The Mail on Sunday claim that the Blues' new stadium will bear the name of Alisher Usmanov's company in a 10-year, £200m sponsorship agreement based on information provided to them by a club source.
USM paid £30m earlier this year for first option on naming rights to the new ground and will follow that up with a concrete agreement if this report is true.
The company already sponsors Everton's Finch Farm training complex in a deal that runs to 2022 and Megafon, one of its subsidiaries, provides sponsorship inside and on the exterior of Goodison Park.
Original Source: Mail on Sunday
Reader Comments (33)
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1 Posted 15/03/2020 at 06:21:16
2 Posted 15/03/2020 at 06:28:15
3 Posted 15/03/2020 at 07:04:18
When will the big man just come and join us? My sense is the long term plan has always been "Get the stadium built or nearly built and into the Champions League, then I'll come aboard and pump the wonga in to make Everton the best around". I like that plan.
4 Posted 15/03/2020 at 08:53:55
5 Posted 15/03/2020 at 09:08:10
6 Posted 15/03/2020 at 09:23:28
If we achieved something significantly better than them then we could be in trouble. This sounds a sensible figure and period to me.
7 Posted 15/03/2020 at 09:34:01
Why dont USM, sponsor another club in the league for less money? Because they dont want to, is the obvious answer, just like certain players would never play for certain clubs?
Just when things start looking up for Everton, something bad usually happens, so stay safe “blue brothers & sisters” because once weve got through these very worrying times, it looks like our club, is going to rise through the ashes once again!
8 Posted 15/03/2020 at 09:49:04
9 Posted 15/03/2020 at 14:21:01
That maybe the intention but god only knows how lenders will react after this virus pandemic.
10 Posted 15/03/2020 at 14:25:14
Were't Arsenal regretting their long term deal after only a couple of years when they realised deal values keep increasing?
Let's hope any deal has built in uplifts to take account of inflation and success.
11 Posted 15/03/2020 at 14:40:55
It ward be hard for Everton to justify with FFP a larger amount at this time.
12 Posted 15/03/2020 at 17:22:35
Is this a leak, that could attract heat?
Im not convinced that the club would announce such a deal at this precarious time for the World, and would surely wait for until the full due diligence and commercial and finances deals are legitimate, but thats just my hunch.
Chicken and egg, egg and chicken?
13 Posted 15/03/2020 at 19:55:36
Everton are going about it the right way, as long as he is outside investment, he can keep ploughing money into the club.
In regards to the £200 Million over ten years, again it stops alarm bells ringing within the fa and gives Everton an instant cash injection.
Who knows in a few years time ffp might get scrapped, then you would see a Usmanov come onboard.
If Usmanov had said £200 Millions over 5 years, the fa would have been all over it, this way we get a war chest for a Carlo to invest.
14 Posted 15/03/2020 at 21:36:10
15 Posted 15/03/2020 at 23:52:28
Here in Toronto, the Scotiabank Arena (similar to the MEN - or whatever it is called now in Manchester), has naming rights worth $800 million Canadian dollars (around 466 million pounds at the present rate) paid over 10 years.
There are obviously many, many more televised events (and concerts) per annum, but the exposure to the sponsor name (isn't that what they are supposed to be in the business of sponsorship for?) though stadium naming rights (to both population and TV audience), is nowhere near what would be available in the UK and beyond through our new home.
Yes, I suppose that the Sky six will (for now) be able to achieve bigger sums for naming rights, but I do believe that we can and will be able to achieve more than the figures stated so far. COYB.
16 Posted 16/03/2020 at 09:34:24
That alone tells me that this is going to be good for Everton.
17 Posted 16/03/2020 at 09:36:54
18 Posted 16/03/2020 at 10:46:00
Wish we could get a new sponsorship announcement from Andrex. They must be the only company who will do well out of this.
19 Posted 16/03/2020 at 13:23:40
The Ultimate Stadium of Merseyside
The Up-yours Shithouses we have a Mega-stadium (incorporates part of Megafon).
The possibilities are endless
20 Posted 16/03/2020 at 14:12:49
I'd rather see Usmanov using his money to save Merseyside jobs than frittering it away on this nonsense. Football ain't that important in the present climate.
21 Posted 16/03/2020 at 14:17:52
22 Posted 16/03/2020 at 14:31:57
23 Posted 16/03/2020 at 14:39:01
We have far more chance of progressing as a club without one of them nasty billionaires giving us untold amounts.
24 Posted 16/03/2020 at 15:08:12
25 Posted 16/03/2020 at 15:19:05
26 Posted 16/03/2020 at 17:20:18
If sea levels rise more than forecast ;
Usmanovs Submerged Megastructure
27 Posted 16/03/2020 at 23:10:08
28 Posted 17/03/2020 at 13:58:33
Under FFP, if you're an 'associated person' or 'associated company' which Usmanov almost certainly is - you can only sponsor at the 'market rate' £20m per year, is below Spurs, but above West Ham, and therefore would stand up to scrutiny from the bean counters!
29 Posted 17/03/2020 at 14:22:16
30 Posted 18/03/2020 at 21:57:42
31 Posted 19/03/2020 at 09:14:40
32 Posted 19/03/2020 at 09:24:57
Signing a 10 year deal now, for a stadium 3 year down the road would be finanicial suicide.
Now I expect that USM is the best deal that we can get, but I expect it can be better in 3 years than now and hope that the negotiating team is not the same as opted for the comfort of the Chang renewals. (Said as I sip on a pint of said beer!)
33 Posted 22/03/2020 at 11:17:37
So from the gossip columns:
3. Orkan Kokcu (wondering how you pronounce that surname)
4. Ciro Immobile
There are only a few keepers out there who represent a material improvement on Pickford. Donnarumma is one of them. Add Berardi and Tonali and we'd have a stylish team indeed. But no to Immobile - too static.
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