17/07/2025 70comments  |  Jump to last

Everton have released their new 2025-26 away kit featuring a pastel yellow shirt accompanied by blue shorts. The away kit incorporates several elements to pay homage to the dockland heritage surrounding the club’s new stadium at Bramley-Moore Dock.

The shirt features a polo-style collar with the iconic Prince Rupert’s Tower on the neck. It also “incorporates a sleeve pattern that represents the railway line that served the Liverpool docklands during a time when they were at the centre of maritime connectivity during the mid-to-late 1800s,” according to the club website.

The shirt is accompanied by blue shorts that feature a flat-finish waistband and have the Everton logo on the right thigh. The away kit also has pastel yellow shorts that resemble the sleeve trim of the shirt. 

Bramley-Moore Dock, the site which serves as the venue for the Hill Dickinson Stadium, has a glorious heritage associated with trade and commerce. It welcomed ships from across the globe, with coal, food, cotton and clothing all distributed via the historic rail tracks that have been reinstalled as heritage assets at Hill Dickinson Stadium.

Iliman Ndiaye, Jarrad Branthwaite, Jordan Pickford, Jake O’Brien, James Garner and Vitaliy Mykolenko were some of the members from the men’s first team to be associated with promotional media for the new away kit.

 

Reader Comments (70)

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Jay Harris
1 Posted 17/07/2025 at 14:54:10
Looks good but a price of 152 is taking the piss.
Derek Knox
2 Posted 17/07/2025 at 14:58:14
I think it looks naff, as for the price, I agree with Jay, they can fook right off with that me old mate !
Keith Gleave
3 Posted 17/07/2025 at 15:24:24
Not to my taste and the cost of everything has significantly increased since the takeover
Frank Crewe
4 Posted 17/07/2025 at 15:34:01
Never understood how anyone can like or dislike a football shirt. It's just a naff-looking glorified T-shirt at the end of the day.

Would you pay more than £100 quid for a T-shirt? As long as it's a different colour from the opposition, who cares?

Emma Day
5 Posted 17/07/2025 at 15:38:13
Iliman's face says it all.
Rob Halligan
6 Posted 17/07/2025 at 15:52:43
Probably said every time a new kit is released, but for those who don't like the design, the colour or the price, then the answer is very simple…

Don't Buy It, you don't have to buy it and nobody is forcing you to buy it!!

Alan J Thompson
7 Posted 17/07/2025 at 16:25:39
From washed out grey to washed out yellow.
Alan Corken
8 Posted 17/07/2025 at 16:26:15
I might have been tempted if it had the Archibald Leitch 'homage' design around collar and cuffs.

On balance, however, I think my old HAFNIA shirt will see me through another season.

Raymond Fox
9 Posted 17/07/2025 at 16:37:08
Yellow looks good on flowers but on nothing else.

Mike Allison
10 Posted 17/07/2025 at 16:37:28
It looks fine, seen a lot worse.
Craig Walker
11 Posted 17/07/2025 at 16:40:11
I think it is decent, especially the version without the sponsor. It's better than this season's home shirt and at least it has got the proper crest instead of the dumbed down version they've used in recent years on the 2nd and 3rd kits.

£80 though? I sometimes get the shorts for down the gym but £40 for a pair of shorts? I think I'll wait until next March time when they start selling 'em off cheap.

Martin Berry
12 Posted 17/07/2025 at 16:48:44
Not impressed, wishy washy colour, naff neckline and a bit of fancy arm braiding to try and save it, it doesn't!

The home kit I like and the wave effect, however anything with Stake on is not a safe bet to buy and I won't be paying the crazy prices either.

Scott Hamilton
13 Posted 17/07/2025 at 17:07:56
Hate the colour.
Hate the collar.
Hate the sponsor.
Derek Powell
14 Posted 17/07/2025 at 17:10:59
Detest collars so it's a No.
Neil Copeland
15 Posted 17/07/2025 at 17:46:55
Hmm, perhaps we need to sell off Bramley-Moore Dock and go back to Goodison, reduce the season ticket prices, sell shirts for £10 and suffer the consequences.

