Everton register £9.1M loss

, 3 January, 129comments  |  Jump to most recent
Players' wages now 79% of turnover
In the Annual Accounts released today, Everton have reported a £9.1M loss for the 2011-12 season. Everton's wage bill increased from £58M in 2010-11 to £63.4M last season, making it 75% of the club's turnover.

ToffeeWeb's resident analyst of the club's accounts, Joe Beardwood, has simplified the 2012 results in this summary [PDF].

The club's annual results showed that Everton recorded a net loss of £9.1M for the 2011-12 season, an increase of £3.7M from the previous season's net loss. Turnover was down slightly from £82M to £80.5M.

Everton's poor start to last season played its part in contributing to a fall in gate receipts and season ticket sales while the club were also picked for fewer live TV games.

However, the Goodison Park side are confident the current financial year will bring better news, with season ticket sales up 6.4% and the club pushing for a top-four spot in the Premier League.

Everton's net debt remains largely unchanged at £46m, and the chief executive Robert Elstone said: "The club has demonstrated its commitment to first-team success with increased expenditure on player wages.

"We continue to try to enhance our competitive position and, at the same time, manage cost base and debt levels effectively. To get through a challenging year with only minimal increases in overall debt whilst at the same time, based on the opinions of many experts, strengthening our first-team squad is testament to the skill, hard work and commitment of the manager, the chairman and all their support teams."

The new TV deal, which comes into effect this summer, should ease the financial pressure on Everton, while the chairman, Bill Kenwright, continues to search for investors to help the club compete financially with their Premier League rivals.

He said: "My desire to find a person, or institution, with the finance to move us forward has not diminished. Despite the challenges presented by a global economic downturn, we remain positive and determined.

"My commitment to serve this football club to the very best of my ability remains a constant in my life and I am aware of the trust you put in me to do that."

Quotes or other material sourced from The Guardian



Reader Comments (129)

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Ted Smeethes
1 Posted 03/01/2013 at 13:12:35
The accounts are terrible: http://www.evertonfc.com/assets/_files/documents/jan_13/efc__1357208599_Everton_Financial_Accounts_201.pdf


Turnover decreased by £1.5M, net worth of -£42M (-£33M). All intangible fixed assets and even that's decreasing.

We're all doomed. Enjoy this season while it lasts because it's all bad news. How depressing and awful.

Paul Jamieson
2 Posted 03/01/2013 at 15:08:07
And there you have it: a £9.1m trading loss but on the plus side a well-timed takeover rumour...
Steve Sweeney
3 Posted 03/01/2013 at 16:00:14
OK I am no expert so can someone explain to me how we sold players for excess of £20m reduced the overall wage bill (Yakubu, Arteta, Vaughan, Beckford) plus there was Bily as well... and yet our overall debt increased and so did our wage bill???

This is baffling to me but I am sure there must be someone who can clarify these seeming variances. I would ask Bill but like me he has no idea about the accounts they make no sense to him either. I see also though that we must have bought no new lawn mowers for Finch Farm as the Other Operating expenses went down slightly.

Ian Smitham
4 Posted 03/01/2013 at 16:01:05
No doubt this will raise the usual discussions and I trust, (the Chairman uses that word a lot in his summary) that MK and LL will seek the help of the man in the know to rationalise what is in there.
Jim Knightley
5 Posted 03/01/2013 at 16:01:41
This is a tad surprising... I suppose we did add Jelavic, Pienaar on loan, a short Donovan stint and Gibson in January... but I really did not expect an increase in wages. I also doubt Stracq was on a great deal... although I suppose Drenthe may have been on £30,000 ish?

Be interesting to see a breakdown.

Phil Roberts
6 Posted 03/01/2013 at 16:04:42
Why do you want to know? What has it got to do with us? Do you own the company? Do you question Tesco on the cost of their warehousing and if they have done a good deal on buying milk and how much the floor cleaners get paid?

So if you don't do that - why do we do it with the football club where we "purchase" our entertainment, but not with the supermarket where we buy our groceries.

Looking forward to the Everton Supporters Trust in 2018 and the board meetings then - what you mean you provide single malts in the board room, blended scotch is cheaper!

Dean Adams
7 Posted 03/01/2013 at 16:08:34
Just wondering how £63.4M on wages compares to other clubs around us? Villa for instance, as they are a similar size club with similar pedigree.
Mike Gray
8 Posted 03/01/2013 at 16:02:30
I find this typical Billy Bullshitter material! We're trying to find investment to push for a Champions League place, and the bullshitter (plus Elstone) release this, bang on time! Looks good for the media: i.e good old EFCpunching above their weight, but financially don't have a pot to piss in!

Point is, from bullshitter and his cronies, we have no money for a Champions League push. Get on with what you've got, Davey boy, is their point! The press will believe Kenwright as usual, he's doing a sterling job etc....

The point is Kenwright and his chummy are saying, Davey there's fuck all there again! I find it patronising and cynical of the timing. Furthermore, aren't these figures from 2011 to 2012 season and don't take into account the Rodwell sale etc....

Sorry lads there's no money in the pot again! The Times article regarding the board members releasing there own money in the way of a loan to be claimed back once the new deal kicks in is an excellent idea! Will they do it? — will they fuck. What are they there for?
Denis Richardson
9 Posted 03/01/2013 at 16:04:17
Steve, no one can answer everything in detail save for the Everton accountant but I believe the saving on wages for the players you mention would have disappeared on new wages for Jelly and Gibson as well as new contracts/increased wages for Fellaini, Barkley, Howard and Neville to name but a few. Also the loan signings we had last season; Drenthe, Stracq, Donovan, Pienaar, would not have come cheap. Add to that, when a player signs a new contract they also normally get a 'signing on fee' on top, (this does not only happen when you sign a player) so the new negotiated contracts would likely all have also had these fees on top.

We're trading at a loss so any cash we get in from transfer fees is presumably partially (if not wholly) used to cover normal operating costs, i.e. mainly players wages, given that these make up 75% of all our costs!) so its not that easy as saying we sell X player for Y amount and so can reduce the debt by Y amount. Unfortunately we actually need to sell to just cover some of our costs, let alone paying off our debt! I think we also had to give some of the Arteta money to Real Sociedad if I remember correctly (could be wrong).

Looking at the accounts, they include 'profits on disposal of plays registrations' of £14.1M – i.e. profit on sale of players. Arteta and Beckford must be the majority so we could not have made much of a profit on the billy sale (his sales prices was probably not more than his value on the books). Its scary to think what it would have meant had we not sold Arteta and Beckford! Our loss would have been about £18M higher, taking transfer fee and wages into account!

Ian Smitham
10 Posted 03/01/2013 at 16:16:46
Phil, to be honest I do want to know. The reason being is that I love and support Everton Football Club, and want us to win everything in sight and beyond. Clearly the well being of the finances, or not, will have some effect on that remote possibility, so yes I would want to know.

We are fed lines like we can not afford this, that or the other, I watch the games in a stadium that is past it's sell by date and see other stadia on TV and wish we could have similar or better, but alas we seem unable to do so, and the most often trotted out explanation is lack of money, so again yes, I would like to have a handle as far I can understand these things and there see to be some bodies on here who can make logical interpretations of what the heck is going on.

As for the Tesco analogy, I guess people shop there according to the depth of their own pocket, and the perceived value for money they receive, and if they don't like the value aspect they either put up, and pay or go elsewhere. IMHO. Anyway the Stella in the fridge is disappearing so I am off to the supermarket to get some more, which supermarket ? well that depends on the price, cheers Ian

Chris Matheson
11 Posted 03/01/2013 at 16:14:52
Phil (881), when Tesco present their accounts twice a year to the City, analysts are indeed crawling all over the figures, looking to see where the company is operating well, where its weak spots are and how these affect the overall performance.

Everton is exactly the same: the figures show how the club is being run. The strategy has been to maintain a level not by generating extra income, but by selling off assets which of course can only last as long as the assets remain to be sold.

So people will look at the figures to guage the overall health of the club and the validity and strength of the Board's strategy; or for signs of an alternative strategy. Sadly there are no such signs in these figures.

Jim Knightley
12 Posted 03/01/2013 at 16:27:18
Phil...how exactly is a supermarket and our football club the same? I doubt many of us travel hundreds of miles to go to our supermarket ? and pay for the privilege for 90minutes of entertainment. We want to know...because these reports will probaly be the reason we don't buy anyone in January, and don't get fourth.
Phil Sammon
13 Posted 03/01/2013 at 16:40:20
The annual Toffeeweb accounting contest!

See you all in a few weeks.

Phil Bellis
14 Posted 03/01/2013 at 16:38:53
Phil Roberts - as you introduced the analogy...good job club and Tesco were questioned during the Kirkby debacle, wasn't it?
I am not emotionally attached to any supermarket/theatre/cinema/public house nor am I a shareholder in any; there's the difference
Sam Hoare
15 Posted 03/01/2013 at 16:40:45
Phil Roberts 881, a rather silly post I think. If you feel about Everton the same way you do about Tesco I would say that doesn't speak well about the depth of your support.
Denis Richardson
16 Posted 03/01/2013 at 16:58:54
Looking at Jeo Beardwood's account summary is really depressing (as it has been every year for the last few years). Basically without selling players over the last 3-4 years (Lescott, Arteta, Bily etc) we would have been dead a long time ago!

