Moshiri calls for unity as he welcomes Lampard to Everton

Monday, 31 January, 2022 45comments  |  Jump to last

Farhad Moshiri has called on Everton's fans to give new manager Frank Lampard “that Goodison feeling” and suggested that bringing in a man that supporters can unite behind might be the most important move the club will make this month.

Two weeks after the Spaniard was sacked following the latest in a long sequence of bad results, Lampard was finally confirmed as Rafael Benitez's successor on a 2½-year contract on a busy day that looks likely to see Donny van de Beek and Dele Alli added to the squad before the transfer deadline.

Moshiri and the Board of Directors have come in for heavy criticism from fans in recent weeks as Benitez's ill-advised tenure went into a tailspin and Director of Football, Marcel Brands was forced out of the club and Lucas Digne was sold to Aston Villa, all under a cloak of “radio silence” from the hierarchy.

The club's majority shareholder moved to address that with an open letter to shareholders and club members last week and, on a rare visit to USM Finch Farm for Lampard's unveiling, Moshiri gave a long-overdue interview with to trumpet the new manager's credentials and underline his support for Chairman Bill Kenwright.

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“Frank is an impressive young man on and off the pitch,” Moshiri said. “You can quickly relate to him and there is a positivity and confidence that comes through. The more you see of him, the more you like him. He is a very likeable man and I'm really pleased we've secured his services.

“He is from a footballing family, it is in his blood, he is a winner and played at the highest level of the English game. He will give the team an immediate boost. A dressing room will always rise to someone of his character and achievement.

“I will provide the system to support him. The process is vital to ensure all components of Everton fully support the manager. Fans are the most important part of that. You can buy any player; you can't buy the 12th man.”

With the 27 Years Campaign highlighting the Board's failings, at least in terms of matters on the pitch (the club's new stadium at Bramley-Moore Dock continues to progress on schedule), Kenwright has borne the brunt of unrest recently, with a banner flown over Goodison Park before the recent defeat to Aston Villa calling on him to step down after 22 years as chairman.

Moshiri threw his support behind the embattled theatre impresario, saying that a united club will see Everton ride out the current crisis which has seen the team plummet down the Premier League table to the brink of a relegation dogfight.

“The biggest thing for us — for me, for Bill, for all parts of this great and beautiful club — is to get behind this manager. Let's unite behind the team, give the team the 12th man and start moving up the table.

“Our future us bright. We just need to be united. Maybe together, me and the fans should be more patient. I am also impatient.

“We have to get behind the manager and give him that Goodison feeling, and I think success will come with that. Throughout the team there are strengths, so if we get the confidence back and the Goodison crowd gives them the 12th man, that is the most important signing we can get in this window.”

Among the 27 Year Campaign's biggest gripes has been a lack of footballing expertise in key areas of Everton's hierarchy, particularly after Brands left both the club and its Board last month.

However, striking legend Graeme was promoted to the boardroom earlier this month and amid rumours that Tim Cahill has been appointed to head up a new technical department at Finch Farm, Moshiri confirmed that the Australian was very much involved in the negotiations to bring Lampard in as manager.

“We ensured a lot of expertise went into it,” Moshiri asserted. “We had Graeme Sharp, with his vast football experience, and our Board. Tim Cahill was advising me personally and attending all the interviews. He did very diligent, serious work.

“Our Chairman is very important. We are keeping the Chairman as long as we can. He manfully fulfils his functions and I really appreciate what the Chairman does.”


Reader Comments (45)

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Kunal Desai
1 Posted 31/01/2022 at 18:22:00
Christ, that last paragraph.
Mark Ryan
2 Posted 31/01/2022 at 18:30:56
Have a listen to the interview, I'm claiming this first Farhad MacShiri. He's Irish right? shame the make-up girl didn't dig out that bat in his belfry before the interview started lol. His message was essentially "You've scared me and Bill, please just get behind Frank and forget about me and Bill." Deffo some Irish in him.
Brian Wilkinson
3 Posted 31/01/2022 at 18:31:03
Much better this time Moshiri, much better put and honesty and belief, but why oh why did you have to put the last paragraph in.
Jay Harris
4 Posted 31/01/2022 at 18:33:34
You lost me at the last paragraph, Mr Moshiri.
Ian Pilkington
6 Posted 31/01/2022 at 18:44:09
Totally baffling that the 76 years old charlatan looks set to continue as Chairman.
Tom Edwards
7 Posted 31/01/2022 at 18:57:04
The last paragraph is complete deflation.

Let's get it through our heads guys, Boys Pen Bill is here for the loooonnnnngggg run!

