Everton improve in the Deloitte rankings to 27th

I’m sure many have seen the Deloittes Football Money League table in terms of Revenue. We are so far off Man City, Liverpool, Man Utd, but also well behind many of our rivals and some we would regard as smaller clubs.

The new stadium and a fresh income stream can’t come soon enough, just to give us a fighting chance. Especially if as suggested the new PSR regime will be set around total salary capped on a percentage of Revenue basis.

There is no chance of a more level playing field any time soon.

I see Man City are thus far the only real January spenders of note having spent £135M on a couple of players. Makes a complete mockery of their PSR 115 charges. It is clear they expect no significant punishment other than a rebuke and a probable fine for non-compliance in providing information.

After 50 years of attending Goodison Park, it will be heart-wrenching to leave, but BMD, and hopefully success on the field, is our only chance of bridging any gap.

One point re Man City, I don't believe any of the charges are PSR related. My understanding is they are around things like illegal payments, eg, whilst Mancini was manager, he was also getting paid by a club in Abu Dhabi that the City owner/chairman owned, not providing the Premier League with accurate financial information etc.

In my eyes, these are much worse than PSR as, certainly in our case, these are generally due to incompetence whilst City were actively breaking the rules.

Could this result in legality claims as well as revised financial reporting?

But I'm guessing that's unlikely to be sorted until the end of the season and our fate is known...

The Toyota Stadium??

I guess this is what I was discussing with Rob H elsewhere.

Considering we managed to generate €217.6M, whilst at the same time, finishing a construction build, servicing debt, and having to maintain strict financial controls due to our previous PSR situation, it does bode well for the future, especially with the financial expertise, and backing, from TFG.

Rank Club Revenue

18 Aston Villa €310.2M
21 Brighton & Hove Albion €256.8M
23 AS Roma €249.0M (Purely for comparison to EFC)
26 Crystal Palace €218.9M
27 Everton €217.6M

It shows that we still have a way to go to get back into the Top 20, but, with maybe Stadium naming rights, stadium events, new commercial and sponsorship deals, and improved footballing performances and player trading; hopefully it wouldn't take too long to move up the table?

Deloitte Football Money League

I initially wrote that we were continuing to slide — I'd forgotten how awful this looked last year when we went from 19th to 30th — so this really is good news... even if it really doesn't feel like it.

I wouldn't want to tempt fate. But I really have to wonder about how they justify the naming rights deals — squillions of mullah just to have your name in lights? Do you really see anything like a comparable rise in profits as a result of, let's say, selling X more Toyota's??? Exactky hoow do you calculate the value of 'name recognition'? Especially if it's a household name everyone already knows?

Man City's Etihad is understandable because they are the owners... not sure of the rationale for The Emirates. They just seem to have far too much money.

Then there's Spurs, Man Utd, Chelsea... even Liverpool — all big clubs with no naming rights deals on their stadiums.

I suspect it is easier for a new stadium, for example Anfield would probably always take precedence over any sponsor. Obviously the Tottenham Stadium is new but reportedly Levy is looking for £500m over 20 years. I don't think we could hope for anything at that level but hopefully we could get a decent deal

I didn't understand all of what they were talking about but I am sure some of our more clued-up fans will have a better idea than me.

The suggestion was, and they named one of our posters Paul Quinn, suggesting because of the increased shares the value of each share was £3,400 but now are only worth £175.

On the face of it, the maths (or do we have to say 'math' now in deference to our new saviours?) is quite simple.

Part 1. Conversion of £451M shareholder loans into equity (shares) in EFC: 150,250 new shares issued, at
£3,400 per share = £450.75M.

Part 2. Sale of the club to Roundhouse through a new issue of 1,336,537 shares valued at £174.66 per share = £233.44M

If you add the 150,250 other new shares in Part 1, plus the pre-existing 127,031 EFC shares that Moshiri had, and price those 277,281 shares at £174.66, that's an additional £48.43M, valuing the total club (1,621,787 shares) at £283.26M.

That last number is kind of in the ballpark of company turnover… but which if any of these vast sums actually changed hands... who knows???

But yes, share value appears to have been massively diluted.

1. Had we had competent owners 2016 to 2021, we should now realistically be breathing down the necks of the Champions League elite in terms of revenue. On the pitch that translates to Top 4 / Top 6 finishes and an excellent squad that competes for trophies.

2. Moshiri picked a bad time to pull the plug, because there's been very sharp rises in revenue since 2021. Others got rich very fast while we were trying to stay solvent. Not just the Rich 6 (which appears to be a Rich 8 to 9), but clubs like Palace, Fulham and Brighton. We have a lot of catching up to do.

3. If the Friedkins can stabilise the finances and Moyes can stabilise the squad, we could potentially make decent strides in the next 2 to 3 years. It is however very competitive. We made it ridiculously easy for other clubs to overtake us – but they are not going to pay us the same courtesy. There is a lot of hard work to do.

(Notwithstanding that matchday income is now dwarfed by broadcast income, and hopefully for us in the future, commercial).