Selling the family silver is the only thing that has kept us from drowning! The new TV deal cannot come soon enough for BK (and us!)!

Steavey Buckley
17 Posted 03/01/2013 at 16:47:27
J9.1 million represents less money at the disposal of the manager to obtain new signings and increase wages of most valuable players to encourage them to stay or to sign in the first place. But the question is, what is the value of the academy which, at present, forces the manager to look somewhere else for new talent? The vast majority of the first team have come from somewhere else. It could be financially prudent to close the academy to save money and buy players not ready for first team action but are loaned out till ready. Saving salaries. Everton are not a club that has a billionaire or a financially heavily backed sponsor who can pour money into the club.
Bobby Mallon
18 Posted 03/01/2013 at 17:02:18
Phil — because it's our club, the fans and we deserve to know how it's being run.
John Pickles
19 Posted 03/01/2013 at 16:57:36
I've just got the new Tesco 'home' shirt, it's brill. Going down there now ....... ''Can you hear the Asda sing?, no-oh! no-oh!''
Michael Kenrick
20 Posted 03/01/2013 at 17:07:09
From Joe's excellent and very timely analysis — thank you so much for sending this in, BTW — the line that really got me is on the last page:

Total assets less current liabilities (over the last five seasons):

13.484 M
11.128 M
12.685 M
-2.002 M
-16.022 M

That's a £30M negative swing over five years... consolidation I guess of the £5M/£6M average loss per season (or am I conflating things?)

Any way you look at it, that is surely a criminal way to run the business... but thanks to the wonderful Liverpool Echo and Blue Bill's diligent husbandry, we're all smiling and "positive" [I am getting to so fucking hate that word!] as we sail on into the great Blue Yonder...

Neil Pickering
21 Posted 03/01/2013 at 17:09:45
Sorry but I am completely not au fait with the figures produced. Surely with the massive hike in prize money this season we should be okay shouldn't we? Surely even if we finished 5th/6th it would be the equivalent of Champions League in recent years? Can someone explain these figures to me in layman's terms?
Si Cooper
22 Posted 03/01/2013 at 16:50:41
This spells out why any new permanent deals are potentially unlikely in this transfer window even if we sell someone.

A few loanees (with options to buy) who we can jettison easily if they don't bring us the lucrative success we need to balance the books would make much more financial sense than ramping up the wage bill for longer than six months.

Not emotionally invested in Tesco (or any of their rivals) Phil, and so not interested in whether they go bust or not as someone will still be selling groceries when they do. Also think that they are probably more financially robust than our club is at the moment.

Jimmy Sørheim
23 Posted 03/01/2013 at 17:19:23
We need a real marketing director who can make us some money on shirt sales and a new main sponsor deal.

Looking at the accounts I think we can not afford to give Moyes a new contract, it will ruin us even more .
No doubt something needs to be done in the running of the club, seems to me like it is being run by idiots, our shirt deal should be much higher, as should our main sponsor deal, but since Everton have signed long term deal with CHang then we are screwed.
Most important thing is the Kitbag deal, it is a major shitty deal for us, as we hardly see any money compared to clubs around us.

Kenwright should be sacked as chairman, he has no idea how to run a club and make a profit.

Jamie Tulacz
24 Posted 03/01/2013 at 17:29:13
Mike (888) from my limited financial experience accounts have to be signed off within 7 months of the year end in most cases, hence year end 31 May 2012 means end of December sign off, hence why published now.

Looking pretty bleak, the only hope is the extra TV money coming in from next season, still I'm sure that'll just go on additional wages for all...

The way most football clubs are being run nowadays seems pretty unsustainable to me, the only way to improve this would be to reduce player wages. And we all know that aint going to happen

Paul (863), you're such a cynic...! (impossible not to be!)

Jackie Barry
25 Posted 03/01/2013 at 17:40:45
To run a business at a loss and then expect to make a huge profit in selling it on could only happen in the footballing world. Did any of the majority owners really think they were going to make a pile of cash from this club? Seriously they are expecting something for nothing, not one of them has put anything into the club apart from the money they forked out to pay for their shares, There are people at this club who could move it forward, Earl for example could have used the planet Hollywood brand name but is probably too embarrassed to link the name with us. Also Grantchester what is this guy about, is he still linked with us in any way, I have heard he owns about 8% right?

In the end what's the point it's all been said before and nothing is going to change. I am baffled at how we can make a loss though and the thought of this club being at risk saddens me.

John Audsley
26 Posted 03/01/2013 at 17:50:07
Phil R, as mentioned already we support Everton not Tesco and when it comes to a club run by Bill, Elstone, Woods and Earl I will question pretty much EVERY decision they make financially to the bitter end
Patrick Murphy
27 Posted 03/01/2013 at 18:03:29
It's not the ideal time to be publishing these figures given that 2 of our main players are coveted by other CL contenders, BK can say we have to sell and buying clubs can adjust their valuations downwards as they know we're in a pickle. Wigan Athletic that massive club down the road actually made a profit in their accounts.

Without new investors we will have to face the fact that our prize assets will be sacrificed during the summer, if not sooner.


Stu Smith
28 Posted 03/01/2013 at 18:09:43
You've gotta remember that the more financial issues Bill has the more pressure he is under to sell and the lower the price is because any buyer will have debt to clear.
Liam Reilly
29 Posted 03/01/2013 at 18:16:11
"Everton's net debt remains largely unchanged at £46m"

Why the fuck with all the recent sales that have gone to the Bank has this not come down?

Alan Rooney
30 Posted 03/01/2013 at 18:24:27
Intangible assets 2012 = £24m. Is that all our present squad is worth? In 2008 they were worth £39m. Pound per point we are getting better value out of our assets now than we have been for a long time.
Denis Richardson
31 Posted 03/01/2013 at 18:33:57
Alan 952, the valuation of players in the accounts of football clubs is a bit of a nonsense practice and the rules are a bit odd. Basically you only value players that you buy - i.e. every home grown player on the books has a value of 0 (osman, hibbo, barkley, vic, etc) so the player values in the 24m you mention will not include these home grown players.

As for players bought, their value is roughly their initial purchase price, amortised over the length of their contract (e.g. you pay 10m for a player and he signs a 4 year contract, every year into his contract his value comes down by 2.5m until its 0 when his contract runs out and he can leave on a free). If the player signs a new contract before their last has expired, then their value is increased again and then run down as their contract runs down, or something to that effect.

Basically, the intangible assets value in football club accounts is total bollocks. (e.g Baines will probably have a value of <5m in the accounts but his true market value is probably anywhere from 15-25m!). The decrease you menton is presumably due to the sales of Arteta and Billy, as well as other players contracts being 'amortised'.

thinks thats how it works anyway...

Denis Richardson
32 Posted 03/01/2013 at 18:50:41
Correcting one mistake, the value of a player is not increased when his contract is renegotiated. When this happens, the remaining value of the player (at the time the contract was renegotiated) is amortised over the term of his new contract.

So basically, sign no players = intangible assets takes a nose dive.

Gavin Ramejkis
33 Posted 03/01/2013 at 18:46:23
Patrick, it doesn't matter if the club published the figures themselves or not, any business with a desire to take assets from another only has to pay for a copy as its public domain info. The fact Everton is a poorly ran business is one of the best known facts within football but not the media. The club employ media specialists to try to divert and deflect from bad news stories; have you ever asked yourself how so many fairy tales from unknown or unnamed sources suddenly pop up just before the club has some bad news to tell? Unfortunately too many sheeple have waved the don't care less card or challenge those supporters showing concern and apportioning blame as if simple supporters have created the whole shambles of a business that operates poorly in comparison with its peers in off field activities something they have no control over whatsoever. The fans can only turn up to the games as they have done for over 100 years, blindly loyal to the club which isn't and never has been about individuals like Chairman Bill and his cronies.
Colin Fitzpatrick
34 Posted 03/01/2013 at 18:51:25
Apparently a football finance fella has just been on Merseyside and said that Everton's accounts were impressive! Never heard him myself but musr have been a right joker!

Great write up from Joe yet again, he must be depressed writing that stuff every year!

We all know the state of the business, it's not worth worrying about, let me assure you they don't worry about you!

Kieran Fitzgerald
35 Posted 03/01/2013 at 18:58:43
So we are basically losing 5-6m a year with costs and overall debt going up and an ever increasing dependancy on Sky's annual cheque. That's easy to fix, Bill already has it figured out. We just sell Baines, Felliani, Jelavic, Jagielka and Pienaar this month, use last night's bench to replace them, lodge the transfer money to our account, and then live off that for the next four or five years. Who needs a business degree and a sense of pragmatism. I dream a dream....

Graham Mockford
36 Posted 03/01/2013 at 18:54:03
Liam,
Pretty simple really, we are running at a loss on our operations and even making a profit on player sales does not stem the tide.

The sad fact is that this administration does not have a way to get us out of it. We have been existing on a such a plan for a long time now. Joe's analysis is as usual pretty spot on but shows the situation to be inexorably getting worse. You might even have some sympathy fot this shower as many PL teams face exactly the same issues if it were not for the spin, the lies and the incompetence.

History will show that Everton are indebted to David Moyes for keeping the team still punching above its financial weight and shoring us up through good transfer dealings. The problem however is all the time he keeps doing it, the more likely Bill will remain in tenure.

