Liver Birds lit up for Blue Crimbo

Friday, 30 November, 2018 43comments  |  Jump to last

Liverpool's world-famous Liver Birds have been lit up in Everton blue for Christmas, triggering a spectacular firework display above the River Mersey.

The iconic statues were flooded with light to launch the Football Club's Blue Crimbo campaign on Thursday evening and are set to remain a fixture of the city's skyline throughout the next month.

Everton Chairman Bill Kenwright and X Factor finalist Anthony Russell pulled the lever that covered the top of the Royal Liver Building — Everton's new operating headquarters — in the Club's colours, with hundreds of fireworks immediately shooting skywards to mark the occasion.

First-team stars Yerry Mina and Michael Keane, Director of Football Marcel Brands and former WBC cruiserweight boxing champion Tony Bellew were also on stage, along with Ambassadors Ian Snodin and Graham Stuart, joining 350 invited supporters and guests in attending the high-profile waterfront event.

“We've got a wonderful community programme and we've established Blue Crimbo over the last seven years but tonight was something for everyone, a feeling of Liverpool, the best place in the world,” said Mr Kenwright.

“It's the start of Christmas and, of course, we all want Anthony to do well for us this weekend.

“He's a real Blue, a typical Scouser. He's up against two extraordinary vocal talents but it's called the X Factor and he's got it.”

Everton Chief Executive, Denise Barrett-Baxendale said: “It's been fantastic: Despite the wind and rain, Evertonians have collected outside to come and see the start of our Blue Crimbo campaign.”

Blue Crimbo, now in its seventh year, takes place every December and sees Everton reward loyal and deserving fans with memorable experiences and surprises.


Reader Comments (43)

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Rob Halligan
1 Posted 29/11/2018 at 21:08:49
Gerry, the Liver Building and liver birds are to remain lit up in blue for the next month. The RS will go apeshit over that. 😂😂😂
Lee Whitehead
2 Posted 29/11/2018 at 21:53:45

The Liver Brds and the Liver Building in Royal Blue! Thats made my fuckin' day – as Rob said, the RS will go apeshit – tough.

Life is lookin up – good luck on Saturday Antony & Blues on Sunday


SWEET DREAMS RS ha ha ha ha

ps: Well done, PSG


David Pearl
3 Posted 30/11/2018 at 04:49:40
Brilliant... oow... I hope this winds them up. I hope it's for no other reason.

COYB Birds

Jimmy Salt
4 Posted 30/11/2018 at 06:56:20
Cue multiple petitions and organised demonstrations against the stadium.

I hope we're not poking the tiger too early.

Jim Bennings
5 Posted 30/11/2018 at 08:28:13
Now finish the job on Sunday!
John Malone
6 Posted 30/11/2018 at 08:38:24
Great, isn't it? — an absolute masterstroke by Moshiri moving the EFC HQ to the Liver Building while that lot move theirs to Kirkby!

They are fuming this morning and I love it.

Martin Berry
7 Posted 30/11/2018 at 08:45:27
The building will look even better in a few years time when lit up with its twin at the Bramley Moore Dock. A great PR exercise for Everton this.
Derek Turner
8 Posted 30/11/2018 at 09:45:21
This really made my day, Moshiri (mis-)behaving like we would if we had the money! Bill looking delighted, and so he should be.

Let's hope for a fearless and feisty performance this weekend. COYB.

Kim Vivian
10 Posted 30/11/2018 at 11:27:40
This is frigging billiant - but eds... can we please have that nice big picture back at the top of the article. Loved it.

We are really starting to act like the giant awakening. Great just before the pesky derby game as well.

What's not to like?

Minik Hansen
11 Posted 30/11/2018 at 11:29:03
Here's a part of the start of a new era, keep progressing, COYB. :)
Jamie Crowley
14 Posted 30/11/2018 at 13:39:26
Brilliant marketing. Your city is Blue.


Liam Reilly
15 Posted 30/11/2018 at 13:59:35
Excellent PR, just ahead of the derby too and they're already smarting after the PSG defeat, so here's to making it 3 disappointments in a week on Sunday.
Jay Wood

16 Posted 30/11/2018 at 14:06:25
Great timing!

I'm sure that lot are spitting (blue) feathers over this one.

