Everton's Chief Executive Officer, Professor Denise Barrett-Baxendale, MBE, has been named Business Woman of the Year and netted an awards hat-trick at the National Business Women's Awards 2020.
Professor Barrett-Baxendale had already been named 'Business Woman of the Year' in the large organisation category and ‘Influential Business Woman of the Year', when she was revealed as the judges' choice for the evening's top honour.
And there was a fourth accolade for Professor Barrett-Baxendale when she received a silver award for Corporate Leader of the Year.
The Overall Business Woman of the Year award recognised Everton's CEO for her exceptional leadership of Everton Football Club and steering the response of both the football club and its charity, Everton in the Community, to the global coronavirus outbreak.
That leadership includes overseeing the project to deliver a state-of-the-art 52,888-capacity waterfront home for the Club. The stadium project will enter the first phase of construction next week, creating 15,000 jobs and triggering an estimated £1bn boost to the city of Liverpool's economy.
In addition to driving the stadium project forward in the face of the unprecedented challenges posed by the pandemic, the Everton CEO's determination to support those most vulnerable in society over the last 18 months through the launch of an outreach and engagement campaign - Blue Family - has also contributed to her receiving these awards. The Blue Family initiative has supported more than 30,000 vulnerable and isolated people across Merseyside and beyond.
Other recent achievements for Professor Barrett-Baxendale include leading Everton into new business headquarters inside Liverpool's iconic Royal Liver Building, restructuring the leadership of the Everton Women's team, and being appointed to an Advisory Panel, chaired by Tracey Crouch MP, to provide expert advice to the Government's Fan-Led Review of Football Governance in the wake of the attempt by 12 clubs across Europe to create a Super League outside the traditional football pyramid.
Reader Comments (39)
Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer
1 Posted 23/07/2021 at 07:21:48
2 Posted 23/07/2021 at 09:45:26
My congrats too; she takes some stick on this site but clearly her peers know what she can do.
Well done, Denise!!
3 Posted 23/07/2021 at 09:59:31
4 Posted 23/07/2021 at 10:03:02
She takes stick on this site because some resident ‘experts' haven't, in reality, got a clue what goes on at Goodison Park or in the Liver Building offices. So, in ignorance, they give her loads because she's tainted, guilty by association with Boys Pen Billy. People far more worthy than the average TW contributor can see her value so maybe she's an attribute to be thankful for.
5 Posted 23/07/2021 at 10:12:26
Totally agree. Theres quite a lot going on at EFC, that is good, and showing progress. Not least the Stadium, Goodison Legacy, EITC, EFPF, Womans Team development. And its all on her watch, as CEO.
Unfortunately the flagship, the Mens team, is the worst performing part of the Everton Organisation, and that tends to disguise everything else.
Maybe shes doing a good job? She can certainly claim she is!
6 Posted 23/07/2021 at 14:04:40
Now for a first team trophy. Either of the two cups will do for starters.
7 Posted 23/07/2021 at 14:20:12
8 Posted 23/07/2021 at 14:32:13
9 Posted 23/07/2021 at 15:27:08
10 Posted 23/07/2021 at 15:44:09
I care about what goes on with the team not business awards.
I'm sure she deserves the award, voted for by whom?
11 Posted 23/07/2021 at 16:06:21
12 Posted 23/07/2021 at 16:49:36
If we did not have Everton run as a business, we would not have a team.
I have said before, Everton FC is more than the players that trot out for a Premier League game.
13 Posted 23/07/2021 at 16:54:41
14 Posted 23/07/2021 at 17:01:04
15 Posted 23/07/2021 at 17:07:37
16 Posted 23/07/2021 at 18:00:48
Why is it "amazing" how the media regard us? We do great work for the community and it is a good thing to be recognised for it. "Meaningless"? I don't think so.
Dave @ #10 says he is not being "nasty". You certainly are, Nick, with your miserable comments. There again I don't recall you ever saying anything positive about the club, on or off the pitch.
17 Posted 23/07/2021 at 18:20:43
18 Posted 23/07/2021 at 18:33:04
The thing is, you're right, Everton is run as a business, but a poorly run business. DBB is the CEO and we have recorded record losses for the last 3 years which are simply not sustainable, despite the input of Moshiri's millions.
DBB was Uncle Bill's appointment, as usual; to my knowledge, the position was never advertised around the globe as it should have been, given the salary and status of the role.
All I'm asking is that we recruit the best talent available (like they do across the park, sadly); then, at least we have a fighting chance.
19 Posted 23/07/2021 at 18:43:13
As CEO, what makes you think she does not question what is going on on the playing side?