It's unsustainable without generating profit on player sales which leads me to suspect the current 5 year plan probably has Barkley 2015 £30m Green 2017 £40m!
Andy Crooks
37 Posted 03/01/2013 at 19:08:07
Phil Roberts, I assume this is a wind up(for whatever cretinous reason). The emotional commitment of supporters is unique and is what allows the likes of Bill Kenwright to have his ego massaged week in week out. "what has it got to do with us" the single biggest piece of shite ever posted on this site.
Steven Telford
38 Posted 03/01/2013 at 19:15:57
Despite being a lifelong Evertonian, admittedly, I don’t know much about Bill or the boardroom politics of non-football matters, just that from what I can see he does seem to be a genuine Evertonian, and that in the modern game his pockets are simply not deep enough – unfortunate, but not a crime. While I respect that many of my fellow Toffeewebers are more knowledge than me on this matter, I also know that our delightful forum is prone to its share of bitterness and - particularly in respect of Moyes – carries a wave of unrealistic expectations, and demands for alchemy. Hence, while I’m not ruling the “bill-bashers” out, it would be nice try to refine what seems to amount to an indigestible amount of information in which facts and opinions are heavily mixed.

Now, given that we are making a loss, it’s hard to see how eveton can be some sort of personal pork barrel’ for Bill. To know if it is or not, I pose 3 statements which I consider to be facts, and 3 simple follow questions:

Fact 1: our ‘footballing’ wage bill appears in good shape relative to our achievement, and indeed is in finer fettle than many of our higher spending richer lesser achieving peers.
Fact 2: football finance has – as Alan sugar put it – become: a matter of prune juice economics. (i.e generalized inflation of wages as more and more money chases a finite pool of talent.
Fact 3: because of fact two it’s especially difficult to find a buyer for club.

If I am mistaken in any of these, let me know, “how and in what way” as they form basis for why I pose the following 3 questions:

Q1. How much of wage does Bill himself draw?
Q2. How much money do the board (each board member) draw out?
Q3. How much did Bill pay for his stake in EFC, and how much is he said to be charging for EFC?

What’s nice about these 3 questions is that the answer should be ‘numbers’ and numbers don’t leave much room for “opinions”.
Thanks to anyone who cares to answer. I don’t yet have an opinion on the matter, and until I can generate one based on facts, I feel compelled to give Bill the benefit of the doubt.

Danny Broderick
39 Posted 03/01/2013 at 19:34:54
Wow,
Our yearly losses over the last 7 years amounts to £52 million. This clearly shows the current lot do not know what they are doing,& haven't learned any lessons as we have just posted losses of £9.1 million. Yet every time I hear Everton officials talking about our results, they are all patting themselves on the back,saying the results are robust,it's gonna be better next year etc.
When are journalists going to speak the truth about our situation? Any business that is losing £52 million - well,you don't need to be a genius to see where we are going...
Jon Cox
40 Posted 03/01/2013 at 19:31:57
Yeah, right. If I'm a company, and do said trading, then shouldn't I really want to pay as little tax as possible? Purlease our directors are all committed to the Chelsea/ Abramovich periodical called "I want to do the best for the poor people of GB with the profit that I make, as opposed to paying tax." And then, he says, "Where would I be without the gullible twats that support Chelsea?"

Fellow Evertonians, the people who reside in our board rooms have very little brotherhood sentiments for us who reside in/on the Gwladys St on a Saturday afternoon.

I'm now seeing what Moyes is up against. Things need to change, we need as a collective, need to sort out our Nemisis and that my friends is the Media. We haven't done it, (Cyber) enough. Lets start getting together and start to give that London-centric pile of shite a rough ride...

j

Bobby Thomas
41 Posted 03/01/2013 at 19:29:35
Looking at that terrifying set of figures, David Moyes just got worth a lot more.
Phil Walling
42 Posted 03/01/2013 at 19:41:20
Scream all you will about Kenwright`s inadequacies (and there are plenty)but if no other silly fecker wants to buy him out we`re stuck with him. I presume him and his mates have signed `joint and severals`to guarantee the debts so why the feck should we be worrying about them.
Like most other Evertonians,I`m more interested in how the team does over the weekend!
Patrick Murphy
43 Posted 03/01/2013 at 19:54:22
Steven Telford - I think you would have to put them questions to BK and his board.
Whilst there has always been a claim that BK in particular and the board in general don't take a penny more out than they put in, some people wonder what has inflated the operating costs?

But you have to ask yourself how can a club which has spent next to nothing on the Stadium in 13 years and has received Sky money for the whole of the PL era, where the manager has a net spend of less than 3m - if that much - a season and where gates are reasonably good, be in such a parlous financial state.

Gavin I'm sorry but the 'Sheeple's club' just doesn't have the same ring to it!
I know the accounts will have been known to those in financial and football circles but why publish them specifically at this time is what I meant.

Gavin Ramejkis
44 Posted 03/01/2013 at 20:04:08
Steven #973, your "facts"

1. any wage bill is only in good shape if the business it is attached too can afford it
2. the finite pool of talent is global, clubs cut their cloth according to who they can afford in an effort to maintain their status - premiership quality players who they can afford
3. the difficulty to find buyers of clubs is a misnomer given anyone on here could list lots of clubs bought and sold many times since Alan Sugar sold Spurs

Your three questions

1. Bill claims not to draw a wage - who pays for his travel to and from games, his hospitality, his hangers on at games and the nice shiny Mercs? Its standard company practice, don't fall for the doesn't take a single penny blag
2. same response as 1 - to be fair to Earl he doesn't turn up for about 7 years between games
3. Bill didn't pay for his original stake Anita Gregg did - Bill brought Green (a Spurs fan) to the club as a "friend" and suddenly Earl another lifelong Spurs fan with no previous links to Everton appeared fronting a buyout on behalf of a BVI based group, Earl had no previous in the BVI but coincidentally Green did and still does. The true figure of what Bill and his fellow majority shareholders is looking for is unknown as he won't say but is reported in excess of £120m at a very minimum, a carpetbagging profit from only buying shares through borrowed money and no speculative investment on the actual business in 13 years and counting.

Phil #987 there's every likelihood no one wants to pay what Bill is asking that's a world of difference from no one wants to buy the club.

Kevin Tully
45 Posted 03/01/2013 at 20:29:39
Steven#973,

How can a board of directors vote themselves a dividend when they are posting losses year on year?

Phil Roberts
46 Posted 03/01/2013 at 20:01:40
Andy #971 - no it isn't!

Everton Football Club is a limited company in business for the benefit of the owners to make money. No other reason. How it makes money is by providing entertainment. Makes lousy entertainment then it gets less revenue - makes good entertainment it gets more revenue (people paying to watch them, buy mechandise, rewarded for being successful), makes a profit and becomes a more valuable asset.

It is no different to any other business - and every decision made by the management and the owners will be to achieve the aims stated above. Do not you or anyone else delude themselves into believing that there are any other aims. Success is not just for success, it is because the asset is more valuable.

This is the same reason that ALL business are in existence. So my analogy with Tesco or any other brand to which we have loyalty is exactly as stated. We may have a brand loyalty (like I would only drive Fords, use Dell laptops, Nokia Mobile phones, shop at Sainsbury's, wear Addidas trainers, never eat a McD only BK) to Everton which goes deeper that these others, (yes, I was born an Evertonian, my kids are Evertonians and I will die an Evertonian) but nevertheless it is a brand to which we have loyalty.

Now for these others we never question how much they spend on various activities or whether they are financially stable - but for football clubs we believe our views matter. Simple facts are that our views will be taken into account at the same level that the board of Tesco will review our comments about their investment strategy or the number of new store openings. I agree that we may as a simple customer of Tesco (and we are really no more than customers of Everton Football Club, even though we think we are) never actually make our views on their financial strategy known to the board but nevertheless they would be taken with the same level of discussion as our views about the operating and financial strategy of Everton Football Club

Yes, we can all rant and rage and we all believe we would do a better job (and I do believe that I am one of those that would) but being able to rant and rage is all we can do - we cannot change one jot or iota of the operating or financial stategy of the company unless it sees that the customers will reduce the financial worth of the business.

So my frustration is that so many come on this forum demanding this change, complaining that the people running the business are imcompitent, but amazingly enough we have people who are worth millions and billions (through inheritence or their own business accumen) who own this business and we honestly think that we, who have been employed all our lives, are heavily in debt to building societies, banks, credit cards can tell them where they are going wrong.

So yes Andy, it does have nothing to do with us because we do not own this business, we are not the shareholders, we are not the managers, we are not even the employeers, we are just the poor customers. Yes we have invested a lot of "emotional capital" into this brand, this business - but it counts for nothing unless we withdraw that emotional capital and our support for the brand and as a result materially affect the value of the business.

Bobby Thomas
47 Posted 03/01/2013 at 20:27:37
Phil 987

It's possible that Kenwright and his mates inadequacies are the very reason "no silly fecker" wants to buy the club.

Its basically worthless as a business and massively overvalued.

Every year it gets worse and, every year, we continue to defy gravity.

And one day, if things remain as they are, we are going to be absolutely fucked.

And then you will give a shit.

