CBD company 'in talks' to sponsor Everton

Saturday, 2 May, 2020 85comments  |  Jump to most recent

The CEO of Swissx, a leading producer of cannabinoid products, has claimed that his company is in advanced talks to become Everton's new shirt sponsor.

Founded by billionaire Alki David, Swissx have been linked with a big-money deal for the naming rights to Barcelona's Nou Camp Stadium but an agreement there appears a fair way off.

Now, Insider quote David in an exclusive where he says his firm is in negotiations to replace SportPesa as Everton's main commercial partner — although any deal would require that Swissx display their logo in something other than its standard red.

“I'm not walking away from Barca, I'm keeping the door wide open,” David told Insider.

“But we are now engaged with Everton to take over their shirt. The front of their shirt.

“They contacted me and have already offered designs with the whole Swissx logo in blue, which I'm not crazy about, but it will look nice.

“When I first came to England, everybody was supporting Man United and Liverpool, and everybody was red,” he continued.

“Being contrary, I liked blue and I liked the logo so randomly I selected Everton to support. So it's sort of a mystical come around.”

The report says that Everton declined to comment on David's revelation but if anything concrete should come from it, the Blues would be the first Premier League club to partner with a producer of cannabis-based products.

(Insider's initial report claimed that former heavyweight boxing champion Mike Tyson was co-owner of Swissx but this has since been corrected.)


Reader Comments (85)

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Karl Masters
1 Posted 02/05/2020 at 15:41:29
So we are in line to have Swissx as our shirt sponsor next season.

CBD oil company so people might get sniffy over the cannabis thing, but it’s a medicinal product, not a recreational drug! 😃

CEO is an American Evertonian and one of the co-owners is former Heavyweight Boxing Champion, Mike Tyson!

They wanted to sponsor Camp Nou naming rights, but Barca worried they will become known as Narca if they accept!! 😂😂

Patrick McFarlane
2 Posted 02/05/2020 at 16:12:16
Karl, I read about that, but apparently Everton wouldn't comment about the possibility of shirt-sponsorship. The CEO Alki David seems a bit of a crazy character being sued and counter-suing US TV companies.

Would we change from The Z-Cars theme to Afroman's 'Because I got high'?

John Keating
3 Posted 02/05/2020 at 16:28:37
Should get those sponsors. Might make it easier watching our lot if we're all spaced out.

Every post on here might sound similar to our mate over in New Brighton cosmic waves!

Jason Conlan
4 Posted 02/05/2020 at 23:33:32
CBD oil doesn't get you high, Patrick and John, as they remove the THC.
Mike Hughes
5 Posted 02/05/2020 at 23:55:41
John K, #3,

I read more than post on here these days but think your views have been pretty closely aligned to my own over the years, going way back to the latter days of the Moyes era.

But, come on, with Rocky and Mike Tyson on board, we'll be knockout!!! (Admittedly, the cannabis will help with the matchday experience).

I'm sure both of these heavyweights would knock some sense into the Premier League and null and void it now.

Hopefully, Marvellous Marvin Hagler will come in as our attacking coach.

Scott Ewers
6 Posted 03/05/2020 at 00:11:21
I would think that Everton could attract a shirt sponsor that people have heard of. That’s all.
Jack Convery
7 Posted 03/05/2020 at 00:27:42
The preseason friendly against Swiss Champions would make a decent away weekend, a lot easier than East Africa.
Paul Hewitt
8 Posted 03/05/2020 at 01:04:01
What a joke.
Derek Thomas
9 Posted 03/05/2020 at 01:13:03
Scott @6; Like Hafnia?
Mike Gaynes
10 Posted 03/05/2020 at 01:14:57
All this toke about cannabis is generating some serious buzz, but to be blunt I'm a little doobie-ous. Let's put a lid on the pot speculation and nip it in the bud until we're able to weed out the straight dope. The club should be able to hash out soon whether there's some real schwag here or it's just a bunch of hookah.

As for Barcelona, renaming their stadium Hemp Nou should be a joint venture.