David Pearl
8 Posted 31/01/2022 at 19:11:35
Thank god Bill is back in charge of negotiating signings. Or would we rather have Brands and Moshiri on his own? Give me strength. Oh go on, give credit when it's due.
Dave Lynch
9 Posted 31/01/2022 at 19:14:36
I'm filling up here..
Gordon White
10 Posted 31/01/2022 at 19:24:07
Very pleased that he has come out in support of Bill. We are very lucky to have both of them.

Good luck to Frank and the team. I hope he can inspire confidence and self-belief in our players.

Fingers crossed we get the 2 signings over the line and they are as good as Demarai.

Oliver Molloy
11 Posted 31/01/2022 at 19:59:54
Unrest amongst the fans has made Moshiri have a re-think and come out to speak with Evertonians directly, and with the appointment of "fans" choice of Lampard, he is hoping that this will go someway to ease the criticism he and the board have received these last months.

If Lampard doesn't get a rise out the team and fails, then Moshiri will claim "Well, he was the fans choice".

I guarantee that there will be no re-think regards Kenwright remaining chairman.

Bill Kenwright will be hoping for good health so he can lead the team out in the new stadium and there is no doubt Moshiri will back him 100% – fan pressure won't change that.

On Lampard, a fella who knows a bit told me today that Moshiri and Kenwright had tried to get him till the end of the season, like an Allardyce deal; Lampard was having none of that!

Mick Conalty
12 Posted 31/01/2022 at 21:05:35
Gordon White #10.

The sixth word from the end of paragraph 1. Should be prefixed by 'un'.

Brian Hennessy
13 Posted 31/01/2022 at 21:16:36
Just listening to Talkshite just now. Much better to hear a clip they used where they said "Moshiri talking to Everton TV" rather than, Moshiri talking to Jim White.

Hope it continues. The first thing the new Everton head of communications should do when he takes up his job is to take Moshiri's phone and block all calls to/from J White.

Derek Wadeson
14 Posted 31/01/2022 at 21:17:46
Gordon White #10,

Supporting the board on ToffeeWeb? Good luck with that one.

Ernie Baywood
15 Posted 31/01/2022 at 21:26:40
It's absolutely time for unity.

I know that much.

Mark Ryan
16 Posted 31/01/2022 at 21:47:25
Been a good day to be a Toffee, made up. It felt as though we were falling apart, thank God we're not
Anthony Jones
17 Posted 31/01/2022 at 21:56:26
Since when is Tim Cahill an expert in recruiting football managers?

Or Graeme Sharp?

It never changes.

Mal van Schaick
18 Posted 31/01/2022 at 22:15:06
I agree that we should show unity and get behind the new manager, his staff and the team.

I feel sorry for Moshiri, he has been misguided and we have been here many times before looking for the promised land of European football and a better league position.

It has been a good day for Everton and now it's time to produce the goods on the pitch. Although, I am sad to see the deadwood are still picking up money, when they should be shown the door.

Chris Hockenhull
19 Posted 31/01/2022 at 22:39:20
“Give Him That Goodison Feeling”..???? What the feeling of panic?? Churning stomach?? Sleepless nights?? Anxiety and Depression?? Cold sweats?? Nervousness?? And that’s just walking up to the bloody place!! Dear God No do not reveal the cursed “ Goodison Feeling”. If we do he’ll be off by Wednesday if he’s any sense!!!!
Mike Hayes
20 Posted 31/01/2022 at 22:47:17
Gordon White,

Fer feck's sake, take off your rose-tinted glasses – wake up and smell the coffee (bullshit).

Soren Moyer
21 Posted 31/01/2022 at 23:17:15
Didn't Sleepy Joe call for the same thing ll?
Jerome Shields
22 Posted 31/01/2022 at 23:26:22
The ESSG Group called for the same thing on Twitter. Thank you, Denise, again.

#27 years is having a impact.

Jerome Shields
23 Posted 31/01/2022 at 23:47:51
Tim Cahill is part of the Strategic Review. He is a defacto Everton Director of Football? Or is it Sharp plus Cahill equals Brands? Smells of another Kenwright & Co addition.

I just wish that Denise, PA & PR to Bill, would stop writing this stuff for Moshiri. Moshiri did not utter one word of this bullshit.

Looks like Everton are a long way off improving goverance and accountability. At least fan protest may have helped the manager selection process.

Jerome Shields
24 Posted 01/02/2022 at 00:03:25
Awaiting the announcement of Duncan's new role – or maybe he has decided he has had enough.
Christine Foster
25 Posted 31/01/2022 at 00:24:10
I am going to park my thoughts on Lampard and the transfers in; I do believe he will do the business for us but it's still going to be a fraught season in many respects. However, I think we have more than enough to stave off any thoughts of relegation.

