Everton have announced their Season Ticket pricing for the 2026-27 campaign, confirming that most supporters will face another price hike as the club enters its second year at the Hill Dickinson Stadium.
Everton have released the pricing structure for the 2026-27 season, revealing a second consecutive year of increases since their move to the new waterfront stadium. While the club has decided to hold prices for younger fans and families, the average adult supporter will be digging deeper into their pockets to watch the Blues next season.
The figures show an average adult increase of approximately £45, which the club is framing as an "uplift" of £2.26 per game. However, for those in more premium sections of the stadium, the rise is capped at £85.
Renewal window is open from today, Friday 4 April, until 4 pm on Wednesday 20 May.
The new pricing tiers for the 2026-27 season are:
| Category | Price Range |
| Adult (22-64) | £640 – £900 |
| Young Adult (18-21) / Senior (65+) | From £480 |
| Junior (11-17) | From £256 |
| Under-11s | Frozen at £199 |
In a small victory for the Fan Advisory Board (FAB), the club has committed to freezing prices for Under-11s and adults seated within the Family Area. Additionally, all existing concessionary categories have been retained — a move the club pointedly noted contrasts with several other competitors in the Premier League who have begun stripping away senior and youth discounts.
The Friedkin Group, now firmly in control of the club's financial levers, is citing the ongoing need to "bridge the gap" with Premier League rivals. Despite the significant revenue boost provided by the 52,769-capacity Hill Dickinson Stadium in terms of matchday and other commercial income, Everton remain in a period of financial recovery following the disastrous last years of the Moshiri era.
According to the club, the extra revenue is essential for compliance with the Premier League’s new Squad Cost Ratio regulations and for providing the funds necessary to improve the playing squad under the new ownership.
While the retention of concessions is a welcome move, the decision to raise prices during a continued cost-of-living squeeze will likely sit poorly with the rank and file. The FAB had reportedly lobbied for a 3-year price freeze following the move from Goodison Park, arguing that the increased capacity and commercial opportunities should be enough to sustain the club without asking more from the match-going fan.
But instead, supporters are seeing prices that have now risen significantly above the rate of inflation since the final year at Goodison Park. For many, the "New Stadium Premium" is becoming a permanent fixture of being a Blue.
Season Ticket Members wishing to relocate seats must first renew their existing seat during the initial window, which opens early next week.
Reader Comments (38)
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2 Posted 10/04/2026 at 11:04:39
Still, most of us will pay it so I guess you can’t blame them…..
3 Posted 10/04/2026 at 11:17:28
Glazers, Mk 2!
4 Posted 10/04/2026 at 11:24:30
5 Posted 10/04/2026 at 12:18:19
6 Posted 10/04/2026 at 14:58:49
Also, the stadium is so wonderful, it will rake in money on non-matchdays, ie, the rugby and international football matches, never mind concerts.
Maybe before the start of next season we could have a 4-team competition to bring in money too -- low cast tickets!
7 Posted 10/04/2026 at 15:17:04
8 Posted 10/04/2026 at 15:21:46
9 Posted 10/04/2026 at 15:28:55
Not too bad.
Not happy with the family sections being changed into adult sections
10 Posted 10/04/2026 at 16:45:47
American ownership and American ethics.
11 Posted 10/04/2026 at 17:32:27
Can't wait.
12 Posted 10/04/2026 at 17:51:52
Sorry, there is not enough space on ToffeeWeb to ramble on about the calculus of utility.
13 Posted 10/04/2026 at 18:08:31
The biggest issue for me is the reduction in the family area. My grandkids will be much less likely to come with me. For this season, it costs only £2 more for me (a pensioner) and his dad to take my grandson in the Family Section than it costs for me and his dad to go in the South Stand without him, so we always put in for 3 ballot tickets.
I can't see it happening next season if there's less chance of getting 3 tickets or if we have to pay South Stand prices.
14 Posted 10/04/2026 at 18:14:24
Let's go, Let's go,
All Together Now,
All Together Now.
15 Posted 10/04/2026 at 18:20:34
I don't think I've been in a ground with more women and kids than we get.
It's wrong to cut the seats in the family sections.
16 Posted 10/04/2026 at 18:20:37
We'll have to fork out even more next season for midweek Champions League games!
Won't be long before we get 'dynamic' prices in football. Nearly every other entertainment industry has it.
17 Posted 10/04/2026 at 18:56:25
'American ethics' is an oxymoron.
18 Posted 10/04/2026 at 19:25:31
Block 128 has been wonderful this season. Never managed to get in the Family Enclosure at Goodison Park but this season, 3 grandkids have been to 7 games with me and their dads.
We've been lucky in the ballot -- 7/10 because the family section is big. They are absolutely hooked to live games and are desperate to go in the ballot.
I may be wrong -- but we may lose kids from the fan base. Although more adults will have a chance with these two blocks which are always full.
19 Posted 10/04/2026 at 19:46:05
A lot of pensioners sit around me, and it seems like they are going to be priced out of the one thing in their life that's always been there for them.
