Everton announce Cazoo as new sponsor

Monday, 8 June, 2020 91comments  |  Jump to most recent

Everton have signed a multi-year deal with Cazoo that will see the ecommerce brand become the club's new main sponsorship partner.

The new agreement, worth a reported £10m per year, will see the online car retailer replace SportPesa on first-team kits and training wear starting next season.

Founded by British entrepreneur Alex Chesterman OBE, the digital innovator behind LoveFilm and Zoopla, Cazoo is a digital platform that makes buying a car as simple as purchasing any other product online. Since its launch in late 2019, UK consumers have embraced the simplicity of buying cars online and having their new vehicles delivered to the door.

Everton see having them become their new main sponsor as underlining Cazoo's commitment to securing its place as the UK's best-known online car retailer.

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Everton CEO, Denise Barrett-Baxendale said: “We are delighted to welcome Cazoo as our new main Club partner and shirt sponsor. We have been impressed with the approach that Cazoo has taken and are confident that they will be a great partner for the Club and our fans in the years to come. We are looking forward to working closely with them and are in no doubt that the values of Cazoo and the company's focus on innovation and future development complement perfectly our own ambitions as we embark on an exciting new chapter for the Club.”

The partnership complements Everton's commercial development strategy and means that, for the first time since the 2003-04 season, replica kits featuring the club's main partner branding will be available to purchase in junior and children's sizes.

Alex Chesterman, the founder & CEO of Cazoo, is one of the UK's leading digital entrepreneurs and investors. He has been named the UK's Entrepreneur of the Year and was awarded an OBE for services to digital entrepreneurship in 2016. He said: “We are really excited to be partnering with Everton, a family club with a rich heritage and a passionate and loyal fanbase.

"This opportunity will help significantly enhance our brand awareness as we look to make Cazoo a household name. We look forward to working closely with the Club as part of our mission to provide the best possible car buying experience to UK consumers.”


Reader Comments (91)

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Kim Vivian
1 Posted 08/06/2020 at 15:13:52
Is that the logo? - That's shit if it's what we are going to see on the shirts. Thanks for the sponsorship though boys.

At least you're not a frigging betting shop.
Lee Mandaracas
2 Posted 08/06/2020 at 15:18:34
Guess where I will be buying our next motor from then!
Jason Leung
3 Posted 08/06/2020 at 15:23:38
Wouldn't you think we would try a global brand? I know gambling and alcohol is not exactly moral/ethical but at least they were global brands. Outside of the UK, no-one has a clue what Cazoo does.

Another wasted opportunity.

John Raftery
4 Posted 08/06/2020 at 15:30:54
I doubt there was a queue of global brands keen to pump money into our club.
James Newcombe
5 Posted 08/06/2020 at 15:37:52
I don't know, John, I was hoping for a £600M shirt deal with USM / Megafon!
Pat Kelly
6 Posted 08/06/2020 at 15:38:03
At least it's not Wazoo!
Brian Harrison
7 Posted 08/06/2020 at 15:39:13
Really? Cazoo — is that the best we can do?
Tony Abrahams
8 Posted 08/06/2020 at 16:09:15
£10 million per year, for the only known British brand on the front of any Premier League club's shirt.
Stephen Brown
9 Posted 08/06/2020 at 16:09:16
Just reading about the owner/CEO of Cazoo who seems to be a bit of a go-getter!!

Was behind Zoopla!

Just a small thing, but at least kids can have a sponsor on the jersey, my boy will be pleased!

Alan J Thompson
10 Posted 08/06/2020 at 16:10:34
But no mention of how much it is worth? Perhaps they could sort out Everton's online problems while they are at it.
Michael Kenrick
11 Posted 08/06/2020 at 16:23:21
£10M/year according to the Daily Mail

British to the core! Boris will be proud of us!!! The only British-owned brand on the front of a Premier League shirt.

Make Britain Great Again!

