Everton extend Umbro kit deal

Thursday, 28 March, 2019 49comments  |  Jump to last

Everton have today announced a multi-year extension to their kit manufacturing deal with Umbro.

The announcement comes on the heels of an enhanced deal with global in licensed sport merchandise supplier Fanatics increasing the availability of the Blues' kits, training wear and merchandise beyond Merseyside and the UK.

Everton's Commercial Director Alan McTavish said: "Umbro has a strong football heritage and we are confident that they will continue to provide our teams with bespoke kit designs and great-looking, technically advanced training wear."

Sam Lucas, Head of Sports Sponsorship at Umbro UK, added: “We're delighted to extend our technical partnership with Everton. We have a proud history working together and it's great that we can continue that relationship with such an ambitious club. We're really looking forward to delivering more memorable kits for the fans.”

The new contract puts an end to speculation that the club might elect to go with a different brand starting next season.

The strips for the 2019-20 season are set to be unveiled in the close season.


Reader Comments (49)

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Paul Birmingham
1 Posted 28/03/2019 at 17:12:36
It will be interesting if there’s enhanced reach across the globe with this new deal.

I’ll give EFC the benefit of the doubt, but in my adult years in my view the quality of the kits is not comparable with Adidas, Nike, or LCS.

It’s been a long haul with Umbro, and a EFC, let’s hope next seasons kits are as good or better than this seasons, and a decent price point.

Simon Smith
2 Posted 28/03/2019 at 17:15:45
It's a traditional English football make, and were a traditional club, but imo we should have moved on as if we're honest then Umbro is pretty poor.

I'd be much more inclined to buy my kids more gear than just the kit if the make was Adidas, Nike or Under Armour.

Kids simply don't want an Umbro track suit.

Charlie Dixon
3 Posted 28/03/2019 at 17:20:39
Simon you've clearly not seen the footage of Oasis at Maine Road!
Phil Greenough
4 Posted 28/03/2019 at 17:32:45
It's a down market brand with probably a down market sponsorship package. Is this all we are about these days? Look who our stable mates are, West Ham and Bournemouth. Are kitbag going to be in charge of merchandise sales for the next ten years? Sorry for my pessimism, but it's getting hard to remain optimistic.
James Hughes
5 Posted 28/03/2019 at 17:34:06
Charlie - care to expand on that please.
I avoid oasis whenever possible but that comment has intrigued me.
Minik Hansen
6 Posted 28/03/2019 at 17:34:24
Like someone else in here mentioned previously on the Umbro Kit, I'm happy the design is a bit more flexible/more unique than the bigger brands that seem to copy their designs across several clubs. COYB.
Charlie Dixon
7 Posted 28/03/2019 at 17:50:47

2.15mins in James

Simon Smith
8 Posted 28/03/2019 at 17:51:04
Charlie 🤣🤣
Jimmy Hogan
9 Posted 28/03/2019 at 18:42:58
Am I alone in having never bought a shirt? I've always thought they are a bit childish.
Steven Astley
10 Posted 28/03/2019 at 18:53:48
Jimmy- you'll certainly be in the minority.
I have to admit though, there's a time and place to wear a replica shirt.
Christy Ring
11 Posted 28/03/2019 at 19:01:17
I'm not a lover of Umbro, we get an average design with little imagination.
This new global deal with Fanatics, does that mean we can buy the blues kits outside the UK. Up to now our marketing of the Everton merchandise has been absolutely atrocious. I have never been able to buy a jersey home/away in any of the big sports shops in Ireland, and that includes JD sports, even Sports Direct.
Phil Greenough
12 Posted 28/03/2019 at 19:06:41
I've never bought a shirt either, Jimmy. The last time I wore a scarf was in the late 70s, which was around the wrist of course.
Jay Harris
13 Posted 28/03/2019 at 19:10:52
Some of the shirt designs are awful but I thought the black ones were quite tasteful.

Off topic I see Matty Pennington is in the running for Ipswich player of the year.

