In The Telegraph, James Ducker writes that the former Man United and Chelsea CEO's contacts and experience offer hope of a brighter future for a stricken club who have lost their way.
In an interview with Telegraph Sport just under two years ago, Kenyon explained how he told all prospective owners of clubs that, while it undoubtedly costs money to create good sides, that alone is no guarantee of success.
“It goes way beyond a coach or a footballer,” he said. “It's about a culture that is created.”
Reader Comments (47)
Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer
2 Posted 15/06/2022 at 11:06:46
The "obviously better" Sky/BBC choice, Ramsdale, let in 4 in his second game against a team where Pickford let in, er... none.
3 Posted 19/06/2022 at 14:22:18
4 Posted 19/06/2022 at 15:57:53
I believe Moshiri made a mistake and he will not want to make another one in getting his investments back.
5 Posted 19/06/2022 at 00:02:38
Although Jerome's "Game of Thrones " version is more fun...
6 Posted 20/06/2022 at 07:29:45
If Kenyon is Bill's prefered suitor, would it be beneficial for him to know Bill's thoughts on the situation?
I think it is naive to think that Bill will not try to influence who the purchaser of Moshiri's shares is, given that he is a substantial shareholder, the current and long-standing Chairman, the fact that he controls the running of the club and has loyalists in place at all levels within the club.
Anyone looking at buying Moshiri's shares would also be foolish to ignore that, if they want to be serious contenders to purchase the shares that Moshiri puts up for sale. Another issue is what share agreements exist between Kenwright and Moshiri, unknown up till now?
On top of that is Bill's influence in the Premier League – who would have some say in approving such a takeover and have a further influence via agreements regarding compliance with FFP rules. It has been mentioned that their assurances on FFP would be a requirement by parties seeking to buy Moshiri's shares that are for sale.
Definitely not a straight-forward sale of shares as many are taking just on face value. A situation that Bill thrives in. I do wish it was different but BIll Kenwright will be a player in Everton's future as long as he does not sell his shares.
7 Posted 20/06/2022 at 08:15:11
I don't think anyone would be foolish enough to buy Everton without wanting to change the structure and personnel at the top of the club, whilst also getting into the new stadium at Bramley-Moore Dock.
So hopefully this is what happens in the coming months, although nothing much surprises me with regards to Everton.
8 Posted 20/06/2022 at 08:36:14
If I was fortunate and privileged enough to be in a position to buy Everton, I'd want assurances that I can bring my own people in. Not be saddled with those imposed upon me and those who have been riding the good ship Everton for decades.
But reading Jerome's point, it is like politics. There is an institution in the club that seems to have surrounded itself with allies to almost make it impossible to remove. And Moshiri unfortunately bought it.
Our Chairman is almost like Putin. Just change the constitution and switch between being President and Prime Minister to stay in power.
Apologies if that is a controversial rant. I digress. I'm not a raving revolutionary. I'm actually quite moderate. But if this takeover (if it happens) ends up being another preserving of the old guard, we need to take to the streets as we did to get that team of ours over the line. We've shown the power of what we can do.
We have a fantastic opportunity in the new stadium We are taking this city back and putting Everton on the global football map. Forget the People's Club. We are the Real Club. Not a tourist attraction.
But we need change. What's happened to the 27 campaign?
It's only Monday morning. Sorry. I'll go and take my pills.
9 Posted 20/06/2022 at 08:45:15
Oh, we know the next response by a happy clapper.... Okay, I'll take your ticket. The club adores that divisive stance with the fans. Let's them have yet another stay of execution.
10 Posted 20/06/2022 at 09:09:42
Leave those pills alone – you make perfect sense, to me, without them.
11 Posted 20/06/2022 at 09:21:03
12 Posted 20/06/2022 at 10:59:32
This is looking very concerning territory if we are not careful – the old adage of "the more things change, the more they stay the same" rings true with Everton of the Kenwright era.
13 Posted 20/06/2022 at 12:01:11
I thought the Stadium contract completion in place would be part of the deal. It's the only way Moshiri can realise the best value of his shares. I agree totally that a controlling interest should enable a change in the whole organisation to achieve goals an objectives. But that has to be negotiated and there lies the long grass.
At Everton there is already two factors in the equation Kenwright &Co and Moshiri &Co, Moshiri is to retain 20% of his shares and Kenwright is not selling any shares, so they are both likely to be continuing factors even after a takeover of 80% of Moshiris shares. It could be there is agreement between Kenwright and Moshiri over the sale of the 80% of Moshiris total holdings and the terms of agreement for such a sale. Maybe there has been a search on for a suitable suitor for some time.
