Brands's Challenges Make for Slow-Motion Summer

Where recruitment is concerned, the buck stops with Marcel Brands but, ultimately, his efforts will continue to be hindered by a number of factors, some of them beyond his control

Lyndon Lloyd 26/08/2020 113comments  |  Jump to last

On the back of another hugely disappointing season, one that saw another managerial casualty at Goodison Park and Everton's worst league placing in 16 years, it's only natural that debate over — and assessment of — the club's recruitment has again been front and centre in recent weeks. If there's one thing that has needled away at Evertonians for the past few seasons, it's been the playing personnel at the club, particularly in terms of the age of the players concerned, the massive expense involved in bringing them in, and their collective underperformance.

The ramifications of Ronald Koeman's brief tenure at Everton, coupled with those of Steve Walsh and Sam Allardyce, are still being felt almost three years since the Dutchman was sacked by Farhad Moshiri and more than two years since the former Leicester scout was relieved of his duties. Morgan Schneiderlin might finally have been jettisoned but the likes of Gylfi Sigurdsson, Yannick Bolasie, Sandro Ramirez and Theo Walcott all remain, tied to big contracts, with much-reduced or precious little resale value and with almost as little value to Carlo Ancelotti's first-team.

There is hope that one or all could be moved on this summer but the fact that Marcel Brands, Walsh's much-vaunted successor, is still largely in a position of having to sell before he can buy in any significant fashion underscores how short-sighted and damaging the business done under those previous regimes was. Reducing the bloat of a squad that was over-staffed in some positions and with a number of fringe players plying their trade out on loan was Brands's first order of business when he and Marco Silva came on board in the summer of 2018.

Wayne Rooney and misfit Davy Klaassen were moved on along in that first summer, along with Joel Robles and Ramiro Funes Mori. Ashley Williams, Phil Jagielka and Kevin Mirallas from the older guard would follow a year later, along with a couple of disaffected younger players in the ranks who were agitating to leave in the forms of Nikola Vlasic and Ademola Lookman.

All the while, Brands had a clear modus operandi: reduce the average age of the squad and sign quality players aged 25 or under who would retain resale value for the next three years at least. Richarlison (21), Lucas Digne (25), Yerry Mina (23), Bernard (25) and Andre Gomes (25) were all signed, while Kurt Zouma (24) came in on loan with the potential to sign in a permanent deal in 2019. Last summer, Jean-Philippe Gbamin (23), Moise Kean (19) and Alex Iwobi (23) arrived, along with loanee Djibril Sidibé and Fabian Delph (30), the attempt to draft in some experience and leadership for a cut-price fee.

While the transfer business done in the summer of 2018 was met with excitement and there was a degree of optimism again after last year's acquisitions as well (at least until it became obvious that there would be no replacement for Zouma), the signings made under Brands are now coming in for forensic scrutiny. Again, this is to be expected following another dismal campaign but the current Director of Football is, on the one hand, working through a long-term plan and, on the other, grappling with the turnover of head coaches, injuries to key players, and a shifting transfer budget that has been impacted by Uefa's Financial Fair Play rules and the Covid-19 pandemic. This Everton squad is far from the finished article and yet it feels a depressingly long way from even being adequate to support what should, by this stage, be the Toffees' minimum aspirations — namely, a top-six finish.

It should be acknowledged, though, that the 10 permanent signings made to date under Brands have mostly been successful and those for whom the jury is still out — Bernard would be the most obvious example — have resale value that would allow Everton to recoup cash to invest in replacements. Richarlison, no doubt requested by Silva but sanctioned by Brands, stands arguably as the most successful acquisition of the past two years, followed closely by Digne, although it was the latter won the club's Player of the Year award in his first season.

Gomes has shown in patches just how effective he could be in Everton's midfield before he was cruelly struck down by that horrible ankle injury and, while Mina might not have scaled the heights of expectation that was generated when he arrived from Barcelona, he still has the potential to be an important fixture in the heart of defence if he can consistently remain fit. Importantly, both Barça “misfits” are hugely popular in the dressing room and genial ambassadors for the club.

Again, after two seasons now in England, Bernard remains something of an enigma; a player of extraordinary ability on the ball, a tenacity that belies his slight frame but with challenges on the psychological side of his game that make him afraid to shoot and liable to take the wrong option in the final third when in promising positions. If Ancelotti can unlock his potential, he could have an impactful player on his hands but, for now, the Brazilian is falling frustratingly short and he doesn't appear to have earned his new boss's confidence just yet, particularly away from home.

If 2018 was relatively successful for Brands, the summer of 2019 was more challenging for the former PSV man. Chelsea's transfer ban resulted in them insisting on keeping Zouma rather than entertaining the sale of the defender to Everton and it meant that Silva began last season with just three senior centre-halves, one of whom had just spent a year in the next division down, playing as a right back. Little did anyone know that Mason Holgate would emerge as a contender for player of 2019-20 or, for that matter, that Jarrad Branthwaite would step up from the Under-23s as emergency cover late in the campaign and acquit himself with precocious aplomb.

Kean, a player who came from Juventus amid a buzz of expectation and talk that the Toffees had made a significant coup, struggled to make the transition from Serie A to the Premier League and the wisdom of signing for £25m a teenager who had just a handful of first-team appearances under his belt started to be questioned in earnest. By season's end, the Italian was still a big question mark, albeit now a riddle to be solved by his compatriot and renowned arm-around-the-shoulder coach in Ancelotti.

Iwobi, a player no doubt on the shortlist but regarded as a bit of an 11th-hour, deadline-day panic-buy nonetheless, will go into 2020-21 in a similar boat. Still only 24 but inconveniently best-suited to a No 10 role that doesn't really exist in Ancelotti's preferred system, the Nigerian still has plenty to prove if he is going to live up to his hefty price tag.

Everton also had to contend with the early loss to injury of Gbamin and we won't know if and until he achieves full fitness and gets a sustained run in the team just how big a loss the Ivorian was in that most vital area of the pitch last season. Because, by the end of the campaign, central midfield had become a screamingly urgent area of the squad in terms of the current transfer window and it's no surprise that the bulk of the speculation since the move for Lille defender, Gabriel, collapsed has centred around that position.

That critical need has forced Brands to broaden his transfer strategy to include consideration of age, experience, and demonstrable ability in the middle of the park but at considerably more cost than it took to bring Delph in a year ago. The widely reported pursuit of 29-year-old Allan looks like it will entail a fee of around £25m — that would represent a sizeable chunk of the budget if there aren't outgoing sales — but Ancelotti, who managed the Brazilian midfielder at Napoli, has clearly highlighted the importance of getting someone in there who can make an immediate impact.

Similarly, at 27, Abdoulaye Doucouré, a player with whom Everton have been linked strongly ever since Silva arrived at the club, is a year or two older than the upper end of Brands's preferred age range and looks likely to cost in excess of £20m as well. If both reported moves end up being done, the Blues will have shelled out between £45m and £50m on two players north of 27 years of age.

If it sounds a little like when 2016 when Koeman came in — Moshiri hiring another Hollywood manager, a Continental coach with a rich playing pedigree, who came in with demands for experienced hands rather than an emphasis on youth for the long term — the proof of the proverbial pudding will be in the eating once all the ingredients are in place. The initial signs aren't encouraging but there is still time until the October deadline.

Where Everton's midfield is concerned, it's a case of needs must… where the needs are for mobility, power, more bite and a bit more goal threat than the current incumbents have been providing. In the immediate term, those are deficiencies that Ancelotti and Brands are seeking to address; the two players most likely to arrive (it would appear) will help in that regard and bolster a squad that does have plenty of youth in its ranks. The key will be ensuring that the mistake of overloading the same positions with players on the back sides of their careers in terms of age that were made four years ago aren't repeated.

Everton's transfer activity under Brands and Moshiri does give pause for reflection, though. The Dutchman has proved to be adept at picking up back-up players from teams like Barcelona, Juventus, Arsenal and, perhaps, now Real Madrid with James Rodriguez (and not really at bargain prices, it should be said) but there hasn't been overwhelming evidence to date of a scouting pipeline brimming with younger talent and hidden or lesser-known gems.

Jarrad Branthwaite and Niels Nkounkou are very much on the youthful end of the spectrum, although both could end up stepping up to the first-team setup earlier than expected. So it's players of the ilk of Gbamin, of whom little was known before he joined the Blues; and Gabriel, someone very much in that sweet spot of age, talent and first-team experience who was very close to joining before the Coronavirus, the shutdown and its financial impacts intervened, who are needed to round out the rest of the summer transfer business. How many more like that who could step into the current side are there and are they on the DoF's radar?

With one year left on his contract, it's an important period for Brands in particular but his brief — at least that of a true director of football — almost certainly changed with the appointment of Ancelotti. Already at the mercy of Moshiri's whims, Brands is now working alongside a hugely experienced manager who knows more than most what kind of player he wants and the former might now find himself working on two parallel streams — on the one hand, finding personnel who can make an immediate impact to a visibly ineffective midfield; and, on the other, planning for the longer term with younger recruits.

Where recruitment is concerned, the buck stops with Brands but, ultimately, his efforts will continue to be challenged by financial constraints, competition from rival clubs, and the lack of European football on offer at Goodison Park. The delayed finish to the European cup competitions and the sense from some quarters on the Continent that the transfer market has been severely disrupted by the pandemic have layered on additional complexities. Even with the best will in the world, he can't carry out the job in the way he would truly want to… but that's the nature of the beast.

