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COLUMNIST JIM HOURIGAN

Objective Views

By Jim Hourigan :  29/03/2008 :  Comments (13) :
Isn't it great to be constantly reading articles about us that talk of the club in positive tones? Today's article in the Guardian focuses on DM but is generally very positive about the club ? not that any of us need convincing about our greatness, but articles like this influence people's thinking. We are clearly being seen as a club on the threshold of achievement. For the oldies like me perhaps it should be back where we belong but that's another issue. Anyway the article makes a number of points of which I'll mention two.

The first is the following quote: "He has revived a club who have a proud history and a vast local support but tend to be overshadowed by an illustrious neighbour with boardroom civil wars, colossal squad and nationwide army of rant line hogging fans." I just thought that it summed up the situation well and made a key point about the supporters ? 'vast local support' vs the ranting RS nationwide support. Methinks a good description.

The second point is more serious; again I quote: "There are three options open to Everton to provide the manager with the funds to sustain Champions League challenges and to stay ahead of the emerging, wealthier packs of Spurs, Man City, Villa and Pompey: a new stadium, new investment and a place in European football's premier competition."

Without knowing the writer's alliegeance, he seems to presenting an objective view without the passion that we all feel. However, for me his points are valid and very pertinent ? a new stadium and new investment plus success on the field ?- no talk of renovation of an old ground but of the need to move to a "new cost-effective stadium" (later in the article) to attract investment.

The inference is clear: no new ground = no new investment = no success on the field + the other clubs move further away. The article did not attempt to support Kirkby or any other option it made the point that without a new stadium the other two points would fail and the club would move backwards and DM would leave for pastures new.

Our views are passionate because we live them; Goodison Park is part of all of us but what this article seems to do is step back and view our progress against the others in an objective way. It questions the club's desire to compete with the best and retain what they describe as a potentially great manager.

Perhaps it's this cold blooded, pragmatic view that needs to be heard, not the passionate heart felt views that I read everyday. I'm as passionate as everyone else, I share a different view from some but have one great thing in common ? I love Everton. Perhaps that love and the love that all of us feel blinds us to what we need to do. As they say when bringing up children, sometimes you have to be cruel to be kind!!!

Reader Comments

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Tom Hughes
1   Posted 29/03/2008 at 14:55:46

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I’m not sure how objective the journalist’s views are. Surely increased revenue as regards a stadium will only come about as a result of increased capacity, and increased corporate/exec offering (and more importantly us filling it) ..... Where is his comparison of how this can be achieved by redeveloping the existing ground (still the most common method of expanding capacity)? Even if it was the San Siro we were going to get at Kirkby (which it isn’t) where is the guarantee, given the divide in the support and the transport issues that the fans will fill it, potentially making it an irreversible burden and not an income/investment generator at all? All at a time that the club seems only a few players away from the real gravy train...... the one brought by success on the pitch.
Gavin Ramejkis
2   Posted 29/03/2008 at 15:51:00

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Jim as I currently consult for the MoD I can tell you that Pompey’s proposed new ground just happened to be too close to Whale Island RN Fleet HQ so got bounced and two of the other four contenders in the article, Villa and Spurs, haven’t got new grounds so that particular argument falls flat, whether the ground is new or not means little, it’s the footfall and corporate income which will increase the clubs cashflow, both of which come with success on the pitch in a cyclical manner not just because they move to a new ground.
Paul Gladwell
3   Posted 29/03/2008 at 15:59:13

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Jim how do you know people have not tried to invest in Everton already?
Randy Lerner allegedly enquired before Villa.
Quite simply would you sell up now or when you have sold the clubs soul and have a new flat-pack stadium to get you a few more million off would-be buyers?
Erik Dols
4   Posted 29/03/2008 at 16:29:28

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It?s journalist talk. He?s not saying we SHOULD move to a new stadium, he?s just pointing out that Everton could earn more from the stadium, whether that is in Kirkby, at Goodison or a different location altogether. At least that?s what I guess he means. He?s talking about more money, not about location or something like that.
Ste Kenny
5   Posted 29/03/2008 at 16:58:04

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I don't know why the new stadium is being built to house 50,000 because there aren't that many that go to the game and I dont want to be sitting next to a daytripper who doesn't know any songs and is only there for a day. I'd rather be with 35,000 proper Evertonians, anyone who has been to Old Trafford will know what I'm on about...
Eric Holland
6   Posted 29/03/2008 at 17:17:04