Of course we all would like to think that Kenwright with his small, but substantial holding, would become a small cheese as a result of a takeover, but that has not been the case in the Moshiri takeover or in any future takeover. So anyone coming in with a agenda for change will find themselves up against it, for sure. Simply they will not be taking over Everton.
14 Posted 20/06/2022 at 12:16:31
15 Posted 20/06/2022 at 12:23:15
The same share he had before a takeover was muted
16 Posted 20/06/2022 at 12:23:58
17 Posted 20/06/2022 at 12:48:29
18 Posted 20/06/2022 at 14:25:54
I also heard this fella, has got no time for Bill Kenwright, and after reading what Jerome has got to say, then maybe Kenwright also knows this, and this is why Kenyon's name has suddenly been brought to everyone's attention?
19 Posted 20/06/2022 at 14:49:12
New "investors" will want control, and that means effectively 75% shareholding which is required should they wish to change the constitution of the club. I doubt Moshiri wants to deal at that level of sale but it comes down to share value, potential value realization, financial structure of any deal, management of debt and possible purchase models.
It's always about the money in the end, as I said before, there is blood in the water and the sharks are circling wanting chunks.
20 Posted 20/06/2022 at 15:11:48
21 Posted 20/06/2022 at 15:23:11
He will have influence as he has had in the past and I don't think there is fall out between him and Moshiri.
Christine #19,
That's how I see it as well, Moshiri wants to maximise his share value and reduce the risk, which he has been taking on himself up to now. New investors will have access to finance. It's not just their purchase of shares, but what they bring to the table with them. Maybe Moshiri has learnt from Kenwright. My main concern is how this will all play out for Everton on the pitch.
I always felt there were long-term investment objectives in Moshiri's interest in Everton, more a dockland development than a football development. I think this is a continuation of that objective. Sharks in the water is an accurate analogy.
22 Posted 20/06/2022 at 16:09:45
Question for you: If you had the finances to buy Everton, who would you talk to – the owner or an employee?
The reason Bill Kenwright stayed as Chairman when Moshiri took over was not because it was part of a deal; it was because when he first became owner, he only had 50% of the shares and to have control, as Christine points out, you need 75% of shares to have complete control of the club.
Kenwright only has 1.26% of the shares today. Before the takeover, Kenwright had 26% of shares, Earl had 24% and Woods had 19%.
Kenwright only has power at Everton – not because of any deals made with Moshiri; I think we just have a weak owner that just tries to please everyone.
One thing you may be happy about is, with this takeover, we should not get another weak owner. This is not a dig at Moshiri as I think he has done a lot of good things for the club and should be thanked for it.
23 Posted 20/06/2022 at 16:21:11
I would argue that Moshiri has been too assertive, rather than too weak -- making decisions about manager hirings and player transfers that would have been better left to football people.
24 Posted 20/06/2022 at 16:37:44
They haven't done much right since they purchased Everton, and if it wasn't for this new ground, then I'm certain they would have taken a lot more stick from the fans, so it will be interesting to see how any sale pans out, if we are to be sold, because I also thought it was as much about being part of the regeneration, as it was about owning Everton, something that I think Moshiri, has already confirmed, when he said he didn't want Everton, to take up to much of his time.
25 Posted 20/06/2022 at 17:01:00
1. Television will damage the game irretrievably; and
2. Why do successful businessmen take over football clubs and forget all the principles that made their main businesses so successful? It seems that a management amnesia takes place in owners' minds!
26 Posted 20/06/2022 at 19:01:06
As the majority of fans on here, when asked about the problems with the decline of Everton since Moshiri took over, the majority said the problem was with the Board.
As Bill Kenwright is Chairman of the Board, it was his responsibility to see it was run correctly. And as quoted most supporters rightly feel the problem is at board level. As you have said, "Moshiri has spoken about his affection for Kenwright" – he is putting friendship before the club, and that as the owner, in my opinion, makes him weak.
27 Posted 20/06/2022 at 21:50:40
First this 75% threshold for "control of the company" that Christine raised. I'm not sure this is true. The devil is in the detail.
Shareholders holding more than 75% of shares have the right to pass a special resolution. Examples of which relate to significant changes in the company that don't appear relevant to Everton at the time that Moshiri bought in.
