Everton have turned to Range Sports to find a new shirt sponsor when their contract with the online gambling outfit Stake.com expires at the end of the season.
This will mark an end to the names of gambling entities appearing on the front of the club's shirts as a ban on this form of main shirt sponsorship comes into force in the Premier League, starting next season.
The club’s current deal with Stake is worth £10M annually and will expire before the new league policy takes effect.
Range Sport will bring global networks, commercial experience, and the ability to navigate the complex, data-driven world of sponsorship sales. Led by co-President Greg Luckman and Head of Partnership Sales Flint Reilly, Range won the account after delivering a competitive pitch to the club hierarchy.
Range Sports brings experienced, global commercial firepower and is explicitly working to replace a gambling shirt partner with non-gambling alternatives ahead of the 2026-27 ban; the outcome will hinge on whether large non-gambling brands are willing to meet Everton’s revenue targets or whether the club opts for a blended sponsorship model to balance income, brand fit and fan sentiment.
Among non-gambling consumer brands that are likely to be targeted — tech, automotive, finance, betting-adjacent-but-non-gambling (eg, fantasy sports platforms), healthcare or travel companies are likely categories Range will pitch to.
The club’s commercial appeal is rising with its new home, Hill Dickinson Stadium, in a prominent location on the Mersey waterfront and ownership under The Friedkin Group has positioned Everton to secure stronger, longer-term deals.
Reader Comments (15)
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2 Posted 31/10/2025 at 09:37:15
Personally, I would have thought with TFG taking the reins, that Toyota would somehow become the sponsor. He is the main Toyota importer to the US and elsewhere.
3 Posted 31/10/2025 at 10:04:52
Glad they're gone as for me it doesn't have the best look or the best image for our club. Interesting to see what Range come up with.
4 Posted 31/10/2025 at 10:07:20
5 Posted 31/10/2025 at 10:12:46
I can't stand all these new sponsors they've all got these days with squiggly writing everywhere.
6 Posted 31/10/2025 at 10:43:46
7 Posted 31/10/2025 at 11:10:28
Might be appropriate then!
8 Posted 31/10/2025 at 11:36:41
Can we fuck Castore off at the same time too?
9 Posted 31/10/2025 at 12:35:49
10 Posted 31/10/2025 at 14:37:32
11 Posted 31/10/2025 at 14:58:01
12 Posted 31/10/2025 at 15:34:12
The search will likely be led by head of partnership sales Flint Reilly, who previously belonged to the consortium that own Liverpool, Fenway Sports Group.
Reilly helped sell commercial assets for the Reds. He only joined last year, he's a spy, I'm tellin ye!
13 Posted 31/10/2025 at 17:39:35
Toyota is a good call. Huge car dealer. World renowned. Japan's No 1 car.
14 Posted 31/10/2025 at 20:08:24
I still don't drink Carlsberg. I'd avoid Candy if I ever saw the brand. And I'm never using Crown Paints.
Yet if I saw an NEC appliance or some canned Danish meat, I'd be tempted to get my wallet out.
15 Posted 01/11/2025 at 11:08:44
Let's go places. Sorry had to.
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How to get rid of these ads and support TW
1 Posted 31/10/2025 at 09:31:45
And the sponsors will come flooding in.