Now rub it in with a win on Sunday.

It's loooonnnngggg overdue, Everton.

Joe McMahon
17 Posted 30/11/2018 at 14:26:58
Ha, the RS in Hampshire, Dorset and Kent will be livid!
Dan Parker
18 Posted 30/11/2018 at 14:30:58
Joe McMahon
19 Posted 30/11/2018 at 14:35:13
I've never seen X-Factor, was Anthony Russell the tambourine player in Napalm Death?
Dermot Byrne
20 Posted 30/11/2018 at 14:47:28

Team doing well after a limited time for owner and manager.

We learn how to do promos like this.

We are moving forward with a new ground with the biggest investor in Merseyside as a partner.

In future, the entire waterfront may be Blue.

And we have the best football charity in the country.

God, this feels what we have all dreamed of.

Look forward to Gomes's winner on Sunday!

Tony Marsh
21 Posted 30/11/2018 at 15:06:03
We should most definitely change the club crest from Rupert's Tower, which is very dull, to a Blue Liver Bird.

Apart from being a better looking badge, it would connect and identify EFC with the City of Liverpool. Also, it would send the Kopites in to meltdown.

I hate the way Everton FC has no real connection with the City. This idea would remedy that.

Brent Stephens
22 Posted 30/11/2018 at 15:24:03
Can't wait for our chorus of "ha det" as their fans flood out before full-time and head for the ferry back across the North Sea.

Who would have thought Silva and Brands would have won over any negativity and pessimism so quickly. For the first time in years, I'm realistically expecting us to compete on equal terms with another top-six club.

Gomes to pick their defensive lock? Mike Gaynes to bring us good fortune? A lot on your shoulders, Mike – you better deliver. We'll wave you off on your return leg to The States – what's American for "bye bye"?!

Dermot Byrne
23 Posted 30/11/2018 at 15:29:07
Brent: to help, new word for that in US is Trump. Inelegant word, IMHO.
Trevor Powell
24 Posted 30/11/2018 at 15:50:12
Joe @ 17. Twats like these don't even know where the hell the Liver Building is or what it's about!
Jay Harris
25 Posted 30/11/2018 at 15:57:34
Brent, in Mike's case, I believe it's "until we meet again".

Let's hope he brings that continuous good luck with him.

Best build-up to a derby in years.

No injuries, suspensions etc – only good PR and optimism.

COYB – make them suffer!

Brent Stephens
26 Posted 30/11/2018 at 17:55:52
Dermot, I have to say Jay's "until we meet again" – well, trumps your "trump".

Dermot, did you read that quantum physics book for idiots?

Dan Davies
27 Posted 30/11/2018 at 18:37:47
Hehehe! Now let's rub it in even more Sunday!
Kim Vivian
29 Posted 30/11/2018 at 18:48:45
Thanks, eds – for the picture!
Clive Lewis
30 Posted 30/11/2018 at 20:18:56
The Liver Birds are Blue,
The Liver Birds are Blue,
Piss off to Norway, coz...
The Liver Birds are Blue.
Dermot Byrne
31 Posted 30/11/2018 at 20:36:25
Brent, what I have discovered is in quantum theory, the perceiver is necessary for the "collapse of the wave packet" that determines the reality.


Andy Meighan
32 Posted 30/11/2018 at 22:27:42
Why the fuck don't we get it right on the pitch first — then start with the gimmicks? All this shit just makes us more of a laughing stock in this city than we already are. Only Kenwright and his silly theatrics could come up with shite like this.

I'll put my mortgage on us not coming away from that Khazi on Sunday with a win — and, at the end of the day, that's what really matters: the football... Nothing else! Give me 3 points on Sunday and then paint the whole town Royal Blue. Until then, keep the build-up low-key. Could you just imagine that smug crew if they beat us on Sunday???