Mick Conalty
12 Posted 08/06/2020 at 16:46:58
The bloke in the Cazoo telly advert lounging on the sofa, waiting for someone to do all the work. Why does it remind me of Schneiderlin?
Brian Harrison
13 Posted 08/06/2020 at 16:47:42
Michael, if the figure quoted by you from the Mail is correct at £10 million a year, then that pales into obscurity when you look at what the top 5 clubs generate:

Man Utd £64 million
Man City £45 million
Liverpool £45 million
Arsenal £40 million
Chelsea £40 million
Spurs £40 million

Dennis Stevens
14 Posted 08/06/2020 at 17:01:25
Aye, Brian - but how does it compare with our previous sponsors?
Jay Harris
15 Posted 08/06/2020 at 17:07:44

We are still the best of the rest. It does show you what difference a top 6 rating makes though.

Anthony Murphy
16 Posted 08/06/2020 at 17:14:34
Jonathan Tasker
17 Posted 08/06/2020 at 17:23:38
Based on Alex Chesterman's history, Cazoo will be going places pretty quickly.

Not fair to criticise the club for having a sponsor we haven't heard of – that's the whole point of Cazoo doing the deal.

Niall McIlhone
18 Posted 08/06/2020 at 17:32:41
I always thought of Cazoo as that instrument that was popular in the 1970s that sounded a bit like the quack of a duck.

Maybe the owner can put together on online program where Everton can sell or dispense with unwanted players and have them delivered to the buying club.

Tegs R.
19 Posted 08/06/2020 at 17:44:37
Somewhat underwhelmed.
Alan Rodgers
20 Posted 08/06/2020 at 17:57:44
Cazoo's logo looks decent to me.
What about the sleeve sponsors, are we also getting rid of Angry Birds ?
Mike Gaynes
21 Posted 08/06/2020 at 18:10:11
Wow, we're gonna have money out the Cazoo!

But Z-Cars is gonna sound a little funny played on one of those things...

Joe Corgan
22 Posted 08/06/2020 at 18:15:41
It’s not a gambling, alcohol or drug firm. The money’s a bit low but side from that it seems like a decent tie-up.
Tony Everan
23 Posted 08/06/2020 at 18:16:55
At least it’s not a loan shark Wonga, a bank (Standard Chartered) that’s been fined 1 billion for money laundering, or a parasitic betting company.

Come to think of it Welcome to Everton, Cazoo!

Paul Jones
24 Posted 08/06/2020 at 18:38:01
If we have a sponsor that has no immoral baggage, then have no issues.

On shirt matters, I would like to see a shirt in memory of Madeleine McCann with the proceeds going to appropriate children's charities.

Harry Wallace
25 Posted 08/06/2020 at 18:54:07
Company is only a year old and has no global presence. Short-term deal I hope.
Bill Gienapp
26 Posted 08/06/2020 at 18:55:12
Their money's as good as anyone's, though it seems a little odd that we're throwing our lot in with a company that didn't even exist a year ago. I mean, what happens if they go belly-up? Though I guess Chesterman has an impressive track record.

On a side note - do people really buy cars online? I mean, I know no one wants to deal with pushy car salesmen, but still... you don't want to test drive it first or anything?

Paul Turner
27 Posted 08/06/2020 at 18:55:59
Thought the club might have contacted Frank Zappa's estate... I can see it now – "The Grand Wazoo" emblazoned across the shirt...
Joe McMahon
28 Posted 08/06/2020 at 18:59:30
Bill @26, I bought a shiny new Nissan Qashqai online last year. A lot cheaper than any dealership. No test drive needed with modern engines unless you are looking high spec.
Don Wright
29 Posted 08/06/2020 at 19:06:10
Their "Upstairs at Eric's" Album was very good?
Phill Thompson
30 Posted 08/06/2020 at 19:14:45
I'm just relieved we ditched SportsPesa. Having a gambling firm as sponsors was, for me, always wrong and a mistake. One day though we'll announce a shirt sponsor I've heard of before!
Ian Bennett
31 Posted 08/06/2020 at 19:28:10
I suspect it's not much of a change in £. Daily Mail are suggesting £10m per annum, vs previously reported £9m with Sportspesa.