As things stand, with the new season just two-and-a-half weeks away, Everton will be kicking off 2020-21 with very much the same team of players that ambled their way through the last few games of 2019-20, exhibiting all the drive and desire of a death row inmate shuffling off to his last meal. It's debatable, given the time he had with the players at Finch Farm prior to Project Restart, that Ancelotti will be able to spark much of a turnaround in the team's form but one hopes that the prospect of a new campaign would offer some incentive.

It feels as though the biggest change to the character, mindset and effectiveness of the side will come from new signings. As ever, Blues fans will have to wait to the end of the window before they know just how far-reaching and how successful those recruitment efforts will have been.

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Paul Birmingham
1 Posted 26/08/2020 at 06:32:30
Thanks Lyndon for a good balanced report.

Definitely complex, and requiring patience and hopefully, EFC, will be using some stealth, derived in review of last seasons window.

Let’s hope, but more so that players come in ASAP. Regards, Allan, surely the Italian transfer season window, would’ve been know, so let’s hope this is the case and Allan, does turn up in good shape and ready to get a grip of our midfield.

I’d personally like to see Jonas in goal, to start, and remains at least x4 other positions, where we need cover, RB, CF, CB, RW, MF, but depends whom we can off load, and if JJK, is staying etc.

Charlie Dixon
2 Posted 26/08/2020 at 06:38:00
Superb article...

If we get Allan, Doucoure, Rodriguez and Tomori (loan) then we’ll have had a very positive window.

Kenny coming back, the signing of Nkounkou and the promotion of Branthwaite keeps the average age down.

The worry for me as is the lack of noise around players being moved on. It’s a horrible market for overpriced and underperforming players.

The list is long and that sadly seems to be the hold up for any incoming transfers as from what I’ve read multiple times personal terms are done with both Allan and Doucoure.

Ramirez
Besic
Bolasie
Sigurdsson
Delph
Walcott

What’s the maximum we could expect (if anything) for these 5 players... £20m?

Anyway great article.

Colin Glassar
3 Posted 26/08/2020 at 07:26:36
You missed Iwobi, Charlie. That would make 7 players for £19M.
Peter Warren
4 Posted 26/08/2020 at 07:32:49
Haha
Phil (Kelsall) Roberts
5 Posted 26/08/2020 at 07:38:11
Brands came with a reputation from PSV. He was at the club from 2010 to 2018. It took 4 years after his appointment but they then won the league in 3 of his last 4 years.

What I would love to know, but do not have the time or the skills to discover, is how many of the teams in 2014-2018 were home grown players and how many of today's PSV squad are youngsters.

Most of us are in utter awe of the "Ajax Conveyor Belt" of bringing through high quality young players. Many played in the great Ajax teams and many were sold for huge amounts to the moneyed teams in Spain, Italy and England. Was PSV the same?

So what is Brands's role? Is it keep us good enough with purchases to stay mid-table while bringing through youngsters? I do get the distinct impression that the set-up below the 1st team squad has been amended and players are moved up or moved out far faster than they were in the past. Is that an impact of his arrival? And is that his major role?

But how did he turn a bankrupt club in 2010 into one which became the best in the Netherlands just 4 years later? Promoting the youngsters or buying players?

And if the latter, where did the players play previously? Lesser leagues in Europe or Lesser clubs in the Netherlands. For me, this is what has never been mentioned and therefore how we should expect Marcel Brands to go about his business.

Barry Rathbone
6 Posted 26/08/2020 at 07:40:45
Given the fanfare of his arrival, I expected him to pull out a database of exciting young players at reasonable monies to drive out the tepid mediocrity haunting this club. Bar Digne, it hasn't happened.

This window will define him.

Marc Hints
7 Posted 26/08/2020 at 08:00:50
I do think that the buck also stops with the players, so many underperforming and getting Everton finishing in a position outside the European spots. And because of this, I can imagine how hard it is to entice a player to our club.

So I don't think it is all down to Brands; unfortunately, a lot of the players we have don't seem to care about trying to get Everton to a European place and they are not helping the club. As many have said, think they are just there to earn the money.

Ken Kneale
8 Posted 26/08/2020 at 08:06:10
Lyndon,

I think your article is very balanced and fair as usual.

For the sake of our club, I want and wish him to do well, so my jury is still out, but his performance to date does not reflect his salary nor his position within the club to influence those around him.

Maybe he needs to be more demonstrative with his boardroom colleagues, to put it politely. To date, he comes across as a man who shirks the difficult conversation with colleagues.

Mal van Schaick
9 Posted 26/08/2020 at 08:08:04
The league table and managers sacked does not point to him bringing success to Everton, but he may do better in the last year of his contract if he gets Ancelotti's targets.

The deadwood player situation is an embarrassment. To have signed so many players who have been out on loan and have remained on our books and still need to be moved on does not bode well for the wage bill.

We do have the core of a team that, with additions, may bring success, but we definitely need quality rather than quantity.

Neil Cremin
10 Posted 26/08/2020 at 08:11:09
Maybe we should consider recruiting Ralf Rangnick who was the architect of Red Bull Leipzig's success.

Focus was on recruiting young (<23), talented and hungry players who were keen to develop themselves, All purchased for under €23M. In 8 years went from lower divisions in German League to quarter-final of Champions League.

I fear that buying James Rodriguez is a continuation of a failed strategy of buying high-profile players who did not fit in to Champions League clubs. Not wanted for a reason, to me, would imply an inappropriate attitude.

Andrew Bentley
11 Posted 26/08/2020 at 08:23:14
Great article, Lyndon, that does help to put it in perspective. The size of the challenge that we have to shape the squad we want is immense, harder still now with Covid and the disruption to the old and new season.

When you list the deadwood we are trying to shift it really is shocking and helps to explain why we are in this situation. The amount of money wasted is eye-watering over the last few years.

For me, this is the key year as we all know that our midfield is relegation fodder at the moment and, if we don't get it right then, we can end up doing a Leeds and falling down the leagues. But we are 1-2 more years away from some of those players listed ending contracts and freeing up wages and money for better players.

Does Moshiri sanction investment in older players to secure us for the next year or 2 and give Brands more time to move players on and continue the long-term strategy or are the purse strings closed tight until Brands moves players on now.

There is also the new stadium project as well; none of us know the impact financially that this is having on Everton at the moment either.

Eddie Dunn
12 Posted 26/08/2020 at 08:33:09
A very sensible overview from Lyndon and good reasons for us not to expect too much in the coming weeks.

Obviously the pandemic will have an effect on the transfer market and hopefully reduce the silly prices for bang-average journeymen.

Part of our problem has been paying good money for very ordinary foreign players, who might have exotic-sounding names but in reality are just as dour as Joe Shufflebottom from Eccles.

Brands was lauded on here by many on his arrival but, although he might have had a "car-crash" to sort out, it seems like he is operating under considerable restrictions.

We have so many overpaid millionaires with little resale value and we have been far too generous with contracts that the incumbents will naturally sit tight and few clubs in the lower reaches of the Premier League will want them or their wage demands.

It appears that we are stuck in a swamp of mediocrity and it looks like it will be a long, slow trudge out of the mire. No quick fixes here.

I find it incredible that Ancelotti would have taken this job without assurances that he would have the resources to bring in a reasonable amount of new faces. If not, I can see him packing-up his Fabbrica Pelletterie Milano and heading back home.

Erik Dols
13 Posted 26/08/2020 at 09:00:49
Phil #5, I don't have the time to go in to detail of all your questions. One way to measure the players that were a success of Brands at PSV would be to look at the biggest transfer fees received – interesting to see where those players come from, and at what age.

Just for some flavour, in PSV's overall top 10 outgoing transfers are players like Ronaldo, Van Nistelrooy, Stam and Robben. Obviously before Brands's time but it shows how good PSV was at the Ajax thing a couple of decades ago. BTW none of those guys came from PSV's youth setup.

The top 10 of outgoing transfers at PSV since 2010:

1. Lozano, came from Pachuca (Mexico) at age 22, went to Napoli
2. Depay, came from Sparta as a youth transfer at age 12, went to Man Utd*
3. Bergwijn, came from Ajax as a youth transfer at age 13, went to Spurs
4. Wijnaldum, came from Feyenoord at age 21, went to Newcastle
5. Strootman, came from Utrecht at age 21, went to AS Roma
6. Locadia, came from Willem II at age 16, went to Brighton*
7. Dszudzsák, came from Debrecen (Hungary) at age 21, went to Anzhi*
8. Pröpper, came from Vitesse at age 23, went to Brighton
9. De Jong, came from Mönchengladbach at age 23, went to Sevilla (and scored twice in last weeks Europa League final)
10. Angeliño, came from Man City at age 21, went back to Man City who had a buy back clause.

(* These players where already at PSV when Brands arrived)

There is a very clear recurring line in the recruitment at PSV, get players around the age of 21 - 23 and get them from either midtable teams in the Netherlands or from abroad (btw, not one of those top 10 is from South America). Develop them for a couple of years, and sell at a profit. They have been highly successful at that the last years.

The question is, is that what we want at Everton? What Moshiri wants? Which players have we gotten in this age bracket since Brands arrived? If I'm not mistaken: Richarlison, Mina, Iwobi and Gbamin. Richarlison was a big success and I honestly believe he was on Brands's list before moving to Everton as Dutch teams (notably Ajax) were linked to him before he joined Watford.

Mina, Iwobi and Gbamin – if I'm friendly I'll say the jury is still out on them. But I feel most ToffeeWebbers wouldn't mind if they were sold at a loss just to get new players in. Don't know if that adds a little bit of light to the case.