Or…we can embrace the fact that we at last seem to have business savvy owners and that we appear to be moving in the right direction.

The shirt price reflects the need for more commercial income. As Rob H says above, don't buy it if you don't like it or the price.

Mike Gaynes
16 Posted 17/07/2025 at 17:47:09
Makes me crave vanilla ice cream.

Makes me crave even more the end of Stake's shirt sponsorship.

Can't wait.

Micky Norman
17 Posted 17/07/2025 at 17:50:54
Custard
Billy Shears
18 Posted 17/07/2025 at 18:07:27
Still no long sleeved version I see!?

Why?

Amber should be away shirt anyroad, made with cotton & why two prices for the adult shirt.

£35 difference for breathing holes on the shirt design... behave!!!

Scott Hamilton
19 Posted 17/07/2025 at 18:28:48
Micky - Roobarb
Danny O'Neill
20 Posted 17/07/2025 at 18:32:43
I agree with amber-blue-amber Billy.

I tried explaining the two shirt pricing on another thread, but I'll repeat.

I first encountered this, funnily enough, in the Roma club shop in central Roma, when my wife and son wanted a Roma top.

I asked what the difference was. The pro shirt is made in exactly the same way as the one the players wear. The replica is made of different material. They both visibly look the same.

I don't know if other clubs do the same.

A new kit always divides opinion, but as Rob says, if you don't like it, don't buy it. I haven't bought a top for decades. I've got a few t-shirts, that I've bought from Everton the Gear, but tend not to wear colours to the match. I never really have.

Martin Berry
21 Posted 17/07/2025 at 18:42:37
Neil 15#

As for commercial income, I hope there are better ways of making it rather than the fans shelling out £80 on a replica shirt.

With those prices, I don't see anything savvy about those prices other than extortion (if you want to buy, and as I have said I won't).

That said it's the trend across all the Premier League clubs, and boy don't the fans pay for it!

Kevin Naylor
22 Posted 17/07/2025 at 19:06:02
In 6 months time, after Christmas, it will be £40 and still nowhere near worth the money.
Mike Hayes
23 Posted 17/07/2025 at 19:14:35
Don't like anything about it including the price. It's a rip off charging £80 and £150 but guaranteed fans will buy it.

If fans are disgusted by the price of everything, don't buy it. Easier said than done but it's the only way they will listen.

£20 is plenty for ticket prices – that's the reason I hate this country – likes nothing better than to rip its own off.

Justin Doone
24 Posted 17/07/2025 at 19:32:27
Designed with our new docklands location in mind, it's a watered down amber colour.

Or it's the colour of a healthy piss-taking fan.

Colin Glassar
25 Posted 17/07/2025 at 19:32:41
Bloody awful colour. Looks like a Walls ice cream sandwich.

I thought we were getting a new shirt sponsor? Puma are offering a billion quid to sponsor a crappy shirt.

Josh Horne
26 Posted 17/07/2025 at 20:16:59
Whatever, I'm sure it will serve its intended purpose as a football kit that raises a few quid before being binned with the rest of them.

Brief excitement that we'd splashed the cash on a whole new squad of players I'd never heard of before I realised half of the names on the club website are WSL players.

Also, who buys a Michael Keane shirt?

Christine Foster
27 Posted 17/07/2025 at 20:19:40
Got to say, that's a bloody awful picture, the wrong players, the wrong pose, an insipid colour and a poor design of shirt!

Not sure just how or why it's relevant to the new stadium! It's bland, it's vanilla, totally uninspiring! Pretty dire all round...

You may have guessed, I don't like it!

Dan Nulty
28 Posted 17/07/2025 at 20:26:58
Bring back Hummel
John Burns
29 Posted 17/07/2025 at 20:41:59
I love the nod to history but this shirt is insipid. Totally characterless.

