Season › 2024-25 › News Everton unveil new 2024-25 away kit inspired by floodlit Goodison nights Michael Kenrick 30/07/2024 47comments | Jump to last Everton launched the new away kit today, an all black number with yellow trim and detail that takes its inspiration from games under the lights at the Grand Old Lady. The new second strip features the simplified ‘tower’ crest that was limited to the third kit last season and will make its debut at Coventry City tonight in the Club's latest pre-season friendly. A club statement describing the thinking behind the new strip reads: “From the 1985 European Cup-Winners’ Cup semi-final against Bayern Munich, to a bullet Duncan Ferguson header against Manchester United that shook the Gwladys Street and last season’s unforgettable 2-0 derby win over Liverpool, a floodlit Goodison has time and again provided the stage for some of the most iconic moments in Everton history. "And imitating light through a contemporary geometric pattern, eye-catching yellow collar and sock trims, and a bold yellow Prince Rupert's Tower icon, the away offering is the latest in a series of Castore kits for 2024-25 that find different ways of paying homage to the Grand Old Lady in the stadium’s final season. "The accompanying away goalkeeper strip – designed with short-sleeves – is a vibrant turquoise, with a striking beige and green pattern and matching turquoise shorts and socks." It is available for purchase online at evertondirect.com from today and in store at Everton One and Everton Two from Thursday, 1 August. Reader Comments (47) Note: the following content is not moderated or vetted by the site owners at the time of submission. Comments are the responsibility of the poster. Disclaimer () Rob Halligan 1 Posted 30/07/2024 at 09:10:07 Time for another moan! Tony Abrahams 2 Posted 30/07/2024 at 09:52:06 I have bought my youngest the home kit Rob, and because this is something I've been doing for around 25 years now, I can honestly say that the quality of this kit is atrocious compared to what they have had before.I suppose this just fits in with the world since Covid, because prices have risen, but the standard or quality of a lot of things has regressed, although driving towards Bramley-Moore Dock has become something I really enjoy because the stadium is beginning to look awe-inspiring. Danny O’Neill 3 Posted 30/07/2024 at 11:25:11 I've heard that about the new kit supplier Tony, that the quality isn't great.I'll have a walk past the new stadium when I'm up for the Roma match. Steve Brown 4 Posted 30/07/2024 at 11:39:53 Tony, my son works in the sportswear industry and Castore are pretty notorious for the poor quality of their products.His company has won the ISPO Award for innovation in the sporting industry so Castore have been trying to arrange a meeting with them to try to get access to their product technology. They were told to do one. Soren Moyer 5 Posted 30/07/2024 at 13:37:23 I like it. Finally, a jersey with character. Lyndon Lloyd 6 Posted 30/07/2024 at 13:49:19 I posted this on Twitter and repeat it here: The Everton jersey — home, away or third option — should have the Everton crest on it, particularly in this age of the global game. We went through enough drama in 2013 getting it back to something worthy of the club after all. For me, that simplified tower has no personality but I've always liked the all-black change strips. Tom Bowers 7 Posted 30/07/2024 at 13:51:46 Not sure I like it. Looks like charcoal grey but I suppose it don't matter as long as the results are good. Rob Williamson 8 Posted 30/07/2024 at 13:55:32 Overall it looks okay, but I think the (what looks like) printed tower looks cheap and tacky. Paul Hewitt 9 Posted 30/07/2024 at 13:56:46 Technology to make a football shirt? You just need material and a needle and thread. Simple. John Graham 10 Posted 30/07/2024 at 14:06:07 Awful design with absolutely no character and does not in any way depict Prince Rupert's Tower.This is not just a drastic mess up by Castore, but also whoever signed it off in Everton marketing.Surely they can see it's a massive part of our heritage and should never be displayed as a misshapen arrow.Let's hope there is an immediate apology and U-turn. Brian Williams 11 Posted 30/07/2024 at 14:10:39 Looks really good! Matt Byrne 12 Posted 30/07/2024 at 14:18:20 Lyndon has it spot on at 4. There should be a proper badge. A black away kit looks great but a neater trim with white or navy blue would be better than the yellow. Eric Myles 13 Posted 30/07/2024 at 14:20:11 Paul #7, You Luddite! Christine Foster 14 Posted 30/07/2024 at 14:22:22 Lyndon, 10 years ago, it was rejected when the badge was changed with 22,000 fans calling for the more traditional design. No consultation this time, so why has it now been done so again? The dab of yellow bears no resemblance to the tower, or the club in any way. It has no significance or class. If it ain't broke, don't fix it! Dennis Stevens 15 Posted 30/07/2024 at 14:30:29 I really like the simplified tower design — but not for use on kits. Great for leisure wear as a subtle nod to the famous tower, but the actual kits should have the proper badge on them. Alan J Thompson 16 Posted 30/07/2024 at 14:41:52 Not to my liking and looks like the