Everton launch new third kit in yellow and blue

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Very nice.

Having just looked at it, I think Hummel should be a top priority as an outgoing transfer. I can put up with last year's tyre tread kit. I can even just about tolerate the pink disaster. But messing around with the badge is the last straw... Hummel out!

Never liked the Everton plastered in the middle of our badge. The world know who we are – we don't need it spoiling the tower.

Having visited Goodison twice this season for matches, I noticed children and ladies wearing it and it looking good on them. I thought, "Well done to the designers – you have supplied a market that needed catering for."

Oh yes, the greedy kit manufacturers preying on the gullibility of fools.

Design one change kit that doesn't clash with anything that clashes with the first choice kit. (All yellow for instance).

Anyone who buys these is just a mug.

'Tis the way nowadays.

I like it. I think they should have used white highlights on the tower, but it still looks good IMO.

Once games start, nobody gives a shit what we're wearing anyway – marketing nonsense. Save your money.

This kit gets a 6/10 for me. 'Stake.com' doesn't help. The kids version looks better.

From announcing Stake as a sponsor and their suitability. Then we release a pink away kit, despite dozens of clubs across different sports, that is not right.

Now we have the old yellow and blue kit released but that is still not right because of no club badge!!!!! For fuck's sake, it has Prince Rupert's Tower which is the centre-piece of our badge.

I think it looks great, bearing in mind it may only be used twice this year and will be replaced next year anyway,

The pink shirt is controversial but it seems to be selling with the ladies and kids.

(Other chocolate bars are available.)

Why not go a year without a new kit while all this is going on???

The patterning on the home pre-match shirt does it for me but it does seem crazy that we have to have so many versions and different kits tempting our hard-earned away in these austere times. Thankfully I am not a kit buyer so relatively unaffected.

This kit gets a 6/10 for me. 'Stake' doesn't help. The kids' version looks better.

Like the pink kit, I predict this will have appeal to a subset of the fan base.

Those outraged with the price must forget that the adult replica kits are simply all about making money for the club. If people want to show their support for the club by contributing to another revenue stream, that is entirely up to them.

With who would the second strip clash???

If the club want to give the fans what they really crave, how about a striker?

On the strip. I don't think it's that bad. I'd have preferred amber over yellow, but I actually like the use of the new simplified tower that the club is using for marketing (I think) and on the App and website.

With regards to the crest, the club crest will always be there and has itself been developed over the years.

I don't think we wore a crest on the shirt until the 70s. Even then, it was that classic sloping and simple 'EFC'. We may have worn a version of the crest early '80s for a short perIod(?), but even the successful mid-'80s kits had an adaptation of the tower, oversized laurel leaves and EFC over the top.

I don't actually think it was until the '90s we started wearing the official crest on the strip. But correct me if wrong.

So that bit doesn't bother me.

I don't like yellow. Reminds me of those '90s aways kits that I really didn't like. That awful zig-zag one and the Danka one with black and blue stripes.

But I'm okay with this one. And the tower!!

Not keen on this or the pink one but I wouldn't fancy designing our kits. Some want originality others want tradition. Some want collars, others hate collars. Some want white socks, others blue. This season, it's the badge, last season, it was the burnt amber sash.

One of the best seasons in recent times was with that controversial simplified badge under Martinez.

I think we have more important concerns than our 3rd kit.

We simplified the badge in recent years and now they discard it altogether.

Yellow isn't my colour but, that aside, I don't like the design. However, it's better than the 2nd kit.

I hoped that Hummel may have helped bring in Ericsson or Damsgaard.

The kits, like the team, get worse every season. I'm now worried about relegation again.

I suspect the club has cottoned on to the fact that it is probably rare for anyone to buy all the kits and are trying a bit of diversification with them to see how it goes.

Instead of three kits trying to all have mainstream appeal we now have the fairly traditional first kit (for the majority), one with a ‘feminine' vibe and (possibly) one for the youth / young adults.

I'd hope there had been some focus group research done at some stage (although marketing is not my area) but the actual sales will tell them whether they are on to something or not.

I don't know whether those shirt sales could make a significant contribution to the amount needed to recruit striking options.

Should make it clear that I regard the shirt colour affecting sports performances psychobabble as nonsense unless the colour makes it difficult to see your own players.

They've gone retro, we've gone modern.

But the club crest is still emblazed on the side of Goodison Park and is still the crest.

I had a look. Aside from a brief period late '70s / early '80s, the "badge" we wore on the shirt wasn't reflective of the club crest. That only came in from around 1991. We've been around a long time before that and been successful. So don't be too disgusted. Maybe it's a sign!!!

My main gripe is aimed at all clubs who have completely ignored guidelines from the FA going back to the fiasco at Newcastle when the owners laughed publicly at supporters forking out small fortunes for cheaply produced kit.

There seemed to be some agreement that clubs should not introduce new shirts every season.
This was soon replaced by a free-for-all which now sees fans being encouraged to contemplate new strips every season plus the second and third options.

No-one insists that I join in with this and I exercise my consumer choice and ignore it. I simply like to remind fellow fans that forking out for this merchandise is no mark of your dedication to your club. So don't buy it.

You're right on two counts: consumer choice; and the fact clubs change all 3 kits every season now.

I used to think the idea of alternating the change of home and away kits used to work nicely. It meant you kept both for 2 seasons but you had a new kit marketed each year.

I took my future son-in-law from Australia to Goodison for the Dynamo Kiev game and he bought me a Hawaiian Everton shirt which I proudly wore to the match – as you say, it was my choice.

I shall also be wearing it in the pub tomorrow and probably get a load of stick. Also my choice.

Future son-in-law thinks he's a Red – bad choice, so I'm working on it.
UTFT

I never had a decision. I just was. No thought, no recollection. I just was.

But with me, you're talking about an idiot who as a 5-year-old literally fought with his father and cried because he made me wear jeans with an "I'm a scouser" knee patch on one knee. I know I've told this before, but I didn't understand it at the time.

When he told me it's because I'm from Liverpool, I was distraught because I literally saw red. I thought I was from Everton!!

It seems a bit of a strange prohibition though, especially in a society that doesn't even seem to murmur at the rampant commoditisation of pretty much everything.

I'm not the biggest fan of unregulated capitalism but I'd say any parent who feels compelled to buy their kid three different kits every year just because they are dangled in front of them is being pretty weak. I'm not a replica kit wonk myself but I'd also say it up to individuals to choose for themselves how they wish to support the club.

As I've said, I actually think the big differences between the look of each of the three kits means they are being pitched at different demographics. I don't regard that as exploitative.

Football kits: Premier League teams turn style into a cash cow

This has obviously been kicked into touch as clubs now create three new ones every season and the excuse that it is to ensure no clash of colours – a complete nonsense as teams turn out to advertise their second and third strips in games where there is no clash of first-team colours.

Fans are not customers and I think it is exploitation – no-one in their right mind would go shopping for a sports shirt that made them look like a prick wearing a pink condom!

Keep working on him and sprinkle holy water on your grandson. He'll come to his senses!!

Maybe I should have said I don't think the marketing of multiple kits at every opportunity is particularly exploitative considering the way our society has pretty much moved to embracing unfettered capitalism for the last 40 years.

Do you get equally worked up about the housing market, a lack of a long-term strategy for energy security, governments ignoring expert advice for proper pandemic planning (and then trying to get crowned as heroes because their panicked response just about does the job), politician's for hire, bloated executive pay / pay inequality?

Everton are just going with the flow. Until English football (or politicians) takes steps to ensure that competitiveness is better protected from wealth inequalities then I won't join in panning them for it.