Everton have today announced a multi-year extension to their kit manufacturing deal with Umbro.
The announcement comes on the heels of an enhanced deal with global in licensed sport merchandise supplier Fanatics increasing the availability of the Blues' kits, training wear and merchandise beyond Merseyside and the UK.
Everton's Commercial Director Alan McTavish said: "Umbro has a strong football heritage and we are confident that they will continue to provide our teams with bespoke kit designs and great-looking, technically advanced training wear."
Sam Lucas, Head of Sports Sponsorship at Umbro UK, added: “We're delighted to extend our technical partnership with Everton. We have a proud history working together and it's great that we can continue that relationship with such an ambitious club. We're really looking forward to delivering more memorable kits for the fans.”
The new contract puts an end to speculation that the club might elect to go with a different brand starting next season.
The strips for the 2019-20 season are set to be unveiled in the close season.
Reader Comments (49)
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1 Posted 28/03/2019 at 17:12:36
Ill give EFC the benefit of the doubt, but in my adult years in my view the quality of the kits is not comparable with Adidas, Nike, or LCS.
Its been a long haul with Umbro, and a EFC, lets hope next seasons kits are as good or better than this seasons, and a decent price point.
2 Posted 28/03/2019 at 17:15:45
I'd be much more inclined to buy my kids more gear than just the kit if the make was Adidas, Nike or Under Armour.
Kids simply don't want an Umbro track suit.
3 Posted 28/03/2019 at 17:20:39
4 Posted 28/03/2019 at 17:32:45
5 Posted 28/03/2019 at 17:34:06
I avoid oasis whenever possible but that comment has intrigued me.
6 Posted 28/03/2019 at 17:34:24
7 Posted 28/03/2019 at 17:50:47
2.15mins in James
8 Posted 28/03/2019 at 17:51:04
9 Posted 28/03/2019 at 18:42:58
10 Posted 28/03/2019 at 18:53:48
I have to admit though, there's a time and place to wear a replica shirt.
11 Posted 28/03/2019 at 19:01:17
This new global deal with Fanatics, does that mean we can buy the blues kits outside the UK. Up to now our marketing of the Everton merchandise has been absolutely atrocious. I have never been able to buy a jersey home/away in any of the big sports shops in Ireland, and that includes JD sports, even Sports Direct.
12 Posted 28/03/2019 at 19:06:41
13 Posted 28/03/2019 at 19:10:52
Off topic I see Matty Pennington is in the running for Ipswich player of the year.
You can vote for him here if you wish to affect the outcome:
14 Posted 28/03/2019 at 19:18:17
15 Posted 28/03/2019 at 19:20:50
16 Posted 28/03/2019 at 19:36:06
I actually like Umbro and until we challenge, win and or move to a new stadium the traditional football brand Umbro will do me.
I liked the green kit of 4 seasons ago and last seasons purple edition. Both bold, unique and my two favourite colours other than blue.
Up until this season monstrosity I have preferred the third kits of recent years. The home designs have looked cheap. If they can't do a proper job then plain blue is great. I'm not a fan of the panelling just for the sake of it.
So more greens and purples for me, but not together! Black and green, purple and white.
17 Posted 28/03/2019 at 19:38:16
18 Posted 28/03/2019 at 19:46:19
19 Posted 28/03/2019 at 19:59:41
Seriously though I just don't see Umbro attracting the fickle masses, like Nike, adidas etc, seems only one step away from Slazenger.
21 Posted 28/03/2019 at 20:19:29
My feelings over the years, were that people who knew me, knew I was an 'Evertonian' and people who didn't know me weren't all that interested anyway. However, I do think that they bring a bit of colour to proceedings, and it's nice to see all the youngsters wearing them with pride.
22 Posted 28/03/2019 at 20:19:54
It also confirms why I avoid oasis whenever possible. They were pure manc shite
23 Posted 28/03/2019 at 20:32:21
24 Posted 28/03/2019 at 20:40:14
25 Posted 28/03/2019 at 20:51:18
Couldn't give a fuck about designs, as long as it's blue and has the badge on it.
If we started to actually win things then it would sell in droves.
Iv'e never bought a shirt either.
26 Posted 28/03/2019 at 21:08:45
27 Posted 28/03/2019 at 21:19:23
Andy #23, it's not quite that dismal. PSV, Schalke, CSKA, Nurnberg, Hearts and Republic of Ireland wear Umbro too. It's not a top-tier name anymore, but it's not exactly Puma either.
28 Posted 28/03/2019 at 21:42:24
It helps me feel connected despite being on the other side of the planet. Not a lot of Everton anything around here.