My personal opinion: I feel Brands is not the right person for what Everton wants right now. I honestly do not believe that it was Brands' idea to get in fringe players from Barcelona or Juventus. And if I hear the antics from Ancelotti and see the player we are linked with, then you do not need a director like Brands. You don't need Brands to think of getting James Rodriguez, Allan or Doucouré. If we want to go the Brands way, get in players younger than 26 or so from lesser known clubs and be patient for a season or two to see if it develops into a top 6 team. But Ancelotti is not going to stick around for that.

Trevor Peers
14 Posted 26/08/2020 at 09:01:01
Brands's charm offensive appointment, was hailed as a masterstroke, presumably because of his record at PSV, where the Dutch league is far inferior to the Premier League. The reality has been extremely underwhelming, to say the least, given the fact that Silva was entirely responsible for bringing in Richarlison and looks the real deal at times. Brands's signings have been pretty awful bar Digne, who has looked promising:

Kean
Bernard
Gomes
Mina
Iwobi
Gbamin

The above, which add up to a colossal drain in salaries, may fit the concept of bringing in young talent with the potential of a hefty sell-on fee, if they showed good progress. Clearly none of them have, in terms of goals, assists or good defending, they have failed, almost completely. Their resale value has consequently plummeted, so the whole Brands experiment has been an expensive financial flop and I'd be shocked if he is kept on after this season.

Anceolliti is clearly picking his own players to sign in this window, none of the potential signings this summer look to have involved Brands's input, which has been completely bypassed, so what would be the point of rehiring him?

Tony Everan
15 Posted 26/08/2020 at 09:01:58
Thanks Lyndon, well balanced and fair assessment.

I think the slow motion in the title is what we are seeing, and not just with our club, with most. I think there will be a flurry of deals at the end of the window when there is more pressure on selling clubs to be realistic over prices. All the buying clubs know this.

However, we simply cannot start the new season with the midfield that absconded in the last 9 games. We need more strength and cohesion there starting September 12th. Allan is going to be brought in so we will have to take the hit and sign him within the next few days. Starting in September on the back foot is a mistake that could pervade and taint the whole season. It could disincentivise late signings.

So I hope Mr Brands has a fast-forward button as well as a slow motion one. Especially when it comes to the midfield.

Then he needs to turn his attention big time into bring some energy, mobility and dynamism into the team. We need one or two younger quality players who can add that.


Tony Abrahams
16 Posted 26/08/2020 at 09:06:22
Brands came into an absolute train-wreck of a football club, one with very little leadership, and an owner with no experience whatsoever.

Moshiri gave Allardyce around £50 million to spend on two players after already squandering a fortune with the previous manager, and so the mis-management continued on every level.

Last summer was awful, it left us short and left the manager unable to play his preferred system because a central defender with pace was not replaced. Was this because of Silva or was this because of Brands?

The tactics Ancelotti used after the restart showed everyone he didn't trust this squad but, in our better moments, sometimes I might have began to find some positives.

Some decent players, but not enough of them, and it's obvious to everyone we need some better players with more fight, more character and more ability.

It looks like Brands has now started to change things at the bottom (younger age groups) so, if we can sign the right players, then Ancelotti can start at the other end of the spectrum, and three years down the line they can hopefully meet each other halfway!

That's got to be the plan; otherwise, mediocre will be replaced by something far worse. I just hope they succeed.

Joe McMahon
17 Posted 26/08/2020 at 09:06:37
Tony, I'm also hoping addressing the midfield will help Calvert-Lewin in particular, as the teams lack of goals is shocking. A midfield that can make a forward pass would benefit all of our forwards.
Christopher Timmins
18 Posted 26/08/2020 at 09:24:59
If the players currently being mentioned, Rodriguez, Allan and Doucouré, arrive in the door, then it's hard to see what influence Brands has regarding the purchasing of players.

With regards to offloading some of the deadwood, to date, it looks as if nobody wants them and it's a matter of winding down their contracts.

Clive Rogers
19 Posted 26/08/2020 at 09:30:51
The problem with this article is that it doesn’t present any obvious opportunity to have a go at Kenwright. Wait a minute! He brought back Rooney when nobody wanted him. Kenwright out!
Paul Hewitt
20 Posted 26/08/2020 at 09:37:32
I thought Brands's job was to bring in young dynamic and exciting talent, that could take us on to the next level. Looks like I was wrong.

Jo Brand would do a better job.

Jerome Shields
21 Posted 26/08/2020 at 10:00:57
Lyndon, an accurate description of what has happened and Brands's role in it, with the constraints he faces.

It is obvious at the start of his contract that his remit was to reduce the age and the squad, getting rid of underperforming players reducing wages percentage, particularly those on expensive contracts. Removing deadwood, as it has become known on ToffeeWeb.

In my opinion in transfer policy there appears to be a conflict of opinion, between paying top dollar, with expensive contracts and seeking players of potentials and value. The other area where there seems to be conflict is role of I identifying a suitable player and the actual completion of negotiations in terms and conditions.

The latter seems to be a hierarchy including Brands, if reports of Ancelotti's view is correct. I don't think that this is a swipe at Brands conflicting board role, by Ancelotti.

Whilst transfer policy is important and Everton need transfers, the preparation of existing players is important, even more so if Transfer Targets are not met. Mauri the new Head of Physical Conditioning has put an emphasis in preparation on the need for competitiveness and the hard tackle as a standard required to avoid injury in the pre-season matches. He has computer records going back since he started his career on players response to training as a guide to the design of individual player programs. He is now up to speed regarding Everton's current players.

Of course being Everton there are concerns that something may happen to Mauri's laptop, but he appears unlike Brands to have one, given Brands deficit on uncovering hidden gems, who all assumed he would have come up, though unusually for ToffeeWeb, no-one actually researched his PSV years, particularly in this area. Brands has been working successfully on changing youth development at Everton.

As far as Everton transfer policy is concerned, there's a continuing trend, year on year, of lastminute. com. I hope I am right on the new approach in preparation of existing players, as the lack of transfer reports from Everton is ominous.

Dave Abrahams
22 Posted 26/08/2020 at 10:12:10
The way the transfer rumours are going, it looks like Ancelotti is for the present and Brands, if he stays for another contract, is for the future.

Ancelotti might change our fortunes around, Brands has had a thankless task in sorting all the misfits out when he got here, has added a couple more misfits but is still ahead of his job. I hope he stays to try and finish his task.

Being honest, could anyone of sorted out the mess that is Everton FC in quicker time than Brands has had to sort it out?

Tony Abrahams
23 Posted 26/08/2020 at 10:15:32
Look what football Ancelotti has produced with our first team and then expect a man to come in and just start pulling loads of little rabbits out the hat?

When Moshiri brought in Koeman and Walsh, we started acting like a kid in a sweetshop, overspending on players both in fees and wages, and as frustrating as it is right now, hopefully order and a plan are finally in place?

We maybe should have took the couches out the building before we made those door frames and those window frames littler, but don't worry it's all Brands fault, it's up to him to get rid of them, before he can concentrate on pulling those rabbits out the hat.

John Pickles
24 Posted 26/08/2020 at 10:19:58
I am no big fan of Sam Allardyce, but I think when transfers are concerned, he is unfairly lumped in with the post-Martinez mess that we still find ourselves in.

Allardyce had one mandate: to stop the club getting relegated. The team he inherited was in free fall, an unbelievably slow, narrow formation with no natural goalscorers, that was getting cut to pieces by everyone.

He had one January transfer window to operate in, which saw the arrival of Theo Walcott and Cenk Tosun, both for about £20M each. Looking back now, neither of those players are of the quality we need, but at the time we needed an injection of pace down the flanks and a goal threat and we needed them quickly.

Walcott was playing (on and off) for a top six side and had caps for his country, Tosun was a very effective striker in a Besiktas side that had topped it's Champion's League group.

I remember the general feeling at the time that (although little was known about Tosun) both of these players, or types of players were a necessary addition to the squad. The fact that relegation was avoided, was I believe, largely down to the fact that the opposition had to consider we had, on paper at least, an attacking threat.

Panic buying in January is never a good idea, but needs must. The two players we brought in were the best we could hope for, especially when you consider Allardyce had no extensive scouting reports to fall back on but had to act.

Allardyce is a mercenary manager with a limited skill set, not someone who I was ever proud to call our manager, but to lump him in with the architects of our recent downfall, transfer wise, is a little disingenuous.

Steve Ferns
25 Posted 26/08/2020 at 10:21:26
Dave, that's always the way with a DoF. If we sign Allan and James Rodriguez, then that's a sign that Brands and Ancelotti are working together.

Brands has spent big on the players Ancelotti really wants. He can then supplement the squad with a few more like Nkounkou and Branthwaite. Hopefully we'll even sign another Kean, only this time it will pay off.

Dave Abrahams
26 Posted 26/08/2020 at 10:34:24
Steve (25), that’s fair enough, for some parts, but I hope Brands is throwing an argument or two into the conversation, you know, make Carlo think a little bit about what he is doing. It might just help.
Max Murphy
27 Posted 26/08/2020 at 10:44:31
Erik Dols #13 Great analysis. You make a lot of good points, and on the whole, I agree with you.
Brian Harrison
28 Posted 26/08/2020 at 10:46:16
Erik Dols @13,

What a well researched piece, and I wholeheartedly agree that if the possible transfers being linked to the club are true, this is more down to Ancelotti than Brands. For me the manager should always be the main driving force in first-team recruitment, and a DOF should be looking to bring in 16- to 18-year-olds to help develop into first-team players.

I also think the title of DOF needs to be changed back to what it really is which is head scout, Brands isn't qualified to set out a style of play, that's the remit of the manager. Brands is also – if we believe what we read – in charge of getting players out of the club... the problem with that is he supposedly brought some of these players to the club.