As some have said, nothing beats amber and blue for an away kit.

Liam Mogan
30 Posted 17/07/2025 at 20:51:33
Fantastic kit. Vanilla, lemon, white top – put in the wash accidently with bright yellow socks is all the rage in haute couture this season.
James Marshall
31 Posted 17/07/2025 at 21:26:11
I've said it before and I'll say it again, buying & wearing a replica shirt is a young mans game - most of us are not young men so it's not really any of our business.

The other thing I say every year is that once the game starts do you at any stage think, "Oh God I don't like those shirts". No, you just watch the game.

They could play in dinner jackets or straight jackets for all I care.

Bobby Mallon
32 Posted 17/07/2025 at 21:31:17
Just buy the fake for £15.00
Christy Ring
33 Posted 17/07/2025 at 21:55:19
Castore utter shite! Just the truth
Neil Copeland
34 Posted 17/07/2025 at 21:56:03
Martin #21, fair enough but the shirt sales are just one of a whole stream of commercial income means. My point is simply that if we truly want Everton to be successful then we need the owners to take full advantage of every revenue opportunity available.

Do I like the shirt pricing? No, but I can see why they are doing it and if it does help bring success then…

Ernie Baywood
35 Posted 17/07/2025 at 22:22:51
I suddenly fancy a custard cream.
Danny O'Neill
36 Posted 17/07/2025 at 23:08:12
Maybe a lemon meringue Ernie?!
Jimmy Cormack
37 Posted 17/07/2025 at 23:37:46
I see they've re-released the 2003 away kit online. Might just get that one. Better colour better collar and better crest for me.

But as has been mentioned if they go out and play well in it then who cares.

Totally agree, Christy, their output has been pretty crap.

James Fletcher
38 Posted 18/07/2025 at 00:57:53
Reckon I'll just get the matchday top instead, looks a lot better
Paul Kernot
39 Posted 18/07/2025 at 01:50:45
Iliman looks like a kid on a school trip.
Dale Self
40 Posted 18/07/2025 at 02:41:39
I was trying to like it and your dour comments have ruined it for me. The collar should echo the sleeve trim in some way, either fully dark or with trim.

I was thinking of settling for a jockstrap but they do not offer any.

Mark Andersson
41 Posted 18/07/2025 at 03:11:10
I zoomed in on the pic, I like the kit, colour, and desinge. If I had a spare $300 Aussi then I would buy my wife a new sex toy.
Eric Myles
42 Posted 18/07/2025 at 03:30:11
It's not just a collar, there's a bib too!

Billy #18, maybe they're not going to wear it in the winter, but imagine the price with that extra material for long sleeves, another 20 Quid at least.

Steve Brown
43 Posted 18/07/2025 at 03:30:58
Dale, they might offer a thong?
Steve Brown
44 Posted 18/07/2025 at 03:32:43
I like the kit, looks good.

Better than the lazy design of the home kit - Kerry Dixon at Chelsea in the 1980s.

Derek Thomas
45 Posted 18/07/2025 at 06:02:06
I could see me buying one, but not at their prices, I'll wait for a cheaper knock-off version.
Andy Hughes
46 Posted 18/07/2025 at 06:21:02
Dirty tea towel colour.

When they get to this state, time for the bin.

Danny O'Neill
47 Posted 18/07/2025 at 06:42:41
We can always rely on a kit release to cause uproar.

I would have preferred amber, but I don't think this one is as bad as some are making out and I'm sure we'll see it around the stadiums in the country.

In terms of cost, we're comparable having had a quick look. The most expensive at Chelsea is £149. Manchester City at £130 and Newcastle at £120.

In terms of long sleeve, a lot of the players now wear thermal tops under there tops in the winter.

Manufacture wise, I hope this is the last season with Castore.