It would be interesting to understand if both are comparable - ie, fixed amount or if it includes bonuses. Not in line with the big 6, but perhaps those sums will be harder to find after Covid-19.

The positives are it's a UK company, not drink or gambling, and not connected to USM (avoiding challenge on FFP).

Dan Nulty
32 Posted 08/06/2020 at 19:32:48
For me, it is a step forward; the guy who runs the company is extremely shrewd. He obviously sees huge commercial benefit in joining us as. Hopefully, we will be a growing brand too.

As others have said, brilliant to get a betting firm off our shirts, as well as some unknown Chinese or Thai beer.

Paul [The Esk]
33 Posted 08/06/2020 at 19:33:56
My information is that the deal is significantly less than SportPesa (which is understandable given the state of the global economy).

FWIW, though I think it's a good brand to be associated with, very good founder.

Per Stumo
34 Posted 08/06/2020 at 19:49:17
Nice of them to change their red logo to white for us.

I'm only 9.8% British (if Irish, Scottish and Welsh are considered Britons) but I like the idea of a British sponsor.

Run it up yer ol' wazoo!

Gerry Morrison
35 Posted 08/06/2020 at 19:55:02
I managed to get one of last year's shirts with no logo on it from one of the stalls that sets up in front of The Strand on a Friday; fifteen quid. I hope the same fella comes through again this year.
Robert Tressell
36 Posted 08/06/2020 at 20:10:07
That's right Niall, like the shit version of a vuvuzela. What this says to the world is 'Everton is not a very big football club'.
Liam Reilly
37 Posted 08/06/2020 at 20:17:55
What's wrong with this? It's unfair to compare Everton's sponsorship deals with the other clubs who have been in Europe regularly over the past decade.

Everton's last foray into Europe is a Nightmare that I'm still trying to eradicate from my mind.

These deals are never straight forwards and would no doubt insist on Everton remaining in the Premier League; so would likely command an increased fee if Everton were to qualify for Europe or the Champions League.

Martin Berry
38 Posted 08/06/2020 at 20:55:18
I think we will motor with this sponsor and anything is better than having SportPesa on your shirts. It also sounded awful. Cazoo is a cool name and they're going places like us...
Joe McMahon
40 Posted 08/06/2020 at 21:02:12
Liam @37, unfortunately, you are right. Everton haven't dined at the top table for decades. Maybe one day eh?!
Anthony Hawkins
41 Posted 08/06/2020 at 21:23:25
I’m just glad the shirt name wasn’t Kazoo.
Bob Hannigan
42 Posted 08/06/2020 at 22:22:50
Quite honestly I think we could have done considerably better.

Sadly, I will hate to see what the press will come up with should we lose a fixture 5-0.

OMG! 🙀😳🙄

Richard Duff
43 Posted 08/06/2020 at 22:28:23
Hafnia (autocorrects to Narnia) = trophies,
Danka (thanks) = trophies
Cazoo (autocorrects to Casio) = ?
Christy Ring
44 Posted 08/06/2020 at 22:44:12
If it's the best advertising deal we could get, fair enough? But if a drink company etc offered more money, why not take it?
Bill Gienapp
45 Posted 08/06/2020 at 22:46:44
Joe (28) – I have to admit, the simple streamlined nature of the process really appeals to me. I think I'd feel a sharp pang of anxiety when it came time to click the "purchase" button though!
Chris Leyland
46 Posted 08/06/2020 at 22:50:23
Bob (42), if you think we could have done considerably better, why didn't we? Do you think the senior execs said, “I know company x has offered us 3 times more but let's go with that used car company.”

Maybe this was the only show in town?

Dennis Stevens
47 Posted 08/06/2020 at 22:53:49
Odd that they should hook up with a club that plays in blue.
Bob Hannigan
48 Posted 08/06/2020 at 22:55:41

Take a look at the numbers Brian (13) posted, is he wrong? Are we that much worse than the top 5?

I'm not saying there was a backroom deal but one has to wonder the differences are remarkable.