I know some fans love to have a go at him but Moyes not only bought some really good players, which helped keep the club competitive on the pitch, but his shrewd buys help keep the club in a financially better state than we have been under Walsh and Brands. Funny how some fans come on and talk about "knife to a gunfight" or "glass ceiling" quotes, oh how I would love a top 6 glass ceiling place in the past 4 seasons. I am not for 1 minute suggesting we should have brought Moyes back, but he deserves a hell of a lot more credit than he gets on here from some posters.

Quite interesting that many also had a go at Moyes for appointing Steve Round, funny after working under him Arteta wasted no time in appointing him as his assistant at Arsenal.

For me we should ditch the post of DOF it has been a complete disaster whether it has been Walsh or Brands recruits I think so far only Digne has proved anywhere near worth the money these DOFs have spent on players.

Kevin Prytherch
29 Posted 26/08/2020 at 10:56:49
Clive @19,

I'll add to that...

Unsworth hasn't produced enough talent – Unsworth out.

Davies puts people off joining by being a Championship player – Davies out.

Calvert-Lewin will never score – Calvert-Lewin out

John Boswell
30 Posted 26/08/2020 at 11:15:51
I have not yet read all of the above but, regarding the deadwood, I would favour the old school method: make it clear to the players concerned and their agents, that they have no future at Everton and urge them to find another club and the best deal that can be agreed because they will never wear an Everton shirt again in any competition or photo opportunity. They will disappear from public view and not be seen or heard from until they appear at their new club.

How about that that! 😀 COYB

Tony Abrahams
31 Posted 26/08/2020 at 11:17:57
I think Brands could sell every single player who he brought to the club, Brian, and it's the players who were already here that are the real problem.

He would lose a lot of money on Iwobi, maybe some on Mina, but I'm sure he will get his money back on Delph, once we get a few players in.

A head scout, is not a director of football, that's probably what Steve Walsh was, a head scout, and I'm sure these changes being made by Brands will help to shape the club going forward?

I do agree a manager should pick the players though, it's why I asked whose fault it was why we never signed a centre-half last summer.

Paul Tran
32 Posted 26/08/2020 at 11:36:17
Lyndon's excellent article and subsequent debate has shown the lack of clarity regarding Brands's role in practice.

I don't believe Ancelotti has come here to slowly watch players in their early 20s fulfil their promise and flower into a great team (if they haven't been poached!).

He's looked at the squad and realised it's nowhere near good enough. Like all good, successful managers, he knows you need a blend of youth, energy, commitment, class, experience and nous.

I'd say we're woefully short on the latter three. And I would argue, if he remedies that now, we have a far better chance of winning more games, as well as attracting and improving younger players. The players that, presumably, Brands will bring to the club to develop and profit from over time.

The debate around FFP aside, if Carlo doesn't or can't do this, I can't understand why we hired him in the first place.

Dan Nulty
33 Posted 26/08/2020 at 11:43:12
It is all well and good buying potential. If you want to win trophies, you do need a few older heads and quality players.

Not sure if Allan, Rodriguez and Doucouré are the answer but can understand why we are going for these players. I do think the first two I mention should be loan-to-buy like Gomes was. Let's have a look at them first.

Lyndon's article does make me think that Brands has bought young on the whole and there will be profits to be made. I think we need a run of luck for a change which I'm not sure we have had since Roberto Martinez first season.

I just hope we get some new faces in and quickly. I couldn't care less about FFP currently.

Steve Carse
34 Posted 26/08/2020 at 11:45:35
Why is there always a focus these days on recruiting foreign 'talent'? If Brands's requirements are younger players who can handle the Premier League, particularly midfielders, then I can give you two with real talent, and talent already proven in the Premier League – Brooks at Bournemouth and McNeill at Burnley. Two great young kids with bags of guile and energy.

So, put your passport away Brands. Shop local.

Alan J Thompson
35 Posted 26/08/2020 at 11:48:33
Why are some of the opinion that Mr Brands goes out on a limb to sign players he wants?

It may not seem obvious nor a past practice but I'd have thought that there must be some discourse between the Manager and DoF on the required type or particular first-team player and the full Board on available transfer funds.

Mr Brands will, necessarily, have further responsibilities but I find it hard to believe that there is no background teamwork whatsoever. And, while the buck has to stop somewhere, you would expect it should be at the highest level. If, however, we are flying by the seat of somebody's pants, then we most surely will be in for another disappointing season.

Phill Thompson
36 Posted 26/08/2020 at 12:08:01
It's clear there are differing interpretations of what Brand's role is – let alone agreement on whether he's achieving it. Saying he's a glorified Chief Scout is wide of the mark, though he is responsible for coordinating the scouting system and particularly identifying young players who could meet our future needs.

Above that, he seems to be responsible for negotiating and bringing in players who meet the current manager's needs. If a manager decides he wants a wide player for his 4-2-3-1 system, his job is to identify possible targets, then get the deal done on the preferred candidate.

If Carlo then wants to play 4-4-2, he's then off on a different hunt for players and charged with getting rid of deadwood the current manager doesn't want. Then, of course, there is a budget to keep within, with someone above saying "Yes, you can buy him... but you can only pay so much."

Amongst all this, he's also charged with ensuring the structure below the first team is fit for purpose and joined up, so he attends U18 games and, as we saw recently, U23s games with Carlo and Big Dunc. It's quite a role he's got and it'll take a few years for anybody – manager or DoF – to turn us around.

I'd like to call us a Sleeping Giant but, in recent years, we just seem to have been sleeping. I would give him a further contract and let him and Carlo get on with their respective jobs.

Phil (Kelsall) Roberts
37 Posted 26/08/2020 at 12:10:13
Erik #13. Dank u wel.

Perhaps Marcel Brands is fulfilling the plan of the owner whereas the supporters on here are impatient and just want us to be winning the league in 2021-22. Fed up of waiting.

Brian #22. That is a very unpopular view on here because we never won anything, never won away at a Sky team and he came back to buy Fellaini and Baines on the cheap. Put those together and he was a complete and utter disaster.

We need to forget his last 6 years – we were consistent top 6 compared to consistent bottom 6 when he arrived – and that, by the end of his time, we played some very good football. Please attend the necessary re-education classes.

Brian Harrison
38 Posted 26/08/2020 at 12:21:51
Phil (Kelsall) Roberts,

Happy to sign up for my re-education class Phil. Can you send me details of where to enroll.

Thomas Lennon
39 Posted 26/08/2020 at 12:44:30
I don't think roles are that unclear. Brands has overall responsibility to develop the playing staff of the whole club and is bringing in young talent to underpin the first-team squad and to look after the business side of the playing staff.

Ancelotti is here to push us up the league and will get help from Brands to do that, including making the purchases Ancelotti wants. At the moment we have three or four clubs pushing us down to 12th that we should be above so we need an immediate upgrade and those players capable of doing that are going to cost us £80 million or so.

Jerome Shields
40 Posted 26/08/2020 at 12:53:50
Thomas #39,

That's how it should be, but the business side regarding the players seems to have an element of questionable interference involved.

Derek Taylor
41 Posted 26/08/2020 at 13:06:45
Congratulations, Lyndon, on an accurate and very balanced summary of where we are at. Whether it is down to Brands I know not but we are in a very muddled situation at present.

Too many disparate influences (owner and his advisers, chairman and directors, DoF, managers et al) have all had input into 'the mess of pottage' that makes up our squad at present and it has and will continue to take time to sort it out.

That is why I am battening down the hatches to either glory or relegation in order to expect no more than midtable until we are safely ensconced at Bramley-Moore Dock.

As ever, it's a case of 'expect little and hope for more'. Eitherway, COYB!

Laurie Hartley
42 Posted 26/08/2020 at 13:08:05
Reading through Lyndon's summary of the current squad, then the comments above, I found myself asking this question:-

Even if we sign Allan, Doucouré, and Rodriguez, who is going to be the captain and the player that will drive the rest of them on when the chips are down?

When was the last time we had one of those characters? It's an issue that has to be resolved.

Alex Fox
43 Posted 26/08/2020 at 13:21:03
"I'm a guy who works for long term projects. I don't think a new signing will help us win the next game or the next two games. I think the project is to try to build a strong Everton for the future." – Marcel Brands speaking after his first transfer window at the club.

So what's happening this summer? Why do our three primary big-money targets appear to be Allan, Doucouré, and Rodriguez, all ready-made players well into their late-twenties?

Now they're obviously good players, and they'll clearly improve our team, but they are the very definition of players signed with the next two games in mind.

It suggests that the power behind our transfer strategy has swung from Marcel Brands to Carlo Ancelotti, and that the priority has switched from long-term planning to short-term appeasement of the manager.

It's a mistake. And it's the type of mistake we've been making throughout the Moshiri years. For all his excellent work with Bramley-Moore Dock, he's consistently shown himself to be easily-influenced and starry-eyed when it comes to recruitment.

John Keating
44 Posted 26/08/2020 at 13:22:29
Money is in short supply for us just now so I would just like to see whatever we have spent where it's needed most – midfield.

Various threads have suggested numerous positions to be sorted from the fool Pickford to the useless can't score Calvert-Lewin. Personally, I can see the point with Pickford; however, that's for another day.

Surely at goalie and defence we can cope? Thankfully, Kenny is back, we have 4 to cover at centre-half.

Calvert-Lewin will score if given some sort of service. Presently, our midfield are shite, can't defend, can't create; change that and we're away!

Robert Tressell
45 Posted 26/08/2020 at 13:30:22
Phil @37. I think that is precisely what Brands is doing – fulfilling the aims of the owner. That appears to be to stay comfortably top half until the stadium is built. That is, what, a five-year time horizon? By then Nkounkou will be 24, Branthwaite 23, Holgate 28 and Kenny 28. That's our defence!?