Brian Murray
11 Posted 03/05/2020 at 01:19:22
Hope it's sorted and all amicable, no lovers' spliff.
Anthony Murphy
12 Posted 03/05/2020 at 01:24:49
Well, that's one headline I thought I'd never see.
Phil Sammon
13 Posted 03/05/2020 at 01:33:42
A red shirt sponsor?
Denny Kerr
14 Posted 03/05/2020 at 01:59:48
Mike #10,

That was a smokin comment!

Alan McGuffog
15 Posted 03/05/2020 at 02:18:18
Absolutely spiffing, chaps!
Minik Hansen
16 Posted 03/05/2020 at 04:38:31
Red sponsor, kinda like the color situation with Spurs AIA.

I imagine it could be plain white on the blue shirt? Can’t imagine blue on blue! They already taking that med?

Minik Hansen
17 Posted 03/05/2020 at 04:44:17
Oh and by the way, Alki David. You didn’t choose Everton. Everton chose you. COYB. NSNO.
Darryl Ritchie
18 Posted 03/05/2020 at 05:16:05
That logo looks a lot like the Canadian maple leaf... with a Swiss cross in the middle. Pot is legal here. Is there a connection?
Alan J Thompson
19 Posted 03/05/2020 at 05:36:47
Mike Tyson and cannabis, would that be some blow if it happened?
Karl Masters
20 Posted 03/05/2020 at 06:29:45
It would get us higher up the table...
Karl Masters
21 Posted 03/05/2020 at 06:33:54
I think we should be glad of any major sponsor in the next few years, to be honest.

It's a medicinal product, not a recreational drug. That's socially more responsible than beer or gambling, so a step up in that respect.

Colour of logo is unfortunate, but in white on a blue shirt is okay.

Tony Abrahams
22 Posted 03/05/2020 at 06:36:49
I can’t wait for Tyson to fight Rocky, at Goodison!
Ajay Gopal
23 Posted 03/05/2020 at 07:22:36
Tsk, tsk, Mike (5) and Tony (22), how can you leave 'True Blue' Tony out of this?
Colin Glassar
24 Posted 03/05/2020 at 07:47:38
This sounds a bit cuckoo to me.
Eddie Dunn
25 Posted 03/05/2020 at 07:53:24
Mike Gaynes, I do hope you are not attempting to start something like the "fish" pandemic that has infected other threads.

I heard on the bush telegraph that iron Mike got wind of this and was chasing his big cat Cheeba round the room.

I'm not poking fun at the idea but I'm equally not toking the whole thing too seriously.

Lenny Kingman
26 Posted 03/05/2020 at 08:11:23
There is a certain irony in a company producing cannabinoid products is named Alki.
Mike Hughes
28 Posted 03/05/2020 at 08:24:33
Ajay #25,

I assumed Tony Bellew was a given as our media/PR man!

What a set-up – ‘weed' do really well – especially inside the ‘box'.

Perhaps Cahill can come back as well for the corner celebrations.

Joe McMahon
29 Posted 03/05/2020 at 08:52:38
Patrick@2 I think Z Cars is here to stay until the end of time. I'm on my own here but I'd prefer walking on to (proper rock Music) or the theme from Shaft, or even Dr Who (70's theme).
Tony Shelby
30 Posted 03/05/2020 at 09:33:05
If they’re big enough and have deep enough pockets to sponsor the Camp Nou then I’ll welcome them with open arms, especially if the CEO is a blue.

You’d have to be a dope not to.

Tony Abrahams
31 Posted 03/05/2020 at 10:04:05
Because Tony Bellow is not make-believe, Ajay. He's already won a title fight at Goodison in real life.
Brian Williams
32 Posted 03/05/2020 at 10:48:20
I'm dead against it as it would mean having red on our shirts!
Conor McCourt
33 Posted 03/05/2020 at 10:54:25
Mike @10- excellent stuff, I think someone had a great time in his youth judging by his knowledge of the subject!!!

Hopefully the relaxed vibe doesn't transmit to our players who are already too nice for their own good!!

Len Hawkins
34 Posted 03/05/2020 at 10:56:43
If this happens, it could resin-ate throughout the world of sport.
Stu Gore
35 Posted 03/05/2020 at 11:06:16
Further accusations of financial doping will follow...

Brian is right though. No red on the royal blue.