Bob Parrington
48 Posted 18/07/2025 at 06:48:23
Very understated. Even Puce! Gives the look that we don't know where we are going. Psychologically wrong. Sack the designer!
Sam Hoare
49 Posted 18/07/2025 at 07:02:02
I quite like it. Definitely not a banger but we've had worse.
Danny O'Neill
50 Posted 18/07/2025 at 07:10:44
Come on Sam, name and shame!! You could open up a whole new thread.

I'll put my worse ones out there, which I've done before.

The "Gary Lineker" white bib kit. Talk about controversy back then, although before social media and many not having access to the internet, so near dismay was on the street and in letters to the club in protest!!

That awful one-to-one kit with it's lighter shad of blue that for some reason I always remember Marco Materazzi.

More recently, I wasn't a big fan of that pink concoction we wore a couple of seasons ago, although it didn't matter when we hammered Brighton 5 - 1 away.

Eric Myles
51 Posted 18/07/2025 at 07:41:31
We're No 2 in the Kit Parade for our home shirt and No 8 with our away shirt, according to ESPN:

EPL Kits

Looks a bit like the West Ham away shirt but different company.

Mick O'Malley
52 Posted 18/07/2025 at 08:22:35
Christy agreed, Castore are snide.
David Bromwell
53 Posted 18/07/2025 at 08:29:05
Well you learn something every day ! I had no idea that there was a 'Kit Parade'! Anyway, we are in there at Nos 2 and 8, in today's mad world this must mean something.

On a more general note, as an elderly person ticket holder, it seems like going to the match is going to be a much more expensive experience and I just wonder if the club will find many fans just don't have silly money to spend.

Jeff Spiers
54 Posted 18/07/2025 at 09:51:19
Billy, it seems to me that long sleeve shirts are a thing of the past. Players now wear long sleeve tee-shirts under the actual top. I might be wrong.

Amber and blue, best away colours.

Andrew Merrick
55 Posted 18/07/2025 at 12:06:43
C'mon, it's a banana smoothy all day long!
Jake FitzGerald
56 Posted 18/07/2025 at 13:42:25
It’s all well and good saying if you don’t like it, don’t buy it, but if your kids start yapping about having the kit - that’s when the resentment kicks in - you end up spending the equivalent of a weekend away on a shit piece of nylon.
Thankfully my kids aren’t arsed about Everton.
Frank Crewe
57 Posted 18/07/2025 at 14:06:28
So how do you suggest they make a kit that everyone likes? It's impossible. Every kit that gets released has its share of gripers who don't like it for one reason or another. it's not a fashion statement. It's just a football kit.
Sean Mitchell
58 Posted 18/07/2025 at 14:54:35
£13.99 on blag sites.
Tempted. But the money doesn’t go back into the club.

I know fans of other clubs who buy them every year. Can’t tell the difference. I’m sure some blues fans do it. Especially in this money grabbing country.
The equivalent of having a firestick instead of being mugged off by Sly TV.

It looks like a bit of overtime to get one of the shirts.
Crazy times.

Eric Myles
59 Posted 18/07/2025 at 15:05:30
Problem is Sean #58, outside UK (Liverpool even?) it's impossible to buy a real shirt, and even knock-offs are not that easily available, even in Thailand.

So some of us who live overseas have no option but to buy knock offs when we can find them 'cos the cost in postage is more than the bloody shirt! (yes I have had a couple delivered to Thailand).

Now I'm in Ha Noi, I accidentally found a shop not only selling our kit, but the staff were wearing it! I will have to try and find it again.

Eric Myles
60 Posted 18/07/2025 at 15:14:48
Danny #20,

I came across that last year when in Jakarta, the new national team kits has just been released and they were selling player shirts and replica shirts (OEM).

Looked almost the same but the player shirts were 'breathable'.

Sean Mitchell
61 Posted 18/07/2025 at 15:16:31
Eric #58

That's where the previous clowns have failed in expanding the club. We have a huge following in America. We had a massive following in China when we had the Chinese lads (2002, I know).

JD Sports sell Everton tops now. But as you say, abroad is very different. It's all the sly 6 and the major foreign sides.