Soren Moyer
49 Posted 08/06/2020 at 23:00:07
I would have rather gone for KABOOM!!
Mike Rathbone
50 Posted 08/06/2020 at 23:44:52
Seems a bit on the low side compared to others. I've never had an issue with SportPesa to be fair. Most people who watch sport generally like a bet so I never saw the issue other than kids not having the sponsor on their shirt. Hopefully there is a clause to say we get more money if getting into Europe.
Bob Parrington
51 Posted 09/06/2020 at 01:47:02
Clever name when pronounced CAR-ZOO. Really good to get the gambling name off the shirts. Lot's on here have made it clear in the past that they felt it was wrong for the club.

Will be interesting to get to know more about financial aspects of the contract.

Michael Burke
52 Posted 09/06/2020 at 04:40:29
How often have we been in Europe over the last 10 years or so? We are a big club to us, the supporters, but in the global market we are no different to Burnley for example. We are not relevant. We don't go deep into cup competitions. Why would a huge global brand choose a mid-table team with those credentials?
Alan McGuffog
53 Posted 09/06/2020 at 05:53:39
Here's an idea... why not lead the field for once. We are not going to get one of the trillion-pound deals that the Sky clubs get so do without.

Imagine... the Royal Blue jersey unsullied. Not even a badge. Remember the 60s? Everyone knew who we were. Didn't need a logo.

Or we could tap into the zeitgeist. Barca had UNICEF, no? Maybe we could have BLM?

But we'd lose £10 million, you say. How would we make up the shortfall? Well, to start with, we could stop paying over the odds for useless footballers and rewarding them with ludicrous contracts. Or we could close down the Academy. There's a thought!

Frank Sheppard
54 Posted 09/06/2020 at 06:52:13
An improvement on the current shirt spoiler.
Anthony Flack
55 Posted 09/06/2020 at 07:10:32
I've still never seen Hafnia anywhere.

That was the second first-team top I got!!!

Didn't do them much good re UK profile unless you import pork.

Robert Tressell
56 Posted 09/06/2020 at 07:17:40
Alan - that is a tremendous thought.
Darryl Ritchie
57 Posted 09/06/2020 at 07:25:08
I really like Everton and I do like cars.

The logo will look alright on the shirt.

So it's fine with me.

Eddie Dunn
58 Posted 09/06/2020 at 08:23:46
It's not a loan shark, not gambling, so it has to be a good thing. As for the money, we are lucky to pick-up a new sponsor in the current climate.

Expect other deals to be renegotiated this year.

Matt Traynor
59 Posted 09/06/2020 at 08:44:17
Got some further information on this. (I still have access to a subscriber platform that I left 10 years ago.)

- The deal is worth about £8.5m per season and covers first team and U-23 plus usual stadium, merchandise, and digital asset prescence.

- SportPesa was worth £9.6m per season and was cut short by the club. (I don't know if there was any penalty on this – I understand SportPesa lost their home market, so maybe it was a no-fault mutual termination.)

- Deal has been agreed for some time and was almost ready pre-pandemic, which delayed announcement due to logistical issues.

- The reduced value of the new deal is explained by its reduced inventory: unlike SportPesa, Cazoo will not have rights to the shirt front of the women's or youth teams. The club expects the overall value of its portfolio will have increased significantly when these assets are also sold.

Michael Kenrick
60 Posted 09/06/2020 at 09:34:09
Thanks for that info, Matt. It would be nice to get a lot more money but that seems unrealistic, despite the comparative figures Brian (@13) posted.

For those who haven't seen it, Paul the Esk's latest Football Shorts article includes a chart that sets this in context with what the other Premier League clubs are getting for shirt sponsorship. To have negotiated a new deal at this time and not have the plug pulled on it is remarkable considering the economic uncertainty that we appear to be descending into...

Tony Abrahams
61 Posted 09/06/2020 at 09:50:20
Especially with a company that deals in cars, because this is an industry that is definitely going to go through massive changes, even if things get back to anything near the way it was, before this pandemic struck.

I don’t know what’s worse though, fear-mongering, or doom-mongering, because life must go on!