Tony Shelby
36 Posted 03/05/2020 at 11:06:55
Isn’t Everton’s stadium director called Colin Chong?

We just need to hire someone called Cheech and everything falls into place!

Pat Kelly
37 Posted 03/05/2020 at 11:22:33
An Alki with cannabis. What could go wrong?
Martin Reppion
38 Posted 03/05/2020 at 11:25:10
Brian #32. Read the article, not just the headline.

They have stated that the logo will NOT be in red.

Terence Leong
39 Posted 03/05/2020 at 11:28:54
Personally, I would prefer that we go with some products / companies that are more neutral.

We went from alcohol to gambling, and then now cannabis? Guess it's unlikely we are gonna have kits for the children with the sponsors again.

Then again, it's really about who we can attract, isn't it?

Tony Everan
40 Posted 03/05/2020 at 11:47:43
Weed be mad not to embark on this joint venture, but their opening offer is surely a toke'n gesture. Will they have a bid for naming rights too?

The Swissx Bramley Moorajuana Stadium

Jerome Shields
41 Posted 03/05/2020 at 11:52:19
I really don't know what to make of this but, with the way things are going economically money from any source will be welcome, as long as the source looks legal.
Peter Gorman
42 Posted 03/05/2020 at 11:55:12
We'll become the stoner's club of choice, let's do it!

I had no idea that this was the company Mike Tyson part-owned; another reason to sign them up.

(Mike is clearly using his product for one reason only.)

Anthony Murphy
43 Posted 03/05/2020 at 12:44:27
Good news for the takeaways and chip shops around Goodison... #munchies
Bobby Mallon
44 Posted 03/05/2020 at 12:45:04
Why can't kids have it on their tops? It's not illegal and it's medicinal.
Brian Williams
45 Posted 03/05/2020 at 12:50:51
Yes, Sir Martin, sir. Sorry I didn't read the full article, sir.
Derek Knox
46 Posted 03/05/2020 at 13:04:14
Jack @ 7, admittedly any pre-season in Switzerland would make for an easier, and a possibly more pleasant pre-season work-out. However didn't Marco Silva take them over there last season?

As I recall that didn't work out that well on return, although the players were most proficient at White Water Rafting, Chocolate Making and Cleaning the shit out of Cuckoo Clocks.

Their performances on a Football field left a lot to be desired!

Derek Knox
47 Posted 03/05/2020 at 13:04:14
Jack @ 7, admittedly any pre-season in Switzerland would make for an easier, and a possibly more pleasant pre-season work-out. However didn't Marco Silva take them over there last season?

As I recall that didn't work out that well on return, although the players were most proficient at White Water Rafting, Chocolate Making and Cleaning the shit out of Cuckoo Clocks.

Their performances on a Football field left a lot to be desired!

Jamie Crowley
48 Posted 03/05/2020 at 13:12:12
Just no.
Derek Knox
49 Posted 03/05/2020 at 14:04:07
Does the Marrakesh Express go anywhere near Switzerland? Just a thought!
Karl Masters
51 Posted 03/05/2020 at 14:28:58
I'm amazed how many of you haven't, it seems, heard of the medicinal effects of this stuff. It's not drugs!!!!

Until Big Pharma got hold of medicines in the last century, cannabis oil was a legal form of pain relief.

It's pretty much the same as being sponsored by Morphine or Ibuprofen, not your local skunk gang .

Derek Thomas
52 Posted 03/05/2020 at 14:34:06
Derek K. Crosby, Stills and Nash or Ball, Kendall and Harvey?
Martin Reppion
53 Posted 03/05/2020 at 15:08:36
Brian, Sorry, I forgot to put a smile imogi. I was being a tad tongue-in-cheek.

It looks like, as usual, most of the posts on here are using the standard policy of not reading the article before having their say. Or simply not letting the facts get in the way of a good pun or moan.

Yes, the ignorant will use this as a stick to beat or taunt us with. But those who actually bother to read and learn will see it is no different to being sponsored by any other pharmaceutical company. So it's 99% taunting then.

