Everton up to 17th in Deloitte Money League

Thursday, 24 January, 2019 32comments  |  Jump to last

Everton have moved up to 17th in the 2019 Deloitte Football Money League, as financial improvements continued last season under Farhad Moshiri.

The Deloitte Football Money League lists the highest revenue-generating football clubs in the world and is based on financial figures for the 2017-18 season.

The league table shows just how far behind Everton remain, and how much catching up they still need to do, with the Premier League's top six – Manchester United Manchester City, Liverpool, Chelsea, Arsenal and Tottenham – all in the top 10.

Everton's improved position reflects growth, with the Club achieving a 45 % increase in commercial income, sponsorship and gate receipts in 2017-18. A key factor in this was the Club's larger shirt sponsorship arrangement with SportPesa as well as other sponsorship partners.

Overall, Everton generated revenue of £188.6m in 2017-18, 10% up on the previous season, but less than half of Spurs' at £379m.


Reader Comments (32)

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Dermot Byrne
1 Posted 24/01/2019 at 17:09:46
Hibbo's fault.
Des Farren
2 Posted 24/01/2019 at 17:35:03
Split decision between him and Roberto methinks.
Alan McGuffog
3 Posted 24/01/2019 at 17:37:59
Will we release a video?
Nev Renshaw
4 Posted 24/01/2019 at 17:53:49
Can we spend on some new players please?
Gerry Quinn
5 Posted 24/01/2019 at 17:58:08
Good job this isn't based on players efforts then...
Dermot Byrne
6 Posted 24/01/2019 at 18:10:23
Fair point, Des, and may I apologise for a knee-jerk reaction!
Colin Glassar
7 Posted 24/01/2019 at 18:12:37
Rich club, shit team/manager. Big deal!!
Kev Jones
8 Posted 24/01/2019 at 18:30:17
Lots of previous toffee criticism of club for not maximising commercial income, so credit where it's due for an improvement in this area. More to do, of course, and the new stadium shows further ambition to increase revenues.
Brian Wilkinson
9 Posted 24/01/2019 at 18:37:05
If we offload the deadwood and get them off our wage bill and stop paying out large compensation on sacked managers, imagine how it would be then.
Julian Exshaw
10 Posted 24/01/2019 at 18:38:34
Couldn't care less about all this. The only ranking worth bothering about is the Premier League.
Joe McMahon
11 Posted 24/01/2019 at 18:45:41
Give me beating the likes of Watford, West Ham Utd and Huddersfield at home for a start, and maybe the occasional match in the Champions League. This table means nowt, as we are still shite.
Sean Kelly
12 Posted 24/01/2019 at 19:12:12
17th. On current form that’s where we will end up if lucky.
Danny O'Neill
13 Posted 24/01/2019 at 19:15:52
Although inevitable given we are in the richest league in the world & also notable we are the 7th ranked English team, which is where we've been and I expect us to be come May, there's a positive. This is despite the fact Goodison has held us back for the past 2 decades at least.

I think it demonstrates that the club from a business sense is on the right track. But, as others mention, to be a successful football club, get it right on the pitch. The rest will follow. Be a Manchester United, not a Newcastle or West Ham. Nice stadium and Premier League is not a measure of success.

Dermot Byrne
14 Posted 24/01/2019 at 19:16:46
Thank god none of us are pretending to be billionaire owners. This is their game they play with eachother. We are just background noise.
Jay Harris
15 Posted 24/01/2019 at 19:27:18
Pity we are not 17th in the world on the pitch.
Neal Kernohan
16 Posted 24/01/2019 at 19:32:58
Pity it was not 17 completed passes.
Frank Crewe
17 Posted 24/01/2019 at 19:41:28
Oh well. At least we are keeping our noses in front of the mighty barcodes at 19th.

On another subject. I see Monaco have suspended Manager Thierry Henry. Only had the job for three months. Another know nothing fraud. Ho hum back to Sky with the rest of the "experts" then.


Don Alexander
18 Posted 24/01/2019 at 19:54:45
Henry seems to have learnt a helluva lot from Martinez but, unlike Kenwright, Monaco haven't fannied about for two seasons.
Joe Foster
19 Posted 24/01/2019 at 20:42:44
Just like winning a cup that is.
Kieran Kinsella
20 Posted 24/01/2019 at 20:48:25
Frank 17/Don 18

He probably got fired for trying to sign Batshuyi.