29 Posted 28/03/2019 at 21:49:25
30 Posted 28/03/2019 at 21:56:54
31 Posted 28/03/2019 at 22:22:58
32 Posted 28/03/2019 at 22:30:37
I dont really give a shit so long as we are doing ok, but hate the Angry Birds on the sleeve. It just looks crap.
On saying that Id be interested on seeing a Adidas kit - just as weve never had one.
33 Posted 28/03/2019 at 23:13:13
34 Posted 28/03/2019 at 23:31:59
Cheap and lacking of class. Nil satis... blah blah blah.
35 Posted 29/03/2019 at 00:24:46
36 Posted 29/03/2019 at 00:42:35
Thanks to John # 35. I wrote this before i saw your informative post .
37 Posted 29/03/2019 at 00:43:52
A few years ago on a pre season tour Everton met Arsenal in the final of a four team competition in the far East.
It was played in a brand new stadium in front of 80,000 with a live television audience numbered in the millions including here in Australia.
Arsenal were resplendant in its traditional Red and White strip. Everton for god knows what reason wore a scruffy dark Grey kit.
Half the crowd of mainly Chinese wore Arsenal colours.
It became known that outside the ground several booths did a roaring trade in Arsenal based trivia but not one booth had any Everton stuff for sale.
Whoever was in charge of our promotional dept deserved a cick up the bum.
38 Posted 29/03/2019 at 00:55:15
It says a lot when the models look shit in the overpriced tracksuits.
I think that Nike and Adidas refused to sponsor us and we simply had to stick with what we've got!
39 Posted 29/03/2019 at 06:34:31
40 Posted 29/03/2019 at 07:35:13
If you look at the templates Adidas use, many are the same for all the top clubs and likewise Nike has produced the same templates for many teams.
This seasons shirt is pretty smart that we have and I trust in the main that Umbro do a fairly good job, just a shame our marketing department isnt good enough.
41 Posted 29/03/2019 at 07:58:53
42 Posted 29/03/2019 at 08:04:59
43 Posted 29/03/2019 at 08:52:19
Some of the kits they have posted are superb. Umbro really should consult with whoever is behind that account.
44 Posted 29/03/2019 at 13:55:04
45 Posted 29/03/2019 at 16:50:44
Can ToffeeWeb run a poll asking simply if they like Umbro or not please?
46 Posted 29/03/2019 at 21:20:39
We did Nike and the shirt designs were nothing special. They use templates for everybody apart from a few select CL teams. They have also been responsible for that hideous England kit ( sky blue and white with red socks ) and some none too pleasant Man City kits.
Adidas is for chavs these days. Theyve flooded the market with their products and its got no gravitas... A sad decline of a once proud brand for me.
What does concern me is that our Marketing Dept miss out on opportunities like the Asian friendlies against Arsenal and Leicester mentioned above.
Thats what we should worry about, Umbro kits are as good as we will get until we are CL regulars and its time people faced that and stopped the whining.
47 Posted 30/03/2019 at 14:44:56
I don't see the so called big hitters having a bidding war to produce our kits but I'm sure the football economic experts on here will have a different idea.
48 Posted 30/03/2019 at 19:39:35
Only one I ever had was in the 1960's, cotton, no badge and real Royal blue.
Hard to get back then and felt like a million dollars in it.
49 Posted 02/04/2019 at 03:54:04
Capacity of the stadium is 60,000.
Stoke was the other team there, and the marketing efforts reflected the teams' ambitions accordingly.
Arsenal had the biggest booths selling their wares, while both Stoke and Everton had booths twice as small.
We missed a trick (a few actually) when we had players from China (and sponsor Kejian), an Australian sports icon in Cahill, and a huge US market with our American players. Not to mention the long term sponsorship with Chang.
All these were pre-Moshiri. Hopefully, we can kick on.
I'm less bothered by the fact that we have Umbro, as compared to the kinds of opportunities that many of us have spoken about, in terms of tapping into markets outside the UK.
If we can begin to tap into these markets, and start doing well on and off the pitch, then the kit deals will follow.
50 Posted 03/04/2019 at 23:29:36
Back in the 90s a kit would last two seasons at least and that made it much more reasonable. And you had some actual memories of that particular kit.
I was watching a YouTube video of Mikel Arteta earlier today and I realised just how many kits I'd completely forgotten about over the last decade! They become all very similar and much of a muchness or just something that you have absolutely no recollection of at all!
As for Umbro, it's never been a fashionable brand and not many people would choose it over one of the more established makes. Especially the training gear.
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