idea of somebody with no taste but it would make little difference provided we only use it when there is a clash with the Royal Blue and not every away game.Reminds me of a team I once helped out who played in white shirts because everybody had one of some sort or other. And the photo above looks like they've all just gotten out of bed. Liam Mogan 17 Posted 30/07/2024 at 14:42:27 Castore products are low quality. Awful stuff.The tower 'badge' has been used on the 3rd kit the last 2 years. Now it's appeared on the 2nd kit. The dilution of tradition, hoping no one notices. Imo, a cost-saving exercise. Much less expensive than a proper crest to produce. Stinks of Castore's low-quality, high-price strategy. Raymond Fox 18 Posted 30/07/2024 at 14:57:35 They should be luminous orange they might pass to a team mate more often, dark grey is not easy to see!The cost of shirts is a scandal, It does look flimsy. Paul Hewitt 19 Posted 30/07/2024 at 14:59:08 Spot on, Eric. Technology is destroying the world. Eric Myles 20 Posted 30/07/2024 at 15:15:51 Agree on the badge comments, it seems like an insidious way of sneaking in the "re-branding" that so many fans didn't want when the Mickey Mouse Clubhouse badge was introduced all those years ago.Agree, Paul #17, I always think it's better to employ people who have families to feed than replace them with machines. But I've lived mostly in what is termed "third world countries" or developing countries if you're being nice about it, and if you don't have work, you don't have anything: no food, no education, no health care. No prospects. John Gall 21 Posted 30/07/2024 at 15:20:45 Full of typical hollow contemporary marketing bullshit - real experiences synthesised into an empty nifty phrase, a club's badge and motto turned into a logo… I hate it all. The club as a product, nothing more, nothing less. And if you think this is bad, wait until the new Everton Stadium at Bramley-Moore Dock starts up — the way we will be sold to, manipulated, exploited. The language of product and brand, the very worst of modern day capitalism. Tragic that our beloved football club has been absorbed into this world. Joe McMahon 22 Posted 30/07/2024 at 15:55:57 I've only worn replica shirts (as an adult) for playing sport (badly). But I do love this design. However, these Goodison under the lights nights are so rare. But this century: Lampard v Palace was unbelievable and to be honest Benitez v Arsenal. I can't count last season v Liverpool as the first home win against them in 14 years. Roy Johnstone 23 Posted 30/07/2024 at 16:04:21 Mate of mine works in kit design and he flagged the castore quality issues a while back. I agree with Lyndon. Smart kit, ditch the tower. Unfortunately the badge came off kits against Sligo. The glue obviously has the structural strength of pritt stick. Dale Self 24 Posted 30/07/2024 at 16:28:55 Black is so overdone, maybe not over there but in the States, yawn. Crest or fuckoff, enough games. I will note that as the Everton broadcasts pick up here that crest shows up like the PL lion image during league broadcasts. Troubling. Dale Self 25 Posted 30/07/2024 at 16:38:28 Sorry, I meant that tower logo rather than crest is showing on broadcasts. I was a little excited about that. Jon Harding 26 Posted 30/07/2024 at 16:41:16 I rather like it but, in the interests of full disclosure, I am officially colour blind.I won't be buying one, of course, because I am a grown up. Mark Murphy 27 Posted 30/07/2024 at 17:00:21 Anyone really believe Dwight McNeil actually said this??"I think it's great that the away kit is inspired by Goodison under lights and some of the great night games that have taken place there.” Gerry Morrison 28 Posted 30/07/2024 at 17:09:12 Get rid of the advertising and the brand logo and it would look fine. Paul Ferry 29 Posted 30/07/2024 at 17:16:04 And they get it wrong again!Surely, iconic Ferguson moment was his debut goal against them?I do like the kit though, having collar love ins over here. Alan Roussell 30 Posted 30/07/2024 at 17:24:47 No. How about something innovative not cheap looking proudly showing the club badge. Christy Ring 31 Posted 30/07/2024 at 17:30:06 I like the kit, but agree with Lyndon, but seen that Gueye's badge fell off against Sligo, the quality is utter crap, as son has the Irish rugby Jersey and feels so cheap. For a company with massive contracts, you'd think they would change supplier, that's why Villa and Newcastle cancelled their contract. Iakovos Iasonidis 32 Posted 30/07/2024 at 17:37:33 Always liked our black away or third shirts but this one not so much... Derek Knox 33 Posted 30/07/2024 at 17:41:13 P H @ 9, you have me (like the new kit) in stitches again mate ! :-) Billy Shears 34 Posted 30/07/2024 at 17:53:18 Reminds me of our Nike away shirt from 2012-13, but this one has a round collar!I hope the quality issues are unfounded; as a shirt collector, I'll wait to see if any of my fellow Blues have any issues with our new Castore shirts before any purchase. Si Cooper 35 Posted 30/07/2024 at 17:57:13 Generally, I like the look of it but I'm not a fan of the simplified crest. That was in use before Castore so why are they taking the blame for it?Looks like Castore are the current favourite ‘whipping boy' (with