Then maybe Calvert-Lewin, Davies, Kean & Gordon plus a few from the academy. In the meantime we get the more experienced players in to keep us top half and make occasional forays into the Europa League.

There is no intention whatsoever of cracking the top 4 in the relative short term.

Tony Abrahams
46 Posted 26/08/2020 at 14:03:51
It’s all guesswork, we are all guessing, especially if we don’t like the way things seem to be going, but we all watched the team play last season, and that’s why Paul@32, 3rd paragraph, makes the most sense to me.
Eddie Dunn
47 Posted 26/08/2020 at 14:09:38
Alex @43, And because coaches and managers are judged on results and given very little leeway, when results go awry, the coach will be thinking short term.

Only Ferguson and Wenger could plan long term after success enforced their status. Carlo, for all of his achievements, will still get the boot if we are in the bottom 3 at Christmas. There is the dichotomy.

The DOF can stick around whilst managers come and go but big name managers don't want their CVs littered with relegations and will expect to be backed. This is why we will have to back Carlo in the market.

Let's face it, without some decent new blood we will be in the relegation mix because this lot are sinking fast. We are also likely to see Richarlison and Digne agitating for moves if we look to tread water.

I would make Holgate Captain and put our efforts into getting Danny Ings and a midfielder.

Paul Jones
48 Posted 26/08/2020 at 14:10:03
Moyes was a good fit for us for the times but his limitations were exposed at Man Utd and he subsequently appears to have become Sam Allardyce Mk 2 although not as successful at keeping all his clubs up.

Brands major signings overall have been poor have not collectively improved the team and only Digne and Richarlison would generate significant resale value. We seem to have a stream of young talent that gets moved on for a modest profit but that is the nature of football in general and no managed improvement on the past.

Brands's success was in Dutch football and were his knowledge of that market was successful for Feyenoord. The era of "Brown envelopes and sleeping on parents couch" style of recruitment seems to be generally over but I would imagine for a "top talent" you would still have to look after the whole of the family. It was always thus if you read about Kendall signing for Preston just become more international if signing top talent from other continents.

Also, the immigration process in Holland seems to be far less rigid than in the UK so Brands methods of recruitment he used at PSV might not be as viable. The contacts Brands has may not be well established for recruiting players to the UK. Therefore, if he was given the job with that being a consideration then would need more time.

The marquee signings have been poor under his tenure ship but I got the impression they were more the owner wanted to make a statement of intent and was probably listening to various people.

All facets of the club need to be working in the same direction for the same goal with reasonable time-based objectives that are known to the fans.

Ajay Gopal
49 Posted 26/08/2020 at 14:22:12
Phil (37) and Robert (45), if that is indeed Moshiri's plan – that is, to stay comfortably in the top half until the stadium is built, in my opinion, he should come out and communicate the message.

I believe most Evertonians would support that if it means securing our long term future with a brand new stadium and slowly building up a footballing 'philosophy' based on bringing in and developing youngsters, and the occasional 'star' signings.

I think Moshiri should get realistic with his expectations knowing the limitations of his own capacity to fund player purchases as well as investing in the stadium. No shame in admitting your limitations.

Jerome Shields
50 Posted 26/08/2020 at 14:34:23
Paul #32

That's exactly what Ancelotti is thinking and what he would have made clear from the very first talk they had with them. I am sure he sought commitment from the Board on those areas from the start and has plenty of time to assess what he has and what he needs.

Early on he would have been highlighting to Board and Brands the areas that need to be addressed amongst the playing staff and discussed under the financial circumstances the feasibility of bringing in players.

Lee Mandaracas
51 Posted 26/08/2020 at 14:39:09
@John Boswell #30,

That didn't work too well for Koeman with Niasse though did it...?

Derek Taylor
52 Posted 26/08/2020 at 14:44:26
Interesting that most contributors dwell on the purchase and sales price of the players we want and those we want rid of.

In other media sources, I have seen the focus to be on the salaries and expected salaries of those players on the move in either direction.

It's not long ago that decent players could be bought for £120,000 whilst these days even players we've never heard of expect that as a weekly income. Most of those we want rid of are on at least £50k a week but have been found to be of Championship standard at most but the pandemic has closed that market completely. Similarly in lower leagues abroad. Thus my guess is that many of our 'unwanted' will simply sit out their inflated contracts with only the occasional interruption of a guest appearance in the Under 23s to train for.

It's hard for some, ain't it?

Jay Wood
[BRZ]

53 Posted 26/08/2020 at 14:53:57
There are clues in Carlo Ancelotti's selections as Everton manager as to which players of the current squad he considers automatic picks for his starting XI and those he is more 'meh' about.

Carlo has managed Everton in 21 games. 20 Premier League games and 'that' cup game. He has selected 21 different players in his starting XIs.

Only one player started all 21. Jordan Pickford.

Next best is Calvert-Lewin with 20. He was benched just once, in the final game of the season, giving his place up to Moise Kean.

You then have Richarlison on 19, Digne 18 and Holgate 16. The only reason this trio missed games was due to injury.

So that is just five players of the current squad who, I think it is fair to say, in the eyes of Carlo, if they are fit, they play.

I would add a sixth also: Andre Gomes. After his re-introduction at Arsenal, he was selected for 10 of 11 possible games. He missed a single game after limping off injured vs Southampton.

The other players selected to start and the number of appearances (an asterisk indicates they were not available for some games due to injury) is:

Sigurdsson 15
Keane 14
Coleman 13*
Davies 13
Mina 10*
Sidibe 10*
Walcott 10*
Iwobi 9*
Bernard 8
Delph 6*
Kean 4
Gordon 4
Baines 3
Branthwaite 2
Schneiderlin 2*

Sigurdsson appears to be an automatic starter also, but when Gomes became available the Portuguese was preferred 3 times over the Iceman in 11 games, with Siggy benched.

Initially, when all 3 centre-backs were fit, Mina and Holgate was Carlo's preferred pairing. After the restart, with injuries to both, Michael Keane stepped up and became a regular pick by default.

Three players from that list – Sidibe, Baines and Schneiderlin – have already left the club. Some appearance numbers suggest a reliable squad player. Others indicate Carlo remains unconvinced.

A very simple appraisal of the squad based on Carlo's starting selections only. But it possibly offers a wee insight of who he wishes to retain. Who he is happy to play, but would like upgrades on. Who he would happily sell on to generate monies for better.

Robert Tressell
54 Posted 26/08/2020 at 14:54:13
Ajay @ 49. There is absolutely no way on earth that a business leader / football chairman would make plain such intentions.

Clubs live on the pretence of hopes, dreams and glory. Plays a big part in commercial revenues too.

But the reality is that signing a few players in their late 20s now and again is not going to get us in the mix for Champions League places. The richer teams' players are always going to be much better. We have a really good manager but you can't hand Jimmy Page a ukulele and expect him to blow you away.

Antony Kelly
55 Posted 26/08/2020 at 15:11:54
Marcel Brands has spent a fortune on players, we have finished in our lowest position for 16 years... Everybody knows Richarlison was Silva's man!!

How can the board trust Brands to spend more money? Ah, sorry... Brands is on the board, you could not make it up!!

Bill Gall
56 Posted 26/08/2020 at 15:22:30
As Dave # 22 has so rightly said, it appears Brands is for the future. We need stability to be competitive next season and bringing in future prospects will not help at this time. Every game in the Premier League is hard and the position we are in we need players who want to play, and are used to playing in the Premier, or other leagues that are just as competitive.

There does appear to be more emphasis on youth in the 23 and under teams but at the moment Brands's major problem is trying to transfer some of the deadwood out without losing too much money.

Ancelotti as manager is well aware of what problems he has in the first team, the type of player he needs to bring in to strengthen the team. but both him and Brands realize the financial restraints they have to work with.

We will most probably start this season with some of the deadwood playing in the team, all though we may get a reasonable fee for them the clubs negotiating for them will refuse their wage demands. After a couple of years of instability, there seems to be more effort to take the club back to higher league positions with a chance of entering the European competitions.

Brands was supposed to have the reputation of finding hidden gems in young players, but at the moment we need players who will fit in right away. After that, he can continue to look at bringing down the average age of the first team.

As Director of Football, he is responsible for all players in the club but still has to find the type of player the manager wants, and then start the negotiating process. He like the manager is still trying to sort out previous managers' signings.

Robert Tressell
57 Posted 26/08/2020 at 15:24:33
Jay that is interesting analysis. Basically we're 5 first teamers short of a really good team. And that's being fairly kind to Pickford. Hopefully 3 real difference makers will arrive (we're told not to expect more than 3). That leaves the likes of Kean, Gordon, Iwobi, Davies and others needing to play their part. It might just be that one or two come to the fore – like Calvert-Lewin and Holgate this season.
Peter Gorman
58 Posted 26/08/2020 at 15:59:37
Forgive me all for mentioning the Moyes but I thought his(?) strategy of signing bargains from lower leagues (Lescott, Cahill etc.) together with class players out of sorts (Arteta, Pienaar etc.) produced a side that was at least demonstrably up for the fight, so to speak.

It seemed that for all his sins, he spent most of his 'dithering' assuring himself that they were the right character for the club. Overwhelmingly they were. I'm struggling to think of one player we currently have who has the temperament to fit into his side, Holgate, maybe.

As others noted, I imagined that Brands was going to bring in these hungry little bargains as he had at PSV. So far, they've been mostly expensive and not all that arsed.

I've no idea what value he adds to the boardroom but would things work better had he kept to his original remit?