Azriel Adelberg
54 Posted 03/05/2020 at 15:27:28
Hemp CBD is one of the fastest-growing markets in a generation with sales projected to reach into the billions. Sponsorship will become more visible that it will be provided to great athletes like Everton.

Azriel from https://biomdplus.com/

Bill Gall
55 Posted 03/05/2020 at 15:32:45
Well if you want to achieve a high position in the league, this would be a good start.
Brian Williams
56 Posted 03/05/2020 at 15:44:34
Yeh, Martin, I have no problem with the company or product, one which has helped many people who suffer badly and have had no relief from their suffering using mainstream treatments.

And anyway it's had all the CAA removed from it so it can't get you high!

Alan J Thompson
57 Posted 03/05/2020 at 15:46:21
Derek (#47); I once told a Swiss friend of mine that line from Harry Lime in the "The Third Man".

"This war has given us the jet engine, nuclear power and penicillin. The Swiss have been at peace for 500 years and what has that got us, a better cuckoo clock."

I was told in no uncertain terms that the Swiss don't make them, the Austrians do.

Chris Hockenhull
58 Posted 03/05/2020 at 15:53:37
Alan 57. Very harsh that. I’ll raise you a jumbo size Toblerone!!!!
Paul O'Neill
59 Posted 03/05/2020 at 16:10:02
Reading all the puns in the comments has really cheered up my afternoon. Thanks fellow Blues 😂💙
Mike Gaynes
60 Posted 03/05/2020 at 16:42:21
Eddie #25, I would never dream of doing such a thing. Please don't have me stoned here.

Conor #33, actually I never tried the stuff until recently, taking advantage of my wife's absence (please don't anybody here tell her). It was okay, but I like brandy better.

Jamie #48, that should be "just say no."

Brian Wilkinson
61 Posted 03/05/2020 at 17:58:54
Will not happen, pound to a penny it will be USM.

Everton have already cut short their shirt sponsorship so something has been discussed before this latest headline came out; no other reason for Everton to cut short their contract with SportPesa, if they had not already had an offer.

However, when USM do agree a deal, Everton can then say we had offers elsewhere, but USM was the best deal on offer.

Karl Masters
62 Posted 03/05/2020 at 19:33:35
Ronald Koeman in hospital after a Heart Attack today!
David Hallwood
63 Posted 04/05/2020 at 00:36:39
I've heard it's a joint collaboration with Angry Birds.
Bill Gienapp
64 Posted 04/05/2020 at 01:07:33
I kind of like the logo, even though it looks like Canada's and Switzerland's flags procreated together.
Si Cooper
65 Posted 04/05/2020 at 01:30:03
Darryl R (18), it looks more like the leaf it is supposed to be rather than a maple leaf. Don't think it has anything to do with Canada.

Patrick F (2), depends on which TV companies – if it's Fox and their ilk then it makes me more in favour of the bloke.

Bob Parrington
66 Posted 04/05/2020 at 04:44:16
Terence @39 - As mentioned by others, CBD, in its various forms, is medicinal as the THC has been almost all or totally removed and so there is no high.

This is a medicine for now and even more in the future as its benefits become increasingly understood. It is somewhat surprising that some governments have still not fully accepted its use.

My understanding is that it is a natural product that helps with quite a number of serious conditions, particularly nerve-related cases.

Being reliant on our superannuation, my wife and I have invested a little in a company that manufactures high-tech machines for this and other leafy greens growth as well as a manufacturer of the oils.

Eric Myles
67 Posted 04/05/2020 at 05:55:37
I'd have no problem with the colour of the logo on our shirts, it's part of their brand after all. If anyone doesn't like it, we don't have to take their money and can go for a lesser deal.
Steve Pugh
68 Posted 04/05/2020 at 07:19:29
You can buy CBD in the Range. That's how bad a drug it is!
Derek Knox
69 Posted 04/05/2020 at 08:06:35
Derek T@52, Yeah, far out man, all three groups of dudes, are cool with me! Now where 's my 'Puff the Magic Dragon' record?
Hugh Jenkins
70 Posted 04/05/2020 at 09:03:59
Eric (67),

I've read elsewhere that the logo will be changed to a light blue for our shirts – I think it was in the article in the Echo.