Patrick Murphy
48 Posted 03/01/2013 at 20:41:53
Phil, I agree with most if not all of what you say, but how come our loveable friends from over the park, have managed to influence so much of the business that they are customers of?
It sounds like the only way to force the changes is for supporters to boycott going to the game and refuse to buy any merchandise until a change of ownership is achieved, which in the end might be counter-productive. Evertonians are in a complete 'Catch 22' situation.

Drew O'Neall
49 Posted 03/01/2013 at 20:38:27
The same people complaining about how we are completely leveraged are the ones crying out for another payday loan to bring players in, in January.

We can't afford to compete at the level we do and reduce the debt.. It's one or the other.

In some ways BK is supporting David Moyes by allowing him just to maintain the status quo and continue to send us in to the mire.

Perhaps in the context of these accounts this IS David Moyes last year and then he'll move on and BK will implement the austerity measures needed to get us back on an even keel.. Enjoy it while it lasts!

Garry Taylor
50 Posted 03/01/2013 at 20:43:25
A very simple way of increasing revenue would be to increase ticket prices!!….

Spurs' cheapest season ticket is £730 ranging up to to £1830….. if we just increased our prices to be in line with Spurs cheapest, then this would generate an additional £6-7m per year, which would almost wipe out the deficit each year.

Spurs are a team we are expected to compete with and do better than, yet as supporters we give less to our team…..

Spurs directors do not put their hands in their own pockets, they just charge more, and subsequently have greater revenue streams!

Peter Knight
51 Posted 03/01/2013 at 20:37:27
I am not an accountant but, when it comes to assets, Goodison Park I presume is valued at Zero as it must have been depreciated unless it has been sold and leased back..

Players like, Baines, Jagielka, Fellaini must have been depreciated since we bought them and are owned by the club. if we sold them for $50 Million, there would be no debt and we would show a profit of £40 million for next year and Everton would have to pay tax on it.

How are players valued for UK Tax Purposes on a balance sheet?Please tell me?
Gavin Ramejkis
52 Posted 03/01/2013 at 20:55:33
Drew if you took into context the article Tony Barrett wrote in The Times the clamour for buying players to push on for a European challenge is based upon one of the very rich majority shareholders of the club to lend from their own pockets - NB a loan from multi millionaires to be recouped by them, the terms surrounding interest etc would be at their discretion but based upon the forthcoming Sky windfall. Tony a lifelong but honest red uses the analogy of David Moores loaning them £10m to buy Dirk Kuyt a player who recouped the club and David several years of Champions League appearances. The only way such a loan would be at payday loan rates would be down to which of the so called true blue board members demanded back.
Ian Bennett
53 Posted 03/01/2013 at 20:18:22
Frankly astonishing, the bank didn't call in any facility, it just stopped gross financial mismanagement and melt down of L4.

We sold £10.6m net in cash terms, dumping millions off the 'wage bill', and all we repaid in loans was £0.9m of loans by increasing the overdraft by £2m (remember the sobbing over the overdraft - what did they expect a £15m increase?).

Wages spiralled by £5.3m despite shifting arteta, Beckford, yak, turner, Vaughan, billy, Saha. Yes some players came in, but how is that increase explained? Can you imagine the state on the accounts if they hadn't of been shifted?

Everton continue to sign up new partners, puff out chests, which translates to fuck all on revenue - £268k increase on sponsorship, and a £1m decrease on other revenue (player loan fees?).

Post accounts transfer business just £1.1m receivable - Rodwell, cahill, less Mirallas, oviedo, and possibly Naismith.

So the big question how will the £10.5m non player trading loss and interest get stemmed, can revenue increase? or will the loss increase with an unsustainable wage bill?

Derek Thomas
54 Posted 03/01/2013 at 20:55:11
All we are is a Leeds in slow motion. A relative small amount of actual share holder funded investment in previous years may have helped prevent the ongoing slow slide to oblivion, that's called prevention. The cure, or one of them, a potential Venky-esque buy out, as has been shown, can, in some cases be worse than the illness.

I have seen it and history shows it, that refusing to act because you can't or won't see there is a problem, only leads to it getting worse and that at best the eventual cure is a) a lot more drastic than if tackled early, or... b) there is no cure and you die.

The irritating lump in your guts or blemish on your skin that is the Board of EFC won't go away if you ignore it.

Graham Mockford
55 Posted 03/01/2013 at 21:12:37
Phil, #009

They are making such a fucking great job of making a profit aren't they? Just because they have the legal right to do what they see fit does not make it right for the club which may be a business but is built on 135 years of football players playing for Everton supported by generations of Evertonians. If you are happy to stick your head in the sand and say so be it well shame on you.

Donal Neill
56 Posted 03/01/2013 at 21:18:36
I am a qualified accountant and Evertonian (bad mix, I know....) and these accounts do not make for healthy reading. This could be a pivotal season in Everton's history. A season in the Champions League would help a lot.

Goodison Park does not generate enough cash. We need a new stadium badly. Sure we would have to borrow to pay for it but, over the long run, we would be better off. The Emirates is a cash cow for Arsenal now it is paid for. That could be us in 10 years.

Moyes has worked miracles at Everton looking at these finances. I fear Fellaini will defo go in the summer if we don't get champions league.
Steve Sweeney
57 Posted 03/01/2013 at 21:22:51
What will happen if Baines and Fellaini play out their contracts? When they can go on a free, time passes so quickly, what will BK do then?

This really is make or break season because, if we don't get Champions League, the sale of Baines and Fellaini will be taken away from the club. If Moyes walks in May, the club will implode, the Sky money won't last forever, one day the banks will want the money back.
Like Colin has stated I cannot really care any more – and why should I? Blue Bill doesn't.
Ognjen Mojovic
58 Posted 03/01/2013 at 21:32:31
Well, solution is an easy one. Make your mind, and earn some money for Everton! Maybe I will start to bet on this club, hopping that good results will bring money to my treasure chest!!!
COME ON TOFFEESS!!!!
Si Cooper
59 Posted 03/01/2013 at 21:27:55
Drew (#014) - the 'clamour' for some investment is predicated on the belief that there is significant financial reward at the very top level of the European club competitions and a windfall coming our way in the near future. Having come within striking distance of Champions league berth people are hopeful that a relatively small investment at this stage could go a long way to achieving that.

Obviously the reward has to at least match the investment if it is not to cripple the club even if we were successful (see Leeds Utd for cautionary tale).

It would most likely take a series of such advances to promulgate long-term success, but it is not the unreasoned charge into profligate spending that you have portrayed.

Denis Richardson
60 Posted 03/01/2013 at 21:51:50
If any of the directors makes a loan to the club, would the banks (and any other current creditors) not have first dibs on any future revenue?

It's a tough one. Tony Barrett is basically saying that one of the directors should give Moyes cash to take a gamble in Jan and go for CL qualification. There is absolutely no guarantee that it will come off, then again there is a chance it may....I guess as one of the directors is worth 1.2bn(!), a cheeky 10-20m would not leave him in the poor house. Then again it would be a 10-20m gamble!

I would not like to see us borrow against the future TV money.

Bobby Thomas
61 Posted 03/01/2013 at 21:50:22
Ian, 025.

Couple of bits from the accounts, regarding our facility and how we plan to plug the £10.5 million loss:

"The Directors acknowledge the need for further discussion and agreement with the bank, thereby giving rise to a degree of uncertainty on the final out come regarding bank funding. However, the Directors consider discussions with the bank to be of appropriate comfort to them in the circumstances...

The Directors have considered the uncertainty surrounding the renewal of the facilities and other inherent uncertainties and, in the event that they would be required, have identified a number of potential mitigating actions to manage any resulting forecast shortfall against current facilities including the ability within the industry to securitise additional future guaranteed revenues and flexibility around player trading."

You cant say we aint been warned!!!

Just remember that when the big Goodison smokescreen goes into operation, as with Arteta.

Harold Matthews
62 Posted 03/01/2013 at 22:39:45
Quite upsetting to learn we owe £46 million. I'm not an expert. Does this place our great club in jeopardy?
John Shaw
63 Posted 03/01/2013 at 22:42:00
Phil Roberts – I get what you are saying, but football is very different to a supermarket chain, isn't it?

You see, if I shop at Sainsburys and it goes out of business, I simply move my custom to Tesco, or Morrisons, or Asda, because there's no emotional tie. However, if Everton were to go out off business, do you think for one minute I'd simply move my custom, as in support, to those shower of shite across the park?

No fucking chance !!!!

Dennis Shaw
64 Posted 03/01/2013 at 22:45:00
Who cares? We are stuck with Kenwright, stuck with mounting debt, stuck with a rotting stadium, stuck with being a selling club (Fellaini next). Not enough of the fans got behind the Blue Union when we tried to get change, not enough fans want change so we have what we have.

Let's just look forward to good football and pushing for a Champions league place after all Moyes will ensure we don't last long again in Europe but we'll love it whilst it lasts.

Brendan McLaughlin
65 Posted 03/01/2013 at 22:39:46
Bobby #052

The Directors can't guarantee the outcome of discussions (that haven't yet taken place) with the banks. Consequently the auditors require a Plan B which is secure funding from elsewhere or sell players. I'd say given the current caution of banks this is pretty standard in the accounts of most football clubs.

Steven Telford
66 Posted 03/01/2013 at 22:56:43
If you were a business man, would you, on the grounds of profit buy an EPL football club knowing you have to compete with clubs which are the hobbies of billionaires?

