/2018 at 10:08:02
It's nice to read an article like this with all the joyful posts - feel good factor for Evertonians just getting bigger and bigger.
And, as Jim Bennings said in #5 - let's do the biz on their pitch today.
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