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Ste If you know your history
We could get fifty or sixty thousand in our ground
before the seating only law came in to force.
Ste Kenny
7   Posted 29/03/2008 at 17:45:49

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Eric, there was an article on here a while back (quite a good one aswell) going through all our attendances for years and years and the average was only ever 35,000-ish.we might get it for the big games but I don't think we?d get 50,000 for Bolton, Fulham etc.
Keith Glazzard
8   Posted 29/03/2008 at 17:29:40

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Andy Hunter, the Guardian journalist, has been identified as a true blue by others before now. He has the EFC/shite beat and spends a lot of time explaining to Guardian readers what a bag of shite the shite actually are as they fritter away their hundreds of millions and pile on their self-inflicted off-field injuries.

When he covers us I would say he maintains a professional detachment. Today’s article was written from the angle that Moyes has yet to extend his contract. The main focus was the commitment to future money for development on the field, hence the revenue situation. He wasn’t recommending anything.
Derek Thomas
9   Posted 30/03/2008 at 05:00:23

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Eric Holland

The capacity in 1985 was 50k

The AVERAGE was about 39k.

Only the usual suspects and special games filled the ground on 5 or 6 occasions.

As Tom Hughes states the only revenue stream worth anything is the one generated ON THE PITCH, which, coupled with the media hype that will follow ( we are seeing the start of this hype even now at this early start in our rise and rise ) will bring in the big business hangers on and their money.

Where to get the money to prime this pump is the real question...
Alan Clarke
10   Posted 30/03/2008 at 09:47:17

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Am I the only one that didn?t like the tone of the article? I thought the journalist was very doom and gloom about Everton?s future if we don?t finish 4th. We all know it?s doom for the RS if we pip them to 4th but this is the first article I?ve read that seems to suggest we?re screwed if we don?t get CL football. And it also pins our future hopes on us getting a new stadium.

The journalist seems to be implying that unless the board can back Moyes with sufficient funds (i.e. those from the CL and a new ground) then Moyes is off somewhere else. Half of the article is about what Moyes?s other options are if he leaves Everton, almost touting him around. I am very appreciative of Moyes?s work at Everton but his stock surely isn?t that high until he actually wins us something? I honestly don?t think he?s going anywhere and if he does he?ll only be cutting off his nose to spite his face.
Joe Ludden
11   Posted 30/03/2008 at 09:41:24

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Jim, Everton FC is not a child, nor is GP a pacifier the child needs to learn to be without. Are you saying the huge GP debate has now been put to rest because one journo wrote one article that you perceived to be ?objective? and unbiased. Don?t know about anyone else, but I?m convinced...

The problem is, how does spending £150m on a plastic stadium generate us any further income? Look at the RS and the fantastic interest payments they have to pay off each year now thanks to the quite wonderful Gilette and Hicks. Long may they continue their sterling efforts over there.
Matthew Lovekin
12   Posted 30/03/2008 at 09:28:29

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As everyone knows, we would probably fill a 50,000 stadium against the bigger teams but struggle to get in 35,000 against the likes of Bolton and Wigan.

I?d have thought the answer was simple. Free admission (or something stupid like two quid for children) will help massively to fill the stadium, provide a greater vocal support and encourage the next generation of merseyside youngsters to be Blue.

Alternatively, half price for adults if they bring along a child. You get the idea. The most important part is to fill the stadium, it inspires the players whereas a half empty stadium does exactly the opposite. Also the more people inside the stadium the more revenue the club gets in merchandise, etc.

It all has a snowball effect, the better the players do on the pitch, the more paying people will eventually come through the turnstiles, merchandising will go up and the more attractive we will look to investors. In turn, the more money generated by the club gets put back into the club to attract a better player and the circle goes round again.

The club is all about the fans. They are the one constant at the club. I have only been an Evertonian for 22 years but have seen 3 chairman, 6 managers, countless players, 2 training grounds and soon to be 2 stadiums, but I am still an Evertonian and will be for many, many years to come yet.

The fans are what make the club, that is why Everton is one of the best clubs in the country.
Bren Larthwaite
13   Posted 30/03/2008 at 14:50:39

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Haven?t noticed Chelsea or Man Utd moving to new grounds in the last few years. They redeveloped. New ground argument is irrelevant.


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