You then say Moshiri bought in at only 50% and did not have "control of the company". In fact, he bought in at 49.9%, yet in reality he did have effective control of the company because he immediately became the majority shareholder, with more shares than anyone else. So if anything had come down to a vote based on shares, his will would have prevailed.
Yet I doubt if any of this really mattered because all the appearances are that it was a fully amicable progressive takeover of shares and ownership by Moshiri, while he was never even on the Board of Directors himself!
And I think that's where this idea of an agreement with Kenwright comes in. We know for a fact that Moshiri did not really want to run the club; there are also strong indications that Kenwright wanted to preserve his position in control of the club as Chairman. Again, this appears to have been a fully amicable agreement reached by both parties, with Kenwright's hugely lucrative staged payouts for his shares being an essential part of this.
I think Kenwright still has power at the club because he is the Chairman of the Board and because he is there by agreement with Moshiri, irrespective of Kenwright's 'paltry' 1.26% shareholding. Yes, Moshiri (and perhaps another party that Tony knows about) have interfered along the way. But Kenwright is still the defacto Chairman and it seems he is there with the full agreement of Moshiri.
28 Posted 20/06/2022 at 21:53:06
It is not sentiment that alters that, but maybe clauses in shareholder agreements, that we are not privy to, that could give such a tiny minority shareholding, disproportionate influence. Or you know where skeletons are buried- I'm thinking here of FFP and what BK might know or be seen to know about that. That might alter the power balance.
Otherwise BK has as much influence as Moshiri allows him. That might be more than some, me included, would like. But in the end, Moshiri's exit, which I personally believe he is planning now that Usmanov cannot operate behind the scenes, will probably be predicated on retaining a sub 25% shareholding and a side agreement giving an upside for excess asset realisation. I wonder if that might mean a split of entities- club and stadium.
I just hope Frank is given some operational leeway during these machinations, otherwise we risk a scenario of bald men arguing over a comb...
29 Posted 20/06/2022 at 22:13:19
I disagree... not many on here will have owned a business... perhaps slightly more will have run one.
I suspect you've done one or other, if not both, so it's refreshing to have some realism injected into the debate.
30 Posted 20/06/2022 at 23:14:48
I've definitely done one – owned a business – and maybe done the other but it's moot who truly runs a business if you don't also own it. For sure, I've had first-hand exposure to ownership issues including shareholder agreements, both as a minority Kenwright-style 'owner', and as a majority shareholder like Moshiri.
I'm not sure if it's realism this injects but thanks for the compliment!
32 Posted 20/06/2022 at 23:35:19
This is from an article written by David Conn, for The Guardian, 11 September 2018:
Everton's major shareholder Farhad Moshiri increases stake in club to 68.6%
"Everton's major shareholder and investor, Monaco-based Farhad Moshiri, has taken his ownership of the club above 50% with the purchase of a further 18.7% of the shares..."
"[He] agreed to extend his shareholding, which is held via his... registered company Blue Heaven Holdings, when he first bought 49.9% of the club in March 2016."
"At that time, documents... showed that Everton's three remaining substantial shareholders, the chairman Bill Kenwright, director Jon Woods and long-term shareholder Arthur Abercromby, had agreed to sell further shares to Moshiri."
"The club said Moshiri expected to purchase further shares and take his ownership above 75%, effectively the threshold for decision-making control, by July next year."
33 Posted 20/06/2022 at 23:57:59
34 Posted 20/06/2022 at 00:26:22
'It goes way beyond a coach or a footballer,' he said. 'It's about a culture that is created.'"
Is that so? How "innovative". Just what we're missing. Who knew?
Sorry, but my "Danger Will Robinson, danger!" bullshit meter starts heading towards the red when I read stuff like this.
It's not Roberto Martinez-level, swing for the fences bullshitting, but Mr Kenyon is in the ballpark with this "culture" business.
My experience over a long time as a ToffeeWebber, is that the culture of Everton is us — Evertonians.
Not a single event over that time has swayed me from that feeling. Not a one. Even Kenwright getting a round of applause when his face comes on the screen.
The last few weeks of the season highlighted the culture of Everton. "We're going down?", we're going down together! That's my Everton.
The culture is locked, loaded, and ready to engage. We just need better players.
A guy repeating corporate-speak heard at some management-training seminar, makes him suspect to me.
35 Posted 21/06/2022 at 09:15:20
Thanks for posting your source material: much appreciated.
Regarding the significance of the 75% threshold – "for decision-making control" – I disagree with the way Conn has phrased this. I think I understand what he means, but that relates to a more absolute degree of control over the company which I don't believe was relevant.