Colin Glassar
33 Posted 30/11/2018 at 22:52:17
Great move. Well done, Everton.
Bill Watson
34 Posted 30/11/2018 at 23:11:36
I've posted the picture on two local interest Facebook pages and it's winkled a few of them out lol. Comments like 'sad bastards' and 'Fat Joe's' alleged involvement.

Just lovin' it!!

Brent Stephens
35 Posted 01/12/2018 at 08:54:10
Dermot #31 — goes without saying!
Brian Murray
36 Posted 01/12/2018 at 09:03:47
Normally, I cringe and shudder when Kenwright gets involved in any way but I will admit I'm enjoying the liver bird moment. Let this moment last past Sunday and beyond. COYB.
Lenny Kingman
37 Posted 01/12/2018 at 09:09:01
"And we'll hang the kopites one by one from the roof of the Royal Blue Liver building."

Oh yes things are looking up. Unless you are a red that is were the direction is most certainly down.

Kevin Tully
38 Posted 01/12/2018 at 12:09:22
Andy #32 — Bang on the money there, mate. People crowing about some fucking lights, or Everton having their offices in the Liver Building as some sort of achievement makes me cringe.

They've played us off the park for 20 years, FFS. We've shit our kecks on sight of a red shirt for years, setting unwanted records on the way.

Really glad we've beat them at the charidee and blue lights in town though, that'll show the fuckers who's the best footy team in the city — even though they've played in more European finals since the turn of the century than we've won derby games.

Dear, dear me. What are some of you smoking?

Billy Roberts
39 Posted 01/12/2018 at 12:13:23
I think it looks nice!
Gary Willock
40 Posted 01/12/2018 at 13:25:04
The docks lit up Blue is like pissing on a tree and marking our territory. We're taking over the city, boys, and the Red Shites' heads are falling off about it. If you can't find joy in that (at least until we pass them on the pitch too) then perhaps it's time to start smoking something too.
Mark Andrews
41 Posted 01/12/2018 at 13:51:05
Tony @21. Are you sure about that? Prince Rupert's Tower opened in 1787. Royal Liver Building opened in 1911.

There's a song about knowing your history... I can't quite remember it at the moment.

Bill Watson
43 Posted 01/12/2018 at 15:00:15
Kevin #38,

The point about the Liver Building and the blue lights (and Bramley-Moore Dock) is it really pisses the RS off, particularly as they're planning to move their admin functions to Kirkby.

It brings it home to them that they're now little more than an American franchise with few local connections.

Win, lose or draw – the blue lights will still be there and will continue to wind them up, no end.

Neil Pendleton
44 Posted 01/12/2018 at 15:27:11
I think it will look really nice on a Christmas card. ;)
Lee Whitehead
45 Posted 01/12/2018 at 15:37:35
Bill @43,

Agree with every word!!!!!!


Kieran Kinsella
47 Posted 01/12/2018 at 16:58:54
Andy (#32) and Kevin (#38),

You're missing the point. These days, successful clubs are as much about marketing the brand as football on the field.

I saw this living around London in the early 90s with Chelsea. No-one gave a crap about Chelsea; then, all of a sudden, they started banging on about a new stadium, Mathew Harding started flying to games in his 'copter and there was this buzz around the club while the actual team was still crap.

This helped them lure Hoddle and Gullit (fading greats), they were still crap but you'd start seeing kids with Chelsea shirts everywhere. It was (initially) bravado but fake it till you make it.

Eventually, they won the FA Cup in '97, then they really started to spend on the team in the next few years, but the notion of Chelsea as a "big club" had been growing for about a decade before they truly earned that title on the field.

Every gimmick, every shirt we sell, every bit of publicity raises our profile, attracts more fans, and makes us seem more viable to better players.

Geoff Lambert
48 Posted 01/12/2018 at 17:46:44
Bill #43 – you got it, mate; some on here don't.
Eugene Kearney
49 Posted 02/12/2018 at 10:08:02
Totally agree with Bill #43 and Kieran #47 - the RS supporters must be well pissed off with this building in Everton blue for a whole month.

It's nice to read an article like this with all the joyful posts - feel good factor for Evertonians just getting bigger and bigger.

And, as Jim Bennings said in #5 - let's do the biz on their pitch today.


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