But what rankles is the call for unity. Rather rich considering the stuff-ups this board and owner have made over the past 5 years. The blame for the number of managers and fragmented recruitment can only be laid at Moshiri's door. The reason for the disunity is really, really clear:

1. Total lack of any meaningful communication from the club and the intention to curtail it even further with respect to its own shareholders.

2. Who is running the club? The board and owner appear to have operated independently of each other in manager and player recruitment. Total chaos, no accountability.

3. The alleged "good times" we should be thankful for. The disparity between expectations of the club and its supporters is immense.

4. The club is / has been run like a family business, friends and associates only, and sadly in the cut-throat world of professional football, such an approach is light-years behind success.

5. Given the failure of 5 previous managers, signings of dubious quality made by owner, DoF or Chairman, who was driving the bus?

All-in-all, total frustration and continual disappointment.

So yes, we will get behind the new manager and the team; yes, I welcome a meaningful review of the way the club is structured… but, more than anything, I would welcome a professionally run club where key roles are filled by the best people for the job.

It's how the club should be run and be seen to be run by the fans. Only then will we get the unity off the pitch that hopefully will match the unity of supporting a winning team on the pitch.

Right now, get the team right, win games, support the manager. Then build a base in the club off the pitch that will be the foundation for success.

Mark Andersson
26 Posted 01/02/2022 at 02:54:11
What Christine Foster says…
Jerome Shields
27 Posted 01/02/2022 at 05:43:51
Very well put Christine. Describes the illustion of what the Club is trying to protray and the reality of what the long term fan thinks and feel. Getting things right on the pitch is only the start and there appears to be hope, but the background of tweedle dum and tweedle dee still is apparent, as is their agendas.
Derek Wadeson
28 Posted 01/02/2022 at 12:22:56
Christine Foster, will you be at the match Saturday?
Justin Doone
29 Posted 01/02/2022 at 12:39:09
Yes I also agree with Christine.

Moshiri is a clueless but rich football man. His money, his mistakes.

Asking Cahill for advice is at least a step in the right direction. I wonder who he was previously asking for help?

I don't want to say anything else negative, so I'll finish with hoping we can all stay positive and show passion and support going forward.

Danny O’Neill
30 Posted 01/02/2022 at 12:49:51
I'll keep this brief, but maybe (just maybe) Christine, the owner is finally taking ownership?

Having allowed those he thought would run it for him, the incompetence has finally hit home.

More direct communication and interaction in the last week than the last 5 years.

Let's get this project back on the road. Not just the Dock, on the pitch.

Alex Gray
31 Posted 01/02/2022 at 13:12:50
To be honest we all know the board are incompetent but there are positives over the last few days.

The board clearly did a u turn over Vitor after the fans protests and got Cahill onboard and went with Lampard. Lampard’s style is possession based attacking football and over the last year we have shown we can’t keep the ball. Getting Donny and Delli obviously improves us in that aspect. In one day we got two promising players with little to no risk when it comes to the fee.

I’m all for protesting against the board but I think now isn’t the time. We’re in a relegation battle and the team/manager need our backing. If we stay up we can protest again over the summer despite Lampard not being my first choice he’s an ambitious manager that I believe the players will respect. We’ve got five new fresh faces to add to the squad and Doucoure back in a month. Our midfield looks pretty solid after that.

We have every right to believe this is another false dawn but today I woke up with a shred of hope compared to the last six months! It’s a start!

Phillip Warrington
32 Posted 01/02/2022 at 19:21:42
Has there been an official announcement on Tim Cahill's role at the club?

Reading between the lines, he's either Director of Football or Moshiri's eyes and ears?

Christine Foster
33 Posted 02/02/2022 at 03:21:04
Derek, not sure I can get a bus from where I am, moved back to NZ just before the pandemic kicked off, but the plan is to be back when things approach normality.. I miss my season ticket! Roll on BMD..
Danny O’Neill
34 Posted 02/02/2022 at 05:31:59
I'd say the latter Phillip. We aren't ready to embrace a truly empowered DoF / Sporting Director.

Unfortunately. But that's just my view.

Christine, your mention of NZ made me think of the most terrifying several hours of my life. I've been to some places and experienced many things, but crossing the Cook Straights on the ferry from Wellington to South Island was special! More turbulent than an average Everton rollercoaster season!