Apparently the owner (Alki) has seen the mock-ups and has said that whilst he isn't overly enamoured with the colour switch, it is something he can live with.

Michael Lynch
71 Posted 04/05/2020 at 09:13:20
No problem with CBD – I've bought some myself and at £75 for a 10ml jar of 10% strength raw organic, it'd better feckin work – but if you have a look at the SwissX website, they really play on the cannabis image of it, even selling CBD "joints".

Their slogan is "For The Higher Good". Most of the other CBD manufacturers seem to promote their stuff as a much more medicinal health-food style product.

Anyway, it'd be a nice throwback to the scally days when the Street End stunk of weed.

Thomas Lennon
72 Posted 04/05/2020 at 13:33:17
None of these products are approved by medical regulators for use as a drug, so they are sold as a food supplement. And yet they are being bought for use as a medication.

Is what is produced regulated so we can be sure of quality?

I would have thought that this is a really grey area to get involved with just yet, liable to widespread disapproval from the medical community for some time yet unless there are regulatory changes on the way.

Peter Gorman
73 Posted 04/05/2020 at 13:55:14
"Is what is produced regulated so we can be sure of quality?"

If anyone has seen Mike Tyson's podcast then you'll know that he stands behind his product.

Tony Everan
74 Posted 04/05/2020 at 16:07:37
Amazing someone has found this footage of Dixie Dean having a kickabout with a few fans. Love the way he single-handedly pushes the crowd back.


Danny Broderick
75 Posted 04/05/2020 at 19:33:22
I'm not really keen on this as a sponsor. I don't really want us to be associated with an unregulated product that has links to cannabis. I believe they are just playing us in the media in any case – it is them who have gone public, not Everton. They are using us to get their name out there.
Sean Kelly
76 Posted 04/05/2020 at 20:08:41
I don’t want this sponsorship. I think Everton should take their eyes out of the gutter. Mike Tyson isn’t exactly a pillar of the community. FFS read his comments as to why he is in training for an exhibition match. He describes those he wants to help as “mothers rs” Class in the gutter. No thanks.
Mike Gaynes
78 Posted 04/05/2020 at 21:37:22
Peter #73, yep, he appears to really be getting his teeth into the project.
Sean Callaghan
79 Posted 04/05/2020 at 21:59:11
Oh doobie sensible, everyone. This is just a puff piece and will soon blow over.
John Dean
80 Posted 05/05/2020 at 04:07:20
I'm reading Mike Tyson's autobiography, one of many library books taken out before the libraries were forced to close. It's a big book and I expected it to be just about his boxing career.

But I'm not halfway through the book yet and already he's finished fighting. It's much more interesting and self-deprecating than I expected and, even if he is hard to like as a person, he earns respect for what he has accomplished.

Dave Abrahams
81 Posted 05/05/2020 at 09:15:15
John (80), what is the name of the book? Do me a favour let me know when you are taking it back and I’ll get it out the next day, seriously. John, you couldn’t take it back to The Norris Green library could you, please?
John Dean
82 Posted 05/05/2020 at 20:03:33
Sorry, Dave, can't help in giving it to Norris Green as I got it from Warrington library. It's titled Undisputed Truth.
Dave Abrahams
83 Posted 05/05/2020 at 20:20:56
John (82), fair enough. “Undisputed Truth”, I've made a note of that. I'll get that when the libraries open up again.
Brian Wilkinson
84 Posted 05/05/2020 at 21:38:13
They are using this to say various sponsors were interested, but USM came up with the best deal.

They sorted this a few months ago, no club would end their sponsorship deal midway through, without having an offer on the table from elsewhere.

I will be very surprised if it is not USM.

Tony Byrne
85 Posted 07/05/2020 at 13:46:11

Got this last night.

Eric Myles
86 Posted 07/05/2020 at 16:08:44
Don't like the black/gray one, the sandy brown one is more interesting.
Philip Bunting
87 Posted 07/05/2020 at 16:27:33
I'm with you there Eric. Think the home and the toffee brown shirts look really smart. Happy if that is what we have for next season.
Tony Shelby
88 Posted 07/05/2020 at 16:59:03
Love the three of them!

I presume they’re a concept without any chance of making it into production?

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