Everton’s valuation drops by 21%
It’s no surprise that the continual slide of Everton’s place in the realm of world football should see a substantial decline in valuation, as estimated by Forbes magazine.
Last year, Forbes valued Everton at $940m (~£820m) in their comparable assessment, with Everton 16th, and the 7th most valuable Premier League club.
This year, that valuation has dropped by 21% and they have slid to 25th place out of the Top 30 clubs, based on revenue, with a current value of US$744m (£597m).
As such, they are now valued below the other 12 English clubs listed – including Leicester City, who have suffered relegation to the Championship.
The Blues are the target of New York-based investment firm MSP Capital who are reportedly looking to pump £105m into the club in exchange for an option to convert that investment into a 25% stake in the club.
Reader Comments (32)
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2 Posted 09/06/2023 at 10:25:35
Shove over Michael, I might join you!
3 Posted 09/06/2023 at 10:35:28
4 Posted 09/06/2023 at 13:21:45
If there was that much value in us despite all we have been through, you'd think there'd be more potential investors out there looking to cash in at a price that undervalues us, perhaps by a significant margin.
Maybe this is what has already happened with rumours of there being as many as four entities interested in investing at some stage, now narrowed down to just the one.
5 Posted 09/06/2023 at 14:16:49
No potential investor is going to ignore that, and Moshiri's need for funds to complete the stadium might be a factor too.
These are bound to be a factor in the valuation that is part of the exclusive discussions currently taking place, although much of what we believe those details to be, are really so much speculation.
6 Posted 09/06/2023 at 14:41:54
7 Posted 09/06/2023 at 15:11:58
Townsend has gone with his seventy grand a week for the last year safely in his bank. Now we only have to wait for our new backup striker to come in in case Calvert-Lewin gets injured. Good times ahead.
9 Posted 09/06/2023 at 15:48:48
10 Posted 09/06/2023 at 15:51:10
Probably USM paying over the odds to sponsor Finch Farm, the team showers, the club letter box and garden gnomes.
11 Posted 09/06/2023 at 15:56:11
I kind of lazily asked that without reference to information, but I wonder how we can now be listed below Leicester, based purely on a measure of revenue, ie, income to the club?
12 Posted 09/06/2023 at 16:10:16
West Ham averaged 62k! – that's a lot of extra cash coming in compared to us. I don't suppose our squad has gone up in value either after our last season.
Whatever, it's only their opinion in any case.
13 Posted 09/06/2023 at 16:21:27
It still pales in comparison to Man Utd with the Glazers said to be demanding close to ٤ billion. In that sense, Doucouré's goal 2 weeks ago is literally invaluable.
14 Posted 09/06/2023 at 16:21:35
15 Posted 09/06/2023 at 17:21:24
Considering season tickets and the range of single ticket prices, and assuming capacity crowd for the 19 league games only, it's probably around 㿊 million for the season. Tickets only.
Not the biggest revenue element nowadays and costs have to come off, but it's definitely cash we can use. Particularly now.
16 Posted 09/06/2023 at 18:10:15
The club's expectations will be to significantly improve our current levels when we move to the new Everton Stadium at Bramley-Moore Dock through increased ticket prices (at the moment, I think our most expensive “regular†season ticket is cheaper than Liverpool's cheapest), increased capacity by 30%, and a massively increased corporate capacity (albeit that will be massively influenced by our ability to stay in the Premier League).
17 Posted 09/06/2023 at 18:23:41
Our version "Give me a sheikh or give me snookers"
Boardroom and new ground changes don't seem capable of touching the sides.
18 Posted 09/06/2023 at 19:23:06
I found a more detailed valuation breakdown at the Forbes website (with my Sterling estimates calculated at $1.25 = ٟ.00):
Broadcasting: $428M (𧸎M)
Commercial: $155M (𧴴M)
Brand: $104M (㿿M)
Matchday: $57M (㿚M)
The comparable numbers for Leicester City are: $494M, $116M, $101M, $70M.
And for Aston Villa: $468M, $126M, $101M, $61M.
Very similar really, kinda hard to make much of any differences. Matchday is the smallest slice of the cake for everyone.
19 Posted 09/06/2023 at 19:47:26
20 Posted 09/06/2023 at 19:53:33
We are midtable, they are just behind Arsenal and Manchester United.
I keep saying it, when I buy a ticket for a match at Goodison, I spend on average around £250 all in (ticket, travel, drinks etc).
The club get £49 of that out me. Maybe an extra £5 if I manage to get served at half time, which isn't often.
Season tickets (they've still got me on the waiting list - I'm a member). Tottenham's most expensive is over £2000. In a 60,000 capacity stadium.
Ours is £625 in a 40,000 capacity stadium. Do the maths.
Its an emotive subject and the club needs to keep connected with it's lifeblood as we remain a predominantly local fan base from a city that has its challenges even though it is has moved on no end. That is not meant to offend, I hope you know what I mean.
But with the move to BMD, the club needs to work out ways of ensuring they generate income in and around Bramley Moore that generates income for the club.