Craig Walker
62 Posted 09/06/2020 at 09:59:41
I think this is a good move by the club. I never liked having Sportpesa emblazoned across our shirts. To have a firm that is UK-based and isn't involved in gambling or drinking is fine in my book. It'll also please the lad that he can have a shirt that is the same as what the actual players wear (although I wait for the end-of-season sale for his kits as I don't want to pay £50 for him to have the latest one). Nobody had ever heard of Hafnia or Danka and we won stuff with their sponsorship. It'd be nice to get an Apple or a Google but we have to be realistic.
David McMullen
63 Posted 09/06/2020 at 10:41:16
I thought it was Yazoo for a moment, some pop group with Alison Moyet. Apt really if it was, being Evertonians we're 'All Cried Out'
John Gall
64 Posted 09/06/2020 at 10:59:23
I'm with Alan, @53. As you get older, you witness the stark shifts in attitudes and ethics. There was outrage when First Division clubs first starting putting adverts on their shirts in the '70s. Weren't the RS the first club to do it with Hitachi on their shirts?

The commercial side of the modern game is repulsive, and clearly unsustainable. Hopefully post-Covid-19 much of this will collapse. We all chase the mythical Top 6 thing when the construction of a good team, a strong unit who play good football can still be achieved without doing all these vile deals.

It's amazing how so many fans now engage with the whole commercial thing – talk about it with the same energy as they would talk about the actual game of football itself. Truly, from Thatcher in '79 onwards, the character and priorities of the British people have been, effectively, privatised.

Alan J Thompson
65 Posted 09/06/2020 at 11:32:36
I don't mind a beer and have a bet from time to time so in that vein, what are they doing with all the old shirts? Auctioned fully autographed with all proceeds to EitC? Could even do it online with our new sponsors, a second hand one with a second hand one.
Jimmy Hogan
66 Posted 09/06/2020 at 12:11:08
At least it will look better on the shirt than webuyanycar.com
Michael Kenrick
67 Posted 09/06/2020 at 12:37:57
Further to your post @59, Matt, this source Inside World Football has slightly different values for both the deals:

Cazoo: £9M pa
SportPesa: £7M pa

That's a very substantial increase (nearly 30%) if true.

Alan Rodgers
68 Posted 09/06/2020 at 12:49:20
Michael @67 to quote from that article - "Everton will also likely have a new sleeve sponsor after renewal talks with Rovio, owner of the Angry Birds video game, ended." More good news!
Michael Kenrick
69 Posted 09/06/2020 at 13:21:40
I wonder about that one, Alan (#68) – wasn't it supposed to radically improve our club image with the younger demographic who are our future? If that was true, won't ditching them put us back a few steps in that regard?

Advertising and sponsorship are mysterious beasts to me personally. I know they are huge business but, at a personal level, I'm just not interested. I record most commercial TV so I can skip the adverts. Must be why I'm one of the few left who still likes the BBC!

In fact, I'm now increasingly annoyed by the insidious adverts on YouTube and podcasts. But I'm too stingy to fork out for ad-free subscriptions. I wonder if it's an age thing or if the youngsters amongst us have grown up with the stuff and block it out, or enjoy it as a contemporary on-point diversion, without actually succumbing its seductive lure?

Paul O'Neill
70 Posted 09/06/2020 at 13:52:55
No issue with the new sponsor, never going to get the really big money unless consistently in the Champions League, and it looks like an improvement on the current deal. However, I'm a bit puzzled by the slightly puritan approach of some posts who are relieved Everton are no longer being sponsored by a betting company or a brewery.

I've never placed a bet in my life but I very much enjoy a pint. Home of the Grand National and the bars inside Goodison and surrounding pubs thronged every match I've been to? It's not the Prohibition Era. Plus cars pollute the environment too. It's all a bit bemusing!

Bill Watson
71 Posted 09/06/2020 at 14:03:35
Bill; I bought a new Skoda Octavia on line 3 years ago. It was sourced from a Skoda dealer in Scotland and delivered to the door.