I feel the answer is no, because its black hole for all but the very biggest of global brands (i.e. Man Utd and Liverpool)

How about how Barcelona manage things? Is it a viable option for EFC? A ton of tiny shareholders – you and me – (essentially micro-donors) + plus a few big fish fans, who only care about seeing a return on the pitch rather than the balance sheet.
Ian Smitham
67 Posted 03/01/2013 at 23:47:09
Chris Brunskill
Just read this from elsewhere:
The release of Everton's 2011/12 accounts has drawn a predictably nervy reaction from the fans, concerned about the financial stability of the club. But just how bad are the numbers? Brian Lewis delves a little deeper....

Everton Football Club has released their financials for the 2011/2012 season, and they do not paint a pretty picture to the fans. Including debt interest and player transfers, the club lost 9.1 million pounds pre tax. This was up from a 5.4 million pound loss the previous year. The one good piece of news is that the outstanding debt only rose to 46 million pounds from 44.9 last year.

As usual these numbers have brought out the fans on both sides of the aisle, but the top-level numbers do not always tell the full story. For that we have to look at some of the smaller numbers to see just how dire Everton’s position is.

Taking a look at Everton’s turnover, it is very easy to identify the problem. Income was down by 1.5 million pounds partially due to attendance. Attendance dropped to an average of 33,209 from 35,157 the previous year. This drop in attendance was worth approximately 1 million pounds in just ticket sales if the average ticket price is assumed to be 25 pounds. Factor in concessions, merchandise sales, and other income from matchday, and the drop in attendance ends up being even more severe. Thankfully attendance seems to up during the current season. The average attendance through December is approximately 36,200.

To see just how much money the club is leaving on the table, the club has a highest attendance of 39,657 this season. If Everton sold out every game last season, they would have made an additional 3.5 million pounds based on 20 home games. I decided to account for at least one home game between the League and FA Cups.

That is simply too much money to leave on the table at Everton, and the club has to take immediate steps to help boost ticket sales. Just an additional increase in gate receipts is enough to cut this year’s loses by one third.

On the TV broadcast side, the total amount of money only decreased by 100 thousand pounds, but given the increase in money the EPL receives from television contracts; it was a much larger decrease. This decrease was mainly due to a lack of television appearances this season. Everton’s poor form early in the season resulted in fewer live TV appearances, which reduced their television revenue. This year the club has already improved this due to a fantastic start that has resulted in seven television appearances to date.

Frankly there is not much the club itself can do to rectify this situation. Other than quality performances each year, EFC cannot approach television executives and make offers for live TV appearances. Thankfully the club seems set for this season and the next based on recent performances.

The biggest concerns for the club come from sponsorship and other commercial interests. Sponsorship money increased from 6.8 million to 7.1 million pounds, but commercial activities decreased from four million to three million pounds. Unfortunately these financials do not break down what makes up each of these categories, but lumping them together we can assume it includes the following income: Chang Beer sponsorship, all other ads and sponsorships with the club, Kitbag deal for merchandise, any money from Nike, any income from the Australia preseason tour, any other sources of income for the club.

Getting 10 million pounds for all of this is frankly disappointing. Given the history and current success of Everton, I would think that the club could command a much more sizeable shirt sponsor deal. Everton is an internationally known club, and thanks to stars from countries such as Australia and the US, their profile will only continue to grow. The continued partnership with Chang smacks of a club that isn’t willing to do the hard work to bring in bigger sponsors. Looking at clubs like Spurs, Aston Villa, and others of similar size, Everton should easily command 10 million pounds a year just for the shirt sponsor. Add in all the other sponsors and the club would be in much better shape.

We also have to talk about the Kitbag deal. The club gets 3 million pounds a year from Kitbag, and possibly a slice of the profits based on sales. Whatever the exact deal is, it sucks. International distribution is pretty poor compared to other clubs, especially now that our jerseys are made by Nike. Here in the US I have yet to find an Everton kit in my local stores, but I can find every other EPL Nike jersey when I go in. This is simply inexcusable, but I don’t believe it is fixable until the Kitbag deal is up in six years or so. Hopefully by then we have someone with business sense actually running the non-football side of things.

A quick bit on expenses, the wage bill rose to 79% of turnover. Obviously this is a worrying number, but if fans want to see Everton continue to perform well then high wage bills will be a fact of life. Unless we can turn into a club like Lyon which is always looking to sell young talent and develop exclusively from our own academy we will be doomed to a higher wage bill than we’d like to see. It is nice to see we managed to reduce operating expenses slightly. Even though it was slightly less than 1 million pounds, every bit matters for the club.

Up until now I haven’t talked about player trading in expenses or turnover. This is partially because the money we get from buying and selling players isn’t as cut and dried as it would seem. For example when Everton sold Jack Rodwell this past summer, the club did not receive a 12 million pound cheque the next day. Rather a contract was drawn up and we will receive the money in payments over the course of a few years. This is usually when you add up net transfer spending and then look at a clubs books, the numbers can be off by millions of pounds.

Evertonians often comment about the club having to sell players to balance the books, and while it is a factor, as explained above it isn’t as clear as you would expect. That said, the club spent 12.8 million pounds on player purchases this past year. A lot of that money undoubtedly went on purchasing Jelavic, Gibson, and Pienaar; but some of it could also have gone to paying off purchases of old players.

The good news is that the club made 14.1 million pounds on selling players. A large chunk of this came from selling Mikel Arteta to Arsenal, as well as money for selling Yakubu and Beckford. Some of the money also came from previous sales.

It has to be said that Everton’s finances aren’t great. A total debt of 46 million pounds is never a good thing for a club that only has turnover around 80-85 million pounds. The positive is that if push comes to shove, the board has the personal income to cover the debt in a worst case scenario. This isn’t like Portsmouth where the money doesn’t actually exist and it is all smoke and mirrors. The debt still should be paid down as quickly as possible. I’d say about 20 million pounds in debt is manageable for a club like Everton, and all businesses run with some amount of debt.

Thankfully the path forward seems clear even without real investment coming to the club. Improving ticket sales would cut our losses tremendously. Add in some improved sponsorship deals, and the club could actually turn a profit not even counting the uptick in tv money that comes from a quality season. The question is if the board will actually take these steps, or if they will just try to mortgage the future in an attempt to satisfy Moyes until we have to blow up the entire squad.

Matt Traynor
68 Posted 04/01/2013 at 00:23:21
And people still think we sold Arteta on deadline day as he wanted to go. Yeah, right.

One born every minute.

Dave White
69 Posted 04/01/2013 at 00:27:00
Thanks for that Ian, SLIGHTLY more encouraging!
Tony Farrell
70 Posted 04/01/2013 at 00:40:56
Whatever the loss, we will always struggle financially until we have major investment. We as True Blues should make some sort of stance, make our voices heard to the these so-called mega-rich board members we have. These people need to back Moyesie and the team here and now.

It's plainly obvious we need new playing staff this month to push on and claim that CL spot, who knows third place could be up for grabs, these rich bastards need to get off their arses and invest in their bloody team now!!!!
COYB
Kevin Gatto
71 Posted 04/01/2013 at 00:50:52
What about the fans having a financial investment, buying the stadium , leasing it out to the club, which then enables the club to pay out the loan.

Would that be a good start?
Ben Dyke
72 Posted 04/01/2013 at 00:52:39
It seems safer not to bother commenting on certain threads if you don't follow "the board are terrible" line. Any attempt to offer a different opinion is quickly discounted. But anyway...

I have a very different opinion to the more negative views. I have worked in professional sport (at the Rugby Football League – which is akin to a small Premier League team in many ways), I have a degree in Banking and Finance, and I run my own company. I consider myself relatively intelligent as well as very passionate about Everton.

My reading of the figures and the board in general is not far removed from the official line – basically that every penny possible is made available to make a team that competes as well as it can. My criticism would be that we actually spend more than we should because football is not like normal business so passion gets involved in decisions. But this has in turn led to more joy on the pitch so it's hard to criticise too strongly.

Everton is not a domestic or international brand like some other clubs, and I for one am actually grateful for that, even though it makes our commercial performance worse than some other clubs with a similar record and history. I am glad we have not sold our soul and do not have hangers on.

There are many negative commercial consequences of our being in the same city as Liverpool unfortunately, with their worldwide brand. Until we have achieved like them over a 20-year period, we will not achieve their profile. The only quick way to achieve this is the Man City or Chelsea model and I don't want that.

I think our current board are as sensible as they should be with their own money and the club's. We have to live with the fact that Everton don't have massive commercial clout. It's not the board's fault. I believe they work with what they have quite well. I wish Bill Kenwright was richer but he isn't. I don't particularly like the guy or trust him and would like to see him replaced by someone more wealthy but I don't think Everton are a commercial proposition.

You don't go in to football to make money hence why deals aren't that common. To take on a club like Everton and leave a lasting legacy will take hundreds of millions of pounds and the guys willing to do this are very few and far between (and historically the pool becomes smaller because we don't have the cache of Liverpool or Man Utd nor the worldwide reach for it to be motivated by support of Everton).

