Anjishnu Roy 16/06/2025 15comments  |  Jump to last

Everton has teamed up with events and hospitality ticketing platform Seat Unique ahead of their move to the new Hill Dickinson Stadium at Bramley-Moore Dock next season. 

Seat Unique, based in London, will become Everton’s official premium experiences platform, providing match-by-match and event sales for the bars, restaurants and experiences at the waterfront stadium, built on the banks of the Mersey river.

“Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be,” said Angus Kinnear, CEO of Everton Football Club.

“Huge demand has already led to memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025-26 Premier League season – and we already have a strong pipeline of match-by-match interest. 

“Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.”

Hill Dickinson Stadium, with a seating capacity of 52,888, is expected to attract more than 1.4 million visitors on an annual basis. It will also provide thousands of jobs and is set to be a beacon for the restoration of the region around the docks.

Seat Unique, backed by England captain Harry Kane, has worked with venues including Wembley Stadium and Co-op Live in the past.

As part of what the firm is calling ‘The Seat Unique Ultimate Experience’, fans will be able to buy match-by-match access to cinematic ‘loge’ seating – enclosures with four reclining cinema-style seats and private TV monitors for highlights and replays. 

Fans craving the authentic armchair experience will be able to watch matches live at the Hill Dickinson Stadium from cinematic armchairs with cupholders and TV monitors for those pesky VAR decisions. The package also includes a tour of the stadium as well as a meet-and-greet with some of the Everton players.

Robin Sherry, founder and CEO of Seat Unique, added: “Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences. The new stadium will be a new way to experience Everton. 

“We’re incredibly proud to partner with Everton Football Club and support them in delivering an outstanding fan experience at the Hill Dickinson Stadium. 

“The variety of offerings is unmatched anywhere in the UK and innovative experiences like cinematic seating and the Village Street are football firsts. We can’t wait to see fans creating memories that last a lifetime.”

 

Reader Comments (15)

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Eric Myles
1 Posted 16/06/2025 at 10:01:00
Any mention of how many seats and the cost?
Martin Reppion
2 Posted 16/06/2025 at 10:03:42
I'm sure the income will be welcome.
For me the 'matchday experience' is about a drink with like minded supporters, catching up on friends' news and watching the game.
Nothing else.
Michael Kenrick
3 Posted 16/06/2025 at 10:18:29
Eric, looks like it will be four seats per 'enclosure' — I doubt if there would be more than 8 or 10 enclosures.

I like it… but then I'm a dedicated unabashed armchair fan — but I will need a spot for my prawn sarnies.

I hope they put the VAR nonsense on the monitors, but then they don't do that on the big screens, do they? It may happen with hopefully more 'transparency' moving forward.

The refs at the Club World Cup seem to be giving it a lot more verbals to the crowd about such VAR decisions... wait and see if this percolates into PGMOL.

Derek Knox
4 Posted 16/06/2025 at 12:54:00
Michael, I tend to agree with you, that paying to watch a match you already know the result of, and, have most probably seen on Match of The Day (highlights) or possibly the whole match via streaming etc.

How many are going to go along to a Stadium, that is still difficult to get to, via Public or private transport, after the event? Again, as with most things, no mention of proposed cost, should anyone wish to experience the event.

The same with the Forever Blue Membership scheme, they have conveniently, eventually released the cost, which is almost double that of the previous Official Membership — with no concessions for those over 65?

Rob Halligan
5 Posted 16/06/2025 at 13:32:01
I heard these seats are not cheap. Could be as much as £6K - £7K per seat, per season.
Ryan Holroyd
6 Posted 16/06/2025 at 13:42:44
You can buy them match by match.
Brian Williams
7 Posted 16/06/2025 at 13:47:00
Derek #4,

Sorry, I don't follow your point about going "after" the game.
These are seats to watch the game live, mate.

Danny O'Neill
8 Posted 16/06/2025 at 13:47:19
In keeping with the West Country Blues, Michael, salmon butties! This and even the membership can be viewed either way.

Everton finally sorting out our marketing and corporate side to generate revenue. This will only apply to those who want and can afford it.

They should still hopefully accommodate the traditional matchday supporter.

I personally wouldn't choose it. I belong in the stands.

Dave Williams
9 Posted 16/06/2025 at 13:58:40
Danny- can’t beat a bit of smoked salmon!
Eric Myles
10 Posted 16/06/2025 at 14:00:36
Michael #3, it wouldn't be my preferred choice of seating, it seems a bit odd to sit at a live footy match and watch the game on the telly. I could stay home and do that, but I was thinking when I rock up in November next year it may be a seating option, but not if I have to buy a whole enclosure.

Wasn't this article originally under your name?

Danny O'Neill
11 Posted 16/06/2025 at 14:09:16
Roma fixture announced as expected. Just had the email. 9th August as predicted.
Eric Myles
12 Posted 16/06/2025 at 14:12:09
You're going to be cheering for both teams when they score Danny!
Colin Crooks
13 Posted 16/06/2025 at 14:20:59
Wonder of you can rewind, slow-mo and call up controversial decisions VAR have ignored ?

You would want to for 7K, but wouldnt these seats cause murder ?

Stephen Davies
14 Posted 16/06/2025 at 14:25:00
Third Test Event Announced.
9th August v Roma
Danny O'Neill
15 Posted 16/06/2025 at 14:37:38
Eric, I still have the wife's Roma shirt.

Our girl dog is called Francessca Bella (Bella). A loose connection to Francessco Totti.

I thought about naming my next boy boy dog Totti, but I might a few worried loks on the local park.

Torn between Sheedy and Miller.

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