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Column & Opinion Articles

Contributions from our editorial team and featured columnists.

Recruitment, Recruitment, Recruitment – The Answer to Our Problems

Paul The Esk
Five meddling years into his tenure as majority shareholder and financial backer, Farhad Moshiri should take note of words once said by Theodore Roosevelt.

Reform in Football – Strategic Thinking Required

Paul The Esk
With Tracey Crouch taking fan submissions, time to think strategically. Independent regulation will enable a better future for football

Summer Spending?

Paul The Esk
With talk of £100m being available for summer transfers, a look at our projected cash position and how the close-season business might be achieved

Reform in Football, Part III – Alternative Structures to Protect Fan Interests

Paul The Esk
Some ideas for the future of fan involvement. The time is right for change but we shouldn't rush into something nor accept the first thing offered by clubs, the Premier League, the FA or the Government.

Profit and Sustainability – The Rules & Everton’s Position

Paul The Esk
Following on from Carlo Ancelotti's comments regarding spending, Paul takes a more detailed look at Everton's financial position, what it means for compliance and importantly transfers this summer

Reform in Football, Part II – Governance

Paul The Esk
Governance can be improved across the game through independent regulation, strong licensing and governance plus most importantly a proper structure for fan engagement, decision making and control

Reform in Football, Part I – Background

Paul The Esk
Setting the background for possible responses to the Super League debacle

Doing nothing is not an option, the response to the Super League

Paul The Esk
If football sweeps the Super League and its plotters under the carpet, it will weaken and the six and their plans will return. The choice is stark. Doing nothing is not an option.

Live by the sword, die by the sword but change brings opportunity for a much better future

Paul The Esk
The collapse of the incredibly ill-conceived Super League will be viewed as a great victory for all stakeholders in football but unless there are significant changes to football in terms of ownership, governance, income distribution and fan engagement/participation the “victory” will be hollow and meaningless

The Super League and its impact on Everton

Paul The Esk
For Everton, the timing of The Super League is about as bad as it gets. For football in general, it is a deeply worrying time, but we have to believe that acceptable solutions and/or a complete rethink are the way forward. It’s a watershed moment

Five Years of Farhad

Paul The Esk
As Everton have found out under Farhad Moshiri, just being better resourced financially does not necessarily lead to better outcomes. Are fans right to be frustrated that we’ve not made the progress we ought to have after five years under his stewardship?

A Momentous Few Weeks (On and Off the Pitch)

Paul The Esk
The short, medium and long term future of Everton Football Club will be much clearer on and off the pitch in the coming weeks.

Thoughts on the 2021 Annual General Meeting

Paul The Esk
Paul argues that last night’s AGM wasn't an objective analysis of how the club is performing and the presentations didn't offer much in terms of future strategy

The significance of Everton's Annual General Meeting and why it can’t be an opportunity lost….

Paul The Esk
The significance of Everton's Annual General Meeting and why it can’t be an opportunity lost.

Brands’s value to date and the scale of the challenges facing him

Paul The Esk
A look at the challenge Marcel Brands faced when he arrived at Everton, what he's done to resolve it and the big issues ahead in the summer

Cash flow, Moshiri’s capital injections & the potential placement of new shares

Paul The Esk
What factors influence cash flow, how do clubs deal with negative cash flow and what is the situation at Everton under Farhad Moshiri, particularly in view of the mooted issue of new shares?

Nil Satis Nisi Optimum, the governance and cultural changes required for it to become a reality at Everton

Paul The Esk
"Corporate culture eats strategy for breakfast". A look at the governance and cultural changes required at Everton for NSNO to ever become a reality once more:

A simple but fair redistribution of football revenues

Paul The Esk
A look at a possible solution to the massive imbalances that exist in the professional football game in England and a simple solution

Big Picture proposals put the emphasis on Everton’s international development

Paul The Esk
Despite the initiative being rightly canned, the issue of international broadcast rights will be back. It is almost certain that the largest clubs will want to see an element of selling exclusive rights off their own platforms in this next round and those with the greatest numbers of overseas supporters are going to be the initial winners.


'Project Big Picture' exposing the self serving interests of MUFC and Liverpool

Paul The Esk
The proposals have exposed the these two clubs' seek to secure their current economic advantage and protect their future revenues.

The 2020 Summer transfer window from a financial perspective

Paul The Esk
Analysing the business done across the Premier League and a nod to the turn-around in the overall levels of the squad at EFC with such relatively small increase in costs

Football Shorts – Part V: The Reality of Reducing Income and Fixed Costs

Paul The Esk
A look at the impact of virtually no crowds in the Premier League this season, the impact Covid-19 is having on broadcasting revenues and the volume of transfer business

How do we fund squad improvements this summer?

Paul The Esk
An over-sized, over-priced, mostly under-achieving squad, financial constraints, and the impact of the Covid-19 crisis pose significant challenges to Everton this summer. Where is the money coming from for new signings?


Paul The Esk
What should Everton’s brand and brand values be?

The Financing and Accounting of Transfers and How We Operate in this Window

Paul The Esk
A detailed look at the financial implications behind the transfer options open to us, how it's financed and what it means for Everton

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