Mark Wilson
73 Posted 04/01/2013 at 00:33:23
God how I hate January. As if it isn't enough that we are forced to sit back and watch a tiny over-achieving squad and the manager pleading for a common sense gamble by the Directors – just £10m to £15m of their own money – to try and win a totally unexpected CL qualification, with around two years of increased income as a result, we now have the bloody accounts published at the same time and fans going into meltdown about the sure-fire collapse of our club. Gloomy, it certainly is; controversial? Yep that as well, as we get the chance to read some very different interpretations of that £9.1M loss.

I'm not sure it's that complex anyway. In terms of transfer dealings we have to wait out things till deadline day. I've made the mistake of screaming too soon before and things worked out reasonably okay. But let's be honest, our version of okay is someone else's £30m spend in a month. I suspect this January will see two players leave, probably Gueye and Heitinga, raising just £6m or £7m at best. Moyes will get that money and along with a tiny £1m available from not getting the Belgium guy in the summer, he will perform minor miracles and we should see four, possibly five players arrive. It may not happen if the sales fail to go through. But whatever we will see a couple of loans. It's pathetic of course, it's shameful stuff when after 10 years of patient building, Moyes can see a real CL shot teetering on a knife edge.

I don't care if you're Blue Union or not. I don't care if, like me, you voted Yes for Kirkby then regretted it. I no longer care about who did what to cost us Kings Dock or who missed the fact that we didn't even fully control the land we announced we were building on at the Park End. The accounts and year-to-year finances are NOW and though I am not actually a BU member, I just don't understand how anyone thinks that we are not in desperate trouble? This is a football club and we can't shift allegiance like we can switch from Tesco to Asda. The accounts mean no real investment in the squad without a major sale in each of the next two years.

Those asking what we are going to do about the mounting losses are missing the fact that the club clearly has a plan. It will use the extra sky £70m over three years to reduce the debt to around £20m. It will cover the increase in wages and increased operating losses (offset in part by more TV game money and better ticket income) and what is left after that... probably little more than £15m.... might conceivably end up as a "war chest" of £5m pa plus sales income for player purchases.

So I can't see us going belly up any time soon. Just like I can't see us getting a good buyer in those three years. I hope I'm wrong about the good buyer but truth is that Moyes could well walk without a cup win this year or Euro qualification, preferably CL. I know people will say, "Walk where too?" And it could be that Ferguson stays or the Glaziers want Jose. And I can't see him at Chelsea or Man City so it's down to Arsenal sacking Wenger and going for Moyes rather than a foreign boss.

Without the investment, from either the current board or a buyer, it is crazy to think that we can compete on an annual net spend of £5m when nearly all other EPL clubs will somehow get more than that transfer budget from the increased Sky money. There remains just one impossible looking hope. That Moyes does it again and somehow makes it all work and we get into the CL and from there kick on and actually have at least a group stage in Season 13-14. It still feels like a daft dream but that's all we have left and dreams do come true, rarely but it happens.

God I hate January.

Eric Myles
74 Posted 04/01/2013 at 00:56:29
As I'd expected the yearly losses are worse than last year but not as bad as I thought they would be due to us selling £10.5 million in assets again during the year.

The figure I find disturbing is the £57m to be repaid to creditors in one year (i.e. THIS financial year. This has increased from £23m last year, where is this money going to come from?

Dennis #889, 'profits on the sale of player registrations' is just an accounting figure, I remember reading how City made a profit in their accounts from the sale of Robhino who they bought for £30m and sold for £16m. I have the link at home and will dig it out when I get back next week.

Eric Myles
75 Posted 04/01/2013 at 02:10:16
Ben (#116) — "We have to live with the fact that Everton don't have massive commercial clout. Its not the boards fault"

Then who's fault is it? The fans? The players?

Just who IS responsible for the commercial management of the Club if not the board or their appointed professionals?

Anto Byrne
76 Posted 04/01/2013 at 04:02:13
The playing stock must be worth around 75 million, (player values) everything else will be mortgaged or secured to the banks. Unless we get an oil baron or shiek to buy us out then we aint going anywhere fast. The big money clubs are occupying the top places and we will no doubt end up in the position that reflects our financial clout.
Adam Fenlon
77 Posted 04/01/2013 at 04:27:30
Seems there's no great revelations in these accounts - we're still not a wealthy club, wage inflation is still significant, and we still are at approximately our debt ceiling.
Adam Fenlon
78 Posted 04/01/2013 at 05:01:37
Incidentally, are the accounts themselves available anywhere (as opposed to the summaries linked to)?

Has anyone seen if there's anything interesting in the "Items subsequent to Balance Date" section? (There is generally a requirement to include summary detail of major changes affecting a business that have occurred after the period under review.)
Jim Harrison
79 Posted 04/01/2013 at 07:03:25
Good job TV revenue is going up..........And with this news we will probably be looking for new manager, save a few million on wages!
Lee Smith
80 Posted 04/01/2013 at 08:11:14
Adam #133 - http://www.evertonfc.com/assets/_fil...counts_201.pdf
Lee Smith
81 Posted 04/01/2013 at 09:15:50
Sorry, cocked that right up didn't I !

http://www.evertonfc.com/assets/_files/documents/jan_13/efc__1357208599_Everton_Financial_Accounts_201.pdf

Michael Parrington
82 Posted 04/01/2013 at 11:02:49
Joe, thanks for the detail in the report.

Obviously the balance sheet looks a little unbalanced, but this is perhaps because of the UK rules on reporting intangible assets. The Everton official report mentions something on this... "it is important to remember that the balance sheet attributes little value to home grown players such as Jack Rodwell, Leon Osman, Tony Hibbert, Victor Anichebe and Ross Barkley, and to players we have amortised over a period of time such as Baines, Jagielka and Fellaini."(pg 5.)

As can be seen in your report the intangible assets are considerably down, which I assume is the amortisation of the purchased players. The point here is what are those players worth as an intangible if valued today, for example Rodwell was sold after May 31st 2012 at $12m or something similar. That means he really should have been sitting on the balance sheet as an intangible asset at (for the sake of simplicity) about $12m.

I just wanted to point out that the UK rules on intangible assets, in a business that relies on those intangible assets, tends to mean the balance sheet is not truly representative of the business.

As far as the P+L goes it would be nice to see them at least start creating some value that can be used to invest in things such as a new stadium.

Dave Roberts
83 Posted 04/01/2013 at 11:28:56
I've watched a bit of Kenwright's interview on the club website (I couldn't manage it all!) He seems to be the kind of bloke it would be great to chat to in the pub as a thorough Evertonian who knows the club and loves it every bit as much as we do... as long as you didn't know who he actually was.

I know virtually nothing about the business world so the problem may well lie with me but Kenwright always seems to talk in terms of finding 'investment' for the club and I do wonder exactly what he means by that term. I understand that it could mean investment via a purchaser of the club like happened with City or Chelsea or it could be investment via some football philanthropist who turns up with a barrowload of dosh for Bill to give to Dave and a stadium builder. However, he never actually (to my knowledge at least) specifically states that he is looking to find a buyer. He carefully avoids any mention of finding a buyer and always speaks in terms of finding investment and I would like to know exactly what he means because if he is expecting to find an 'investor' prepared to tip over a load of dosh yet leave the whole structure (such as it is) in place he is going to have a bloody long wait.

Maybe I am putting too much emphasis on the precise words he employs but, aside from the occasional answer to a direct question, the word 'sell' does not seem to be in his vocabulary.

Adrian Gaveglia
84 Posted 04/01/2013 at 13:07:44
The most puzzling thing about the accounts is the salary increase. In the context that we hardly have a deep squad compared to the majority of teams in PL. If you look at the accounts now with the current squad, that is the conclusion that you draw.

I did some analysis on the movements in and out over the period of the accounts, eg taking into account 4 months of Arteta, & Yak, Jelly and Gibson coming in etc. It must be the case for the current year that Everton's salary costs reduce by at least £5m given the ins and outs. It should actually be more like £7m but am than taking the new contracts rises into account. The profit on disposal of Rodwell's, the gate increase vs last year and the current TV profile we should increase our revenue significantly this year (£5m est) and close the loss we have made.

From a purely cash perspective, we must have reduced our overdraft or had to pay down existing tranches of transfer fees as we should be increasing our cash position vs last year by at least £5m. So not entirely as a bad a picture but just highlights that Everton have to pay some stonking wages to keep their players and maybe makes sense to sell some when you can get a stonking transfer fee to reinvest in cheaper, hungrier, younger players. Do we keep Felli and Baines etc by breaking the bank each year?
Jonathan Tasker
85 Posted 04/01/2013 at 13:32:49
I love the way Kenwright says we trust him — no we don't!
James Lauwervine
86 Posted 04/01/2013 at 12:57:38
I don't give a monkeys about any of this because only one thing matters and that everything stems from is how good is the team. Everton can field a team this season that is its best in 25 years in my opinion and if that's put us £46m in debt then I guess that's the price (and a massive amount less than most teams pay).

Everton isn't going to go out of business, no bleedin' way. We're here at the beginning of January and sitting three points off third FFS.
Michael Kenrick
87 Posted 04/01/2013 at 14:35:03
Adrian,

Perhaps you did not include the manager's salary...

The Biggest of them all!!!

Matt Traynor
88 Posted 04/01/2013 at 13:59:07
Dave #183, BK's bored of your question...
It's been claimed for some time now that they're not looking to sell. That's why we haven't been sold.
Dan Nulty
89 Posted 04/01/2013 at 13:34:39
Please forgive me for mentioning this, I'm sure there are people who understand accounts better than me but this £9.7 million loss includes amortisation does it not? And from the summary it suggests that amortisation is about £12 million. Given amortisation is not cash lost to the business but the devalueing of players for each year of their initial contract when they joined (I think), does that not mean that in real terms there was no loss?