The thing is, we have an owner and the man he hired as Director of Football to look after this side of things and I am sure at board meetings the Director of Football is answerable to the Chairman and CEO.
My example is I worked in underground mining for 26 years for some very successful mining companies worldwide with a number of them owned by women and one of them with the CEO a woman, and none of them had ever been underground.
Football is a business that employs people in various positions and that is why you have a Chairman and CEO to make sure that they are doing the job they are paid for. You can appoint an ex-professional footballer like Tim Cahill to be the CEO but you will find failure on the business side of things.
Because of the success on the charitable side of things, this is all that some supporters believe she does but, as I say, Everton FC is a really big business that has more to look after than the team that plays in the Premier League, and that is all the supporters are interested in.
What is the saying? "Never criticize a person until you have walked a mile in their shoes."
20 Posted 23/07/2021 at 18:55:54
Spot-on. Everton aspires to be a world-wide organisation, with talk of South American offices and with overseas partners already on board. Things like the charities, Women's teams are increasingly important if you want to be big worldwide.
A CEO these days needs to be able to empower the rest of the board members to do their jobs well, in line with strategy, and answerable to the board. It's less common these days to find an autocrat running the show, certainly with success, but not impossible. The increasing success of women CEOs is often achieved with softer skills.
I've no idea if she's actually any good but, with good performances showing all round the place, on her watch, she can certainly claim that she is.
21 Posted 23/07/2021 at 19:53:16
22 Posted 23/07/2021 at 19:56:59
23 Posted 23/07/2021 at 20:24:15
Be different If there were 10 other "Evertons" each with a community arm and each building riverside stadiums, then the "best" CEO could be gauged. As it is, this is just another "who you know" back-slapping exercise within an incestuous cabal.
The honours system is exactly the same with knighthoods tossed out to civil servants at the drop of a hat – what on earth is that about?
24 Posted 23/07/2021 at 20:40:19
25 Posted 24/07/2021 at 00:14:24
I therefore suspect she's right up there with the perennial winner of the "best theatre-producer who's also a Premier League chairman" award in terms of what really matters when it comes to delivering success to the club we fans cherish.
26 Posted 24/07/2021 at 01:06:53
A lady called Vicky Saynor won it in 2019. Thats all Ive got for you. Google not helpful. But didnt Karen Brady of WHU win this or something similar about 10 years ago when West Ham stole their inexpensive but Ill suited to football stadium from the taxpayers?
27 Posted 24/07/2021 at 01:06:53
And here's the organization's website:
It says the awards were established in 2018.
Tough stuff. Took me about 30 seconds of Googling.
Congratulations to our CEO!
28 Posted 24/07/2021 at 01:14:25
29 Posted 24/07/2021 at 04:06:37
30 Posted 24/07/2021 at 07:25:30
Now all we need is some grizzled old git who can coach players to pass and move and play on the front foot.
31 Posted 23/07/2021 at 12:48:13
Until there is silverware in the trophy room then as far as I'm concerned the people running our club have failed.
32 Posted 24/07/2021 at 13:17:45
33 Posted 24/07/2021 at 13:30:14
Should add, that is nothing to do with our CEO. Well done on the award. Back in the day I cheered us on in Quiz Ball. What a great show, by the way. Does anyone remember John(route four) Osborne, the WBA goalie.
A win's a win and may get us into the European Champions business league.
34 Posted 24/07/2021 at 13:44:05
35 Posted 24/07/2021 at 13:55:44
Is this where the phrase " route one", in football comes from?
John Osborne...decent keeper, seemed a nice bloke, often had a bit of banter with the crowd in the Street End.
36 Posted 24/07/2021 at 18:22:46
37 Posted 24/07/2021 at 19:08:44
38 Posted 24/07/2021 at 20:46:51
So she got an award for moving offices? Blimey, I've lost out there over the years!
39 Posted 25/07/2021 at 00:48:12
I do believe that's where the phrase "Route One" originated and I honestly think that Malcolm Allison was one of the first to see its limitations. Bertie Mee and Don Howe at Arsenal, however, perfected it using John Radford and the underrated Ray Kennedy.
They were a really good side when they won the double, hard as nails (all teams were then except West Ham) but they had some cracking players, George, Armstrong, and Peter Simpson whom I consider one of the most underrated players I have ever seen.
What I just never understood is how the great Everton team of the time never kicked on. That team was on the verge of greatness.
Who'd have thought it. John Osborne, the originator of total football! I doubt he ever imagined that one day we'd be watching Route Fifty.
Add Your Comments
In order to post a comment, you need to be logged in as a registered user of the site.
Or Sign up as a ToffeeWeb Member — it's free, takes just a few minutes and will allow you to post your comments on articles and Talking Points submissions across the site.