I feel for those pubs and eateries around Goodison that have served me since I can remember going to Goodison Park. But we have to make the most of this opportunity. As does our city.
21 Posted 09/06/2023 at 21:23:45
My mental back-of-a-fag-packet figure emerged by using 㿔 as a ticket price, understanding that this is above what a season ticket (and other concessions) average to, but lower than a standard adult ticket price: a rough guess.
It slips about into the middle between 15.6 and 㿚M. We'd need to eliminate the apples and oranges thing by aligning all match day income, number of games, true crowds, costs, so gross/net etc.
Small as it may be as whatever proportion, it's significant to us where we are.
No-one wants to pay more, and it's rightly sensitive, but we are rather cheap by some measures. I hope a reflective balance is achieved at Bramley-Moore, from realistic standard tickets to modern corporate rates.
22 Posted 09/06/2023 at 00:17:30
A lot of the MLS teams have their stadium counted towards their assets in this Forbes ranking, but unlike your side of the channel, a lot of those billionaire owners managed to handcuff local municipal, city or state (sometimes, a combination of all 3 levels of) governments to chip in public tax money to build the stadium. Those team would subsequently rent their stadium from the governments for the next 30 to 40 years.
So, just another cultural difference between both sides of the channel!
23 Posted 10/06/2023 at 03:06:40
Essentially you're right although the valuation of the completed stadium may not be the cost to build it, it could be less or more. And add onto that valuation the pre-booking of event-generating revenue then, if Moshiri was looking to sell, he should well recoup his outlay.
24 Posted 10/06/2023 at 07:18:38
This was part of the original commercial strategy of King's Waterfront, which colloquially suggested the capacity and capability of "hosting a speedway meet in the morning, a football match in the afternoon, and a Tina Turner concert in the evening". Putting aside the semantics, and sadly at least one of those events won't happen, I believe non-footballing event days remain very much part of the strategy going forward.
As an added bonus, some of that will be directly abstracting from Mordor's secondary revenue.
25 Posted 10/06/2023 at 08:27:50
Concerts and other events. Revenue generation.
Look at Tottenham. Hosting NFL. Apparently building a racing cart track under the stadium.
Manchester United have been doing it for years, hosting Rugby League cup finals.
Some traditionalists may not be comfortable with it, but it is how clubs generate additional income from their stadiums.
For me, I just hope I will be able to get served at half-time.
26 Posted 10/06/2023 at 11:40:24
Necastle won't face scrutiny over new 㿅M Saudi sponsorship deal
So blatant and so confident as they are protected from any sanctions.
27 Posted 10/06/2023 at 12:10:49
Also, there's too much uncertainty around the club at the moment, you would need to buy at a very good price before you would put any money into us now.
Get over this uncertainty and the value will take a leap.
28 Posted 10/06/2023 at 12:32:47
Can anyone tell me where there is more uncertainty attached to a Premier League club at the moment?
Valuation of a football club is much more than totalling up the value of its assets.
Getting Danny served at halftime would probably push up the value by a tenner or so!!
29 Posted 11/06/2023 at 03:38:51
Of course, the pearl-clutching in Golf amused me. DP World? Who are they then?
30 Posted 11/06/2023 at 20:16:05
Yes, the stadium is gorgeous and, though Austin FC sucks this year, the stands are still filled with a festival atmosphere. Thus is the mastery of the lords of MLS. They cater to a fanbase that values perception over substance.
Frankly when I saw the Verde were the 30th most valuable team in football, it scared the shit out of me. MLS has criminally created a professional football monopoly (the elimination of relegation and promotion is just half the story) and these bastards have their eyes on Europe.
31 Posted 12/06/2023 at 02:35:12
Again, taking over with so much going wrong might result in a relatively fast improvement when competency comes into the club.
buy low sell high.
33 Posted 16/06/2023 at 08:16:47
Moshiri, even with the additional monies he has put on top of the original discounted share purchase, will always end up quids in if he sells the club.
He will be staying because there is still a lot of money to be made out of his Everton venture. What is happening currently is in that context. He is quite happy to cut and take risks on the football side. Two seasons with threatened relegation are proof of that.
On the development side, he is more involved because that is were the real money is to be made. I don't think he will be paying much thought to the Forbes valuation.
Barrett-Baxendade, Inglis (probably to appease the independent comission) and Sharpe were always expendable. Kenwright as a substantial shareholder is in a different place but has lost his usefulness dealing with the authorities.
34 Posted 16/06/2023 at 08:54:03
'DP World is an Emirati multinational logistics company based in Dubai, United Arab Emirates. It specialises in cargo logistics, port terminal operations, maritime services and free trade zones.
Formed in 2005 by the merger of Dubai Ports Authority and Dubai Ports International, DP World handles 70 million containers that are brought in by around 70,000 vessels annually.'
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1 Posted 09/06/2023 at 09:40:02
As if this wasn't bad enough, it's even more galling that Everton have now slipped behind not one but three MLS teams! With six making it into the Forbes Top 30!!!
I think I'm going to have to lie down in a dark corner somewhere…