I'm sure Davey was perfectly aware before the accounts came out that there was little or no money. I personally hope that we don't put the new TV money into transfers next season but pay off a chunk of debt to make the club look a little more attractive to potential purchasers.
Jim Knightley
90 Posted 04/01/2013 at 14:56:21
We need to sort out sponsorship...our current earnings from sponsorship are pathetically small, and not representative of our club. I do not understand why we are receiving so little.
Brian Harrison
91 Posted 04/01/2013 at 14:53:26
Surely paying the most important man at the club the highest salary makes perfect sense. Without Moyes running this club I believe we would be back to were we were before he came fighting relegation every year.

But I cant think of another business that has 75% of its income paid in salaries to the staff, but I guess that's why football is so different to any other business.
I have no idea how you reduce your wage bill without selling your best players as obviously they are the highest paid employees. Now seeing the manager works miracles in the transfer market I cant believe he would stay if the club sold one of his better players.

So I don't know how to solve the problem, unless the board dispense with Moyes and sell their best players to reduce the debt completely and buy Finch Farm outright. Although how many of us would tolerate that, not many I guess and something the board couldn't even contemplate.

Eric Myles
92 Posted 04/01/2013 at 14:56:54
Dan, amortisation is an accounting trick to let you spread out the cost of your capital investment over a period of years so as not to make the books look really, really bad.

So for example you pay £25m for a player on a 5 year contract, instead of taking a £25m hit in the accounts as payments out you're allowed to book £5m each year over 5 years and it helps the outgoings look rosier and at the same time you get to book a £25m asset into the accounts.

Amortisation should still be included in your liabilities though so they are still in the accounts and as transfer fees are paid in installments anyway it probably represents a wash in net terms over the years, for high value players at least.

I'm sure you're right that DM knew what the published accounts would say shortly after they were prepared in May last year, why do you think he hasn't renewed his contract?

David Israel
93 Posted 04/01/2013 at 16:35:18
Don't worry, lads! The 24/7 search continues, as does the one for the Elixir of Life!
Douglas Turner
94 Posted 04/01/2013 at 18:28:46
I noticed only Everton is the only club to have its "Annual Report" flapping out on display this January Transfer Month! Put it back in Kenright and get your wallet out! TV money is coming in this year that'll make it all better so now is the time to start spending!
Phil Roberts
95 Posted 04/01/2013 at 19:45:21
But this year we will be OK thanks to City paying us £12m for a guy who has played 2 games, and come off the bench 4 times in a possible 28 games and racked up a staggering 5 hours of football for his new club.

Now if only we had the money to waste on players with that level of involvement!

Gary Willock
98 Posted 04/01/2013 at 21:42:29
http://sportsillustrated.cnn.com/soccer/news/20121231/england-2013-predictions/

Point 2 goes into some depth to suggest how we could actually see a 30% increase in revenue next year.......surely if (eds??) there is credence here, then perhaps us fans need to be less defeatist and start to put pressure against some pull down as suggested in other thread.

Also, perhaps given the split about 'our bill', perhaps at some stage the protests need to start thinking about earl/woods out instead. These people are NOT blues, and are perhaps the real blockers to a sale......

Ernie Baywood
99 Posted 04/01/2013 at 21:58:34
Dan, some of the 12.1 amortisation will reflect reality. Players' values decline with age and some will attempt to run down contracts and move for free or little.

But 12.1 will be an overstatement. Felli, for instance has signed a new deal so his market value actually did the opposite to what the accounts say..

Does anyone know exactly which players' values were written down?

Dean Adams
100 Posted 04/01/2013 at 22:11:38
Just to try to get to grips with the financial situation, but in my eyes, if we qualify for the champions league, then our global exposure increases massively. In this instance, then I would seriously hope that our sponsorship opportunities grow at an enormous rate and therefore increase our other income streams.

Is it really that simple? I don't know but the reality is, if we do the unthinkable and reach the champions league group stages, then we should in one season be able to clear our debts.

Even if it means being knocked out at that point we should surely be able to increase our income streams way beyond our current levels...

Eric Myles
102 Posted 05/01/2013 at 07:27:38
Phil #347 "But this year we will be OK thanks to City paying us £12m "

Which part of £57m to be repaid to creditors by April is not clear to you?

Brin Williams
103 Posted 05/01/2013 at 09:36:28
In a previous life I read Balance Sheets on a daily basis.

I understood what they meant, I understood that there were trends, strengths and weaknesses. Tangibles and Intangibles and that at the end of the day a Balance Sheet was merely a snapshot of the business's activity on a particular day.

What is not shown though is what lies behind the Balance Sheet and most importantly the people running the business. They are what drives the business – its key people. The workers are obviously an important factor and it is always better to employ competent people!

At the end of the day this business that we call Everton will sink or swim as a result of good or bad management – yes, the team management is a factor but most importantly the CLUB management, ie, Bill Kenwright and his Board.

I was always told that a fish rots from its head – let's hope the HEAD at Everton is not rotting and that it's screwed on the right way!!

Time will tell.

Phil Walling
104 Posted 05/01/2013 at 09:59:03
People on here need to get a life and stop mithering about Kenwright & Co. To listen to some, the club should have folded years ago but the last time I looked, we were sixth in the Prem so somebody`s doing something right.
I don`t rate BB — or Moyes, if it comes to that – but, credit where credit`s due, and they both seem to be able to negotiate enough of that to keep us in the swim!
Joe Bibb
105 Posted 05/01/2013 at 11:01:29
Wait until Moyes sends the wage bill through the roof with his wage increase. The man who wants everyone to take a 20% wage cut except himself.

Ten years of winning nothing and he wants a rise?
Ben Dyke
106 Posted 05/01/2013 at 11:11:12
Eric (#125) thanks for your response. The point I was trying to make is that I believe Everton's commercial performance is more a product of us being a team from a small district of a small city, with a lack of recent (20 years+) major domestic success and a lack of any European success than it is down to whatever board we have and that is why I find the vilification (or praise) of ANY board very tedious!

I think our current board and management are doing quite well actually with Everton's relatively limited commercial reach. I think I have a more realistic view of the club and its management than a lot of the more vocal posters on Toffeeweb and I have real experience from my time at the Rugby Football League of the commercial workings in sport. There are not hundreds of companies out there just waiting for Everton to call them so they can hand over hundreds of millions of pounds to piggyback on our "success" and "reach". The deals Everton gets are actually punching above our weight in my opinion.

I would simply ask the question do we really want a billionaire to take over and do a Man City with us? If we do then don't hold your breath as there are only a handful of strange human beings out there that might do this (and if I was in their shoes I would pick other teams before Everton). If we want someone just a bit richer than our current board to come in and waste their personal wealth on a football club then again don't hold your breath (not many Everton fans are that rich and not many are stupid or rich enough to waste the sums needed on a hobby).

Other than those two options what are we left with? Is there anyone out there that really thinks if we had a new chairman and chief exec we could suddenly become a worldwide brand overnight and sell millions of shirts and merchandise around the world (in competition with Juventus, Real Madrid, AC Milan etc) and obtain sponsorship deals worth hundreds of millions? That is not within our reach maybe EVER.

What in my wildest dreams (bearing in mind my realism) we could have is a club that stays in the top half of the Premier League and occasionally pushes for Champions League or a trophy — and WOW, we have that at the moment because of David Moyes (with all his faults).

Greg Lambden
107 Posted 05/01/2013 at 12:13:07
If Kenshite by his own admission, had to 'beg the banks not to kill us' after last years results, we have to presume that with income down and debt increased he's having similar conversations this year. How long before the banks do 'kill us' by demanding their money back....?
Eric Myles
108 Posted 05/01/2013 at 14:13:23
Brin (#500): "What is not shown though is what lies behind the Balance Sheet and most importantly the people running the business. They are what drives the business – its key people."

So basically you're telling us we're fooked, well and truly fooked.

Garry Taylor
109 Posted 05/01/2013 at 15:10:31
Eric (#123)

‘The figure I find disturbing is the £57m to be repaid to creditors in one year (i.e. THIS financial year. This has increased from £23m last year, where is this money going to come from?’

Where do you get this from? The accounts show for the year before £55m (not £23m) was to be repaid to creditors within one year… So only a £2m increase (not the £34m you are trying to portray) which has come from increasing the overdraft.

Brin Williams
110 Posted 05/01/2013 at 15:35:11
Eric, I'm not telling you anything mate — time will tell.

How much time there is is anyone's guess. But, if you know more than me, then we're cooked, as you put it, well and truly cooked!!

We shall see!

Brin Williams
111 Posted 05/01/2013 at 15:42:42
Just had a new keyboard which seems to want its own way - seems it doesn't like swear words.

Anyway Eric either way if the books are cooked then, as you say, we are well and truly fooked.

David Israel
112 Posted 05/01/2013 at 15:27:30
The Uefa Financial Fair Play thing will, hopefully, restore some sanity and balance to football, althought Man City have already proved that this can be circumvented through their egregious sponsorship deal on the City of Manchester Stadium.