very little in the way of player faults to moan about). I'll take Tony's complaint at face value because he's been able to handle the goods and compare and contrast but, from the announcement of them becoming the kit manufacturers, there seems to have been a groundswell of negativity for what seem to be very subjective things.I have never handled Castore products but I've seen others wear their stuff and it looked fine. More than that, I've heard people who take their sports and leisure wear much more seriously than me speak very highly of the brand.Maybe that's what it is? They seem to be very fashionable and booming (despite a few high-profile problems) and that can make things ‘marmite'. Same with being locals made good (especially if allegiances aren't clear).The articles I read about the wet-look kit made it sound like a performance issue with a high-tech fabric and that seems to have led to lessons learned.Rugby jerseys have changed radically in my lifetime. The old cotton ones just feel nicer against the skin and the actual durable playing kit had to have a good ‘density'. The new ones tend to feel less pleasant and less substantial but usually have more ‘beneficial' sporting performance in other ways.I'm not sure you'd choose out of preference to use precisely the same materials for a professional kit and leisure wear versions but, if you use wholly different ones for the proper kit and a replica version, then presumably you will end up with kits that look too different. Maybe the problem is that the replicas end up being neither one thing nor the other and the Pro versions just aren't actually that comfortable compared to most of the other free-choice clothes you'd wear? Scott Hamilton 36 Posted 30/07/2024 at 18:40:56 At least it's not an orange kit, inspired by Dyche's left testicle. Brett Jonathan 37 Posted 30/07/2024 at 19:02:21 And Everton completely bottle the simplest of opportunites again.The absolute bare minimum on a team shirt? The team name.Increasing brand awareness around the world with shirts that seemingly belong to no one but Stake and Castore. Unbelievable. Liam Mogan 38 Posted 30/07/2024 at 19:05:32 You are spot on there Brett. Not sure many non-blues would even know whose kit it was! Dale Self 39 Posted 30/07/2024 at 19:30:13 Well, if we needed a line where negative commentary ends and 'haters' begins, there it is. Simon Dalzell 40 Posted 30/07/2024 at 22:28:38 Needs the 'proper' badge. Looks like a training top without. Shoddy. Seb Niemand 41 Posted 31/07/2024 at 00:29:38 There's bad, and then there's insultingly bad… And then there's this. Andy Duff 42 Posted 31/07/2024 at 06:53:27 So when they changed the badge and there was uproar, they said they should have consulted fans. Now they are trying to bring in a new badge by stealth: last year, the 3rd kit; this year, the away probably the 3rd too. The club are a joke. If they wanted to change the badge maybe for this year, go old school as it's the last Goodison season. It won't be long before that attempt of a tower is on all 3 kits. Anybody who doesn't like it should let the club know. The more negative noise they hear, the more chance there is to stop them. Danny O’Neill 43 Posted 31/07/2024 at 07:17:37 I quite like the simplistic representation of Prince Rupert's Tower, Andy.We've always had the crest, but not always worn it on the shirt.In the '70s, we had the simple diagonal EFC. In the '80s, it reflected Prince Rupert's but wasn't the official club crest.The club crest will always be there, but I personally don't get over excited as to whether it's on the shirt to be honest. John Graham 44 Posted 31/07/2024 at 12:14:41 A shambles. Great to modernise and simplify if it actually looks better, but this has taken every ounce of of character out of the badge. I could never see those across the park doing similar and replacing the liver birds with a rubber ducky. Jay Evans 45 Posted 02/08/2024 at 21:23:47 Crud. Cack. Sorry, can't find anything positive to say about it. Benjamin Dyke 46 Posted 03/08/2024 at 12:11:29 In my simplicity, I like all our kits because its Everton, but some more than others obviously. I like the black kits as its nicer to wear as a normal top that doesn't look so obvious that it's a football top. But it's all very subjective. Will Mabon 47 Posted 05/08/2024 at 22:33:25 Half Tower FC.Change, change, change — they never give up. Tradition and heritage are dirty words to The Agenda."10 years ago, it was rejected when the badge was changed with 22,000 fans calling for the more traditional design. No consultation this time, so why has it now been done so again?"Christine, yep. Laid in wait and slithered back out for another go. They'll be watching the response, sick little charts will be produced to monitor the acceptance. Not a function of artistic expression or a change of supplier; it's marbled into almost everything.This aside, the basic kit itself is okay. Add Your Comments In order to post a comment, you need to be logged in as a registered user of the site. » Log in now Or Sign up as a ToffeeWeb Member — it's free, takes just a few minutes and will allow you to post your comments on articles and Talking Points submissions across the site. How to get rid of these ads and support TW © ToffeeWeb