I've faith things will change with these new owners. I went into a blag shop in Benidorm in May. Zero Everton tops. TFG have to change this.

Every August, the home needs remortgaging to get myself (home top, training top), and my 2 kids their kits. Scanning my bank card in Everton 2 is a shaky experience… haha.

Tommy Coleman
62 Posted 18/07/2025 at 18:18:46
Like the kit, it's mustard.
Eric Myles
63 Posted 19/07/2025 at 01:57:43
Sean #61, when Everton played Leicester in Bangkok some years ago Leicester brought a shedload of shirts which were flying off the stalls around the ground. Everton? Nothing. And it was all our local fans buying the Leicester shirts.

Leicester still have a big presence in Bangkok Airport and a shop near the National Stadium.

Will check out JD when I'm in Jakarta next week.

Danny O'Neill
65 Posted 19/07/2025 at 06:58:03
An interesting indirect point about having an Everton store outside Liverpool.

I'm not sure where, but maybe Dublin and / or Belfast might be a good start point?

I still stink we should have more presence in the city centre. The Everton 2 shop is hidden in the bowels of Liverpool One, whereas theirs dominates Williamson Square.

I suppose the other factor here is how shopping habits have evolved, with many, especially those living overseas, tend to order online.

Another random, non-kit related one. I've often expressed my concern for the local businesses and bars around Goodison, but I also wonder what will happen to the "hat, scarf or a badge" sellers with their Everton and Irish Blues flags. I doubt they will be allowed inside on the plaza, especially when the new Everton 1 store is in place in the East Stand. They should be able to pitch outside the dock walls on Regent Road and the approaches, both from the north and south though?

We need to put our brand on the city to let visitors know. The airport, as you come through arrivals, as you leave Lime Street, should be emblazoned with huge "Welcome to Liverpool, the Home of Everton Football Club" signs or digital displays. Maybe that's just me, but I know a few who feel similar.

Eric Myles
66 Posted 19/07/2025 at 07:33:57
Danny, as one who lives overseas I'm put off by the shipping costs, but now I have a daughter living in Scotland I've ordered stuff from the Club website with delivery to her to bring over next month.
Rob Halligan
67 Posted 19/07/2025 at 08:45:46
Talking of price increases for shirts etc, next season Matchday programme is taking a bit of a hike in price increases.

For the past few seasons I’ve subscribed to the Matchday programme via ReachSportShop. An annual subscription for 26 programmes was just under £100. Obviously this included all home cup games as well.

This coming season however, ReachSport will no longer be sending the programme out but will instead now be coming direct from the club itself. The cost……..£120 for league game programmes only, with the first one V Brighton costing £10. So the rest ie £110 ➗ 18 = £6.10 which includes package and posting.

So I’m guessing to buy the matchday programme from a vendor outside or inside the stadium will be around £5. A significant price increase from last season.

Andy Crooks
68 Posted 19/07/2025 at 08:59:56
Danny, you're spot on about the airport! Does anyone know why we have no presence there while LFC certainly do?
Eric Myles
69 Posted 23/07/2025 at 11:12:16
JD in Bekasi (Jakarta) only have United and Arsenal shirts prominently displayed and Chelsea and Spurs hidden away.

There's some European teams too but I'm not familiar with their badges and sponsors, I think PSG and Real Madrid.

Eric Myles
70 Posted 26/07/2025 at 05:19:35
Another thing, in Jakarta the local convenience stores were selling OEM national shirts in kids sizes.
Christine Foster
71 Posted 26/07/2025 at 07:25:46
Eric @63,

Funnily enough in Phuket airport a few years ago, I saw a very well stocked Leicester City merchandise store selling everything to do with the club. Not only that but there were a good few punters in there too.

Now I know it's because of the owners links… but really? Same in Patong, I could buy a Chelsea, Man Utd or Man City kit, Arsenal lesser so, the red lot… but that's it.


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