Everton announce Cazoo as new sponsor

Another wasted opportunity.

Was behind Zoopla!

Just a small thing, but at least kids can have a sponsor on the jersey, my boy will be pleased!

British to the core! Boris will be proud of us!!! The only British-owned brand on the front of a Premier League shirt.

Make Britain Great Again!

Man Utd £64 million
Man City £45 million
Liverpool £45 million
Arsenal £40 million
Chelsea £40 million
Spurs £40 million

We are still the best of the rest. It does show you what difference a top 6 rating makes though.

Not fair to criticise the club for having a sponsor we haven't heard of – that's the whole point of Cazoo doing the deal.

Maybe the owner can put together on online program where Everton can sell or dispense with unwanted players and have them delivered to the buying club.

But Z-Cars is gonna sound a little funny played on one of those things...

Come to think of it Welcome to Everton, Cazoo!

On shirt matters, I would like to see a shirt in memory of Madeleine McCann with the proceeds going to appropriate children's charities.

On a side note - do people really buy cars online? I mean, I know no one wants to deal with pushy car salesmen, but still... you don't want to test drive it first or anything?

It would be interesting to understand if both are comparable - ie, fixed amount or if it includes bonuses. Not in line with the big 6, but perhaps those sums will be harder to find after Covid-19.

The positives are it's a UK company, not drink or gambling, and not connected to USM (avoiding challenge on FFP).

As others have said, brilliant to get a betting firm off our shirts, as well as some unknown Chinese or Thai beer.

FWIW, though I think it's a good brand to be associated with, very good founder.

I'm only 9.8% British (if Irish, Scottish and Welsh are considered Britons) but I like the idea of a British sponsor.

Run it up yer ol' wazoo!

Everton's last foray into Europe is a Nightmare that I'm still trying to eradicate from my mind.

These deals are never straight forwards and would no doubt insist on Everton remaining in the Premier League; so would likely command an increased fee if Everton were to qualify for Europe or the Champions League.

Sadly, I will hate to see what the press will come up with should we lose a fixture 5-0.

OMG! 🙀😳🙄

Maybe this was the only show in town?

Take a look at the numbers Brian (13) posted, is he wrong? Are we that much worse than the top 5?

I'm not saying there was a backroom deal but one has to wonder the differences are remarkable.

Will be interesting to get to know more about financial aspects of the contract.

Imagine... the Royal Blue jersey unsullied. Not even a badge. Remember the 60s? Everyone knew who we were. Didn't need a logo.

Or we could tap into the zeitgeist. Barca had UNICEF, no? Maybe we could have BLM?

But we'd lose £10 million, you say. How would we make up the shortfall? Well, to start with, we could stop paying over the odds for useless footballers and rewarding them with ludicrous contracts. Or we could close down the Academy. There's a thought!

That was the second first-team top I got!!!

Didn't do them much good re UK profile unless you import pork.

The logo will look alright on the shirt.

So it's fine with me.

Expect other deals to be renegotiated this year.

- The deal is worth about £8.5m per season and covers first team and U-23 plus usual stadium, merchandise, and digital asset prescence.

- SportPesa was worth £9.6m per season and was cut short by the club. (I don't know if there was any penalty on this – I understand SportPesa lost their home market, so maybe it was a no-fault mutual termination.)

- Deal has been agreed for some time and was almost ready pre-pandemic, which delayed announcement due to logistical issues.

- The reduced value of the new deal is explained by its reduced inventory: unlike SportPesa, Cazoo will not have rights to the shirt front of the women's or youth teams. The club expects the overall value of its portfolio will have increased significantly when these assets are also sold.

For those who haven't seen it, Paul the Esk's latest Football Shorts article includes a chart that sets this in context with what the other Premier League clubs are getting for shirt sponsorship. To have negotiated a new deal at this time and not have the plug pulled on it is remarkable considering the economic uncertainty that we appear to be descending into...

I don’t know what’s worse though, fear-mongering, or doom-mongering, because life must go on!

The commercial side of the modern game is repulsive, and clearly unsustainable. Hopefully post-Covid-19 much of this will collapse. We all chase the mythical Top 6 thing when the construction of a good team, a strong unit who play good football can still be achieved without doing all these vile deals.

It's amazing how so many fans now engage with the whole commercial thing – talk about it with the same energy as they would talk about the actual game of football itself. Truly, from Thatcher in '79 onwards, the character and priorities of the British people have been, effectively, privatised.

Cazoo: £9M pa
SportPesa: £7M pa

That's a very substantial increase (nearly 30%) if true.

Advertising and sponsorship are mysterious beasts to me personally. I know they are huge business but, at a personal level, I'm just not interested. I record most commercial TV so I can skip the adverts. Must be why I'm one of the few left who still likes the BBC!