I am not so optimistic about the impact of the new television money. Everybody will get more money, not just ourselves, so the relative positions will be more or less the same, in terms of the English game.

That said, and taking account of the shortcomings described above regarding our "reach" and so on, it is bewildering and frustrating that clubs smaller than Everton in terms of support are able to spend more money than Everton in the transfer market. That has to be put down to "shyness" on the part of people like Robert Earl. But then again, if I weren't running the club, I doubt I would put any meaningful money into it.

As for Lord Grantchester, whose name tends to pop up in this sort of debate every once in a while, he may have 8% of the shares, and a great fortune to boot, but I think most of his money is in a trust. Besides, no-one ever saw him show much enthusiasm for the club his grandfather did so much for.

To sum it all up, I very much doubt there aren't people around who support Everton and have the business acumen – and the money – to take over the club and run it better than it has been run for the past 12 years or so. And, like many other Evertonians, I do think Bill Kenwright is a stumbling block on the road to progress on these shores.

Like somebody said in this thread, he never talks of selling his shares, just of finding 'investment'. That says it all. He wants to stay put and have somebody else foot the bill. The relative success of David Moyes's tenure has helped him along that dismal road... but, when Moyes leaves – and I fear that could be soon – he may be exposed... and the Merseyside derby may become Everton v Tranmere Rovers in the Championship.

Paul Jamieson
113 Posted 06/01/2013 at 18:08:28
Have just read a fantastic article on the keioc site after spotting the link that's been attached to the accounts article.  I've never seen such information on Kenwright's reign in one place, all the links are provided as well. This really needs better exposure so that the points raised can be debated and commented on. I knew it was bad at Goodison but reading this I'm speechless.

http://www.keioc.net/index.php?mact=News%2Ccntnt01%2Cdetail%2C0&cntnt01articleid=398&cntnt01returnid=15

Michael Kenrick
Editorial Team
114 Posted 06/01/2013 at 22:04:32
Paul, that is an excellent piece by KEIOC. I think you'e right: it deserves a bit more prominence than being tucked away as a secondary link. I'll move it over to the news snippets, and have people carry on the discussion there...
Paul Jamieson
115 Posted 06/01/2013 at 22:44:40
Thanks Michael, really appreciate it
Paul Jamieson
116 Posted 06/01/2013 at 23:19:15
ps: Michael did you ever click on the photographs in a KEIOC article to see the hidden jokes? Found this out by accident a while ago!
Adam Fenlon
118 Posted 07/01/2013 at 00:52:44
Lee Smith - cheers for that.
Christine Foster
119 Posted 07/01/2013 at 06:56:31
I would imagine the prior / next meeting with the bank would be premised on them not being at all happy with the situation of a massive loss and the under lying causes indicate an inability to reduce costs and increase revenue.

They would be / will be, asking the club to reduce its exposure to debt and thereby reduce the banks risk, through the sale of a player or two and evidence of tighter fiscal managment over this season. Problem being of course that any bank and any CEO / Chairman would know about the status well before the accounts are issued. We are half way through a season and the constraints will come on. Somehow any incoming players will have to be offset by some leaving and from the banks perspective if its positive then any extra monies will go to payments.

Even loans have to be paid for... who is next on the sacrificial alter?

Paul Jamieson
120 Posted 07/01/2013 at 08:11:29
Christine, it could be anyone and that is the stark reality of the situation in my opinion...!!
Eric Myles
121 Posted 07/01/2013 at 12:31:22
Garry #565, in last season's summary of the accounts Joe did not include any figures on the creditors due in the next 12 months.

The £23m figure comes from a post another accountant made on the accounts at the time in which he stated that there were £14m of bank loans due and £9m overdraft. A figure which stuck with me as I concluded that we would have to sell players to pay some of it back, especially at a time when the banks were concerned that our overdraft would rise to £25m.

Although some of this £57m will be rolled over courtesy of our friends in the BVI, my bet is the banks will want some money back from the sale of Rodwell, as they did with the sale of Arteta, and if we sell someone in this window.

And I also bet that the expected £20m windfall from new TV money will also be borrowed against, again courtesy of our friends in BVI.

Garry Taylor
122 Posted 07/01/2013 at 17:16:54
Eric #004

Looking back through the accounts, the amount requiring repayment within a year has increased slightly over the last few years — 2009 (£52m), 2010 (£52m), 2011 (£55m) and 2012 (£57m) — but it is important to note the amount requiring repayment after more than a year has also fallen: 2009 (£37m), 2010 (£41m), 2011 (£32m) and 2012 (£27m).

So, if the status quo on the operation side remains the same, no additional pressure from the banks should be levied unless we take additional borrowings to facilitate increases in wages or additional transfers .

Eric Myles
123 Posted 08/01/2013 at 05:21:17
Garry, the year-on-year loss increased by 82% so if the status quo on the operation side remains the same: we will be in deep do-do PDQ and attract even more pressure from the banks.
Paul Jamieson
124 Posted 08/01/2013 at 14:24:54
Eric Myles #233, very eloquently put as I'd have used much stronger expletives to explain we're basically in the shit.
Dan Nulty
126 Posted 10/01/2013 at 16:20:18
Thanks for the response Eric re amortisation. Going back to my point – given it is an accounting trick – that £12 million has not actually left the business in that financial year? I appreciate that that money has already been spent but those figures are accounted for in the balance sheet aren't they as asset purchases?

I know from my own experience that a financial institution would look at profit before tax, interest, depreciation and amortisation are deducted to get a better idea of money left to service debt. Surely that figure is needed when trying to ascertain the profitability of the club and not the loss due to deduction of depreciation and amortisation which is not cash lost to the club?

Again, I am no expert here just wondering whether we should all be hung up on the headline loss – like RBS' losses the headline figure is what is used for media purposes but when you look behind the figures things are actually a little rosier?

Michael Kenrick
127 Posted 10/01/2013 at 17:36:02
You raise a good point, Dan, and it's something about this whole accounting lark that I've always been highly dubious of: elements of the accounts that don't actually relate to real money moving either one way or the other.

I'm now convinced the entire accounting process is actually a scam to make the business of EFC Co Ltd look like it is always losing money. This has become an acceptable mechanism for avoiding the payment of tax.

The task of the accountants is to come up with ways of making it look like profitable operations are actually making a loss. And as a result, we all jump up and down with angst, fearing the bubble is going to burst.

Richard Larnder
128 Posted 11/01/2013 at 13:33:03
Dan/Micheal (813/833),

It's certainly true that the accounts of any company are full of a load of nonsense like Depreciation, Amortisation, Profit from selling players etc and that most analysts would ignore them totally.

However, when stripping these things out, Everton's accounts still show a dreadful picture. Purely from operating the business, i.e., gate + Tv income less wages and operations we lost £5m even before we look at servicing our debt and player trading i.e., our EBITDA was -£5m.

This is driven by us throwing 79% of our turnover away on wages. No business can operate in this way.

We were forced to fund this £5m deficit by borrowing from the banks and selling players. This will carry on unfortunately until we either reduce our wage bill or increase our turnover.

Happy days.

Christine Foster
129 Posted 11/01/2013 at 21:20:31
Richard,quite right, the rest is smoke and mirrors. When you want to understand the day to day operational costs you work with the monthly profit and loss report as the initial basis to tell you how much money you have generated. If your operational costs outweigh income the you struggle with cash flow every day.
Ian Bennett
130 Posted 11/01/2013 at 21:29:57
Michael - most of things you list are added back to the loss when calculating tax, so the point isn't really relevant. Everton do not pay corporation tax, as the business model losses money from high wages and debt servicing. The accounts are prepared on a consistent basis across the premier league, using uk accounting policies. We might not like not understanding other operating costs, or amortising transfer fees over the life of the contract, or having zero balance sheet value for the home grown talent, but it is consistent.

The point around the loss being real is semi valid. For those who can't make head nor tail of the accounts, look at the cash flow and net debt statement. This tells you that the basic operations and interest is being propped up by player sales, where as debt is stable, or has increased over a period of time without selling any playing staff.

Ian Smitham
131 Posted 11/01/2013 at 22:51:05
Eric #004, you refer to BVI a couple of times, just for completeness, who or what do you mean and is this heresay or is there reference I have missed re this BVI in the Accounts please?
Ian Bennett
132 Posted 12/01/2013 at 09:48:59
Ian 90 - the company that provided the loan secured against tv right was from the British virgin isles.
Bobby Thomas
133 Posted 12/01/2013 at 09:50:35
We may well have to go to the BVI route again and borrow against the new tv deal if we want to avoid selling another top player.

They appear to be the two options open to this board to keep ticking over/standing still.

Loan sharked by one of your own directors, some say.

However, in the absence of any investment in the club whatsoever........................

Ian Bennett
134 Posted 12/01/2013 at 09:57:59
Yep - this season the question is has wages gone up or down after the comparable player changes since 1.6.11. The loss is around £10.5m without player trading, £4m odd on interest and £6m from inadequate revenue or to high wages.

The club could easily be run on a break even basis if the debt/finch farm lease was cleared, and if we had some decent revenue from a kit manufacturer and sponsor (or 2 a home sponsor and away sponsor is that possible?). A modest investment on and behind the park end again could boost revenue by a couple of million. And then there's the increase in tv money next season.

However, we behind the scenes simply just bob about on the premiership ocean waves, rudderless.


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