I maintain that Moshiri had effective decision-making control from the day he bought in at 49.9%. Not that it matters a jot as it was all done amicably (as far as we know) and he went on to pass the 75% threshold anyway 2½ years later.
I was more interested in your claim "Kenwright only has power at Everton – not because of any deals made with Moshiri..."
I was curious why you think that is the case when most observers maintain that there is an agreement of some form which has enabled Kenwright to extend his tenure and control as Chairman – despite his dwindling shareholding?
36 Posted 21/06/2022 at 15:25:01
Thank you for your reply. In answer to your question...
It is my opinion that, when the negotiations to sell the club, that Kenwright as majority owner, with at that time 26% of shares, represented and negotiated for the other 74% of shareholders with Moshiri and his representatives, through the club's brokers, Blankstone Sington.
I don't believe that Kenwright had enough influence "unlike some other supporters" that he had to be kept on as Chairman to allow the sale of his shares or other shareholders' shares for Moshiri to become the majority owner.
As you say, it was all done amicably, and as Moshiri had no knowledge of running a football club, in my opinion, he agreed to allow Kenwright to remain as Chairman.
There had to be a contract signed so there may have been a timeframe involved in that, and that may be the document people say was signed, but not being privy to seeing this, no-one knows what it said. But I am sure Moshiri's lawyers would not have him sign anything that gave someone else more control than him.
In 2019, Moshiri bought the bulk of Lord Granchester's shares. As I said at the start, this is just my opinion, with some facts that are available to find.
38 Posted 21/06/2022 at 15:49:19
39 Posted 22/06/2022 at 18:12:35
Utd invented the blueprint of success during the Fergie reign buying every Prem star from other teams. Chelsea and City followed all buying duds along the way but it mattered not a jot because they simply went out and bought again.
Our problem going back decades is EVERY incoming has to be a hit and contribute to raising the level of the team an impossible task. Mucho concerning that Kenyon and co are more relative paupers delusional in the belief that others of the same ilk just haven't got the "culture" right.
Give me a nation buyer or give me a Clough/Shankly anything less is wash, rinse, repeat
44 Posted 25/06/2022 at 18:00:31
45 Posted 25/06/2022 at 18:05:09
I am concerned that the control Kenwright has been allowed may also play a part in this mooted takeover.
46 Posted 25/06/2022 at 18:16:47
72 Posted 10/07/2022 at 01:26:56
Kenwright owns 1.72% of the club shares, hardly substantial... paltry maybe?
73 Posted 10/07/2022 at 01:36:06
74 Posted 10/07/2022 at 02:08:08
Will we never learn, and act, all together?!!!
75 Posted 10/07/2022 at 02:27:41
And likely will forever.
76 Posted 10/07/2022 at 06:17:23
We stood still. There was a period of mediocre stability but we lived on a shoestring and were akin to the UK being the poor / sick man of Europe in the 1970s.
We won the lottery and, in typical fashion with someone suddenly coming into money but not having the right controls in place, went out spending irresponsibly, buying all the rounds, throwing money in the Mersey and setting fire to pound notes.
Whatever we've done in 35 years (forget 27), it hasn't worked.
So, although I appreciate that some might be nervous, we need change and I'm willing the be careful what I wish for and give something else a go.
77 Posted 10/07/2022 at 09:53:22
135,000 shares since January 2022, when Moshiri took up the final tranche of the new issue.
This reduced Kenwright's stake to just 1.3% (but still worth a cool £7M by my estimation)... Go Bill!
Don @74, the continued dialogue here seems to be my fault for not updating information elsewhere on ToffeeWeb.
I know you find it irksome, and I could say I was distracted from my main tasks in trying to manage and, if possible, redirect the energies of certain posters to a more productive result in their campaign against our esteemed Chairman. Just wish you would work up a plan to get rid.
78 Posted 11/07/2022 at 03:31:17
So that means if Moshiri is selling 80% of his shares the new owner will hold 75% of the Club, giving them near total control.
Add Your Comments
In order to post a comment, you need to be logged in as a registered user of the site.
Or Sign up as a ToffeeWeb Member — it's free, takes just a few minutes and will allow you to post your comments on articles and Talking Points submissions across the site.


1 Posted 15/06/2022 at 01:56:24
Either way, I don't envy Lampard's position in all this. As if he doesn't have enough plates to juggle at the moment. So many ifs, buts and maybes to consider.
Sell Richarlison… don't sell… Who can I buy, and when? On and on.