Anjishnu Roy 02/05/2025 7comments  |  Jump to last

The Freidkin Group are said to be in advanced negotiations for the purchase of a data company which specialises in football analysis. It could prove to be a useful technical tool to help with player recruitment.

As Everton approaches a pivotal summer where a massive rebuild is on the cards, data analysis could be valuable in identifying players and profiles that fit the style of play under David Moyes.

However, as per City A.M., the investment is also being made with the purpose of aiding Italian side AS Roma, also owned by the Friedkin Group.

The Texas-based firm, which completed a takeover of the Blues last December, has already made a series of internal changes. Director of Football Kevin Thelwell and Head of Recruitment Dan Purdy are set to leave their roles while appointing Angus Kinnear from Leeds United as the chief executive. They have also brought in transfer specialist Nick Hammond to aid Kinnear.

Artificial intelligence will also be applied to scouting in order to make the decision-making process more efficient and scientific. However, the final decisions will be made by Everton top brass, including Kinnear and Moyes.

With the Blues avoiding relegation comfortably, the focus has now started on renewals of existing players. As many as 15 players, including those on loan, will be out of contract this summer.

 

Reader Comments (7)

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Mike Gaynes
1 Posted 02/05/2025 at 15:26:34
The Athletic reported this week that:

Chris Howarth, who owns his data analytics company Insight Sport, is a strong contender for the head of strategy role. Owners The Friedkin Group are interested in securing bespoke metrics designed to give Everton a competitive edge.

Is that the data company we're talking about here?

John Chambers
2 Posted 02/05/2025 at 15:37:52
I seem to remember from Moyes 1.0 that we had some relationship with one of the games developers, Football Manager? Everton had access to their database for scouting. Anyone else remember this?
Anjishnu Roy
3 Posted 02/05/2025 at 15:39:54
Mike, I couldn't verify with certainty whether that's the exact company talked about in this particular report. However, the timing of The Athletic's report and this one would seem to suggest so.
Mark Murphy
4 Posted 02/05/2025 at 15:52:16
John, do you mean the Collyer brothers, Paul and Ov?
Andrew James
5 Posted 02/05/2025 at 18:17:52
John,

No, I don't remember that… although it might explain some of the random signings we made.

Shandy, Krøldrup, Bilyaletdinov...

John Chambers
6 Posted 02/05/2025 at 19:13:00
Mark, I think it was.

I found this link about the deal with Sports Interactive:

Everton signs Football Manager database

Danny O'Neill
7 Posted 02/05/2025 at 19:20:19
All sounds like Football Manager, FIFA 2000+ and YouTube to me.

Get out there and scout. Watch players and judge them on what you see.

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