Christine Foster
35 Posted 02/02/2022 at 09:18:47
Danny, have used the ferry across Cook straits many times but only really had one really bad trip, I am definitely no sailor and seeing huge waves terrifies me. It was so bad I lay on the floor of the restaurant on my tummy with eyes closed..I had to jam myself between seats and tables on the floor because I was sliding around. It was like a bad dream as the crossing took many hours more than usually as we could not get into the Harbour. These days I fly! Although I have to say I have had some bumpy flights into Wellington!
Rob Halligan
36 Posted 02/02/2022 at 09:55:17
Danny and Christine, this is all totally irrelevant to this thread, but you got me thinking of a boat trip me and the missus had to make in the Maldives. The airport in the Maldives is an island in itself. You can either take a sea plane or boat to your chosen island. The first time we went we flew to our island, an unbelievable experience. However the second time we had to get a boat. Going was ok but the return journey was a nightmare. It was a stormy day when we set off, crossing the Indian Ocean back to the airport. After about thirty minutes or so, the weather was that bad, it was absolutely throwing it down, the mist was really low and the waves were smashing against the boat. We were getting thrown about everywhere that in the end we had to stop the boat and just bobble about for a bit. Eventually the crew decided it be best to turn back to the island, but arriving back there was just as difficult, because we couldn’t get near enough to the landing stage to dock, due to the waves crashing about. We eventually managed to dock up, and for whatever reason the crew thought it be best to use a bigger boat, though I still don’t know why? Anyway, we again set off, but thankfully this time with little problems. A very scary trip indeed!
Brian Williams
37 Posted 02/02/2022 at 10:22:08
The club is / has been run like a family business, friends and associates only, and sadly in the cut-throat world of professional football, such an approach is light-years behind success.

That, to me, sums up exactly what's been the problem for many, many years. The problem from which all others stem!

Eric Myles
38 Posted 02/02/2022 at 13:17:24
BK must have some compromising photos of Moshiri.
Eric Myles
39 Posted 02/02/2022 at 13:21:28
Rob #36, I lived in Maldives for a year. I always hated those fibreglass boats that bobble like a cork on the water. The heavy wooden boats feel much safer.
Barry Rathbone
40 Posted 02/02/2022 at 13:50:23
Eric Myles 39

Is everyone wearing sub aqua gear in the Maldives? It was supposed to be under water by now from sea level rise according to cult climate doom

Tony Abrahams
41 Posted 02/02/2022 at 14:20:13
Thanks for the memories Christine and Danny, but if sailing is bad, try going across to Nelson, in a single engine plane, that is not allowed to go above the clouds!

Definitely one of the scariest 45 minutes in my life, and I was definitely going to get the boat back, until our manager, said he’d swap places with me on the way back, (they had used two aeroplane’s to save money) if I scored a goal for him.

Christine Foster
42 Posted 02/02/2022 at 17:55:38
Tony, really enjoyed my year in Nelson, lovely place with its own climate, used to do a morning walk up the hills surrounding for the fab views, was a killer too! The football there was good as well, they have a good little team and we'll supported too.
Tony Abrahams
43 Posted 02/02/2022 at 18:18:33
I remember them quietly asking me if I wanted to play for them after the game, Christine, and probably because there was no way I was flying back on that plane, I think!

I'd had enough of New Zealand by then, and my body was wrecked, even though I was only young. (I got diagnosed with Tuberculosis a few months later.)

Although the lesson wasn't something I learned or was prepared to learn, until much later in life, and that being that alcohol has always poison to my whole system.

Nelson did look very nice but, being a city kid, I was missing life, and I think you've had similar feelings yourself lately, Christine, although you might be missing home for different reasons, and sometimes the beautiful New Zealand is a long, long way from home.

Danny O’Neill
44 Posted 02/02/2022 at 18:36:03
You can't fight mother nature, Rob, especially the sea. I coped with 2 bottles of Budweiser whilst most around turned green and were crying or vomiting! I just looked and focussed on the next wave and ships roll!!

I know we're off topic but I was mostly in Christchurch only 2 years after the earthquakes. It was eye-opening to see the damage to the city centre even 2 years on.

I liked Auckland – last day there.

Anyway, back on topic, maybe our new manager can arrange a pre-season tour to Australia & New Zealand, assisted by Tim Cahill. There's got to be a marketing opportunity there?

Robert Tressell
45 Posted 02/02/2022 at 21:12:19
At a slight tangent, in that photo, Farhad Moshiri reminds me of Beverley Leslie from Will & Grace – if that means anything to anyone else.
Joe McMahon
46 Posted 02/02/2022 at 21:28:10
Robert, sorry never seen it. The only American one I really liked was Frasier. But you think Moshiri looks cool, and would not look out of place as the Avenger or UFO (showing my age).

On another note (this won't be popular with the bitters) but it just goes to show how well Gerrard did at Rangers, being unbeaten, winning the title by miles, look at them now! I honestly feel that Lampard, like Gerrard, isgoing places.

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