Liver Birds lit up for Blue Crimbo

The Liver Brds and the Liver Building in Royal Blue! Thats made my fuckin' day – as Rob said, the RS will go apeshit – tough.

Life is lookin up – good luck on Saturday Antony & Blues on Sunday

COYB - NSNO

SWEET DREAMS RS ha ha ha ha

ps: Well done, PSG

NIGHT, NIGHT, BLUES!

COYB Birds

I hope we're not poking the tiger too early.

They are fuming this morning and I love it.

Let's hope for a fearless and feisty performance this weekend. COYB.

We are really starting to act like the giant awakening. Great just before the pesky derby game as well.

What's not to like?

Fantastic.

I'm sure that lot are spitting (blue) feathers over this one.

Now rub it in with a win on Sunday.

It's loooonnnngggg overdue, Everton.

Team doing well after a limited time for owner and manager.

We learn how to do promos like this.

We are moving forward with a new ground with the biggest investor in Merseyside as a partner.

In future, the entire waterfront may be Blue.

And we have the best football charity in the country.

God, this feels what we have all dreamed of.

Look forward to Gomes's winner on Sunday!

Apart from being a better looking badge, it would connect and identify EFC with the City of Liverpool. Also, it would send the Kopites in to meltdown.

I hate the way Everton FC has no real connection with the City. This idea would remedy that.

Who would have thought Silva and Brands would have won over any negativity and pessimism so quickly. For the first time in years, I'm realistically expecting us to compete on equal terms with another top-six club.

Gomes to pick their defensive lock? Mike Gaynes to bring us good fortune? A lot on your shoulders, Mike – you better deliver. We'll wave you off on your return leg to The States – what's American for "bye bye"?!

Let's hope he brings that continuous good luck with him.

Best build-up to a derby in years.

No injuries, suspensions etc – only good PR and optimism.

COYB – make them suffer!

Dermot, did you read that quantum physics book for idiots?

Agree?

I'll put my mortgage on us not coming away from that Khazi on Sunday with a win — and, at the end of the day, that's what really matters: the football... Nothing else! Give me 3 points on Sunday and then paint the whole town Royal Blue. Until then, keep the build-up low-key. Could you just imagine that smug crew if they beat us on Sunday???

Just lovin' it!!

Oh yes things are looking up. Unless you are a red that is were the direction is most certainly down.

They've played us off the park for 20 years, FFS. We've shit our kecks on sight of a red shirt for years, setting unwanted records on the way.

Really glad we've beat them at the charidee and blue lights in town though, that'll show the fuckers who's the best footy team in the city — even though they've played in more European finals since the turn of the century than we've won derby games.

Dear, dear me. What are some of you smoking?

There's a song about knowing your history... I can't quite remember it at the moment.

The point about the Liver Building and the blue lights (and Bramley-Moore Dock) is it really pisses the RS off, particularly as they're planning to move their admin functions to Kirkby.

It brings it home to them that they're now little more than an American franchise with few local connections.

Win, lose or draw – the blue lights will still be there and will continue to wind them up, no end.

Agree with every word!!!!!!

COYB

You're missing the point. These days, successful clubs are as much about marketing the brand as football on the field.

I saw this living around London in the early 90s with Chelsea. No-one gave a crap about Chelsea; then, all of a sudden, they started banging on about a new stadium, Mathew Harding started flying to games in his 'copter and there was this buzz around the club while the actual team was still crap.

This helped them lure Hoddle and Gullit (fading greats), they were still crap but you'd start seeing kids with Chelsea shirts everywhere. It was (initially) bravado but fake it till you make it.

Eventually, they won the FA Cup in '97, then they really started to spend on the team in the next few years, but the notion of Chelsea as a "big club" had been growing for about a decade before they truly earned that title on the field.

Every gimmick, every shirt we sell, every bit of publicity raises our profile, attracts more fans, and makes us seem more viable to better players.

It's nice to read an article like this with all the joyful posts - feel good factor for Evertonians just getting bigger and bigger.

And, as Jim Bennings said in #5 - let's do the biz on their pitch today.

COYB.