Seasons2019-20Everton News
Everton plot international growth through new affiliate scheme
Everton have launched an international coaching Affiliate Programme, with two clubs in the United States and one in Australia already on board.
The Athletic report that Schluz Academy in Boca Raton, Florida, and Columbus United in Ohio have signed up to the fledgeling programme as well as Joondalup City FC in Perth, Western Australia.
According to Patrick Boyland, affiliate clubs “will benefit from the guidance of Everton coaches — many of whom have experience working in the US and beyond — recruitment support and the opportunity for training trips to the club's Finch Farm complex. It is available to grassroots teams, professional sides, youth academies, girls' and women's teams, as well as colleges and universities.”
Everton are hoping to leverage the club's ties in both countries that were formed with the likes of Tim Howard, Brian McBride, Landon Donovan and Tim Cahill and use this new initiative to expand their footprint, particularly in America.
The aim, however, is to grow the programme into other countries should this prove to be successful with these early affiliates.
“Focusing on the US was natural for us,” Director of Communications, Richard Kenyon told The Athletic. “The Premier League is growing significantly there, we have a growing network of passionate supporters' clubs and also have many former players from the US.
“We have started investing in building greater engagement with US audiences over the last few years and have seen a strong level of affinity already there — we now want to build on this and ultimately make Everton the first choice for Americans with an interest in the Premier League. That's the long game — and there are many elements to that plan.”
Reader Comments (11)
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2 Posted 15/06/2020 at 22:30:09
Remember 10 years ago we had Pienaar, captain of South Africa in World Cup year, Tim Howard and Landon Donovan, the two biggest names in the US team, plus Australia’s best player in Tim Cahill.
All that exposure to the English speaking world and we just failed to capitalise on it.
3 Posted 16/06/2020 at 01:39:38
The first milestone of success will be when I can walk into a store here in the US and buy an Everton shirt.
I've only been waiting 35 years.
4 Posted 16/06/2020 at 03:35:38
5 Posted 16/06/2020 at 06:13:14
6 Posted 16/06/2020 at 06:55:04
7 Posted 16/06/2020 at 09:59:57
8 Posted 17/06/2020 at 01:12:10
The brains, on a coaching level, behind this was Terry “Tosh” Farrell. He was credited as being the best coach of young kids in England and was credited with developing young Rooney to Barkley and everyone in between. I heard that our kids were very technically proficient as a result of his methods.
Anyways, the coaching scheme lost its “Everton Way” title and became the Tosh Farrell Soccer School or similar. It seemed like there was a parting of the ways and we lost a vital young gifted coach.
I hope it works better this time.
9 Posted 17/06/2020 at 01:19:23
10 Posted 17/06/2020 at 04:34:10
Denise will get a few freebies and give talks on Everton in the Community this time, which will help.
11 Posted 17/06/2020 at 04:48:07
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1 Posted 15/06/2020 at 22:25:44
Some might say "too little, too late" and yes, we should have been taking full advantage of Tim Howard's and Tim Cahill's time at Everton along with many more... which I find rather bemusing as our fat controller at the time knows how to market his Westend productions.
Anyway, good luck with anything positive to help bring our unique club to many more future blues...