You can vote for him here if you wish to affect the outcome:

Eddie Dunn
14 Posted 28/03/2019 at 19:18:17
Charlie...they look sooo young.
Dave Abrahams
15 Posted 28/03/2019 at 19:20:50
Jimmy (9), put me down as never having wore an Everton shirt, wouldn’t have one if they were free.
Justin Doone
16 Posted 28/03/2019 at 19:36:06
It's about the money. I'm surprised we couldn't get more from another make but I imagine lots of false dawns and half hearted promises has left us an unfashionable club.

I actually like Umbro and until we challenge, win and or move to a new stadium the traditional football brand Umbro will do me.

I liked the green kit of 4 seasons ago and last seasons purple edition. Both bold, unique and my two favourite colours other than blue.

Up until this season monstrosity I have preferred the third kits of recent years. The home designs have looked cheap. If they can't do a proper job then plain blue is great. I'm not a fan of the panelling just for the sake of it.

So more greens and purples for me, but not together! Black and green, purple and white.

Paul Hewitt
17 Posted 28/03/2019 at 19:38:16
Well I've bought everyone since 1980. And can't wait till the new one is out.
Jon Withey
18 Posted 28/03/2019 at 19:46:19
Like to wear Everton branded gear every now and again but feel a bit old for the kit - it's not like I'm going to be playing in it. Still, always like the royal blue.
Joe McMahon
19 Posted 28/03/2019 at 19:59:41
Jimmy H, you are not alone, last shirt I owned had Hafnia on the front. When you are a teen and you also like Bauhaus, Siouxsie, New Model Army, Killing Joke etc replica football shirts just didn't do it.

Seriously though I just don't see Umbro attracting the fickle masses, like Nike, adidas etc, seems only one step away from Slazenger.

John McFarlane Snr
21 Posted 28/03/2019 at 20:19:29
Hi all, I too, have never bought a football top, but I have worn one occasionally, because they were bought as birthday presents, the latest being this seasons, bought for my 80th birthday.

My feelings over the years, were that people who knew me, knew I was an 'Evertonian' and people who didn't know me weren't all that interested anyway. However, I do think that they bring a bit of colour to proceedings, and it's nice to see all the youngsters wearing them with pride.

James Hughes
22 Posted 28/03/2019 at 20:19:54
Charlie, thanks for that,

It also confirms why I avoid oasis whenever possible. They were pure manc shite

Andy Kay
23 Posted 28/03/2019 at 20:32:21
Couldn't be more disappointed. I may be in the minority, but decisions like this really show where the club are going. As mentioned previously it brackets us with the Bournemouths and the West Hams of the world. Mid table, no ambition. For those saying its just a kit, it's not. It's about marketing, business and a place at the top table with the European elite. Both Spurs and City moved from Umbro and Under Armour when they where heading for the Champions League. Chelsea and United swap between Nike and Adidas. Bayern, Barça, Inter, Madrid clubs, any of them have Umbro? No chance. World Cup teams last year? What did the big boys wear? Only Peru had Umbro. Even the traditionalists who love the diamond retro style seem to forget its a reminder of 70s failure. Just compare us to Spurs in the past 10 years. On equal footing but now they have Champions League football, and finished new stadium without moving and a world wide brand in Nike supplying their kits and leisure wear. We are aiming for 40 points a season, still discussing a new stadium and signing an extension with Umbro who gave us a shirt last season
Brian Williams
24 Posted 28/03/2019 at 20:40:14
Nobody knows the value of the deal yet so it's a bit early to do the traditional ToffeeWeb hatchet job.
Dave Lynch
25 Posted 28/03/2019 at 20:51:18
I'm more dissapointed in what's wearing the shirt.

Couldn't give a fuck about designs, as long as it's blue and has the badge on it.

If we started to actually win things then it would sell in droves.

Iv'e never bought a shirt either.

Bobby Mallon
26 Posted 28/03/2019 at 21:08:45
Dave 15 Jimmy 9, that’s the reason we have not got the following other clubs have because you don’t buy tops. 😂
Mike Gaynes
27 Posted 28/03/2019 at 21:19:23
My very first purchase on my inaugural visit to Liverpool was two Everton shirts. In fact, I just wore my blue EFC polo shirt to a business meeting at the hospital. Just a kid at heart.