I'd researched the agent and everything appeared to be okay but to be on the safe side I paid £100 by credit card just in case it went tits up. It was about £4,000 cheaper than going to a dealer.

Alan Rodgers
72 Posted 09/06/2020 at 14:41:50
Michael @69 I do the same with tv programmes, especially on Channel 5 which has some good factual stuff in amongst the dross.

As for Angry Birds, you have a point but it's just a silly name to me and it looks as if we're getting rid.

Paul Jones
73 Posted 09/06/2020 at 15:02:36
Alan (53),

Barcelona are a team I follow, together with some other teams that fit with my socio-political beliefs. Catalans regard the Barca shirt as their national flag – given that, for many years, the Catalan flag during Franco's time was not permitted in public. Hence the national shirt became the emblem for Catalan hope, independence and pride.

The fans never wanted the shirt – their identity – sullied by Corporate sponsorship. I remember at the time that some Barca fans predicted that the UNICEF sponsorship was not totally sincere and would be followed by corporate sponsorship. At the time, some voiced this opinion and requested a public assurance that there should only be non-profit-based suitable charities on the shirt.

I suppose History will be the true arbiter of the real intention but I believe maybe Everton could reverse this process by having a charity as our next name on the shirt. Given the recent "sleep-ins" we have at Goodison and the community work we've done, then that would be a suitable change of direction.

Other sports clubs, St Pauli and Green Bay Packers, are very community-based and, due to this, have a good ethical worldwide fanbase. The Green Bay Packers have been recent Super Bowl winners and in the history of the game successful. Given recent events and the slave industry history of Liverpool, then maybe a good direction would be to visibly support those charities who deal with "modern slavery" in the most obvious way possible.

Bill Gall
74 Posted 09/06/2020 at 15:06:08
Seen this type of buying a car on TV and was wondering if you can trade your old car with them? If not, you can sell it yourself and not get ripped off by dealers who moan when you complain about the low price they offer you, as they have to make a profit as well as the price to upgrade it for sale.

The time of the back-lot dealer is long gone, and the same as other industries that have realized that they have had to upgrade their practices to remain competitive. This looks like the future of car buying, It appears legitimate and hopefully the revenue can increase if their profits increase.

The major problem with shirt deals is, to become competitive the club has to become more successful, and it appears the club is moving in the right direction by trying to rebuild with a solid foundation to be able to move up to higher standards.

Martin Reppion
75 Posted 09/06/2020 at 15:32:07
The way I see it, this is £10M a year minimum into club funds. That's a good thing.

I simply don't get it though. I didn't bet online with SportPesa. I don't drink Chang lager and come to think of it I'd never heard of Hafnia till I saw the name on the shirts back in the '80s. But I never bought the bacon. Danka? NEC? One to One? I've still got shirts with the name on, but never spent a penny with any of them.

So when I but a car next I'll use Auto Trader as I usually do, but I'll enjoy the silly online car ads and hope we spend their money well.

Billy Bradshaw
76 Posted 09/06/2020 at 16:28:07
I bought my first mobile phone contract with One to One because of Everton's association with them.
Stephen Brown
77 Posted 09/06/2020 at 16:52:03
I bought a Chang in Tesco last week due to Everton connection and can confirm it’s still rank!
Bobby Mallon
78 Posted 09/06/2020 at 17:26:13
We should have gone out and got a lesser deal but with the game Fortnite. This would have been ground-breaking and made us a shit load of new fans. Out-the-box thinking is needed.
Robert Williams
79 Posted 09/06/2020 at 17:36:57
Bill W @71,

Like you, I bought a car online – that was about 20 years ago when everyone was telling me that the internet was dodgy and that I would lose money.

The deal was with a garage in Brugge. The car was shipped to Southend where I picked it up with a saving of over £5,000 in those days.

There were no problems with the deal or the car, there had been talk that UK main agents would not touch the car but again there were no problems.

Would I deal online again? You bet!