Patrick McFarlane
59 Posted 26/08/2020 at 16:14:47
Robert #54,

Perhaps it is the skill of the musician that is more important than the instrument they play? A different Jimmy getting a Zeppelin tune out of a Ukulele - Just for fun!

Jimmy Ukulele

Derek Taylor
60 Posted 26/08/2020 at 16:54:13
In addition to Jay's six 'remainers', I see Sigurdsson, Keane and possibly Gordon getting a start with Walcott and Moise Kean also 'in the frame'. That would leave room for two midfield newcomers as a very minimum.

With Carlo's superior coaching and motivation, that squad should see us safely in the top ten.

Jay Wood
[BRZ]

61 Posted 26/08/2020 at 17:06:49
Peter @ 58.

I agree with you on Moyes.

He was dealing on a vastly different budget and for the most part he got value for money and players that performed to a high level over many seasons, not just fleetingly.

I've already shared it on another thread, but it's worth repeating here. How Moyes and his team went about identifying transfer targets. It really is a blueprint that many fair-minded Blues would nod their head in agreement with as a good way forward even today.

Inside Moyes's Bunker

Mike Gaynes
62 Posted 26/08/2020 at 17:23:13
Lyndon, thanks for the article and effort as always, though I would question a few of your points.

How do we know that Brands is "subject to Moshiri's whims"? What whims? I would also point out that some of us were quite confident in Holgate's ability to step up and predicted that Zouma would never be missed (and IMO he wasn't).

But overall, a good wide perspective, enhanced by the posts from Erik and Tony and Trevor and Phill.

One theme of the posts seems to be the objective dichotomy between the objectives of Brands and Ancelotti -- building for the future, as Erik describes Brands doing at Ajax, or for the present. My take would be that it doesn't have to be either/or -- that current needs and the scanning for youth can both be met if the resources are made available. Good organizations do that.

As to whether Everton is a good organization... well, that's another question.

Martin Mason
63 Posted 26/08/2020 at 17:25:42
The problem now is that what Moyes did can't be done now, that's why he has zero success now. All clubs have a DoF and staff who scour the lower leagues in every country. Moyes was a one off who became a busted flush.
Richard Parker
64 Posted 26/08/2020 at 17:33:41
I'd happily settle for just 2 players that improve the starting XI and removal of dead wood.

We've been signing too many players each summer, of which only one or 2 were ever an improvement on what we had.

I'd settle for a rock at CB and a proper replacement for Gueye, with a back-up LB. They should then breed a bit more confidence in Pickford and free up the more creative players to make us some more goals.

I'd much rather have small, incremental improvements, with a logical gameplan, than a revolving door of shite that we've been watching for 2 or 3 years now.

John Keating
65 Posted 26/08/2020 at 18:47:26
Drinkwater, Kante, Mahrez, Maguire and Chilwell cost £24 million apparently.

Sold for £250 million and they are still a better team than us.

That's how to do it, Mr Brands.

Filipe Torres
66 Posted 26/08/2020 at 19:23:34
Can we just swap Sigurdsson with CSKA Moscow? I'm just watching Krasnodar vs CSKA and he looks good, Chalov and Kuchaev as well.

We should be looking for Leonidas Sergiu from St Gallen, a centre-back, Velijko Birmancevic (Curakicki) attacking mid, De Paula (Palmeiras) central mid, Vladislav Karapuzov (Dinamo Moscow) winger and I was impressed with an 18-year-old forward Tziolis from Paok who scores 2 for them in the Champions League.

I could give Brands a help on scouting lower leagues, but I won't be cheap though.

Christy Ring
67 Posted 26/08/2020 at 19:49:01
I'm old school, and for me Ancelotti is manager, and No 1, and he decides what players he wants, for the first team, and Brands is the go between with the board, to try and bring in who he can.

As for the recruitment of younger players, at U23s Brands does the recruitment.

Moyes made some great signings, from the lower leagues, but that's because Bill gave him a mickey mouse budget, and he always had to balance the books. If he had to be able to buy a quality striker, like Martinez did with Lukaku, we'd have moved to the next level; instead, Kenwright made him sell our prized asset, Rooney.

The irony was that Paul Gregg had a feud with Kenwright; he wanted to keep Rooney, and Kings Dock was on his agenda, but Bill got his way.

Even though Gregg's wife Anita lent Bill the £7M to buy his shares in the club, he ousted them, and brought in his merry men, Earl, Woods and Green; none of them spent a penny.

Bill sold any asset we had including Finch Farm, and rented it back. A true blue.

Paul Hewitt
68 Posted 26/08/2020 at 19:59:57
I can't wait till we win something, then we can all give Bill a bit of credit. If you're going to blame him for failure, then you need to give him praise for success. But I won't hold my breath.
Dave Abrahams
69 Posted 26/08/2020 at 20:11:40
Paul (68), you can praise Kenwright as much as you want, that's not a problem. Why does it upset you when those of us who can't stand him, point out his many, many faults over many years?

If you are going to praise him, why don't you acknowledge these faults?

If you have, I apologise.

John Keating
70 Posted 26/08/2020 at 20:23:35
Ancelotti should take his bunch to meet all the kids who were involved in the third kit launch.

I doubt any of them would be that interested but maybe, just maybe, a couple of them might think how lucky they are...

Paul Hewitt
71 Posted 26/08/2020 at 20:41:15
Dave @69. I do think Bill had faults I've never denied that. But Moshiri has took this club back years, but seems to get away with it. Plus Bill hasn't owned the club since 2016. If Moshiri is still allowing Bill a say in how the club is run, that's his fault.
Dave Abrahams
72 Posted 26/08/2020 at 20:54:22
Paul (71),

Got to disagree with you there. Kenwright enticed Moshiri and courted him to buy the club. Moshiri has the money, or rather, he had the money, until Kenwright persuaded him to buy the club. He most definitely should have looked after his saviour much better than he did. It was his moral duty to do so; he never did and helped, along with others, with bad advice to waste millions of his “friends” money.

He never wasted any of his own, in fact he banked all of the profits he made out of selling his shares to the man he should have looked after.

Paul Hewitt
73 Posted 26/08/2020 at 21:00:10
Dave@ 72. I can't see Moshiri being persuaded to buy anything he didn't want to. He's worth £1.5 billion. He hasn't amassed that by being stupid.
Patrick McFarlane
74 Posted 26/08/2020 at 21:11:15
Paul #73,

Bill and Moshiri are mates, the figures may be eye-watering from our perspective but it equates to a good friend helping his mate keep his collection intact, whilst simultaneously donating new items to enhance his enjoyment.

Mosh owns the train-set but he doesn't have to care about the details of it, his enjoyment comes from making an old friend happy. BTW can you donate some of your vast fortunes to help me in my quest to keep the local brewery afloat?

Grant Rorrison
75 Posted 26/08/2020 at 21:19:45
Dave 72.

What 'advice' is this? Moshiri makes his own decisions on how to run the club, surely? Which is obviously his choice, he bought it. Maybe if he wasn't so trigger-happy and kept with a particular guy we might have actually started making progress by now though?

We have an ever-increasing squad assembled by numerous different managers, each with their own philosophies and styles. We have lots of players stuck on the periphery that we can't shift and no-one wants to play because they're not their player and don't fit their ideals. The situation is absurd.

I didn't like, for example, Ronald Koeman. But, he was sacked after a crazy run of tough fixtures at the start of his second season in charge. This, while trying to get over the loss of Lukaku and integrate numerous new players in an attempt to get around the loss of what Romelu brought to the team. Would we be in a worse position currently had we kept him? Or any other manager that has been sacked after a disappointing run of results?

He (Moshiri) seems to think he can just keep rolling the dice and eventually we will win the league and it isn't working for him. Say what you like about Kenwright. But we were in a prettier position when he was in charge. Bailed out by Moyes? Or manipulated Moyes for his own benefit superbly. Or a bit of both. Who knows. But he made a better fist of things than Moshiri has in his 4½ years in charge.

Tony Abrahams
76 Posted 26/08/2020 at 21:29:24
Especially when it came to getting us a new stadium.

Just had a text to say Ancellotti went to Moshiri to get Rodriguez, because Brands was having none of it.

Don't know how true this is, but the text says Moshiri is going to get Carlo his player, so I won't have to wait long to see if there is any truth in this rumour.

Paul Birmingham
77 Posted 26/08/2020 at 21:35:40
Agree, Richard, at 64, but for me time to give Lössl, a chance, as Jordan Pickford has become a consistent liability.

As I recall, he made more than the average mistake in the last 12 games.

Here's to hoping and good news soon in the transfer market for EFC.

Richard Cusworth
78 Posted 26/08/2020 at 22:02:32
On a slightly different topic but still relevant. We have been inflicted with a disproportionate number of serious injuries in recent years.

Off the top of my head Bolasie, Coleman, McCarthy, Gomes, Gbamin, Tosun... I'm sure I might have missed a couple too. That's over £100 million of expenditure either devalued on resale and diminished talent from what they previously were.

I get most weren't worth the fees anyway but it has not helped the current situation. All teams get injuries but we seem to have had more than a fair share in the last 3 or 4 years. We seem cursed with new signings at times.

Alex Gray
79 Posted 26/08/2020 at 22:22:50
As much as things haven't worked out, I still can't 100% blame Brands.

The issue for me is that we have a load of players that were bought for certain managers that now don't fit the current one. We are completely unbalanced.

There's no doubt some poor players have been bought, and Brands has a level of responsibility with that, but, for me, Mina would look good with a pacy centre-back to compliment him, Gomes looked great with a solid defensive midfielder next to him, Iwobi at his best for Nigeria is a number 10 and I still believe he was brought in to be Sigurdsson's successor and now we don't play with a Number 10.