Andy #23, it's not quite that dismal. PSV, Schalke, CSKA, Nurnberg, Hearts and Republic of Ireland wear Umbro too. It's not a top-tier name anymore, but it's not exactly Puma either.

Darryl Ritchie
28 Posted 28/03/2019 at 21:42:24
I usually buy something Everton related on line every year. If not a match shirt, then a t-shirt. If not T-shirt, something else.

It helps me feel connected despite being on the other side of the planet. Not a lot of Everton anything around here.

Simon Dalzell
29 Posted 28/03/2019 at 21:49:25
I bought most shirts from 1980 up to about 2000. My belly made the decision to stick to polo shirts and sweat shirts etc. since. ( Fat blokes and replica shirts . NO! )
Christy Ring
30 Posted 28/03/2019 at 21:56:54
Guys missing the bigger picture, can you buy it outside the UK, up to now our marketing has been abysmal, totally embarrassing.
Dave Abrahams
31 Posted 28/03/2019 at 22:22:58
Bobby (26), I’ve got hundreds of programmes in the house that my wife threatens to put in the bin if I don’t get rid of them, if anyone wants them they are welcome to come and get them, loads of programmes but no shirts.
Anthony Murphy
32 Posted 28/03/2019 at 22:30:37
Paul Hewitt#17 if that’s true fair play to you mate. Would love to see a photo of them all (not with you in them though 😀)

I don’t really give a shit so long as we are doing ok, but hate the Angry Birds on the sleeve. It just looks crap.

On saying that I’d be interested on seeing a Adidas kit - just as we’ve never had one.

Don Alexander
33 Posted 28/03/2019 at 23:13:13
I've never worn one because I can't find a William Foulke sized one!
Tony Cawson
34 Posted 28/03/2019 at 23:31:59
Can we not somehow get rid of the horrendous Angry Birds and, even worse, SportPesa off our beloved kit.

Cheap and lacking of class. Nil satis... blah blah blah.

John McFarlane Snr
35 Posted 29/03/2019 at 00:24:46
Hi Don [33], I think you may have to let younger 'ToffeeWebbers' know, that Willie Foulkes was a 22-stone goalkeeper who played for Sheffield United, Chelsea. and Bradford City, between 1894 and 1908.
Simon Dalzell
36 Posted 29/03/2019 at 00:42:35
Brilliant Don. I had to google him,and it made very interesting reading . He sounds like the 1900 version of John Daly. 6 ft 4 inches Goalkeeper, and 24 stone at his ' peak' . ( Reports vary. ) Gaining one England cap, and also a professional cricketer. Sounds like he drank himself to death at 42 years old. It's ' Little Nev from now on !

Thanks to John # 35. I wrote this before i saw your informative post .

Dick Fearon
37 Posted 29/03/2019 at 00:43:52
If used properly strips, or club colours on all types of ware are great marketing tools.
A few years ago on a pre season tour Everton met Arsenal in the final of a four team competition in the far East.
It was played in a brand new stadium in front of 80,000 with a live television audience numbered in the millions including here in Australia.
Arsenal were resplendant in its traditional Red and White strip. Everton for god knows what reason wore a scruffy dark Grey kit.

Half the crowd of mainly Chinese wore Arsenal colours.
It became known that outside the ground several booths did a roaring trade in Arsenal based trivia but not one booth had any Everton stuff for sale.
Whoever was in charge of our promotional dept deserved a cick up the bum.

Jason Broome
38 Posted 29/03/2019 at 00:55:15
Umbro clothing is mediocre. So it's fitting that mediocre football teams are the reason why the company hasn't gone bust.

It says a lot when the models look shit in the overpriced tracksuits.

I think that Nike and Adidas refused to sponsor us and we simply had to stick with what we've got!

Frank Sheppard
39 Posted 29/03/2019 at 06:34:31
I am happy we are staying with Umbro, the two have a long tradition together.
Jim Bennings
40 Posted 29/03/2019 at 07:35:13
I personally like the designs that Umbro have produced in the main across the years, whilst not massively known and lucrative like the Nike or Adidas brands.

If you look at the templates Adidas use, many are the same for all the top clubs and likewise Nike has produced the same templates for many teams.