In fact, I'm now increasingly annoyed by the insidious adverts on YouTube and podcasts. But I'm too stingy to fork out for ad-free subscriptions. I wonder if it's an age thing or if the youngsters amongst us have grown up with the stuff and block it out, or enjoy it as a contemporary on-point diversion, without actually succumbing its seductive lure?

I've never placed a bet in my life but I very much enjoy a pint. Home of the Grand National and the bars inside Goodison and surrounding pubs thronged every match I've been to? It's not the Prohibition Era. Plus cars pollute the environment too. It's all a bit bemusing!

I'd researched the agent and everything appeared to be okay but to be on the safe side I paid £100 by credit card just in case it went tits up. It was about £4,000 cheaper than going to a dealer.

As for Angry Birds, you have a point but it's just a silly name to me and it looks as if we're getting rid.

Barcelona are a team I follow, together with some other teams that fit with my socio-political beliefs. Catalans regard the Barca shirt as their national flag – given that, for many years, the Catalan flag during Franco's time was not permitted in public. Hence the national shirt became the emblem for Catalan hope, independence and pride.

The fans never wanted the shirt – their identity – sullied by Corporate sponsorship. I remember at the time that some Barca fans predicted that the UNICEF sponsorship was not totally sincere and would be followed by corporate sponsorship. At the time, some voiced this opinion and requested a public assurance that there should only be non-profit-based suitable charities on the shirt.

I suppose History will be the true arbiter of the real intention but I believe maybe Everton could reverse this process by having a charity as our next name on the shirt. Given the recent "sleep-ins" we have at Goodison and the community work we've done, then that would be a suitable change of direction.

Other sports clubs, St Pauli and Green Bay Packers, are very community-based and, due to this, have a good ethical worldwide fanbase. The Green Bay Packers have been recent Super Bowl winners and in the history of the game successful. Given recent events and the slave industry history of Liverpool, then maybe a good direction would be to visibly support those charities who deal with "modern slavery" in the most obvious way possible.

The time of the back-lot dealer is long gone, and the same as other industries that have realized that they have had to upgrade their practices to remain competitive. This looks like the future of car buying, It appears legitimate and hopefully the revenue can increase if their profits increase.

The major problem with shirt deals is, to become competitive the club has to become more successful, and it appears the club is moving in the right direction by trying to rebuild with a solid foundation to be able to move up to higher standards.

I simply don't get it though. I didn't bet online with SportPesa. I don't drink Chang lager and come to think of it I'd never heard of Hafnia till I saw the name on the shirts back in the '80s. But I never bought the bacon. Danka? NEC? One to One? I've still got shirts with the name on, but never spent a penny with any of them.

So when I but a car next I'll use Auto Trader as I usually do, but I'll enjoy the silly online car ads and hope we spend their money well.

Like you, I bought a car online – that was about 20 years ago when everyone was telling me that the internet was dodgy and that I would lose money.

The deal was with a garage in Brugge. The car was shipped to Southend where I picked it up with a saving of over £5,000 in those days.

There were no problems with the deal or the car, there had been talk that UK main agents would not touch the car but again there were no problems.

Would I deal online again? You bet!

I spend a lot of time in the Philippines – had been looking at working over there until I realised that the remote islands are far better exploring than the smog and congestion in Manila. But the place is full of "POGOs" – Philippines Offshore Gaming Operators.

These entities were allowed in on the promise of huge job creation, and huge tax remittances. Ostensibly, they are processing operations for mainly Chinese firms who advertise extensively within Western sports. The sad but predictable reality is these firms haven't delivered – they employ mainly their own nationals, working illegally on tourism visas, and are constantly being chased for outstanding tax (and rent) liabilities.

It's one sector where there seems no or few good or mitigating outcomes across the board, save for the few ultimate owners.

I have cancelled my Sky subscription and don't watch internationals on ITV anymore because of all the gambling adverts. It is a cancer. The only people getting rich from gambling are the owners of the firms. If you want conformation it is a mug's game, just read how much income tax the Coates family paid as owners of Bet365. Something like £275M. 275 million pounds... In tax... All on the back of some people's misery. I wonder how many benefit payments from addicted gamblers feed that income tax payment?

Football has to decide its relationship with gambling and quickly. I hope this will be a wake-up call to the finances of the Premier League, players wages and the cancer of football that are the agents. Agents take millions and millions out of the game that could be spent on youth projects and communities to not only help deprived children access the game but maybe improve their well being and social mobility.

I am so glad we have this sponsor now compared with taking money from a gambling firm based in Kenya that didn't pay any taxes.

Most of our squad are presently using it!

Let's Cazoom up the table starting next week!

Just asking like?