Peter Gorman
80 Posted 09/06/2020 at 17:42:34
I was in Thailand not to long ago and can confirm that Chang is most associated with one or two local football teams and Thai winos.
Minik Hansen
81 Posted 09/06/2020 at 19:15:12
What happened to that Mike Tyson company sponsoring us?
Dan Nulty
82 Posted 09/06/2020 at 19:41:48
Minik, it got knocked out mate by a cazoo.
Joe McMahon
83 Posted 09/06/2020 at 19:42:15
Does anyone know what Barrow's fate will be? Very tough on Tranmere also, they had a game in hand. It's crazy that lower league teams can't finish season, but yey Premier League clubs can. Certainly know where the money is, don't we?
Peter Thistle
84 Posted 09/06/2020 at 23:52:21
Why do we always fail to attract a half decent sponsor? I (yet again) won't be buying a shirt with a piss-poor sponsor like this on it. I don't expect to be sponsored by Sony or something but surely we can at least attract a brand that people have actually heard of. Cazwho?
Dan Nulty
86 Posted 10/06/2020 at 08:53:35
Peter, it comes purely down to who offers the most money. At least it isn't a company making money on the back of people's misery, like gambling firms or payday loans.
Matt Traynor
87 Posted 10/06/2020 at 09:57:16
Dan #86, the Premier League as a whole is riven with gambling firms, not just club sponsors, but pitchside advertising. Many of these adverts are not aimed at the UK, or European markets, but at the TV markets in Asia, particularly Vietnam and China – where gambling is either outlawed, or very strictly controlled. These industries are huge.

I spend a lot of time in the Philippines – had been looking at working over there until I realised that the remote islands are far better exploring than the smog and congestion in Manila. But the place is full of "POGOs" – Philippines Offshore Gaming Operators.

These entities were allowed in on the promise of huge job creation, and huge tax remittances. Ostensibly, they are processing operations for mainly Chinese firms who advertise extensively within Western sports. The sad but predictable reality is these firms haven't delivered – they employ mainly their own nationals, working illegally on tourism visas, and are constantly being chased for outstanding tax (and rent) liabilities.

It's one sector where there seems no or few good or mitigating outcomes across the board, save for the few ultimate owners.

Dan Nulty
88 Posted 10/06/2020 at 10:09:39
Completely agree. I sent a long diatribe to both the FA and Premier league when Mina got fined last year for appearing in an advert for a betting company. Every time football is on the TV there are sponsors, adverts round the pitch for gambling companies.

I have cancelled my Sky subscription and don't watch internationals on ITV anymore because of all the gambling adverts. It is a cancer. The only people getting rich from gambling are the owners of the firms. If you want conformation it is a mug's game, just read how much income tax the Coates family paid as owners of Bet365. Something like £275M. 275 million pounds... In tax... All on the back of some people's misery. I wonder how many benefit payments from addicted gamblers feed that income tax payment?

Football has to decide its relationship with gambling and quickly. I hope this will be a wake-up call to the finances of the Premier League, players wages and the cancer of football that are the agents. Agents take millions and millions out of the game that could be spent on youth projects and communities to not only help deprived children access the game but maybe improve their well being and social mobility.

I am so glad we have this sponsor now compared with taking money from a gambling firm based in Kenya that didn't pay any taxes.

John Keating
89 Posted 13/06/2020 at 08:12:46
Everton should do what Hibernian have done and put NHS on their shirts.

Most of our squad are presently using it!

Justin Doone
90 Posted 14/06/2020 at 00:13:31
We have doubled our current sponsorship which is a positive sign before we think about "moving home".

Let's Cazoom up the table starting next week!

Geoff Lambert
91 Posted 16/06/2020 at 09:15:17
Without looking them up how many sponsors can you name on Premier League shirts?

Just asking like?

Eric Paul
92 Posted 16/06/2020 at 09:38:09
Unless it's a unique shirt, I think we identify the club by the sponsor on the shirt, Geoff.
Geoff Lambert
93 Posted 17/06/2020 at 00:12:05
Sorry, Eric, I am not interested who the sponsors are and never take any notice. Most supporters can name some of the ones that are high profile and not many more.

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