Steve Ferns
21 Posted 24/01/2019 at 20:54:04
Didn't Henry have a sweary exchange with one of his players during a match? I believe this is being dressed more as a disciplinary move (probably helps with the payout) than a results thing. But if the results were better, I bet the club would sweep it under the carpet.

It looks like the excellent Leo Jardim is going to be offered his job back only a few months after they ridiculously sacked him for selling half his title winning side (Mbappé and Co) and then having a bad run of results when what's left was all injured.

Jardim being another former sporting manager is one I keep an eye on and one I wouldn't mind at Everton some day, particularly with his record at developing kids. Top coach, unfairly sacked.

Kieran Kinsella
22 Posted 24/01/2019 at 21:34:38
Steve Ferns,

He got in trouble for a sweary exchange with a Strasbourg player. Another Strasbourg player just injured Neymar then publicly called him a cry baby. Not sure if Archie Knox may be running Strasbourg these days but they seem pretty fired up -- they are also 5th ahead of Marseille -- so I guess that rules out Archie Knox.

Eddie Dunn
23 Posted 24/01/2019 at 21:42:21
Interesting how these insightful pundits – Neville, Henry – have failed dismally. I wonder how well Carra or Murphy would get on? Hansen and Lineker of course, never tried.
James Hughes
24 Posted 24/01/2019 at 21:51:26
Well it's always easier to talk the talk. The walk is whole lot harder. It makes me laugh that Neville shares his wisdom.
Kieran Kinsella
25 Posted 24/01/2019 at 21:58:35
Eddie Dunn

I always thought we dodged a bullet when Peter Johnson was hell bent on bringing in Andy Gray as boss. The extent of Gray's plans for Everton was reported as "I would sign Dwight Yorke."

Given that the budget the eventual appointee was given barely extended to cover the signings of John O'Kane and John Oster, right out of the gates, Gray was destined for failure.

Clive Rogers
26 Posted 24/01/2019 at 22:01:25
Revenue is not the whole story, we made a loss of about £80 million didn’t we?
Jamie Crowley
27 Posted 24/01/2019 at 22:03:33
Julian @ 10,

I think we do need to care about this. Our ability to increase revenues and grow is proportional to our ability to compete on the field, no?

Eddie Dunn
28 Posted 24/01/2019 at 22:21:56
Kieran, poor Andy Gray was possibly the least insightful pundit on Sky, he regularly stated the obvious and tried to make up for his lack of understanding with a passionate, guttural growl.

I loved him on the pitch though.

Kieran Kinsella
29 Posted 24/01/2019 at 22:36:11
Eddie Dunn,

I remember one time Big Ron let him have it live on air. This was after Andy had a stint as Big Ron's number 2. I think it was Soton, that Coventry lost to the night Andy suggested to Ron that the Coventry players lacked desire. Cue a tirade from Ron about his failed former assistant being a "know it all" complete with Keeganesque tossing of the headset at the conclusion.

Eddie Dunn
30 Posted 24/01/2019 at 23:10:03
Kieran, both of them fell foul of political correctness, dinosaurs the two of them, but big Ron was good viewing.
Brent Stephens
31 Posted 24/01/2019 at 23:38:41
Gray was a tosser. Got his just desserts.
Amit Vithlani
32 Posted 25/01/2019 at 04:00:04
Pretty good news, as far as I see it.

1 – Not a bad thing to mention when Brands is in discussions with potential transfer targets. "You are joining a big club, your agent will confirm. We have been punching below our weight. You are the guy we think will help us turn this around."

2 – It tallies well with Moshiri's statements at the EGM : "We look at the table...it is not good enough... we need to use the fans impatience to drive us on...". Fans know the club is making serious revenues, and paying out very hefty wages. The underperforming players collecting their wedge will not care one jot, true, but Brands and Silva must care. A lot. The footballing performance relative to investment is now their responsibility. If both sustain a ruthless streak, we should see the accumulated dead wood shipped out. Otherwise, the disparity between the improvements off the pitch and poor performances on the pitch will not sit well with either Moshiri, supporters or indeed commercial partners.

3 – We are looking more and more like a comatose titan. If Silva does fail, I am optimistic that a very good manager will see our club as a "project" (I hate that expression when used by managers) worth taking on.

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