The constant change of managers is our biggest issue as when you bring another one in who plays a different style and different formation, a lot of the squad become useless. If Ancelotti is here for the long haul, I suspect given a few years we will be up there.

John Raftery
80 Posted 26/08/2020 at 22:47:47
John (24),

I agree with your comments about Allardyce and the signings of Walcott and Tosun. People have forgotten what a mess the squad was in that season. Having lost and not replaced Lukaku the previous summer, we were desperate to strengthen in attack. We signed the two best players available, albeit at typically inflated January prices.

Walcott scored two on his debut to beat Leicester while Tosun contributed several vital goals. Ultimately we finished 8th, a position which the present squad looks incapable of matching without the midfield reinforcements we so urgently require.

Joe McMahon
81 Posted 26/08/2020 at 22:54:41
The 2 John's, I also agree about Big Sam, he wasn't the long term answer but he got us an 8th-place finish, while getting loads of abuse week after week, and like stated with no Lukaku.
Paul Hewitt
82 Posted 26/08/2020 at 22:59:31
Jeez. Things must be bad if Big Sam looked good.
Christy Ring
83 Posted 26/08/2020 at 23:18:57
Grant #75,

You thought Koeman was harshly sacked? He spent big money on Bolasie and Schneiderlin, who played for him at Southampton, and flopped at Man Utd. But, for me, buying Sigurdsson for £45M, Klaassen £26M and Rooney, 3 No 10s, and not buying a striker to replace Lukaku, who had scored 30 goals the previous season, was absolutely senseless. We lost 5-2 at home to Arsenal, 18th in the table, players playing out of position, and using Barkley as the scapegoat, had to go.

As for being in a prettier position under Kenwright? Our club was on its knees, he and the board had our finances in dire straits, sold Rooney to keep us afloat, and in the dying minutes of the transfer window, sold Arteta to Arsenal, for £8M, giving Moyes no time to replace him; he never saw the £8M. Our good position was down to Moyes, not Bill.

Paul Hewitt
84 Posted 26/08/2020 at 23:26:27
Christy @83. Our finances at the moment are far worse than anything Bill had.
Justin Doone
85 Posted 27/08/2020 at 00:30:43
Let's be positive, think positive, be positive.

I'm looking forward to the great attacking football we can soon enjoy being played by Everton very soon.

As the musketeers say, All for one and one more fall, or something. Sounds very Everton to me.

Just one Carlo, given to us, delicious football from Italy, dreamy dribbler and we score a screamer, given me Carlo to make us believe!

Neil Cremin
86 Posted 27/08/2020 at 06:04:13
Tony #76,

That would be worrying. Either we have a strategy for recruiting players and make this club great again or we are going to make the same mistakes again with Ancelotti. See my post at #10.

Buying individual stars who don't fit into teams at Champions League clubs is a dangerous strategy. Although individually talented, the pertinent question is, are they team players? What influence do they have in the dressing room? Do they have a driving ambition to win every game? Or is it just a well paid job where all they have to do is turn in a performance now and again to keep the masses at bay?

I believe we have too many of these type of players on our books. Rodriguez needs to be assessed on the above terms, not just on talent alone, and it would worry me if Carlo and Marcel we not on same page.

Alan J Thompson
87 Posted 27/08/2020 at 06:35:06
Grant (#75); Wasn't it Koeman who told Lukaku that, if he wanted to improve and win things, then he had to leave Everton? And when he did, you say Koeman couldn't get over losing him and couldn't replace him? Are you suggesting psychological problems or just plain old inadequacy?

Still, some spots never change, if rumours are to be believed, as it is reported he's told Suarez he needs to find another club and apparently Messi wants out as well. And he's barely been manager there a week. I wonder if they count the lockers at Barca?

Charlie Dixon
88 Posted 27/08/2020 at 06:55:05
One thing that does frustrate me is the lack of activity in the Championship market. Some great players available who you'd like to think would be hungry to play in the Premier League... plus their wages etc will be significantly less:

Aarons
Sarr
Brooks
Watkins
Benrahma
Eze

To name a few.

Jerome Shields
89 Posted 27/08/2020 at 08:48:12
Allan #87,

I remember that rumour. He probably thought that the money Everton got would enable him to change things further. At Barcelona, he is already pursuing the same policy. I have sympathy with Barca fans. Koeman could do a lot of damage to their Club. Obviously there are problems deeper within the Club, when it is thought Koeman is a solution.

Paul #84,

They are not actually.

Tony Abrahams
90 Posted 27/08/2020 at 09:25:30
Only a rumour, Neil, the source is generally correct though unless they are at the wind-up, which could be possible.

I don't want Rodriguez personally but I do think the manager should pick his own players whilst the DoF should be trying to shift the deadwood and then go about restructuring the whole club; otherwise, I see absolutely no point in even having a manager.

Silva never got his centre-half and sulked like a child, and we paid way over the odds for Sigurdsson because Koeman wanted him, which shows how difficult a job it is for the man who is supposedly in charge of signing the players.

Clive Rogers
91 Posted 27/08/2020 at 09:33:33
Christy, #83, my understanding is that it was Walsh who was the prime motivator for Bolasie and that Kenwright brought Rooney back when Koeman really wanted a striker.
Dave Abrahams
92 Posted 27/08/2020 at 09:49:07
Grant (75),

The advice should have been to get, Koeman, Walsh, Moshiri and himself (Kenwright) together to sort the transfer system out, instead of all working separately on bringing their own players in, which seemed to be the case. To urge him to use caution with his money instead of just giving it to whoever asked.

In other words to run the business like he ran his theatrical business, which made him a millionaire by being very frugal with the money he spent on it, he was a very careful Christian with his own cash, the very opposite of what he did with “his friend's”.

Dave Abrahams
93 Posted 27/08/2020 at 10:04:38
Grant (75), “He made a better fist of it, while he was in charge, than Moshiri has in his 4 years in charge.

Yeh, right, Kenwright took the club that was £20M in the black, owned their own ground, training ground when he took over, to being £M's in debt, two training grounds sold, presently leasing one and Goodison mortgaged to an inch of its life.

Mr Moshiri wiped out all the debts created by Kenwright, put millions into his bank account and, got to admit, very foolishly left him in charge of the club, which he was when Moshiri took over. I don't know what the situation is now. Hopefully Kenwright's days are over at Everton, doubt it though.

Paul Hewitt
94 Posted 27/08/2020 at 10:13:00
Jerome @89. We currently spend 90% of our income on wages. Any successful business has that at between 50 to 60 %. We owe Moshiri around £300 million. Plus we have a £500 million loan to build a new stadium to pay for. Pretty bleak if you ask me.
Brian Harrison
95 Posted 27/08/2020 at 10:29:59
We have seen on many occasions were new owners come into clubs and invest heavily in buying players. But on many occasions, these owners decided after splashing the cash for a couple of seasons with little return, decided to stop spending and start looking for a buyer.

Now I am not suggesting that Moshiri has reached that point, but everybody has a limit to how much they are prepared to waste before calling it a day.

I think appointing Ancelotti and overseeing the building of a new stadium are still making Moshiri think this club is still worth investing in. Certainly with a new stadium the prospect of selling the club becomes much more appealing to buyers.

But I think should either Ancelotti decide its time to go or there becomes a big delay to building the new stadium, I could definitely see a scenario were Moshiri decides enough is enough.

I think we have to be realistic we arent a global brand like Man Utd or our neighbours or have a high profile like Man City, Chelsea or Arsenal. We are a mid-table team who haven't won a trophy for decades, so I don't think there would be a long queue of buyers.

Geoff Lambert
96 Posted 27/08/2020 at 10:57:59
This just might be our year to win something, I feel it in my bones.
That could be my arthritis mind you.

I really think we can win something this year if these players come in and Carlo works some magic.

I know, but you have got to have dreams when you support our club – it's what keeps us going.

COYB

Pat Kelly
97 Posted 27/08/2020 at 13:40:12
Are we waiting for the 29-year-olds to turn 30?
Clive Rogers
98 Posted 27/08/2020 at 14:09:52
Dave, 83,

My understanding is that Kenwright has been stripped of all responsibilities. He was in charge of transfer negotiations but after an opening bid of £27M for Siggy he managed to negotiate the fee up to £45M. Didn't go down well apparently.

At an AGM around that time, he described Moshiri as the man who keeps giving. He was quite happy spending Moshiri's money, but he has seen through him now. He is still on the board though.

Dave Abrahams
99 Posted 27/08/2020 at 14:18:58
Clive (98), yes I was at that AGM when Kenwright made that statement about Moshiri, the man who keeps giving.

I hope you are right, that Kenwright has little power now, he certainly has had little to say the last couple of years. Mind you, he never spoke when things were grim, but couldn't keep his mouth shut and was never out of sight, when we had some good moments.

John Keating
100 Posted 27/08/2020 at 15:21:39
Brian @95

I think you are almost describing Man City there. I think of the money they spent, the managers and finally owners before they got it right. The difference is they slowly but surely got decent players in for their managers to work with whereas we've got managers in to work with the crap we brought in.

I fully understand Brands reluctance to buy overage overpriced players with little if any resale value but now and again, like Man City and others, sometimes you have to bite the bullet and get someone in who will take you up a bit.

Neil Cremin
101 Posted 27/08/2020 at 16:38:10
Hopefully, Tony.

Wouldn't want Carlo and Marcel dancing out of step. Let's hope we get some hungry passionate midfield dynamos who can drive the team forward at pace instead of our current lethargic lot.