This season’s shirt is pretty smart that we have and I trust in the main that Umbro do a fairly good job, just a shame our marketing department isn’t good enough.

Tony Abrahams
41 Posted 29/03/2019 at 07:58:53
I reckon that Kenwright wouldn’t have been at, at least 25% of the games you have got programs for Dave, and I hope Umbro can talk to the Evertonian, who has been putting his own designs of Everton kits, on the internet recently.
Eric Myles
42 Posted 29/03/2019 at 08:04:59
Dick #37, pretty much the same thing when Everton played Leicester in Bangkok, lot's of Leicester merchandise for sale, nothing from Everton, not even any Chang on sale!!
Jamie Sweet
43 Posted 29/03/2019 at 08:52:19
If you're on Twitter, check out @EvertonDesigns

Some of the kits they have posted are superb. Umbro really should consult with whoever is behind that account.

Richard Reeves
44 Posted 29/03/2019 at 13:55:04
I've had enough of Umbro's bad kit designs. I do think a return to a white collar is overdue as we've had the vee-neck or round neck for the majority of the last 15 years... just plain white with plain white socks and shorts, the simpler the better.
Nick Parker
45 Posted 29/03/2019 at 16:50:44
As I have tweeted predictable and disappointing.

Can ToffeeWeb run a poll asking simply if they like Umbro or not please?

Karl Masters
46 Posted 29/03/2019 at 21:20:39
I like Umbro kits.

We did Nike and the shirt designs were nothing special. They use templates for everybody apart from a few select CL teams. They have also been responsible for that hideous England kit ( sky blue and white with red socks ) and some none too pleasant Man City kits.

Adidas is for chavs these days. They’ve flooded the market with their products and it’s got no gravitas... A sad decline of a once proud brand for me.

What does concern me is that our Marketing Dept miss out on opportunities like the Asian friendlies against Arsenal and Leicester mentioned above.

That’s what we should worry about, Umbro kits are as good as we will get until we are CL regulars and it’s time people faced that and stopped the whining.

Chris Corn
47 Posted 30/03/2019 at 14:44:56
When we had a Nike kit, what was the deal? Not much I seem to remember and they were basically doing us a favour by letting us use their brand. It wasn't a great strip either.

I don't see the so called big hitters having a bidding war to produce our kits but I'm sure the football economic experts on here will have a different idea.

Paul Burns
48 Posted 30/03/2019 at 19:39:35
Wouldn't wash me car with the nylon kits they have now.
Only one I ever had was in the 1960's, cotton, no badge and real Royal blue.
Hard to get back then and felt like a million dollars in it.
Terence Leong
49 Posted 02/04/2019 at 03:54:04
Dick #37, the game was in Singapore. I was there in an 87 NEC kit. There was a small section of toffees. It was probably 75-80% decked out in Arsenal jersey.
Capacity of the stadium is 60,000.
Stoke was the other team there, and the marketing efforts reflected the teams' ambitions accordingly.
Arsenal had the biggest booths selling their wares, while both Stoke and Everton had booths twice as small.

We missed a trick (a few actually) when we had players from China (and sponsor Kejian), an Australian sports icon in Cahill, and a huge US market with our American players. Not to mention the long term sponsorship with Chang.

All these were pre-Moshiri. Hopefully, we can kick on.

I'm less bothered by the fact that we have Umbro, as compared to the kinds of opportunities that many of us have spoken about, in terms of tapping into markets outside the UK.
If we can begin to tap into these markets, and start doing well on and off the pitch, then the kit deals will follow.

Lee Courtliff
50 Posted 03/04/2019 at 23:29:36
I haven't bought a top for years now as I disagree with this money making scam of releasing new kits every year.

Back in the 90s a kit would last two seasons at least and that made it much more reasonable. And you had some actual memories of that particular kit.

I was watching a YouTube video of Mikel Arteta earlier today and I realised just how many kits I'd completely forgotten about over the last decade! They become all very similar and much of a muchness or just something that you have absolutely no recollection of at all!

As for Umbro, it's never been a fashionable brand and not many people would choose it over one of the more established makes. Especially the training gear.

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