Michael Kenrick 31/10/2025 12comments  |  Jump to last

Everton have turned to Range Sports to find a new shirt sponsor when their contract with the online gambling outfit Stake.com expires at the end of the season. 

This will mark an end to the names of gambling entities appearing on the front of the club's shirts as a ban on this form of main shirt sponsorship comes into force in the Premier League, starting next season. 

The club’s current deal with Stake is worth £10M annually and will expire before the new league policy takes effect.

Range Sport will bring global networks, commercial experience, and the ability to navigate the complex, data-driven world of sponsorship sales. Led by co-President Greg Luckman and Head of Partnership Sales Flint Reilly, Range won the account after delivering a competitive pitch to the club hierarchy. 

Range Sports brings experienced, global commercial firepower and is explicitly working to replace a gambling shirt partner with non-gambling alternatives ahead of the 2026-27 ban; the outcome will hinge on whether large non-gambling brands are willing to meet Everton’s revenue targets or whether the club opts for a blended sponsorship model to balance income, brand fit and fan sentiment.

Among non-gambling consumer brands that are likely to be targeted — tech, automotive, finance, betting-adjacent-but-non-gambling (eg, fantasy sports platforms), healthcare or travel companies are likely categories Range will pitch to.

The club’s commercial appeal is rising with its new home, Hill Dickinson Stadium, in a prominent location on the Mersey waterfront and ownership under The Friedkin Group has positioned Everton to secure stronger, longer-term deals.

 

Reader Comments (12)

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Paul Hewitt
1 Posted 31/10/2025 at 09:31:45
Get the team winning on the pitch.

And the sponsors will come flooding in.

Derek Knox
2 Posted 31/10/2025 at 09:37:15
Paul H, good advice there, mate! Is Moyes reading or listening though?

Personally, I would have thought with TFG taking the reins, that Toyota would somehow become the sponsor. He is the main Toyota importer to the US and elsewhere.

Martin Berry
3 Posted 31/10/2025 at 10:04:52
We were never going to sell many shirts in Transylvania with our current shirt logo.
Time for new blood.

Glad they're gone as for me it doesn't have the best look or the best image for our club.
Interesting to see what Range come up with.

Eric Myles
4 Posted 31/10/2025 at 10:07:20
So what are our own commercial gurus doing besides outsourcing their job to someone else?
Jim Bennings
5 Posted 31/10/2025 at 10:12:46
Get NEC put back on it or Danka.

I can't stand all these new sponsors they've all got these days with squiggly writing everywhere.

Michael Coffey
6 Posted 31/10/2025 at 10:43:46
Surely it's got to be these guys…

Everton Tea House

Derek Knox
7 Posted 31/10/2025 at 11:10:28
Jim B, they will probably try B H S, Wilko or Woolworths. Oh wait a minute... weren't they has-beens?

Might be appropriate then!

Jon Atkinson
8 Posted 31/10/2025 at 11:36:41
Good.

Can we fuck Castore off at the same time too?

Tony Abrahams
9 Posted 31/10/2025 at 12:35:49
If this thread got a thousand posts then I don't think any of them would be more logical or as full of common sense as Paul has already written @1.
Ian Bennett
10 Posted 31/10/2025 at 14:37:32
Keep it local, Home Bargains.
Peter Mitchell
11 Posted 31/10/2025 at 14:58:01
I was doing a quick search to see how many large local companies that still exist there are in Liverpool. A depressingly short (and not very rich) list, it seems. Of all of them, Playstation may be the best fit!
Paul Kossoff
12 Posted 31/10/2025 at 15:34:12
Red's connection here.
The search will likely be led by head of partnership sales Flint Reilly, who previously belonged to the consortium that own Liverpool, Fenway Sports Group.
Reilly helped sell commercial assets for the Reds.
He only Joined last year, he's a spy, I'm tellin ye!

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