I was only saying not so long back to a few of the lads, it won't be long before we end up like that crowd over the park.
And where is the reaction of the FAB? At least the Spirit of Shankly crowd have challenged their club over their season ticket hike, and they've watched trophy after trophy being lifted. We've watched dross and been the butt of their jokes while doing so.
That ground alone will pull enough revenue in, without sacrificing loyal fans along the way.
Absolutely sickening.
20 Posted 10/04/2026 at 2026/04/10 : 19:59:43
I'm after 2 tickets for West Ham away.
Can pick up and collect anywhere round the Merseyside area.
Thanks
Phil 07751799789
21 Posted 10/04/2026 at 20:39:43
Agree 100% mate. Ask any Liverpool fans you know how often their kids get a chance to go the game.
22 Posted 10/04/2026 at 21:54:17
Take it or leave it.
23 Posted 10/04/2026 at 23:59:52
I think the last few years at Goodison the rises were similar and the price hike when we moved was significant. The club should have considered this and listened to the FAB.
Regarding the Family enclosure, I was surprised to see that section included last season, due to its location. I can understand why the club has done this, but any season ticket holders in that section who are forced to move should be offered reduced priced tickets.
24 Posted 10/04/2026 at 00:30:09
TFG can't simply pour money into the club. If they use the revenue to build the team, then they are doing what is required. If there was evidence they are ‘milking' the club then that is something that would deserve huge criticism.
The club will also suffer the effects of increased utility prices and will need to give the matchday workers cost of living wage increases as well.
Why supporters think that they somehow should be eternally protected from economic reality is beyond me.
25 Posted 11/04/2026 at 08:57:23
I think most Premier League clubs would now be happy to fill their stadiums with tourists every week, as they spend significantly more in the club shop, stadium etc than your regular match-goer -- piping atmosphere into grounds will be the new ‘normal' at some point...
That's capitalism for ya; morals and ethics can swing.
26 Posted 11/04/2026 at 10:15:02
And where is the reaction of the FAB?
Seems it took them a while yesterday to cobble it together and post it on Twatter:
FAB statement on today's announcement from the Club on price rises. pic.twitter.com/p4b8ke3x7n
— EFC_FanAdvisoryBoard (@EFC_FanAdvisory) April 10, 2026
The Fan Advisory Board said it had made its feelings clear to Everton chiefs and that it would collect feedback from supporters before deciding its next move.
Pity they don't seem to update the 'News' section of their website...
27 Posted 11/04/2026 at 11:30:55
We have a brilliant stadium, top class facilities, comfy seats, no obstructed views, so a 9% increase is the cost of half a bitter on matchdays over the season.
As for criticizing the "American" owners? There's some really ungrateful posters on here. You want to have a think about where we are and where we would be without them.
We all want progress for this great club and our American friends are doing a great job so far.
28 Posted 11/04/2026 at 11:56:59
They should resign en masse to get a reaction to the ticket increases, night games fiasco, and to being generally ignored by the club.
29 Posted 11/04/2026 at 19:12:32
I haven't heard anything from the club and chasing tickets in a ballot is a pain in the arse... I don't think l've been any lower than Row 62 either.
30 Posted 11/04/2026 at 19:27:07
31 Posted 11/04/2026 at 19:45:51
l was kind of expecting an announcement by the club but the silence is deafening...
32 Posted 11/04/2026 at 20:03:25
33 Posted 11/04/2026 at 21:18:12
Dan not bothering to show up even once is just appalling, and then them appointing a plonker like Kinnear, it aint great. Still, it could be a lot lot worse.
34 Posted 11/04/2026 at 22:23:55
The kopites protested today about the ticket rises. Is there likely to be a blue wave similar? Or is it okay?
I think I understand either way. But interested in your view?
35 Posted 11/04/2026 at 22:56:51
Like gold dust, mate!
36 Posted 12/04/2026 at 07:57:23
Thanks for that, I didnt realise the FAB had put anything up.
So fair play to them for that.
37 Posted 13/04/2026 at 11:25:47
I have family members who have Liverpool season tickets in the main stand. They comment that, at most games, they see different people sitting around them.
A couple of months ago, one told me, he had 6 Chinese guys from Hong Kong. Prior to the game, they had all spent hundreds of pounds in the club shop and that's what clubs want. Different spectators who will spend money. I would suggest most regular supporters very rarely go into the store.
A couple of weeks back, I visited Porto. To my surprise, I wondered how locals could afford match tickets -- they are much higher than at Everton, even charging €60 for a tour of the ground... and you are not allowed in the changing rooms.
38 Posted 13/04/2026 at 12:51:49
The stadium is quality and we need to compete financially if we are to progress. Obstructed views are a thing of the past.
I am on the waiting list having given my season ticket up some years ago when I lost my job. I do believe that it's the means to an end to make us more competitive -- we just need entertaining football to justify the cost of the ticket.
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1 Posted 10/04/2026 at 10:50:33
Adult (22+) = £965, Senior (over 65) £724, Junior (11- 17) £386
This is about a 9% increase on last season.