Clive Rogers
102 Posted 27/08/2020 at 17:07:18
Dave, 99,

Half way through the Sigurdsson negotiations, when the price was up to £35M and with Koeman pushing for him, Kenwright announced “We will be buying Sigurdsson but we just have to be patient.” Couldn't believe it. A completely different approach to before Moshiri.

John Keating
103 Posted 27/08/2020 at 17:55:10
Celtic are out. Now is the time to offer them a half-decent price for Edouard.

Him, Allan and Doucouré, happy days!

Grant Rorrison
104 Posted 27/08/2020 at 21:30:11
Christy 83. I think that the concept of sacking someone based upon a handful of bad games is harsh. I think it also extremely disruptive to any attempts to progress the club if we keep removing one manager and his vision and replacing them with another with completely different ideas about how they want to do things. Players are constantly having to adjust to different ways of playing, roles within the team etc. Some are considered surplus to requirements and we cant shift them on because we've paid so much for them and they're on massive contracts, etc.

Alan 87. I was talking about replacing the goals that Lukaku provided and arguably the assists through keeping a defence fixated upon keeping him quiet and the opportunities this would create for others. I was not talking about overcoming any psychological problems caused by him leaving. I doubt Koeman gave a toss about this.

Dave 92 and 93. Who is responsible for how a club operates if not the owner?

We're still in debt. We now owe the money to Moshiri instead. That's all. We also have a massive wage bill, way in excess of what we can reasonably afford. We're stuck with players from previous manager's projects that we cant get rid of as nobody will match their current earnings. We've wasted 100's of millions of pounds in transfer fees and sold our best players, replacing them poorly in the process. Some improvement.

Barry McNally
105 Posted 27/08/2020 at 22:15:07
Can admin please update the league for new season? We'll be a respectable 7th in alphabetical order.
Jerome Shields
107 Posted 28/08/2020 at 01:07:14
Paul #94,

The actual Wages % according to Everton's Statement for Accounts for 2019 and 2018 is 73% and 71% respectfully. There are two adjustments made, prorata cost like for like in a 12-month period and for outsourcing of retail and catering services. In the Statement of accounts for 2012 and 2011 the wages % was 68% and 61% respectfully. Retail and Catering Services where in house and therefore no adjustment was necessary. In the 2019 Statement, there is a commitment to reduce the Wages %.

In 2019 accounts, Everton made an operating loss £29 million and in 2018 £22million. These can be adjusted for Stadium costs of £7 million in 2019 and £12 million in 2018. In addition in the 2018 there is an additional cost of £14 million to pay off Koeman, Big Sam and Walsh. This compares with a £6 million loss in 2012 and in 2011 £19million loss. No adjustments necessary.

Borrowing in 2019 consisted of a loan taken out on 31/8/18 for £36, 644, 000 secured on Guaranteed recoverable at 3. 5% and a loan taken out on the 31/5/2018 for £43 million guaranteed Premier League Broadcast revenues at 3. 5%.

Borrowings in 2012 where £23, 993, 000 at 7. 79% over 25 years. The original loan was taken out in 2002 secured on future ticket sales and a further £14 million at 8. 9% which appears to be interest only since it is £14 million in 2011 with no reduction of capital in the intervening years.

There are two adjustments to be made for comparison: inflation and the cost of interest on the loans which is approximately half of what it was between the comparative accounting periods. Also, the additional sponsorship of Finch Farm and Stadium rights purchase further boosts the Club Finances going forward from 2019.

I have not compared leasing arrangements, because of lack of information available and the fact I am not familiar or experienced in accounting for such finance.

I would also refer you to Paul the Esk's Finance and Accounting for Transfers article from 4/8/20 which explains how transfer fees are paid over an incoming player's contract, not up front as I, like you, also thought was the case. As the article explains, amortization is significant in player valuation.

Rather than going into Accounting details in layman's terms, the comparisons show that, in the Kenwright ownership era, Wages % was continually high, with no commitment to reduce. Brands is working to reduce wages %, backed by a continuing Board commitment to do so, for reasons we are well aware of.

In Finances, the borrowings are now committed to progressing the Club forward and are negotiated in terms of a Club going forward with the benefits of a Stadium Development which I am sure will be well and appropriately financed, as opposed to the Kenwright ownership era of standing still and reliance on selling players to support the high and costly borrowing. Moshiri has a future, Kenwright was running out of road and had to sell. It did occur to me during this analysis that Moyes had seen the writing on the wall. Prior to 2011, there are year-on-year losses in the accounts.

I did the comparison 5 years apart, since I felt the Accounts closer to the takeover, would be dressed to shop window a For Sale Everton.

I must admit this is the first time I actually looked at the Accounts myself, relying on Paul the Esk's excellent analyse. But it does confirm the feeling I had regarding Everton's current Finances from my own experiences. Kenwright, the luvie that he is, was giving the correct vibes regarding the state of Everton's Finance, during his ownership.

One further point is Commercial operating are performing poorly in both account comparative years, with USM shoring up the difference in where they should be.

Mark Boullé
108 Posted 28/08/2020 at 11:08:59
I see that the former Nice defender Sarr, who was a free agent, has gone to Chelsea. Another one, mentioned previously I think by Sam Hoare, that got away...

Must. Try. To. Stay. Patient...

Alex Gray
109 Posted 28/08/2020 at 11:26:32
Latest rumours that Juventus have hijacked the Allan move. Obviously just rumours at the minute but, if it were true, that'd be a disaster. Allan and Doucouré are still the priorities above James.
Jerome Shields
110 Posted 28/08/2020 at 11:34:02
Regarding the Stadium development this will be financed in stages with a step up in commercial activity, advanced season tickets and marketing. There my even be blue balloons for sale if Denise is involved. I bet the blue ballons in the initial Stadium Development was her idea.
Dave Abrahams
111 Posted 28/08/2020 at 12:19:58
Grant (104),

Mr Moshiri has about another 15 years to get the club out of the mess your boy created. The debt is now free of the rates of interest your boy created, no lies are coming out of where we stand, unlike the loads told by your boy.

If you like Kenwright and think he did a good job, you're welcome to him. I'll stay with Moshiri providing he changes the boardroom and gets people in who will help him rather than hinder and take advantage of him.

Andrew Dempsey
112 Posted 28/08/2020 at 12:34:48
I only care about what happens on the pitch, but obviously, what happens off it is directly connected.

Where are the signings?
Where are the sales/cancellations of contracts?

It seems to me we have a manager who wants to bring in Champions League level players, but we're not in that competition.

The exciting players brought in by Chelsea are primarily to do with Champions League football being on the table – of course, the spousal attraction to London living and the massive wages are a bonus. You also can't dismiss Lampard's attacking style being attractive to ambitious, stylish footballers.

Our manager has only been successful managing superstar players, but these type of players aren't interested in coming to a club who has not won the League in 33 years and has never taken part in the Champions League.

The idea of getting someone like Brands was to build a team of youngish players around a Coach who could improve them. The only factor we need to consider when assessing will Ancelotti be successful is, can he bring in already-made superstar level Champions League footballers? The answer is. no he can't.

The fact that he wants to sign Rodriguez again, seems to me to be a wild lack of imagination, and makes me trust him less. He's played 89 games in 5 years, and not really kicked on to become the superstar people thought he could be, but I'm sure we'll rejuvenate his career and he'll be back to his World Cup best.


Jason Li
113 Posted 28/08/2020 at 12:52:15
Rumours persisting that Rodriguez and Allan fees nearing agreement.

Look at it this way, if this does happen, do we want the chance of getting in the Champions League even just once while Carlo is here for the next few years, or go maybe another decade without hearing the most famous music in football and our team going out to it? Watching other teams who we can be above having a go in the Champions League?

Of course, it's a no-brainer, and I think that's why we are going for these rather than some 20-year-old unproven world-beater – physically, mentally, game-management wise, football intelligence-wise and so on.

We don't have to worry about their ages as they are world-class players for another 3 years, and then good Premier League players thereafter when they physically drop off.

A nice complement to a youngish Everton squad.

We've nearly had the Red side when we came out of lockdown barring a post preventing a winning goal, we did Leicester at home, and got some away wins last season when Carlo came in. The first eleven has shown it can do some good things in matches, at times.

The chance to see Everton and hear the Champions League music together within the next 3 years is doable, now is our chance to try for it. Think how exciting that situation is!

If bringing in older world class players doesn't work out, don't worry as we keep on bringing young players into the u23s or first team anyway, and always have plenty of new players to develop and sell on if need to, to raise more cash. This won't ever stop I believe as financially it's proven to work for us for such a long time.

We've tried potential for decades, and haven't won anything during this drought. So now it's time to mix it up a bit.

Why not, hey?

Jerome Shields
114 Posted 28/08/2020 at 14:28:47
Looked again at the Statement of Accounts for Everton FC Co Ltd 2012. In 2002, these loans were negotiated with interest rates of 7. 94% and 8. 9%, the latter interest only. I negotiated loans that year at 2. 5% interest only and 2. 9% interest and capital over a term of 17 years. The amounts involved being considerably less than what Everton where borrowing.

I can borrow at 4. 5% today, so Everton's current interest rates are more in line with what I would expect at 3. 5%. No wonder there was no money available for development of facilities or team development. Kenwright really did saddle Everton with unfavourable borrowing terms and conditions.

The Bank or Finance House must in their analysis must have thrown up risks and Credit Agency data was not favourable, including Kenwright's other operations. On top of that, the terms of payment back are quite stringent, where details are given on the first loan.

Christy @#68, behind the scenes insight is a good explanation of what was going on and very probable when you look closely at the borrowings of that time.

If I was Moshiri, I would think it okay to keep Kenwright on to bullshit governing bodies, but I wouldn't let him near Finances and negotiations. He isn't doing anything on the commercial side.

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